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GD400 | Advanced Graphic Design Studio | Spring 2020 | 6 credits
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Crafting Graphic Identity Systems
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C O U R S E O V E R V I E W

Designed visual, textual, and physical attributes constitute a company or institution's graphic identity. These attributes are the company or institution's visible personality, and are often the consumer or user's first impression of the entity's products and services. Identity design aims to communicate specific qualities to consumers, users, suppliers, competitors, and employees through various applications and media. A client's "creative brief" is commonly the basis for launching a graphic identity (and most other) design projects in professional practice.

In this course we explore designing graphic identity systems in two extended projects. Project 01 aims to explore a topic in 2D, 3D, and 4D media through making and reflecting, collaboration and discussion, essentially modelling practices for developing projects in the professional environment. We will begin with a few general areas. As you delve into the topics, you will evolve concepts and form in a range of media, write two broadly focused briefs, and explore design options. In Project 02, you will select and narrow the topic focus by inventing a fictitious company, institution, or event (the "entity"), and writing a well-researched creative brief. Working in phases that resemble professional practices, the semester ends with an extensive collection of physical/digital prototypes as well as a graphic identity "Style Guide," also known as a style manual.
S C H E D U L E
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Tue / Thuis subject to change.
Select the "Calendar"
tab below.
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1:30-5:45 pmBrooks 320 | 6535
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Denise Gonzales Crisp
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dmcrisp@ncsu.eduBrooks 319CS T U D E N T A C T I V I T Y
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Office Hours: Mondays 9:30–12:30, OBA
Designing to hunches, 1st.

2nd, designing to a self-authored creative brief.

Planning project progress and Tracking work accomplished.

Collaboration.

Prototyping identity applications.

Creating production-ready artifacts.

Contributing to the success of all students.

Requesting lectures and discussion from the instructor on topics of interest.

Making a lot of things.
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RESERVE A TIME
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TA - Eryn Pierce
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elpierce@ncsu.edu
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G O A L S + O B J E C T I V E S
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Design unique identity systems
comprised of multiple components.
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D E L I V E R A B L E S
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Topics determine touch points that are appropirate, but here are some options to consider. Project 01 requires avid exploration resulting in two different launch points. Project 02 requires a minimum of three related touch points, plus a visual identity system (logo and/or logotype, stationery suite, style guide).
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L E A R N I N G O U T C O M E S Utilize a range of media and formats in
the delivery of visual identity.
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Students will:Information Vehicle
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Employ new and common design methods
to explore and determine design parameters

Demonstrate knowledge of comprehensive
identity systems through Style Manuals

Demonstrate identity system application
in the form of brand collateral and touch points

Apply and practice design skills to realize
visually cohesive identity systems

Practice designing to a creative brief

Demonstrate professionalism
in planning, record-keeping, and critique
Product Packaging
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Innovate distinctive and well crafted artifacts
that serve as proof of concept
Site Interactive Kiosk / Screen / AR
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Graphic Video Promotion
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Poster Series
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Deepen conceptual design capacities in relation to constraints and target audience / users.Apparel
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Site Graphics and Signage
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Wayfinding System / Physical / Digital
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Other
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G R A D I N G
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Completion of Goals + Objectives. Evidence of learning outcomes as demonstrated in behavior and
artifacts created, based on the degree of exploration, ingenuity, craft, and independence. Select the "Grading" tab below to view an example.
30%Project 01 / Final
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30%Project 02 / In Progress
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20%Project 02 / Final
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20%Professionalism
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S E R V I C E S + N C S T A T E P O L I C I E SA T T E N D A N C E P O L I C I E S
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Reasonable accommodations are made for students with verifiable disabilities. In order to take advantage of
available accommodations, students must register with Disability Services for Students at 1900 Student Health
Center, Campus Box 7509, 515-7653.
On Time and Present =
Up to 15m Late =
15m to 1 hour Late =
Absent =
1.0
0.8
0.5
0.0
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Disability Services Office
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Academic Accommodations for Students with Disabilities Regulations







Excused absences for illness, with medical documentation.

Advanced notice for an elective absence is professionally responsible. Such notification mitigates the impact of the unexcused absence.

Notification by classmates is not recognized. If you ask a peer to notify the professor or the TA of your lateness or absence, that peer will receive the same absence/late mark.
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N.C. State University Polices, Regulations, and Rules (PRR): "Students are responsible for reviewing the
PRRs which pertain to their course rights and responsibilities. These include:
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Equal Opportunity and Non-Discrimination Policy Statement
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Office for Institutional Equity and Diversity
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Code of Student Conduct
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Grades and Grade Point Average
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NC STATE Students of Concern
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As members of the NC State Wolfpack community, we each share a personal responsibility to express concern
for one another and to ensure that this classroom and the campus as a whole remains a safe environment for
learning. Should you encounter a fellow classmate whose personal behavior concerns or worries you, strongly
consider reporting the behavior to the NC State Students of Concern, as well as faculty members you trust.
Although you can report anonymously, it is preferred that you share your contact information so they can
follow-up with you personally.
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NC STATE Cares
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NC State Cares is a service that provides support for students in crisis or who have been identified as
exhibiting concerning or worrisome behaviors.
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CRISIS CONTACT
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IN AN EMERGENCY : 1. Get to a safe place 2. Call University Police at 919.515.3000 or 911
3. Safely notify others who may be in danger
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Anonymous Tip Line
Report an Incident
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