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Step 1: Revenue & New Customer Target
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2025 Annual Recurring Revenue$1,000,000.00
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2026 Annual Target Recurring Revenue$1,550,000.00
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Annual New Revenue Goal $550,000.00
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MRR Monthly Sales Target$7,051.28
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Churn Rate Percentage
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What is your average TOTAL MRR value per client?$3,000
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How many new clients would be required to hit your monthly goal?2.35
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Step 2: # of leads required to hit target
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What is your average conversion rate from sales call/lead to new client?25%
How to Use the Worksheet for Your 2025 Goals - Watch Vide
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# of leads needed per month to hit target9.40
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Step 3: Estimate Budget
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Benchmark Cost Per Lead for MSPs$150
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Monthly budget required to hit target$1,410
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Impact to Business
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Average Customer Contract Term (Months)36
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Customer LTV per closed lead$108,000
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Monthly Customer LTV created from Monthly Sales Target$253,846
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Annual Customer LTV created from Annual Revenue goal$3,046,154
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CPL Factors: *Factors: $200-$300 per Marketing Quallfied Lead ($1000-2000 per SQL) is fairly typical for MSPs targeting small and medium-sized business clients.CPL can vary based on marketing channel (PPC, Organic, email with vs. without BDR, Geography)
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