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Create professional Gantt charts in GanttPRO in a few clicks
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Simple Marketing Plan6/25/2026
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary6/26/20267/4/20260560000
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1.1Objectives of plan6/26/20266/28/202602400OpenMedium00
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1.2Challenges of organization6/27/20267/1/202602400OpenMedium00
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1.3Expectations if marketing plan was successful6/28/20267/2/202602400OpenMedium00
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1.4Alignment7/1/20267/3/202602400OpenMedium00
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1.5Mission7/2/20267/4/202602400OpenMedium00
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2Target markets7/3/20267/9/20260400000
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2.1Demographics7/3/20267/5/202602400OpenMedium00
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2.2Lifestyle7/4/20267/8/202602400OpenMedium00
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2.3Actions7/5/20267/9/202602400OpenMedium00
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3Organization’s strategies and plans7/8/20267/16/20260560000
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3.1New products, markets7/8/20267/10/202602400OpenMedium00
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3.2Promotions7/9/20267/11/202602400OpenMedium00
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3.3Expansion7/10/20267/12/202602400OpenMedium00
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3.4Assessment7/11/20267/15/202602400OpenMedium00
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3.5Current marketing efforts7/12/20267/16/202602400OpenMedium00
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4Marketing metrics- performance/interactivity7/15/20267/22/20260480000
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4.1Search Engine positioning (for keywords )7/15/20267/17/202602400OpenMedium00
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4.2Analytics7/16/20267/18/202602400OpenMedium00
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4.3Facebook Insights/ likes7/17/20267/19/202602400OpenMedium00
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4.4Twitter activity7/18/20267/22/202602400OpenMedium00
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5Industry analysis7/19/20267/30/20260640000
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5.1SWOT situational analysis7/19/20267/23/202602400OpenMedium00
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5.2Competitor analysis and environment7/22/20267/24/202602400OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )7/23/20267/25/202602400OpenMedium00
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5.4Market research/Consumer insights7/24/20267/26/202602400OpenMedium00
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5.5focus group7/25/20267/29/202602400OpenMedium00
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5.6If service organization7/26/20267/30/202602400OpenMedium00
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6Service blueprint7/19/20267/24/20260320000
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6.1Service gap analysis7/19/20267/23/202602400OpenMedium00
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6.2Summarize challenges7/22/20267/24/202602400OpenMedium00
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7Brand Blueprint7/19/20267/26/20260480000
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7.1Brand Personality– How to get your brand unstuck?7/19/20267/23/20260240000
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7.1.1Tagline7/19/20267/23/202602400OpenMedium00
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7.2Current image, mindset, behavior7/22/20267/26/202604000OpenMedium00
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7.3Desired behavior7/22/20267/26/202604000OpenMedium00
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7.4Challenges to overcome7/22/20267/26/202604000OpenMedium00
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7.5Brand Properties7/22/20267/26/202604000OpenMedium00
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7.6Product/service features7/22/20267/26/202604000OpenMedium00
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7.7Logo7/22/20267/26/202604000OpenMedium00
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8Brand Essence7/22/20267/30/20260560000
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8.1Organizational touchstone7/22/20267/22/20260800OpenMedium00
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8.2Customer insights and key benefit7/23/20267/23/20260800OpenMedium00
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8.3Recommendations for Clarified Brand7/24/20267/24/20260800OpenMedium00
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8.4Suggestions for Logo, Tagline7/25/20267/25/20260800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)7/26/20267/26/20260800OpenMedium00
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8.6Universal Selling Points (USP)7/29/20267/29/20260800OpenMedium00
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8.7Value Proposition7/30/20267/30/20260800OpenMedium00
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9Brand Blueprint Elements7/19/20261/21/2028031520000
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9.1Competitive context7/19/20267/19/20260800OpenMedium00
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9.2Target markets7/22/20267/22/20260800OpenMedium00
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9.3Current image, mindset, behavior7/23/20267/23/20260800OpenMedium00
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9.4Desired behavior7/24/20267/24/20260800OpenMedium00
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9.5Challenges to overcome7/25/20267/25/20260800OpenMedium00
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9.6Brand Properties7/26/20267/26/20260800OpenMedium00
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9.7Brand Essence7/29/20267/29/20260800OpenMedium00
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9.8Customer insights/benefit7/30/20267/30/20260800OpenMedium00
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9.9Brand Recommendations (logo, tagline)7/31/20267/31/20260800OpenMedium00
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9.10Brand Promise8/1/20268/1/20260800OpenMedium00
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9.11Universal Selling Points8/2/20268/2/20260800OpenMedium00
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9.12Value Proposition8/5/20268/5/20260800OpenMedium00
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9.13New sibling task1/21/20281/21/20280800OpenMedium00
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10Integrated Media Sample8/5/20261/21/2028030640000
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10.1Flyers/ brochures8/5/20268/5/20260800OpenMedium00
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10.2YouTube -Video8/6/20268/6/20260800OpenMedium00
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10.3Facebook8/7/20268/7/20260800OpenMedium00
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10.4Twitter8/8/20268/8/20260800OpenMedium00
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10.5Email blast8/9/20268/9/20260800OpenMedium00
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10.6Blog8/12/20268/12/20260800OpenMedium00
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10.7Social bookmarks8/13/20268/13/20260800OpenMedium00
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10.8Pinterest8/14/20268/14/20260800OpenMedium00
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10.9Instagram8/15/20268/15/20260800OpenMedium00
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10.10TV/radio8/16/20268/16/20260800OpenMedium00
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10.11Infographic8/19/20268/19/20260800OpenMedium00
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10.12Newspaper8/20/20268/20/20260800OpenMedium00
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10.13Posters8/21/20268/21/20260800OpenMedium00
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10.14Newsletter ( online)8/22/20268/22/20260800OpenMedium00
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10.15Personal networks8/23/20268/23/20260800OpenMedium00
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10.16friends, family, org.8/26/20268/26/20260800OpenMedium00
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10.17Local businesses8/27/20268/27/20260800OpenMedium00
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10.18WOM friends8/28/20268/28/20260800OpenMedium00
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10.19Events8/29/20268/29/20260800OpenMedium00
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10.20Past participants/buyers8/30/20268/30/20260800OpenMedium00
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10.21Partner organizations9/2/20269/2/20260800OpenMedium00
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10.22New sibling task1/21/20281/21/20280800OpenMedium00
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11Implementation (What resources)9/2/20269/10/20260560000
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11.1Staff9/2/20269/2/20260800OpenMedium00
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11.2Management9/3/20269/3/20260800OpenMedium00
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11.3Staff availability9/4/20269/4/20260800OpenMedium00
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11.4Expertise to implement the plan9/5/20269/5/20260800OpenMedium00
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11.5Outsource elements of plan (use outside vendors)9/6/20269/6/20260800OpenMedium00
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11.6Time9/9/20269/9/20260800OpenMedium00
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11.7Resources (financial)9/10/20269/10/20260800OpenMedium00
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12Monitoring Evaluation9/11/20269/18/20260480000
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12.1Monitoring metrics9/11/20269/11/20260800OpenMedium00