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Create professional Gantt charts in GanttPRO in a few clicks
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Simple Marketing Plan8/27/2026
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary8/28/20269/5/20260560000
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1.1Objectives of plan8/28/20268/30/202602400OpenMedium00
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1.2Challenges of organization8/29/20269/2/202602400OpenMedium00
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1.3Expectations if marketing plan was successful8/30/20269/3/202602400OpenMedium00
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1.4Alignment9/2/20269/4/202602400OpenMedium00
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1.5Mission9/3/20269/5/202602400OpenMedium00
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2Target markets9/4/20269/10/20260400000
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2.1Demographics9/4/20269/6/202602400OpenMedium00
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2.2Lifestyle9/5/20269/9/202602400OpenMedium00
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2.3Actions9/6/20269/10/202602400OpenMedium00
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3Organization’s strategies and plans9/9/20269/17/20260560000
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3.1New products, markets9/9/20269/11/202602400OpenMedium00
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3.2Promotions9/10/20269/12/202602400OpenMedium00
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3.3Expansion9/11/20269/13/202602400OpenMedium00
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3.4Assessment9/12/20269/16/202602400OpenMedium00
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3.5Current marketing efforts9/13/20269/17/202602400OpenMedium00
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4Marketing metrics- performance/interactivity9/16/20269/23/20260480000
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4.1Search Engine positioning (for keywords )9/16/20269/18/202602400OpenMedium00
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4.2Analytics9/17/20269/19/202602400OpenMedium00
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4.3Facebook Insights/ likes9/18/20269/20/202602400OpenMedium00
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4.4Twitter activity9/19/20269/23/202602400OpenMedium00
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5Industry analysis9/20/202610/1/20260640000
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5.1SWOT situational analysis9/20/20269/24/202602400OpenMedium00
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5.2Competitor analysis and environment9/23/20269/25/202602400OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )9/24/20269/26/202602400OpenMedium00
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5.4Market research/Consumer insights9/25/20269/27/202602400OpenMedium00
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5.5focus group9/26/20269/30/202602400OpenMedium00
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5.6If service organization9/27/202610/1/202602400OpenMedium00
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6Service blueprint9/20/20269/25/20260320000
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6.1Service gap analysis9/20/20269/24/202602400OpenMedium00
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6.2Summarize challenges9/23/20269/25/202602400OpenMedium00
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7Brand Blueprint9/20/20269/27/20260480000
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7.1Brand Personality– How to get your brand unstuck?9/20/20269/24/20260240000
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7.1.1Tagline9/20/20269/24/202602400OpenMedium00
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7.2Current image, mindset, behavior9/23/20269/27/202604000OpenMedium00
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7.3Desired behavior9/23/20269/27/202604000OpenMedium00
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7.4Challenges to overcome9/23/20269/27/202604000OpenMedium00
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7.5Brand Properties9/23/20269/27/202604000OpenMedium00
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7.6Product/service features9/23/20269/27/202604000OpenMedium00
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7.7Logo9/23/20269/27/202604000OpenMedium00
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8Brand Essence9/23/202610/1/20260560000
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8.1Organizational touchstone9/23/20269/23/20260800OpenMedium00
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8.2Customer insights and key benefit9/24/20269/24/20260800OpenMedium00
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8.3Recommendations for Clarified Brand9/25/20269/25/20260800OpenMedium00
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8.4Suggestions for Logo, Tagline9/26/20269/26/20260800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)9/27/20269/27/20260800OpenMedium00
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8.6Universal Selling Points (USP)9/30/20269/30/20260800OpenMedium00
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8.7Value Proposition10/1/202610/1/20260800OpenMedium00
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9Brand Blueprint Elements9/20/20263/24/2028031520000
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9.1Competitive context9/20/20269/20/20260800OpenMedium00
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9.2Target markets9/23/20269/23/20260800OpenMedium00
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9.3Current image, mindset, behavior9/24/20269/24/20260800OpenMedium00
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9.4Desired behavior9/25/20269/25/20260800OpenMedium00
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9.5Challenges to overcome9/26/20269/26/20260800OpenMedium00
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9.6Brand Properties9/27/20269/27/20260800OpenMedium00
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9.7Brand Essence9/30/20269/30/20260800OpenMedium00
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9.8Customer insights/benefit10/1/202610/1/20260800OpenMedium00
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9.9Brand Recommendations (logo, tagline)10/2/202610/2/20260800OpenMedium00
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9.10Brand Promise10/3/202610/3/20260800OpenMedium00
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9.11Universal Selling Points10/4/202610/4/20260800OpenMedium00
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9.12Value Proposition10/7/202610/7/20260800OpenMedium00
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9.13New sibling task3/24/20283/24/20280800OpenMedium00
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10Integrated Media Sample10/7/20263/24/2028030640000
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10.1Flyers/ brochures10/7/202610/7/20260800OpenMedium00
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10.2YouTube -Video10/8/202610/8/20260800OpenMedium00
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10.3Facebook10/9/202610/9/20260800OpenMedium00
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10.4Twitter10/10/202610/10/20260800OpenMedium00
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10.5Email blast10/11/202610/11/20260800OpenMedium00
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10.6Blog10/14/202610/14/20260800OpenMedium00
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10.7Social bookmarks10/15/202610/15/20260800OpenMedium00
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10.8Pinterest10/16/202610/16/20260800OpenMedium00
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10.9Instagram10/17/202610/17/20260800OpenMedium00
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10.10TV/radio10/18/202610/18/20260800OpenMedium00
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10.11Infographic10/21/202610/21/20260800OpenMedium00
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10.12Newspaper10/22/202610/22/20260800OpenMedium00
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10.13Posters10/23/202610/23/20260800OpenMedium00
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10.14Newsletter ( online)10/24/202610/24/20260800OpenMedium00
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10.15Personal networks10/25/202610/25/20260800OpenMedium00
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10.16friends, family, org.10/28/202610/28/20260800OpenMedium00
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10.17Local businesses10/29/202610/29/20260800OpenMedium00
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10.18WOM friends10/30/202610/30/20260800OpenMedium00
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10.19Events10/31/202610/31/20260800OpenMedium00
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10.20Past participants/buyers11/1/202611/1/20260800OpenMedium00
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10.21Partner organizations11/4/202611/4/20260800OpenMedium00
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10.22New sibling task3/24/20283/24/20280800OpenMedium00
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11Implementation (What resources)11/4/202611/12/20260560000
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11.1Staff11/4/202611/4/20260800OpenMedium00
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11.2Management11/5/202611/5/20260800OpenMedium00
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11.3Staff availability11/6/202611/6/20260800OpenMedium00
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11.4Expertise to implement the plan11/7/202611/7/20260800OpenMedium00
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11.5Outsource elements of plan (use outside vendors)11/8/202611/8/20260800OpenMedium00
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11.6Time11/11/202611/11/20260800OpenMedium00
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11.7Resources (financial)11/12/202611/12/20260800OpenMedium00
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12Monitoring Evaluation11/13/202611/20/20260480000
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12.1Monitoring metrics11/13/202611/13/20260800OpenMedium00