Ecommerce Dashboard - Visible.vc Template
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Jan-17Feb-17Mar-17Apr-17May-17Jun-17Jul-17Aug-17Sep-17Oct-17Nov-17Dec-17
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Customers Added9419118538228921009964777976885794890
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Direct171131165114106200184127168152117195
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Paid145179123103178138178113168156163122
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Email131168103159162143191163137112113167
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Organic Search170149165125114134160113159143183167
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Social 195153134123168200150139164132107112
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Referral129131163198164194101122180190111127
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Repeat Customers73734518292739634787067
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Total Customers1014984898840894110110378731010963864957
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CAC$9.00$6.00$8.00$7.00$10.00$5.00$6.00$5.00$7.00$10.00$5.00$10.00
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Orders206121982748293421552647205023522263238927932296
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AOV$96.00$68.00$72.00$86.00$55.00$58.00$72.00$98.00$69.00$96.00$53.00$66.00
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Revenue$197,856$149,464$197,856$252,324$118,525$153,526$147,600$230,496$156,147$229,344$148,029$151,536
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COGS$41,220$48,356$41,220$73,350$32,325$63,528$45,100$42,336$45,260$47,780$41,895$43,624
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Variable Costs$25,192$27,703$28,659$27,629$20,518$25,198$20,458$23,540$25,017$20,480$22,824$25,720
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Gross Margin79.17%67.65%79.17%70.93%72.73%58.62%69.44%81.63%71.01%79.17%71.70%71.21%
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Gross Profit$156,636$101,108$156,636$178,974$86,200$89,998$102,500$188,160$110,887$181,564$106,134$107,912
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Contribution Profit$131,444$55,437$59,838$51,911$61,730$66,956$73,004$52,499$61,309$68,940$62,201$62,230
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Operating Cash-$54,301-$71,564-$59,584-$64,318-$58,670-$67,613-$66,477-$66,547-$63,228-$73,853-$70,511-$66,538
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Total Cash$1,184,764$1,027,224$1,426,314$1,213,056$1,381,225$1,012,288$1,216,327$1,490,830$1,184,672$1,085,399$1,396,681$1,480,766
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