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Create professional Gantt charts in GanttPRO in a few clicks
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Simple Marketing Plan4/27/2026
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary4/28/20265/6/20260560000
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1.1Objectives of plan4/28/20264/30/202602400OpenMedium00
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1.2Challenges of organization4/29/20265/3/202602400OpenMedium00
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1.3Expectations if marketing plan was successful4/30/20265/4/202602400OpenMedium00
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1.4Alignment5/3/20265/5/202602400OpenMedium00
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1.5Mission5/4/20265/6/202602400OpenMedium00
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2Target markets5/5/20265/11/20260400000
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2.1Demographics5/5/20265/7/202602400OpenMedium00
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2.2Lifestyle5/6/20265/10/202602400OpenMedium00
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2.3Actions5/7/20265/11/202602400OpenMedium00
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3Organization’s strategies and plans5/10/20265/18/20260560000
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3.1New products, markets5/10/20265/12/202602400OpenMedium00
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3.2Promotions5/11/20265/13/202602400OpenMedium00
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3.3Expansion5/12/20265/14/202602400OpenMedium00
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3.4Assessment5/13/20265/17/202602400OpenMedium00
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3.5Current marketing efforts5/14/20265/18/202602400OpenMedium00
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4Marketing metrics- performance/interactivity5/17/20265/24/20260480000
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4.1Search Engine positioning (for keywords )5/17/20265/19/202602400OpenMedium00
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4.2Analytics5/18/20265/20/202602400OpenMedium00
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4.3Facebook Insights/ likes5/19/20265/21/202602400OpenMedium00
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4.4Twitter activity5/20/20265/24/202602400OpenMedium00
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5Industry analysis5/21/20266/1/20260640000
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5.1SWOT situational analysis5/21/20265/25/202602400OpenMedium00
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5.2Competitor analysis and environment5/24/20265/26/202602400OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )5/25/20265/27/202602400OpenMedium00
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5.4Market research/Consumer insights5/26/20265/28/202602400OpenMedium00
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5.5focus group5/27/20265/31/202602400OpenMedium00
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5.6If service organization5/28/20266/1/202602400OpenMedium00
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6Service blueprint5/21/20265/26/20260320000
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6.1Service gap analysis5/21/20265/25/202602400OpenMedium00
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6.2Summarize challenges5/24/20265/26/202602400OpenMedium00
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7Brand Blueprint5/21/20265/28/20260480000
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7.1Brand Personality– How to get your brand unstuck?5/21/20265/25/20260240000
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7.1.1Tagline5/21/20265/25/202602400OpenMedium00
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7.2Current image, mindset, behavior5/24/20265/28/202604000OpenMedium00
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7.3Desired behavior5/24/20265/28/202604000OpenMedium00
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7.4Challenges to overcome5/24/20265/28/202604000OpenMedium00
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7.5Brand Properties5/24/20265/28/202604000OpenMedium00
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7.6Product/service features5/24/20265/28/202604000OpenMedium00
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7.7Logo5/24/20265/28/202604000OpenMedium00
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8Brand Essence5/24/20266/1/20260560000
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8.1Organizational touchstone5/24/20265/24/20260800OpenMedium00
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8.2Customer insights and key benefit5/25/20265/25/20260800OpenMedium00
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8.3Recommendations for Clarified Brand5/26/20265/26/20260800OpenMedium00
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8.4Suggestions for Logo, Tagline5/27/20265/27/20260800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)5/28/20265/28/20260800OpenMedium00
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8.6Universal Selling Points (USP)5/31/20265/31/20260800OpenMedium00
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8.7Value Proposition6/1/20266/1/20260800OpenMedium00
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9Brand Blueprint Elements5/21/202611/23/2027031520000
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9.1Competitive context5/21/20265/21/20260800OpenMedium00
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9.2Target markets5/24/20265/24/20260800OpenMedium00
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9.3Current image, mindset, behavior5/25/20265/25/20260800OpenMedium00
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9.4Desired behavior5/26/20265/26/20260800OpenMedium00
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9.5Challenges to overcome5/27/20265/27/20260800OpenMedium00
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9.6Brand Properties5/28/20265/28/20260800OpenMedium00
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9.7Brand Essence5/31/20265/31/20260800OpenMedium00
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9.8Customer insights/benefit6/1/20266/1/20260800OpenMedium00
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9.9Brand Recommendations (logo, tagline)6/2/20266/2/20260800OpenMedium00
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9.10Brand Promise6/3/20266/3/20260800OpenMedium00
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9.11Universal Selling Points6/4/20266/4/20260800OpenMedium00
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9.12Value Proposition6/7/20266/7/20260800OpenMedium00
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9.13New sibling task11/23/202711/23/20270800OpenMedium00
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10Integrated Media Sample6/7/202611/23/2027030640000
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10.1Flyers/ brochures6/7/20266/7/20260800OpenMedium00
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10.2YouTube -Video6/8/20266/8/20260800OpenMedium00
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10.3Facebook6/9/20266/9/20260800OpenMedium00
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10.4Twitter6/10/20266/10/20260800OpenMedium00
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10.5Email blast6/11/20266/11/20260800OpenMedium00
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10.6Blog6/14/20266/14/20260800OpenMedium00
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10.7Social bookmarks6/15/20266/15/20260800OpenMedium00
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10.8Pinterest6/16/20266/16/20260800OpenMedium00
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10.9Instagram6/17/20266/17/20260800OpenMedium00
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10.10TV/radio6/18/20266/18/20260800OpenMedium00
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10.11Infographic6/21/20266/21/20260800OpenMedium00
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10.12Newspaper6/22/20266/22/20260800OpenMedium00
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10.13Posters6/23/20266/23/20260800OpenMedium00
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10.14Newsletter ( online)6/24/20266/24/20260800OpenMedium00
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10.15Personal networks6/25/20266/25/20260800OpenMedium00
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10.16friends, family, org.6/28/20266/28/20260800OpenMedium00
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10.17Local businesses6/29/20266/29/20260800OpenMedium00
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10.18WOM friends6/30/20266/30/20260800OpenMedium00
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10.19Events7/1/20267/1/20260800OpenMedium00
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10.20Past participants/buyers7/2/20267/2/20260800OpenMedium00
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10.21Partner organizations7/5/20267/5/20260800OpenMedium00
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10.22New sibling task11/23/202711/23/20270800OpenMedium00
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11Implementation (What resources)7/5/20267/13/20260560000
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11.1Staff7/5/20267/5/20260800OpenMedium00
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11.2Management7/6/20267/6/20260800OpenMedium00
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11.3Staff availability7/7/20267/7/20260800OpenMedium00
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11.4Expertise to implement the plan7/8/20267/8/20260800OpenMedium00
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11.5Outsource elements of plan (use outside vendors)7/9/20267/9/20260800OpenMedium00
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11.6Time7/12/20267/12/20260800OpenMedium00
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11.7Resources (financial)7/13/20267/13/20260800OpenMedium00
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12Monitoring Evaluation7/14/20267/21/20260480000
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12.1Monitoring metrics7/14/20267/14/20260800OpenMedium00