Social BMC Template
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Social Business Model Canvas Template Created for: Created by: Date:
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Key PartnersKey ActivitiesProduct (or service / program)
Customer Segments
Value Proposition
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User Value Proposition - How do your users benefit from your product, service, program? Why do they use it? Why do they come back?
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Impact Metrics
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What key activities drive the value proposition? What do the key resources need to do? What activities drive channels? Customers? Revenue?

Which activities do you need to do well? What is critical?
What are you selling? What is your product, service, or program? What sort of intervention are you creating? Beneficiary - Who benefits from your product / service / program?
How will you measure your social impact?
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Key ResourcesChannelsCustomer Customer Value Proposition
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Who are the people or organizations who need to be involved in delivering your product, service, program?

Who can you partner with to drive improvements to your cost, revenue, distribution, risk, or impact?

What resources or activities could partners provide? Who can you leverage? Who can’t you live without?
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What do you need in order to deliver your product, service, program? What do you need to deliver your value proposition? Distribution?

Think - People, finance, access, physical assets? What is essential?
How do your customer segments want to be reached? What works best? What is cost efficient? Online? Offline?

Is it repeatable? Think communication and distribution. Pre-sale and post-sale.
Who will pay to help solve the community, social, or environmental challenge you are focused on?
Segments have similar needs.
How big is the market?
Why do customers buy? What do your customers want to get out of this initiative?

What need or problem are you solving for the segment who pays you? Do they care?

What makes you amazing?
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Cost StructureSurplusRevenue Streams
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What are the biggest costs? Which key resources and activities drive the big costs? Break down the biggest costs, not pens and pencils.

How do they change as you scale up? What drives increasing costs?
What will you do with profit, goods, or space (if there is any)?

Who controls the decision?
What are your customers currently paying? Willing to pay? How do they pay? How do they want to pay? Break down revenue sources by %.

Transactional? Recurring?
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Parking Lot
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Landing zone for things that don't fit elsewhere.
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Credit to www.businessmodelgeneration.com and Tandemic
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