McGaw Segment Spec Template

	B	C	D	E	F	G	H	I	J	K	L
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2	server or client	priority	audited	Event Name	Trigger	Property Name [part of track]	Property Value	Property Description	Increment [maintain count]	Store as trait [use identify]	Integrations Enabled [all by default]

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4	Key Things to Read		Getting Started Guide
5			How to get started with analytics.js
6			Make sure you know your integration and how they work
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8	c	1	ok		with all events	auto	alot of data is collected automatically, full list here
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12	c	1	ok	submitted_contact_form	when user submits contact form	email	user@domain.com	the email they used when fillin gin the form		yes
13						company_name	effin_amazing	this is the name of the company when they register on the site		yes
14						form_location	blog			yes
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16	c	1	ok	signup	when user completes newsletter signup form	email	user@domain.com			yes
17						date_of_signup	11/22/2015			yes
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20	c	1	ok	newsletter_signup	when user completes newsletter signup form	email	user@domain.com				salesforce
21	c	1	ok	newsletter_signup	when user completes newsletter signup form
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23	s	1	ok	your_key_event		relevant_context	readable_value	something you'll remember
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27	c	1	ok	page_viewed		page	home	this would be the page they are on	yes		all except mixpanel
28						first_time_landing_page	home	this will be stored once so we know when people come from		yes
29						viewed_pricing_page	1/1/16	this is the date they view the pricing page		yes
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32	c	1	ok	viewed_case_study	this event should fire whenever some one views a case study itself. This will not include viewing the high level case studies over view page, only the inidividual case studies themselves.	case_study	frame.io	we will want to store the case study name here. We can do this in different ways, just depends on what is the easiest thing to grab from the page.	yes	yes
33						case_studies_viewed	frame.io	this is the list of case studies they have viewed		yes
34						qty_case_studies_viewed	4	this is the number of case studies viewed		yes
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37	c	1	ok	trial_started	this event will be sent when a new account is created with a trial associated with it. there is no properties associated with this event since they are all captured using the super properties
38	c	1	ok	trial_started
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