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Create professional Gantt charts in GanttPRO in a few clicks
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Simple Marketing Plan3/26/2026
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary3/27/20264/4/20260560000
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1.1Objectives of plan3/27/20263/29/202602400OpenMedium00
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1.2Challenges of organization3/28/20264/1/202602400OpenMedium00
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1.3Expectations if marketing plan was successful3/29/20264/2/202602400OpenMedium00
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1.4Alignment4/1/20264/3/202602400OpenMedium00
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1.5Mission4/2/20264/4/202602400OpenMedium00
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2Target markets4/3/20264/9/20260400000
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2.1Demographics4/3/20264/5/202602400OpenMedium00
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2.2Lifestyle4/4/20264/8/202602400OpenMedium00
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2.3Actions4/5/20264/9/202602400OpenMedium00
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3Organization’s strategies and plans4/8/20264/16/20260560000
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3.1New products, markets4/8/20264/10/202602400OpenMedium00
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3.2Promotions4/9/20264/11/202602400OpenMedium00
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3.3Expansion4/10/20264/12/202602400OpenMedium00
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3.4Assessment4/11/20264/15/202602400OpenMedium00
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3.5Current marketing efforts4/12/20264/16/202602400OpenMedium00
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4Marketing metrics- performance/interactivity4/15/20264/22/20260480000
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4.1Search Engine positioning (for keywords )4/15/20264/17/202602400OpenMedium00
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4.2Analytics4/16/20264/18/202602400OpenMedium00
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4.3Facebook Insights/ likes4/17/20264/19/202602400OpenMedium00
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4.4Twitter activity4/18/20264/22/202602400OpenMedium00
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5Industry analysis4/19/20264/30/20260640000
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5.1SWOT situational analysis4/19/20264/23/202602400OpenMedium00
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5.2Competitor analysis and environment4/22/20264/24/202602400OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )4/23/20264/25/202602400OpenMedium00
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5.4Market research/Consumer insights4/24/20264/26/202602400OpenMedium00
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5.5focus group4/25/20264/29/202602400OpenMedium00
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5.6If service organization4/26/20264/30/202602400OpenMedium00
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6Service blueprint4/19/20264/24/20260320000
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6.1Service gap analysis4/19/20264/23/202602400OpenMedium00
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6.2Summarize challenges4/22/20264/24/202602400OpenMedium00
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7Brand Blueprint4/19/20264/26/20260480000
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7.1Brand Personality– How to get your brand unstuck?4/19/20264/23/20260240000
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7.1.1Tagline4/19/20264/23/202602400OpenMedium00
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7.2Current image, mindset, behavior4/22/20264/26/202604000OpenMedium00
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7.3Desired behavior4/22/20264/26/202604000OpenMedium00
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7.4Challenges to overcome4/22/20264/26/202604000OpenMedium00
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7.5Brand Properties4/22/20264/26/202604000OpenMedium00
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7.6Product/service features4/22/20264/26/202604000OpenMedium00
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7.7Logo4/22/20264/26/202604000OpenMedium00
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8Brand Essence4/22/20264/30/20260560000
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8.1Organizational touchstone4/22/20264/22/20260800OpenMedium00
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8.2Customer insights and key benefit4/23/20264/23/20260800OpenMedium00
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8.3Recommendations for Clarified Brand4/24/20264/24/20260800OpenMedium00
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8.4Suggestions for Logo, Tagline4/25/20264/25/20260800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)4/26/20264/26/20260800OpenMedium00
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8.6Universal Selling Points (USP)4/29/20264/29/20260800OpenMedium00
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8.7Value Proposition4/30/20264/30/20260800OpenMedium00
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9Brand Blueprint Elements4/19/202610/22/2027031520000
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9.1Competitive context4/19/20264/19/20260800OpenMedium00
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9.2Target markets4/22/20264/22/20260800OpenMedium00
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9.3Current image, mindset, behavior4/23/20264/23/20260800OpenMedium00
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9.4Desired behavior4/24/20264/24/20260800OpenMedium00
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9.5Challenges to overcome4/25/20264/25/20260800OpenMedium00
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9.6Brand Properties4/26/20264/26/20260800OpenMedium00
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9.7Brand Essence4/29/20264/29/20260800OpenMedium00
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9.8Customer insights/benefit4/30/20264/30/20260800OpenMedium00
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9.9Brand Recommendations (logo, tagline)5/1/20265/1/20260800OpenMedium00
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9.10Brand Promise5/2/20265/2/20260800OpenMedium00
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9.11Universal Selling Points5/3/20265/3/20260800OpenMedium00
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9.12Value Proposition5/6/20265/6/20260800OpenMedium00
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9.13New sibling task10/22/202710/22/20270800OpenMedium00
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10Integrated Media Sample5/6/202610/22/2027030640000
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10.1Flyers/ brochures5/6/20265/6/20260800OpenMedium00
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10.2YouTube -Video5/7/20265/7/20260800OpenMedium00
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10.3Facebook5/8/20265/8/20260800OpenMedium00
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10.4Twitter5/9/20265/9/20260800OpenMedium00
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10.5Email blast5/10/20265/10/20260800OpenMedium00
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10.6Blog5/13/20265/13/20260800OpenMedium00
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10.7Social bookmarks5/14/20265/14/20260800OpenMedium00
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10.8Pinterest5/15/20265/15/20260800OpenMedium00
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10.9Instagram5/16/20265/16/20260800OpenMedium00
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10.10TV/radio5/17/20265/17/20260800OpenMedium00
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10.11Infographic5/20/20265/20/20260800OpenMedium00
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10.12Newspaper5/21/20265/21/20260800OpenMedium00
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10.13Posters5/22/20265/22/20260800OpenMedium00
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10.14Newsletter ( online)5/23/20265/23/20260800OpenMedium00
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10.15Personal networks5/24/20265/24/20260800OpenMedium00
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10.16friends, family, org.5/27/20265/27/20260800OpenMedium00
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10.17Local businesses5/28/20265/28/20260800OpenMedium00
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10.18WOM friends5/29/20265/29/20260800OpenMedium00
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10.19Events5/30/20265/30/20260800OpenMedium00
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10.20Past participants/buyers5/31/20265/31/20260800OpenMedium00
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10.21Partner organizations6/3/20266/3/20260800OpenMedium00
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10.22New sibling task10/22/202710/22/20270800OpenMedium00
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11Implementation (What resources)6/3/20266/11/20260560000
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11.1Staff6/3/20266/3/20260800OpenMedium00
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11.2Management6/4/20266/4/20260800OpenMedium00
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11.3Staff availability6/5/20266/5/20260800OpenMedium00
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11.4Expertise to implement the plan6/6/20266/6/20260800OpenMedium00
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11.5Outsource elements of plan (use outside vendors)6/7/20266/7/20260800OpenMedium00
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11.6Time6/10/20266/10/20260800OpenMedium00
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11.7Resources (financial)6/11/20266/11/20260800OpenMedium00
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12Monitoring Evaluation6/12/20266/19/20260480000
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12.1Monitoring metrics6/12/20266/12/20260800OpenMedium00