Fluent City Content Strategy - November 2016 - January 2017
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Nov 2016Dec 2016Jan 2017
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Week Beginning11/21/201611/28/201612/5/201612/12/201612/19/201612/26/20161/2/20171/9/20171/16/20171/23/2017
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Content Theme
Holiday_Self-Improvement
Holiday_GiftCards
Holiday_WorkHoliday_Travel
Holiday_Romance
Holiday_Resolutions
Resolutions (continued)
Language & Travel
Language & Travel
Language & Travel
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Project Outlines Due
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Begin Media Outreach
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Fluent City Special
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EventsTHANKSGIVING (11/24)CHRISTMAS (12/25)
BOXING DAY (12/26)
NYE (12/31)
NYD (1/1)
FRIDAY THE 13TH (1/13)MLK DAY (1/16)
AUSTRALIAN OPEN (1/16)
TRUMP'S INAUGURATION (1/20)
OSCAR NOMS ANNOUNCED (1/24)
OPPOSITE DAY (1/25)
CHINESE NEW YEAR / LUNAR NEW YEAR(1/28)

NATIONAL CROISSANT DAY (1/30)

SUPER BOWL (2/6)
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MondayStudent Spotlight: Eirene W. - speaks six languages, is learning more. Also comic stripsStudent Spotlight: Set Akdag (Work) - Currently works with immigrants & refugeesGlobal Warming Bucket List (Or, the places to go before global warming destroys us all!!!)Best Places to be Single InternationallyLetter from James about the New Year (and reflecting on 2016)Infographic: How FC has grown over the years. Stats from 2016Fluent City Abroad - Two Stories from Our Members
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Tuesday Winter Holidays Around the WorldThe 24-Hour Guide to Learning ItalianFluent City Gift Guide: Unique Experiences Around the WorldHow to Move to Another Country (A Step-By-Step Guide)Student Spotlight: Elaine W. (Fell in love with someone from Mexico City, married, they want to raise their kids trilingual)New Year's Resolutions: Fluent City Style (Flowchart?) / MFY ExtensionFluent City Guide - DC (Restaurants) / Interactive Google Map & Blog PostSurvival Phrases to Get You Through Your Next Trip (all 10 languages)5 Ways to Travel Responsibly - Link Back to Language & Giving back to communities

OUTREACH; El Camino Travel / Remote Year / Rustic Pathways / Atlas Obscura
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Wednesday 6 Things That Happen When You Learn a New Language (Infographic)What Employers Really Want: The Secret to Standing Out in Today's Job MarketFluent City Guide - Philly (Restaurants) / Interactive Google Map & Blog PostFluent City Guide - Boston / Interactive Google Map & Blog Post
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Thursday Hey, Science Says You Should Travel More in 2017.How to convince your boss to pay for your language course (Dos & Donts - with script!)Your Guide to Cross-Cultural Romance (How to Date in XYZ Country)Fluent City Guide - NYC (Restaurants) / Interactive Google Map & Blog Post / Restaurant & Language Pairings

#getfluent in your city
Chinese New Year is the Holiday You Wish You Could Have6 Sassy Non-English Things You Can Say at Trumps Inauguration?
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FridayStudent Spotlight: Elaine W. (Family) is Chinese American, Married someone from Mexico City, wants to raise their children trilingualAdd in benefits of being bilingual stats as separaet blog post???Infographic: Spanish Slang Around the World (Spain vs. Mexico vs. Argentina etc.)CHINESE NEW YEAR STARTS ON SUNDAY - year of the rooster!
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Social (main engagements)
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FacebookThank you gif (in 10 different languages)

Promote Bloody Mary popup (photo done)

Open House (Last Chance) - Photo of Language Classes
Nov 28 - Last Chance for $80 off - link to MFY

Promote Eirene's Student Spotlight

Quick "did you know..." infographic using icons & the brain with the fun facts that we find for the science behind learning something new
Gift Card Announcement w/ simple giving photo - link to Gift Cards page

Holiday Cocktail #1 - Hot Butter Rum (photo is done)

Experiences > Things Text Image
Promote Set's Student Spotlight (Work)

Get your boss to pay for your language class! Holidays are coming up, gift cards
Checklist Image for Bucket List

Take a poll on social

Chanukkah (Dec 24) & Christmas
New Year's Resolutions / Learn a new language in 2017 / last Chance My Fluent Year

NYE Countdown GIF
Grant Recipient Announcement

Note/Letter from James

Resolutions Flowchart

What to Look Forward in 2017 Letter (or maybe a song?)

MFY Extension
Word of the week launch w/ illustrations

Facebook Live: Spanish Slang Lesson
Word of the week: Word of the week:

CHINESE NEW YEAR STARTS ON SUNDAY - celebrations on social for each day?
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TwitterThank you gif (in 10 different languages)

Promote Bloody Mary popup (photo done)

Open House (Last Chance) - Photo of Language Classes
Nov 28 - Last Chance for $80 off - link to mFY

Promote Eirene's Student Spotlight

Quick "did you know..." infographic using icons & the brain with the fun facts that we find for the science behind learning something new
Gift Card Announcement w/ snow falling gif

Holiday cocktail #1

Experiences > Things Text Image
Promote Set's Student Spotlight (Work)

Get your boss to pay for your language class! Holidays are coming up, gift cards

Benefits of Being Bilingual Stats
Travel-focused posts, Inspirational!, Chanukkah (Dec 24) & ChristmasNew Year's Resolutions / Learn a new language in 2017 / last Chance My Fluent Year
Grant Recipient Announcement

Resolutions Flowchart

MFY Extension
Word of the week launch w/ illustrations

Spanish Slang GIF
Word of the week: Word of the week:

CHINESE NEW YEAR STARTS ON SUNDAY - celebrations on social for each day?
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Instagram OutreachThank you gif (in 10 different languages)

Promote Bloody Mary popup
(photo done)

Open House (Last Chance) - Photo of Language Classes

Different Ways of Showing Gratitude from around the world
Nov 28 - Last Chance for $80 off -

Promote Eirene's Student Spotlightt

Quick "did you know..." infographic using icons & the brain with the fun facts that we find for the science behind learning something new
Gift Card Announcement w/ snow falling gif - link to Gift Cards page

Holiday Cocktail #1 - Hot Butter Rum (Boomerang)

Experiences > Things Text Image
Promote Set's Student Spotlight

Get your boss to pay for your language class! Holidays are coming up, gift cards

Benefits of Being Bilingual Stats (with images)

Regram Molly Tavoletti
Travel-focused posts, Inspirational!, Chanukkah (Dec 24) & ChristmasNew Year's Resolutions / Learn a new language in 2017 / last Chance My Fluent Year

NYE Countdown GIF
Instagram story from Molly Tavoletti!?

Grant Recipient Announcement?

Note/Letter from James w/ team photo

Fluent City's Resolutions

MFY Extension
Word of the week launch w/ illustrations

Instagram Story: Spanish Slang - when to use what
Word of the week: Word of the week:

CHINESE NEW YEAR STARTS ON SUNDAY - celebrations on social for each day?
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Email
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Monday*MFY Private Lessons 101 + Offer*Buy a Gift CardMFY $50 ends tomorrow + for NYC Last Call for Open HouseEmails missing from this week? Calendar update issues..?*MFY one day left + stats
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Tuesday*Bloody Mary Dedicated (F52/Liquor)
*NYC Open House Dedicated (NYC)

Mailmerge: pop-up
NYC Open House

*MFY DC Push 1
*Last chance for MFY $50

*MFY $50 Ends in 4 hours
*MFY $35 Off and Romance*MFY Extended
for 1 week + Resolutions

*Winback ($100 off) - 3 day flash sale
*MFY last day (for real this time)NYC: Open House Last Chance

NYC: Open House Day Before Email (for those signed up)
Theme: Travel v2 + Feb Classes
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Wednesday*MFY: Family and Overt $80 Off (NYC + Non)Language classes $349 in December* Bright Cellars (Sweeps)*Winback ($100 off) - 1 day leftNYC: Open House DedicatedAsk Your Boss IncentiveGoogle Reviews by City Tgt: City2, 3, 4
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Thursday*MFY Self Improvement + $50 off
*MFY Travel and $35 off

*MFY High intent people who didn't buy (23rd or so)
*MFY 2 days left*Winback ($100 off) 12 hours left

*Buddy kick-off + Week Before Classes Email
Theme: Travel v1 + MFY Recap+ Jan 2nd round classes/days left for Jan classesTgt: Leads. Theme: NY Resolutions (WIP)
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Friday*MFY: Thank you + diff languages (Full lists) TBC / Nice to HaveSecond DC Push
*MFY Work & $50 Off
*MFY 1 Day LeftTgt: Course Horse ReviewGoogle Reviews by City Tgt: City1
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Saturday*MFY 12 hours left (send at noon) and Happy New Year!
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Sunday
*MFY Nov
Ends Soon
Hair of the Dog (Pop-Up)
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special
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