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Create professional Gantt charts in GanttPRO in a few clicks
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Simple Marketing Plan2/11/2026
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary2/12/20262/20/20260560000
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1.1Objectives of plan2/12/20262/14/202602400OpenMedium00
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1.2Challenges of organization2/13/20262/17/202602400OpenMedium00
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1.3Expectations if marketing plan was successful2/14/20262/18/202602400OpenMedium00
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1.4Alignment2/17/20262/19/202602400OpenMedium00
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1.5Mission2/18/20262/20/202602400OpenMedium00
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2Target markets2/19/20262/25/20260400000
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2.1Demographics2/19/20262/21/202602400OpenMedium00
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2.2Lifestyle2/20/20262/24/202602400OpenMedium00
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2.3Actions2/21/20262/25/202602400OpenMedium00
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3Organization’s strategies and plans2/24/20263/4/20260560000
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3.1New products, markets2/24/20262/26/202602400OpenMedium00
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3.2Promotions2/25/20262/27/202602400OpenMedium00
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3.3Expansion2/26/20262/28/202602400OpenMedium00
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3.4Assessment2/27/20263/3/202602400OpenMedium00
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3.5Current marketing efforts2/28/20263/4/202602400OpenMedium00
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4Marketing metrics- performance/interactivity3/3/20263/10/20260480000
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4.1Search Engine positioning (for keywords )3/3/20263/5/202602400OpenMedium00
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4.2Analytics3/4/20263/6/202602400OpenMedium00
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4.3Facebook Insights/ likes3/5/20263/7/202602400OpenMedium00
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4.4Twitter activity3/6/20263/10/202602400OpenMedium00
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5Industry analysis3/7/20263/18/20260640000
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5.1SWOT situational analysis3/7/20263/11/202602400OpenMedium00
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5.2Competitor analysis and environment3/10/20263/12/202602400OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )3/11/20263/13/202602400OpenMedium00
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5.4Market research/Consumer insights3/12/20263/14/202602400OpenMedium00
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5.5focus group3/13/20263/17/202602400OpenMedium00
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5.6If service organization3/14/20263/18/202602400OpenMedium00
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6Service blueprint3/7/20263/12/20260320000
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6.1Service gap analysis3/7/20263/11/202602400OpenMedium00
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6.2Summarize challenges3/10/20263/12/202602400OpenMedium00
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7Brand Blueprint3/7/20263/14/20260480000
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7.1Brand Personality– How to get your brand unstuck?3/7/20263/11/20260240000
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7.1.1Tagline3/7/20263/11/202602400OpenMedium00
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7.2Current image, mindset, behavior3/10/20263/14/202604000OpenMedium00
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7.3Desired behavior3/10/20263/14/202604000OpenMedium00
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7.4Challenges to overcome3/10/20263/14/202604000OpenMedium00
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7.5Brand Properties3/10/20263/14/202604000OpenMedium00
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7.6Product/service features3/10/20263/14/202604000OpenMedium00
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7.7Logo3/10/20263/14/202604000OpenMedium00
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8Brand Essence3/10/20263/18/20260560000
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8.1Organizational touchstone3/10/20263/10/20260800OpenMedium00
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8.2Customer insights and key benefit3/11/20263/11/20260800OpenMedium00
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8.3Recommendations for Clarified Brand3/12/20263/12/20260800OpenMedium00
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8.4Suggestions for Logo, Tagline3/13/20263/13/20260800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)3/14/20263/14/20260800OpenMedium00
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8.6Universal Selling Points (USP)3/17/20263/17/20260800OpenMedium00
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8.7Value Proposition3/18/20263/18/20260800OpenMedium00
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9Brand Blueprint Elements3/7/20269/9/2027031520000
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9.1Competitive context3/7/20263/7/20260800OpenMedium00
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9.2Target markets3/10/20263/10/20260800OpenMedium00
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9.3Current image, mindset, behavior3/11/20263/11/20260800OpenMedium00
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9.4Desired behavior3/12/20263/12/20260800OpenMedium00
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9.5Challenges to overcome3/13/20263/13/20260800OpenMedium00
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9.6Brand Properties3/14/20263/14/20260800OpenMedium00
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9.7Brand Essence3/17/20263/17/20260800OpenMedium00
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9.8Customer insights/benefit3/18/20263/18/20260800OpenMedium00
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9.9Brand Recommendations (logo, tagline)3/19/20263/19/20260800OpenMedium00
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9.10Brand Promise3/20/20263/20/20260800OpenMedium00
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9.11Universal Selling Points3/21/20263/21/20260800OpenMedium00
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9.12Value Proposition3/24/20263/24/20260800OpenMedium00
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9.13New sibling task9/9/20279/9/20270800OpenMedium00
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10Integrated Media Sample3/24/20269/9/2027030640000
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10.1Flyers/ brochures3/24/20263/24/20260800OpenMedium00
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10.2YouTube -Video3/25/20263/25/20260800OpenMedium00
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10.3Facebook3/26/20263/26/20260800OpenMedium00
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10.4Twitter3/27/20263/27/20260800OpenMedium00
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10.5Email blast3/28/20263/28/20260800OpenMedium00
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10.6Blog3/31/20263/31/20260800OpenMedium00
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10.7Social bookmarks4/1/20264/1/20260800OpenMedium00
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10.8Pinterest4/2/20264/2/20260800OpenMedium00
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10.9Instagram4/3/20264/3/20260800OpenMedium00
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10.10TV/radio4/4/20264/4/20260800OpenMedium00
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10.11Infographic4/7/20264/7/20260800OpenMedium00
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10.12Newspaper4/8/20264/8/20260800OpenMedium00
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10.13Posters4/9/20264/9/20260800OpenMedium00
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10.14Newsletter ( online)4/10/20264/10/20260800OpenMedium00
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10.15Personal networks4/11/20264/11/20260800OpenMedium00
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10.16friends, family, org.4/14/20264/14/20260800OpenMedium00
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10.17Local businesses4/15/20264/15/20260800OpenMedium00
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10.18WOM friends4/16/20264/16/20260800OpenMedium00
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10.19Events4/17/20264/17/20260800OpenMedium00
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10.20Past participants/buyers4/18/20264/18/20260800OpenMedium00
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10.21Partner organizations4/21/20264/21/20260800OpenMedium00
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10.22New sibling task9/9/20279/9/20270800OpenMedium00
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11Implementation (What resources)4/21/20264/29/20260560000
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11.1Staff4/21/20264/21/20260800OpenMedium00
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11.2Management4/22/20264/22/20260800OpenMedium00
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11.3Staff availability4/23/20264/23/20260800OpenMedium00
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11.4Expertise to implement the plan4/24/20264/24/20260800OpenMedium00
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11.5Outsource elements of plan (use outside vendors)4/25/20264/25/20260800OpenMedium00
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11.6Time4/28/20264/28/20260800OpenMedium00
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11.7Resources (financial)4/29/20264/29/20260800OpenMedium00
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12Monitoring Evaluation4/30/20265/7/20260480000
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12.1Monitoring metrics4/30/20264/30/20260800OpenMedium00