Dark Funnel Scorecard Template by Similarweb

	A	B	C	D	E	F	G	H
1	Dark Funnel Scorecard
2	Metric	Formula	Denominator	Window	Source	This period	Prior period	Conclusion
3	Share of AI mentions	Mentioning responses ÷ tracked responses	Tracked responses	Monthly	Similarweb AI brand visibility
4	Citations by URL	URL citations ÷ prompt-set citations	Prompt-set citations	Monthly	Similarweb AI Citation Analysis
5	Landing page and channel mix (diagnostic only)	Sessions by landing page type and channel ÷ total sessions	Total sessions	Monthly	Your web analytics
6	Branded search lift	Branded clicks after ÷ before − 1	Own baseline	7 days around each event	Search Console branded filter, Similarweb Keyword research
7	Self-reported attribution	Named-source opportunities ÷ answered opportunities	Answered opportunities	Monthly	CRM form field
8	Unexplained direct share	Unexplained opportunities ÷ new opportunities	New opportunities	Monthly	CRM and analytics
9	Get Visibility Into The Dark Funnel with Similarweb
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