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DefinitionObjectivesWhat you want to achieve; qualitative, inspiring goals.
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DefinitionKey ResultsHow you measure progress; quantitative, specific metrics.
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Example ObjectiveImprove Customer Satisfaction
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Example Key ResultIncrease Net Promoter Score (NPS)From 50 to 70
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Example Key ResultReduce Support Response TimeTo under 2 hours
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Example Key ResultAchieve Customer Retention90% retention in Q3
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Steps to Implement OKRsSet ObjectiveAnswer: 'What do I want to achieve?' Keep it inspiring and qualitative.
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Steps to Implement OKRsDefine Key ResultsMetrics to measure success (quantitative, specific, time-bound).
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Steps to Implement OKRsTrack ProgressRegularly check and score (0.0-1.0 scale) for progress.
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Steps to Implement OKRsReview & ReflectAt the end of the cycle, analyze success and challenges.
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Google re:Work - Guides: Set goals with OKRs
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As the former Intel CEO Andy Grove explained in his book, High Output Management, there are two questions to be answered to successfully setup a system of shared objectives, like OKRs:
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Where do I want to go? This answer provides the objective.
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How will I pace myself to see if I am getting there? This answer provides the milestones, or key results.
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How Google sets goals: OKRs / Startup Lab Workshop - YouTube
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