SEO Audit of Sue Rock website

	A	B	C	D	E	F	G	H
1					Sue Rock Originals		Sue Rock Shopify
2	Category	Item	Description	How to check	Status	Recommendations	Status	Recommendations

3		Brand appearance in search results	Organization's information appears clearly on search results (clear title, description, knowledge panel, rich snippets...). It appears first in search results	Perform brand search and review how the information is displayed on the page. Perform both a text entry and voice search	Pass	None: is the first Google Search result (after ads)	Fail	it is the second Google Search result (after shopify ads)
4		Review the total pages indexed	Make sure all your website content is being indexed	Do a quick Google search for "site:example.com", entering your website instead of “example.com.” This will give you a rough idea of how many pages Google has indexed on your domain.	Pass	None: pages are properly indexed (About 14,300,000 results)	Pass	None: pages are properly indexed (About 3,220,000 results)
5	HTML
6		Unique page titles	HTML titles have always been and remain the most important HTML signal that search engines use to understand what a page is about. Each page on a website should have its own unique title tag.	Check the title of several pages and verify these are unique	Pass	None: page titles are unique	Fail	Suggestion: "Sue Rock Shop" or "Sue Rock Store", to distinguish with "Sue Rock Originals"
7		Page Title	Search engine results can only display up to 65 characters in a title tag so they should not be longer than that	Check title lengh	Fail	Page title is too logn at 78 characters: make it more concise and reduce it by at least 13 characters	Pass	None: title is 18 characters
8		Meta description	Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site. Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters.	Check the meta description using Woorank or SEOMoz Chrome extension	Fail	Include Meta description	Pass	None: Meta description is 114 characters
9		URLs descriptive	URLs should be descriptive and not include range of characters and numbers	Check title - is it descriptive?	Pass	None	Pass	None
10		Headings	HTML header tags differentiate between headings, subheadings and the rest of the content on the page. There should be at Heading 1 (H1).	Check H1 and H2 headings using the SEOMoz Chrome extension	Pass	None: H1 and H2 are clear	Fail	Include a H2 header
11		Image descriptions	Using descriptions for images helps optimize webpages for SEO because it adds text to graphics. Without the descriptions, images cannot be crawled by search engines. Adding text helps improve a page's SEO authority.	Check image descriptions using the SEOMoz Chrome extension	Pass	None: All 10 images include alt text	Pass	None: No images with missing alt attributes were found
12	Content
13		Content quality	Does the site offer real value, something of substance to visitors that is unique, different and useful that they won’t find elsewhere?	Review content	Pass	None: it is the main page for this Rock website originals	Pass	None: it is the main page for Sue Rock Shopify
14		Keywords	Use of keywords people may search for in the copy	Check which keywords are being used in the copy and how often	Fail	Include more searchable text	Pass	Include more searchable text: very little to search for on this page
15		Content freshness	Website should be updated frequently	Check if content is up-to-date	Fail	Include more recent news on main page	Pass	None
16		Number of links on the page	Does it link to other content internally or externally?	Review links using the woorank extension (In-page links)	Pass	None: 19 links to relevant internal links (82.6%) and external content (17.4%)	Pass	None: 19 links to relevant internal links (93.6%) and external content (5.7%)
17	Architecture
18		Schema.org	Implementing schema.org structured data in a page lets search engines understand more about the content—and can allow pages to be shown in different search features, such as Reviews and Recipes. This can increase click-through	Check if the page uses schema.org using SEOMoz Chrome extension (Markup tab)	Pass	None	Pass	None
19		Speed Analysis	The amount of time it takes a website to load impacts its ability to perform well on SEO. Pages with slow load speeds may rank lower than pages with higher load speeds	https://developers.google.com/speed/pagespeed/insights/	Fail	Speed score is 22. Tool's top 3 suggestions: serve images in next-gen formats, defer offscreen images, properly size images	Fail	Speed score is 85. Tool's top 3 suggestions: eliminate render-blocking resources, ensure text remains visible during webfont load, reduce the impact of third-party code
20		Mobile-friendly	Mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking.	https://search.google.com/test/mobile-friendly	Fail	Tool's top 3 suggestions: content wider than screen, Clickable elements too close together, text too small to read	Pass	None: this page is easy to use on a mobile device
21		AMP test	AMP pages load faster and look better than standard HTML pages on mobile devices.	https://search.google.com/test/amp	Fail	Create an AMP page to better accomodate mobile users	Fail	Create an AMP page to better accomodate mobile users
22		Secure site	Website should use a secure connection ("https")	Check if URL includes https:// and not http://	Pass	None	Pass	None
23		Robots file	A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.	Check if the website has a robots.xmil file. Options: 1. http://website.com/robots.txt or 2. use the Woorank extension	Pass	None	Pass	None
24		XML sitemap	Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.	Check if the website has XML sitemap using the Woorank extension	Fail	Include an XML sitemap	Pass	None
25		Long URLs	For URLs to be optimized for SEO they should be no more than 128 characters. At this lenght the full URL will show in search engine results	Check the URL lengh of key pages	Pass	None	Pass	None
26		Page Not Found	A website should have a "page not found" error page (404 page_	Check if there is a 404 page: Type a combination of letters after the main URL. Eg. www.pratt.edu/fdshafhsjkfhsak	Pass	None	Pass	None
27	Social
28		Social media sharing options	Tags can be added to a website to help users share pages and posts through social media. Because pages that have many shares on social media may perform better in search, it is important to have tools that make sharing from a website easy	Check if key pages have social media share options	Pass	None: various exhibitions are linked directly to the social media account that they originated from, so sharing is easy	Pass	None: various media (pictures and videos) are linked directly to the social media account that they originated from, so sharing is easy
29		Active channels	Page links to the organization's active channels on social media	Check links to social media accounts	Pass	None	Pass	None
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