M&M Check List

	A	B	D	E	F	G	H
1	Go to "file" then "make a copy" to create your own to do list					Need help with anything? Please contact Lucie @lucielc on Mattermost or xrmidlandsmedia@protonmail.com
2	Timing	Category	To Do	Who is doing it?	Resources	Notes	Tips & how to contact XRUK M&M

3	Before the action	Messaging	What's your message?		Plan action with press and social media in mind
4		Press	Write the press release		How to write a press release		How to write a press release
5			Find Rebels to voice the quotes
6			Prepare the email to journalist/media		London Press Contacts + links to the other Nations & Regions lists	Use BCC
7			Embargo your press release			COMPLETELY OPTIONAL, only do it with trusted journalists/outlets if you want to give them exclusive access to the action before it happens (but they can't talk about it until it happens). You can give them a call or send them an embargoed press release.
8			Create a folder for press photos and link it in your email		How to create a press folder on Google Drive	Google Drive or Pics.io (for best pictures), make sure to try your link beforehand! There are training sessions available to learn to use pics.io
9			Add a copy of your PR to your photos folder, just in case
10			Do you have a spokesperson?			This is the person that will speak to journalist on site and/or on the phone if you add their number to the press release as "press contact"
11			Brief your spokesperson			Choose and brief spokespeople with no more than three key points to get across in interviews
12		Live	Is your action suitable for livestreaming?		Video tips to film an action		How to make video content
13			Find your livestreamers			You can team up one person holding a camera with a speaker
14			Do they need some training?		Livestream Workshop - Learn the basics
15			Do they have the equipment they need?
16			Do you need more than one person to livestream at the same time?		Fill this form	This involves Vmix and the UK Livestream team, they will need to be warned in advance. You can get in touch with them by filling the form provided.	Note that if you want your action to be streamed to XRUK FB page as well, it needs to have gone to UK Action Circle.
17			Create a spokesperson doc with a few facts about your target and your main messaging elements
18		Social Media	Facebook event			Encourage Rebels to save the date
19			Graphics		Ask a graphic designer or use https://extinctionrebellion.aktivisda.earth/en/	Save the date graphics + themed warning graphics	If someone would like some design work done, or advice and support, please send them to email xrdesignforlife@gmail.com or Mattermost - UK Design Requests Reception https://organise.earth/uk/channels/arts
20			Copy			Create a document with ready to post texts explaining your action, they will probably be slightly different for Insta and Facebook depending on your audience, and of course for Twitter for size reasons (you can plan a thread for example)	How to design messaging for an event, action or story
21			Hashtags
22			Other accounts to tag			Make a list of accounts you want to call out or share your post by tagging them in images (Insta, Twitter) or text (FB): your target, other XR accounts, other relevant accounts, journalists... Twitter is a great way to share your videos and/or photos to the press (add a link to your press release, which will normally be available in your online press photos folder)
23			If your action is non-spicy, advertise it in advance with a clear call to action			Fill a form, send an email, ask them to join you on the day, share a Facebook event...
24		Leaflet	Do you need a leaflet?			Is the action designed to mobilise more people into XR (as the strategy suggests) -> if so you might be better off using a 3.5 flyer or a generic rebellion invitation. Is person-to-person outreach impossible? (maybe it's a silent performative action, or too noisy bc of all the samba) -> if so, a leaflet might be useful indeed. Are there banners on site? are they relevant? maybe if so leaflets arent needed as the message is communicated already. Leaflets cost time and money to produce and producing one-off leaflets for an action usually leads to one of two outcomes: 1. They run out too quickly or 2: you print too many and are left with lots of paper thats irrelevant after the action. Neither outcome is great. Another possibility here would be to suggest rebels engage their local 3.5 group (if there is one) and hand off outreach to them – the 3.5 method involves many useful considerations in terms of actively engaging with people, and if you're designing an action to get press maybe the outreach part isn't that relevant.
25			What information do you need on it?
26			Who is designing it?			Best option is to ask a graphic designer (your region might be able to help). You can also create leaflets using Viz Gen: https://extinctionrebellion.aktivisda.earth/en/	If someone would like some design work done, or advice and support, please send them to email xrdesignforlife@gmail.com or Mattermost - UK Design Requests Reception https://organise.earth/uk/channels/arts
27			Print
28		Email	If you're planning a non-spicy action and want to recruit/advertise		Action Network		How to write a newsletter
29		Photos/Videos	All photographers to join the Telegram chat XRUK live action content channel		https://t.me/joinchat/G3fKApk0OK4yMDA0		If you want your photos to be used by XRUK, make sure your photographers know how to use pics.io by getting in touch with @xrphotos on Mattermost
30	During the action	Photos/Videos	ON SITE: upload a couple of your best ones to the Telegram chat XRUK live action content channel			Add date, place, context to your photos
31		Photos/Videos	ON SITE: upload best photos to the press photos folder			or have someone at home do it for you (and send them the photos via a different way eg Whatsapp, Telegram... just agree on the process before the action and try it out)	Note that Whatsapp has pretty violent image and video compression, if photos are being shared for wider distribution, we recommend using Telegram
32		Press	Make sure you have a couple of photos in your press photos folder
33			Send the press release
34			Send them upadtes as the action goes if needed (new photos...)
35		Live	Go live!
36		Live	AT HOME: get the livestream live to share on social media, email, chats...
37		Email	Ask people in your mailing list to join you on site and/or watch the livestream
38		Social Media	Copy/paste your ready to go text, select some great photos and post them			If your livestream is happening on Facebook, wait until it's done to post on this platform (but post on Insta & Twitter). Share the link of the livestream on Twitter
39		Social Media	Stories: what is happening, where to join the action, short videos (portrait one), link for the livestream...
40	After the action	Email	Let people in your mailing list know what you've been up to (send them a link to a social media post with plenty of photos or a Youtube video)
41	After the action	Social Media	Evening/day after: conclusion of the action, more photos or videos
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