Data Analytics & Reporting Platform Comparison - Conversion.vn
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SupermetricsBlockspringReport GardenReport DashSwydoContiamoWhatagraphAnalytics EdgeSeoTools for ExcelGecko BoardFactiveNext AnalyticsAnalytics CanvasTatvic Lab: Excel Add-inShufflePointMegalyticBriefmetricsGrowth RaceGoogle Data StudioTableau
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Service Name
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URLhttps://supermetrics.com/https://www.blockspring.com/https://reportgarden.com/http://www.reportdash.com/https://www.swydo.com/https://www.contiamo.com/http://whatagraph.com/http://www.analyticsedge.com/http://seotoolsforexcel.com/https://www.geckoboard.com/https://factivate.com/http://www.nextanalytics.com/http://analyticscanvas.com/https://www.tatvic.com/tatvic-labs/excel-plugin/
https://www.shufflepoint.com/
https://megalytic.com/https://briefmetrics.com/https://growthrace.com/
https://www.google.com/analytics/data-studio/
https://www.tableau.com/
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PackageFreeProSuper ProBasicProEnterpriseBasicProAgencyEnterprisePrimeSoloProfessionalSmall BusinessEnterprise 1ProfessionalBoutiqueLoftStandardPremiumStarterBusinessAgencyBasicStandardCore (Pro)StarterGrowthCompanySilverGoldEnterpriseFreePro PackageStarterProPremiumFreeBasicProPremiumBasicStandardPremiumEnterpriseStarterAgencyEnterpriseStandardAdvancedProFREEPersonalProfessionalOn-premisesFully Hosted
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Integration / Datasource / ConnectorGoogle AnalyticsGoogle Analytics
Google AdWords
Database
Bing Ads
Google BigQuery
Google Search Console
Facebook Ads
Facebook Insights
MailChimp
Moz
SEMrush
Stripe
Twitter Ads
Yahoo Gemini
YouTube
Google+
Instagram
LinkedIn
Pinterest
Reddit
Tumblr
Twitter
Vimeo
VKontakte
Including Pro datasources plus:

Adobe Analytics
Adform
DoubleClick Bid Manager
DoubleClick for Advertisers
DoubleClick for Publishers
DoubleClick Search
More than 100 different apps to connect and pull data from. Categories:

SEO, SEM, Web Analytics
Recruiting, Hiring and Human Resources
Sales
Marketing & Advertising
Email
Web Search
News, Finance, and Datasets
Productivity
Social Networks
Text Analysis & Machine Learning
Webscraping & Data Mining
Accounting & Payments
General
Software Engineering
Ecommerce
Databases

Full list here:
https://open.blockspring.com/browse

Apply for all packages.
Google Analytics
Google AdWords
Google Search Console
Google Analytics
Google AdWords
Google Search Console
Google Drive
Facebook
Twitter
Bing Ads
Google Analytics
Google AdWords
Google Search Console
Google Drive
Facebook
Twitter
Bing Ads
Mailchimp
AdRoll
Google Analytics
Google AdWords
Google Search Console
Google Drive
Facebook
Twitter
Bing Ads
Mailchimp
AdRoll
Twilio
Call Box
Call Rail
CallTrackingMetrics
Google Analytics
Google AdWords
Google Search Console
Google Drive
Facebook
Twitter
Bing Ads
Mailchimp
AdRoll
Twilio
Call Box
Call Rail
CallTrackingMetrics
Avanser
Dialog Tech
DoubleClick for Publishers
LinkedIn
Google Analytics
Google Adwords
Google Search Console
Facebook Insights
Facebook Ads
Bing Ads
Twitter Insights
Instagram Insights
Youtube Analytics
LinkedIn Insights
SurveyMonkey Insights
Mailchimp Insights
AWeber Insights
Constant Contact Insights
CampaignMonitor Insights
VerticalResponse Insights
Google Drive
Dropbox
CSV / XLSX / JSON

Apply for all packages
Google AdWords
Bing Ads
Facebook Ads
Facebook Graph
Google Analytics
Google Webmaster Tools
Google PageSpeed
Pingdom
Call Tracking Metrics
Twitter Ads
CallRail

Apply for all packages
Alexa Rank
Custom data
Doubleclick
Event tracker
Facebook Ads
Facebook Insights
Google Adsense
Google Analytics
Google Big Query
Google Play
Google Webmastertools
Instagram
Itunes
Magento
Mailchimp
Sailthru
Twitter
Vkontakte
Youtube
Amazon Redshift
All Standard datasources plus:

Buzzstream
Druid
Google Cloud SQL
Hortonworks Hadoop Hive
IBM DB2
Impala
MapR Hadoop Hive
Mention
Microsoft SQL Server
MongoDB
MySQL
Oracle
Pingdom
Pinterest
PostgreSQL
SAP HANA
SEM Rush
Salesforce
Spark SQL
Sprout Social
Twitter Ads
WeChat
Google Analytics
Adwords
Facebook Insights
Facebook Ads
Twitter Insights
Instagram Insights

Apply for all packages
Google AdWords
Google Analytics
Google Search Console
Constant Contact
MailChimp
Facebook Insights
Facebook Ads
Bing Ads
Bing Webmaster Tools
Moz
Salesforce
Shopify
GA Management

Apply for all packages
50+ different connectors. Categorized by:

SEO
Social
ASO
Business Intelligence
CRM
Domain
Email
Finance
Knowledge
Machine Learning
Music
Scraping
Shopping
Translation
Others

See all:
http://seotoolsforexcel.com/connectors/
60+ integrations. Categorized by:

Advertising / Marketing
CRM
Databases
Devops
E-commerce
Email
Infrastructure
Mobile Analytics
Project Management
Sales & Finance
Social Media
Support
Web Analytics

See all:
https://www.geckoboard.com/integrations/
Google Adwords
Google Analytics
Facebook Insights
Facebook Ads
Twitter Ads
Bing Ads
Eloqua
Hubspot
Linkedin Ads
Marketo
Instagram
Youtube
Mailchimp
SendGrid
Salesforce
Microsoft Dynamics CRM
Close.io
FreshBooks
QuickBooks
SugarCRM
ZohoCRM
Stripe
Hubspot CRM

See all:
https://factivate.com/factivate/automated-spreadsheet-connectors/
Google Adwords
Google Analytics
Facebook Insights
Facebook Ads
Twitter Ads
Bing Ads
Youtube
PIWIK
Instagram

Pro package:
Plus all social media downloads

See all:
http://www.nextanalytics.com/
Google Analytics
Google Adwords
Google Analytics
Google Adwords
Facebook Insights
Multi Canvas Run
Google Analytics
Google Adwords
Facebook Insights
Google Analytics 360
BigQuery
Bing Ads
Local File
Excel
Google Sheet
MS Access
MS SQL
Oracle
MySQL
PostgreSQL
Teradata DB
ODBC
Google AnalyticsGoogle Analytics
Google Adwords
Google Analytics
Google Adwords
DoubleClick for Publisher
Google Analytics
Google Adwords
DoubleClick for Publisher
Google Analytics
Google AdWords
Google BigQuery
Google Webmaster Tools
Facebook Insights
YouTube
Constant Contact
Bronto
Salesforce.com
Adobe Sitecatalyst
Facebook
ZoomRank
Constant Contact
Flurry
WebTrends

See all: https://www.shufflepoint.com/Solutions.aspx
Google Analytics
Google Adwords
Google Search Console
Facebook Page Insights
Facebook Ads
Google AnalyticsGoogle Analytics
Google+
Facebook Insights
Twitter
Instagram
LinkedIn
Youtube
Medium
Pinterest
Google Analytics
Google Adwords
Attribution 360
Search Console
Youtube Analytics
Google BigQuery
Cloud SQL
DoubleClick Campaign Manager
DoubleClick for Publisher
Google Sheet
Local File
MySQL
PostgreSQL
Microsoft Excel
Text files (like .csv files)
Microsoft Access for Windows
JSON
Spatial files
Statistical files
Tableau Data Extract
OData
Google Sheets
PDF Connector
Web Data Connector
Microsoft Excel
Text files (like .csv files)
Microsoft Access for Windows
JSON
Spatial files
Statistical files
Tableau Data Extract
OData
Google Sheets
PDF Connector
Web Data Connector

And hundres of data sources, including database. See all here:
https://www.tableau.com/products/desktop#data-sources
Deploy on-premises or on public cloud with Amazon Web Services, Microsoft Azure, and Google Cloud PlatformTableau Online is the SaaS form of Tableau Server with maintenance, upgrades, and security fully managed by Tableau
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Scheduled RefreshNOYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESNOYESYESNONOYESNOYESYESYESYESYESYESNOYESYESYESYESNONONONOYESYESYESYESYESNONONOYESYESYESYESYESYESYESYES
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Email NotificationNOYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESNONONONONONONOYESYESYESNONONONONONONONONONOYESYESYESYESYESYESYESYESYESYESYESYESYESYESYES
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Google Analytics API (No Sampling)NOYESYESYESYESYESNONONONONOYESYESYESYESNONONONONONONONONONONONONONONONONONOYESYESYESYESYESNONONONONONONONONONONONONONONOYESNONONONO
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Account LinkingUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimited1020401005002 of each type15 of each type30 of each type50 of each typeUnlimitedUnlimitedUnlimitedUnlimitedUnlimited3 data sources10 data sources50 data sourcesN/AN/AN/AN/AUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedN/AN/A1UnlimitedUnlimited1UnlimitedUnlimitedUnlimitedUnlimited1050100200111NONONOUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
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DashboardsN/AN/AN/AN/AN/AN/A5102050500UnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedN/AN/AN/AN/AN/AN/AN/A15UnlimitedUnlimitedUnlimitedUnlimitedN/AN/AN/AN/AN/AN/AN/AN/AN/AUnlimited001050N/AN/AN/A31025UnlimitedUnlimitedUnlimitedUnlimitedUnlimited
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ReportN/AN/AN/AN/AN/AN/AUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedN/AN/AN/AN/AN/AN/AN/AUnlimitedUnlimitedUnlimitedN/AN/AN/AN/AN/AN/AN/AN/AN/AUnlimited103050100510Unlimited31025UnlimitedUnlimitedUnlimitedUnlimitedUnlimited
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User per Account / License1 license, 1 user1 license, 1 user1 license, 1 user1 license, 1 user1 license, 1 user1 license, 1 user1 account1 account1 account1 accountUnlimited52550753520UnlimitedUnlimited115N/AN/AN/AN/A1UnlimitedUnlimited120UnlimitedN/AN/A13Unlimited111MultiplePer license1135N/AN/AN/A111Unlimited1111
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White Label ReportN/AN/AN/AN/AN/AN/ANOYESYESYESYESYESYESYESYESYESYESYESN/AN/ANONOYESN/AN/AN/AN/ANOYESYESYESYESYESN/AN/AN/AN/AN/AN/AN/AN/AN/AYESYESYESYESYESNOYESYESNONONOUnlimitedYESYESYESYES
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Query Limit & Restriction
100 (daily)
Restriction on heavy queries
1500 (daily)10000 (daily)
100,000 runs / month
500 runs / minute
100,00 runs / month
1,000 runs / minute
CallN/AN/AN/AN/AN/A200 / day1500 / day3000 / month5000 / monthN/AN/AN/AN/AN/AN/AN/AN/ANONONONONONONO100,000 / month2,000,000 / month3,000,000 / month / userLimitedUnlimitedUnlimitedUnlimitedUnlimitedLimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedN/AN/AN/AUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
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Support
Email
Forum
Knowledge Base
Email
Forum
Knowledge Base
Email
Forum
Knowledge Base
EmailEmailEmailEmail
Forum
Email
Forum
Email
Forum
Email
Forum
Email
Forum
Dedicated
EmailEmailEmail
Chat
Email
Chat
EmailEmailEmailEmailEmail
Dedicated
EmailEmail
Live Chat
Email
Live Chat
Dedicated Support
Forum Support
Forum Support
Email Support
Forum Support
Email Support
Forum Support
Email Support
Email Support
In-app Support
Dedicated Email
In-app Support
Customer Success ManagerInitial support with consultant2 hours/ month with consultant10 hours/ month with consultantForum Support
Forum Support
Email Support
Email
Call
Email
Call
Email
Call
EmailEmailEmailEmailEmail
Knowledge base
Ticket
Knowledge base
Ticket
Knowledge base
Ticket
Knowledge base
Ticket
EmailEmailEmail
Phone
EmailEmailEmailEmailEmail
Ticket
Email
Ticket
Email
Ticket
Email
Ticket
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PlatformExcel
Google Sheet
Excel
Google Sheet
Slack
Tableau
Bubble
Web Dashboard
Web DashboardWeb DashboardWeb DashboardWeb DashboardWeb DashboardExcelExcelWeb DashboardWeb DashboardExcelSoftwareExcelWeb DashboardWeb DashboardEmail-based ReportWeb DashboardWeb DashboardSoftwareWeb Dashboard
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Mobile AppNONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONONOhttps://www.tableau.com/products/mobile
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Trial30 Day Trial with full features14 Day Trial with full features7 Day Trial with full features14 Day Trial with full features14 Day Trial with full featuresCall & Demo14 Day Trial with full features30 Day Trial with full features14 Day Trial with full features30 Day Trial with full features7 Day Trial with full featuresFree to use with limited features and functions30 Day Trial with full features7 Day Trial with full featuresFree trial when register14 Day Trial with full featuresTrial for the first 10 emails30 Day Trial with full featuresFree to use14 Day Trial with full features
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Monthly Pricing (USD)061.25123.751025Call4969169389999197914924960115360CallCall2950399FREEN/AN/AN/A25149599149549CallFREE4049299499FREE294959Plan start at $49 per month39.9999.99199.99399.9883527592449FREE35703542
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Yearly Pricing (USD)05881188120300Call58882820284668119882289481788298861211733672CallCall2905003990FREE50751052751639658917886588CallFREE440558.63408.65688.6FREE348588708Not disclosed479.881199.882399.884799.76964203300108288588FREE420840420504
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Pricing PolicyFor Google Sheet version, a monthly / yearly pricing is applied and each license only apply for one Google Drive account.

For Excel version, each data source is a different module and need to be paid for separately. The module is bound by the account that used to login: https://supermetrics.com/product/supermetrics-data-grabber/
The same price apply for both Google Sheet and Excel version

Blockspring for Enterprise provides the a platform which includes Executive Dashboard for data visualization and realtime data tracking and anomaly dectection. Enterprise requires contact to have more information
Standard pricing policy with different packages.
For custom package, the price will be different depends on needs.
https://reportgarden.com/pricing/
Standard pricing policy with different packages.
For custom package, the price will be different depends on needs.
http://www.reportdash.com/#pricing
Standard pricing policy with different packages.

The packages different in number of clients and number of users per accounts.

https://www.swydo.com/#pricing
Cost based on project, including setup fee. Generally starting at 2200 - 2500 per project annually.

Premium will include dedicated support and connection to advanced data sources such as SQL, CRM, etc.
Limit number of data sources can connect. Purchase more if reach the limit for 5 USD each data sources.

Higher packages receive more data sources, advanced metrics to generate report and better support. Agency package allows up to 5 users.

http://whatagraph.com/pricing
The differences between the versions are that Standards would have the Functions support to better manipulate the data while the CORE Plus version would include the macros to automate some of the tasks.

Only Google Analytics is provided, other must be purchased as optional for a price of $50

http://www.analyticsedge.com/download/
Only 1 version with 14 day of free trial then you have to upgrade or unable to use further.

http://seotoolsforexcel.com/purchase/
Higher package has more users, more dashboards and dedicated support. The cost is only for the service, you have to invest into hardware as well including TV to display the metrics.

https://www.geckoboard.com/pricing/
Higher packages allow more users as well as higher query limit on the number of calls per month. Higher packages also get more dedicated support from consultant.

https://factivate.com/
Higher packages allow "social download" which means data extraction from social channels and no restriction on the number of queries to the reports. Pro package also has access to email support.

http://www.nextanalytics.com/subscribe/
Higher packages with higher account linking and users for the software. Option to add an automation server for $299 per month.

http://analyticscanvas.com/signup/
Higher packages come with support for DoubleClick for Publishers and multiple users.

https://www.tatvic.com/google-analytics-excel-pricing/
There is no pricing information on the website, users have to register a trial account and then will be contacted by the sales rep to provide the packages. Plan start at $49 per month and dynamic pricing depends on user's needs.Higher packages come with more connector (account linking to the services), more reports. Premium and Enterprise also have more users per account and dashboards access for customers.

https://megalytic.com/plans
Higher packages allow white label report and own domain and server to send emails.

https://briefmetrics.com/pricing
Higher packages allow more projects and more competitors tracking.

https://growthrace.com/#pricing
Google Data Studio is currently released for free
User starts with desktop version (software) and can choose the cloud version (either self-hosted or on-premises) to easier sharing and manage online.

Personal version only support some local files while professional version provides more access to other tools and databases.

On-premises will cost more and require maintenance and set up cost but would be more secure while fully hosted version provide easy set up and usage.
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Comments & ReviewsFocus on datasources and connection that matters for marketing. Require some learning curves and technical understanding to operate. If use the excel version or want to customize the report then have to purchase separate module which can be costly. Excellent for analyst and marketing professionals who want to follow with the day to day metrics of campaigns.Focus on datasources and connection that not only serves for marketing but also other purposes as well. Similar to Supermetrics in usage and requires some learning curves. Work with not only Google Sheet or Excel but also with Slack, Tablue, Bubble. It also has a web dashboard only for customers who contact them to set up advanced features (as mentioned in other functions section).Web Dashboard version which include standard report and ability to set up a portal for client.

Focus for agencies and make it easy for the to generate client report. Include some simple SEO keyword tracking and competitor comparison.

Can set portal to a custom domain.
Web Dashboard version which include standard report and ability to set up a portal for client.

Report Dash features a Org Structure which can allow clients to login and even manage the data by themselves or for team members to work together.

Can add custom domain with $50 extra cost to set up the whole Report Dash on corporate domain.
Web dashboard which focus on customer service which provide customers ability manage client + project + task

Including the KPI monitoring and workflow to support team working.
Web dashboard which provides good visualization of different data sources and real time update. Visually good looking and various ways to merge data into 1 dashboard. Support a wide range of connectors. Expensive price compare to other tools.Automatically generate infographics with a fixed format using data from the sources. No ability to edit or customize the visual or data after it has been generated. White label report only available on Agency package.

Can create customized report but cannot mix different sources into one report.
Excel add-in to pull data from various sources to clean up, filtering and sorting them. Functions, macros are supported depends on the version.The tool is very specific to support SEO working process including rank tracking, data from SEO-related sources.Geckoboard focuses on visualizing the metrics from online tools such as Google Analytics, Adwords, Facebook Ads into big screen such as TV. It can also pulls data from database as well as standard spreadsheets.An online excel sheet with ability to visualize the data, supposed to combine the best of both worlds: excel sheets and web dashboards to offer a real time data analytics platform for users. However, still on beta and encouter several bugs during the testing.Excel add-in to pull data from various sources to clean up, filtering and sorting them. Macros supported to automate some tasks.The software focuses pulling data from different sources, mostly Google Analytics and Google Analytics 360 with and emphasize on the ability to draw unsampled data.

The tool's strength lies in its ability to organize and edit the data so that it is ready to be used with visualization tool such as tableau or Google Data Studio.

No support for Facebook ads (yet).
Similar to other excel add-in, this one focuses on pulling data from different sources into excel.The tool focuses on visualize the data from various sources and template to be exported into excel.

There is handler error when verify account.
A tools for agencies to generate report for customers with simple metrics and template. Only support Google and Facebook accounts.Suitable for agencies to provide clients with overview report about their website. However, report only restrict to metrics from Google Analytics and Adwords.Very simple visualization of data from different sources mostly social like, share, followers and basic metrics from Google Analytics.This tool provide some robust functions and abilities and maybe one of it kind which provide this for free. Thanks to Google.Provide a wide range of ways to connect data and visualize them both offline and online. A lots of different types of charts, bars and customization to choose from.

The pricing based on license might be a bit intimidate for small business.
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Other FunctionsUpload Data to Google Analytics: push data from different sources to Google to see a complete view of business on Google Analytics

Functions for skilled Excel users: custom functions to quickly queries and add information to the report.
Discovery Hub: search and discover enterprise data assets in one place.
Executive Utilization Dashboard: for data visualization based on data from many sources
Learning-Enabled Governance and Security: A unique governance platform that secures connected data assets, providing realtime tracking and anomaly detection.
Contact Manager: manage client contact onsite.
SEO: keyword ranking report and competitor comparison
Client Portal: create a portal where the client can access and get updates about the campaigns
Organization and User Management
KPI Monitoring: automatically notify when things are going well or not.
Contact Manager: manage client contact onsite.
Team management and collaboration for the same customer
Service is getting revamped and updated which will become more like Swydo / Report DashDownload data from social channelsVisualize data on Google Map, Google Earth also Google Charts.Include the ability for competitor tracking not just your own
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