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Facebook Pages Metadata Data Dictionary
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Facebook MetadataMetadata Main Table
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Default Panoply Table :facebook_pages_metadata
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Field NameDescription
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idPanoply-generated unique record identifier.
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__resourceThe string value for the resource represented by the table. In this case, it defaults to the value “metadata”. This is also a Panoply internal field.
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__senttimePanoply internal field.
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__updatetimePanoply internal field.
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pageidA unique identifier for the Page provided by Facebook.
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nameThe name of the Page.
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name_with_location_descriptorThe name of the Page with its location and/or global brand descriptor. Only visible to a page admin. Non-page admins will get the same value as `name`.
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pagenameThe name of the Page.
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usernameThe alias of the Page. For example, for www.facebook.com/panoply.io, the username is 'panoply.io'.
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categoryThe Page's category. e.g., Product/Service, Computers/Technology.
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productsThe products of this company. Applicable to Pages in the Company category.
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aboutInformation about the Page.
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linkThe Page's Facebook URL that includes the facebook.com domain.
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websiteThe website URL of the company or entity represented by the Page.
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descriptionThe description of the Page.
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description_htmlThe description of the Page in raw HTML.
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missionThe company mission. Applicable to Pages in the Company category.
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foundedWhen the company was founded. Applicable to Pages in the Company category.
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single_line_addressThe Page address, if any, in a simple single-line format.
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is_always_openIndicates whether the location is always open. Applicable to Pages that represent businesses or companies.
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is_webhooks_subscribedIndicates whether the application is subscribed for real-time updates from the Page.
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is_community_pageIndicates whether the Page is a community Page.
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has_added_appIndicates whether the Page has added the app making the query in a Page tab.
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can_postIndicates whether the current app user can post on the Page.
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is_chainIndicates whether the location is part of a chain. This applies to pages that have different page locations of a parent business Page. For example, pages for each restaurant in a string of restaurants.
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is_unclaimedIndicates whether the Page is unclaimed.
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has_whatsapp_numberIndicates whether the WhatsApp number connected to the Page is a WhatsApp number.
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leadgen_tos_acceptedIndicates whether a user has accepted the TOS (Terms of Service) for running LeadGen Ads on the Page.
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is_eligible_for_branded_contentIndicates whether the Page is eligible for the branded content tool.
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is_ownedIndicates whether the Page is owned.
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leadgen_has_fat_ping_crm_integrationIndicates whether the Page has an App that subscribes page leads in realtime updates via fat ping.
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can_checkinIndicates whether the Page has check-in functionality enabled.
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is_messenger_platform_botIndicates whether the Page is a Messenger Platform Bot.
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offer_eligibleOffer eligibility status. Only visible to a page admin.
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is_messenger_bot_get_started_enabledIndicates whether the Page is a Messenger Platform Bot with the Get Started button enabled.
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is_permanently_closedIndicates whether the business corresponding to the Page is permanently closed.
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is_publishedIndicates whether the Page is published and visible to non-admins.
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country_page_likesThe number of people who are being directed to the Page, assuming it's in the Global Pages hierarchy.
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checkinsThe number of check-ins made to a location-based Page.
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unread_message_countUnread message count for the Page. Only visible to a page admin.
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unread_notif_countThe number of unread notifications. Only visible to a page admin.
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fan_countThe number of users who like the Page. For Global Pages, this is the count for all Pages across the brand.
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unseen_message_countUnseen message count for the Page. Only visible to a page admin.
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talking_about_countThe number of people talking about the Page.
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engagement_countThe number of people who have engaged (likes, comments, clicks, shares) on the Page.
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engagement_social_sentenceText that the like button would currently display.
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were_here_countThe number of visits to the Page's location. If the Page setting Show map, check-ins and star ratings on the Page (under Page Settings > Page Info > Address) is disabled, then this value will also be disabled.
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new_like_countThe number of people who have liked the Page, since the last login. Only visible to a Page admin.
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verification_statusShowing whether the Page is verified and in what color e.g., blue verified, gray verified, or not verified.
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global_brand_page_nameThe name of the Page with country codes appended for Global Pages. Only visible to the Page admin.
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displayed_message_response_timeThe Page estimated message response time displayed to the user.
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messenger_ads_quick_replies_typeIndicates what type the Page is, and Facebook will generate different sets of quick replies based on it.
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display_subtextThe subtext about the Page being viewed.
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page_tokenA string that identifies the Page and can be used by an app to make calls to Facebook's Graph API.
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merchant_review_statusReview status of the Page against FB commerce policies, this status decides whether the Page can use component flow.
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