| A | B | C | D | E | F | G | H | I | J | K | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Competitive audit | Goal: I want to know the landscape of ticket ordering and how usable and accessible they are | ||||||||||
2 | General information | UX (rated: needs work, okay, good, or outstanding) | ||||||||||
3 | Steps required to order a ticket | Website Interaction & complexity | Website visual design | User Support | ||||||||
4 | Competitor type | Product offering | Website | Target audience | Unique value proposition | Easiness of the ordering Flow | Features | Accessibility | ||||
5 | Melbourne Symphony Orchestra | Direct | • Orchestra Tickets • Lessons to teach • Shop for visitors • Memberships | www.mso.com.au | • Baby boomers • Kids and families • Students | More than an ticket ordering website but more like a community | Outstanding features Ticket's page info > Date selection > Seating area > Seat selection > Cart Summary > Log in / sign up wall > Delivery > Payment > Comfirmation | Detailed Ticket page Sequential Seat selection Selection by seating area Cart summary before completing the order | Not accessible | Visualy apealing | Okay + Included FAQs | |
6 | Toronto Symphony Orchestra | Direct | • Orchestra and concerts tickets • News and community updates | www.tso.ca | Local boomers Millennials | Diversity & Inclusion | Good Ticket's page > Ticket's available time > Available seats or manual seat selection > Adding seat to cart > Continue to cart > Ticket's details & billing info > Log in / Sign up (End wall for new users) | Purchase available seats" feature Selecting seats manually Easy seat selection Choosing another date/ticket feature | Not accessible | Needs some work - Chaotic use of visual elements and principles | Needs work - No user support | |
7 | Detroit Symphony Orchestra | Direct | • Tickets • Stories | www.dso.org | Baby boomers Millennials | Goal oriented website | Needs work Ticket selection > Event info > Area selection > Seat Selection > Adding seat to cart > Cart Info > Sign In / Sign up > Delivery method > Payment > Confirmation | Seat selection by image Previews when selecting seats | Not accessible | Needs work - Inconsistent font, photography, and imagery | "Needs work - No user support" | |
8 | SeatGeek | Indirect | • Tickets provide for Sports, shows, Music, and comedy | seatgeek.com | All kinds of ages | Have fun and we'll do the rest | Good Ticket Selection > Seat selection > Ticket Info > Contact Info > Billing Info > Checkout | Visualy apealing seat selection | Needs work + Compatible with screen reader technologies - Only available with french and english - Only available with $ currency | Outstanding Consistent use of typography, color, visual design elemnts | Outstanding Included support page | |
9 | StubHub | Indirect | • Tickets provide for Sports, shows, Music, and comedy | www.stubhub.com | Pop Culture, Genz, Millennials | N/A | Okay Ticket Selection > Seat selection > Ticket comfirmation > Log in/Sign up > Contact Info > Checkout | Detailed Organization | Outstanding +Ability to select location +Currency selection +Language selection | Okay + Strong brand identity | Outstanding + Included help center | |