insights on mobile game ad networks
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Ad formats supported
Payment Model
Campaign types
Minimum Payout
Minimum for Wire
Supported Payment Methods
Payment Terms
Revenue Deductions (Net Revenue)
T&C (Search for "Payment" and "Revenue")Payment FAQFormat
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AdColonyI, V, N
Rev-share (50%-70%)**
CPM, CPI, CPCV
100100Wire, Paypal, ACHNET 60
Sole Discretion
https://www.dropbox.com/s/ach8gip46pwj51a/adcolony-tos-06-24-2015.pdf?dl=0
http://support.adcolony.com/customer/en/portal/articles/684224-publisher-developer-f-a-q-
CSV, JSON, XML
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AdmobI, V, N, BRev-share (68%)
CPC, CPM, CPI
100100Wire, Check, EFTNET 21Limited ***https://www.google.com/adsense/localized-termshttps://support.google.com/admob/faq/3001445?hl=en&ref_topic=3445812&rd=1JSON
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ApplovinI, V, N, BRev-shareCPC, CPI20150Wire, Paypal, ACHNET 15
Sole Discretion
https://www.applovin.com/terms
https://support.applovin.com/support/solutions/articles/1000119749-what-are-your-payment-options-policies-
CSV, JSON
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ChartboostI, V, N, BRev-share
CPC, CPI, CPCV, CPM
75300Wire, Paypal, ChecksNET 45
https://answers.chartboost.com/hc/en-us/articles/200780239-Terms-Conditions
https://answers.chartboost.com/hc/en-us/articles/204922569-Payment-TermsTSV (UTF-16LE)
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Facebook Audience NetworkRev-share
CPC, CPI, CPM
100100N/ANET 21Limited ***
https://www.facebook.com/ads/manage/audience_network/publisher_tos/
https://developers.facebook.com/docs/audience-network/faq#e1
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FlurryRev-shareCPM (RTB)250250PaypalNET 60Limited *****
https://developer.yahoo.com/flurry/legal-privacy/terms-service/flurry-publishers-marketplace.html
https://developer.yahoo.com/flurry/docs/faq/faqpublisher/#how-do-i-receive-my-money
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FyberI, V, B, ORev-share
CPC, CPI, CPCV
200200Wire, Paypal, ACH
Sole Discretion****
https://dashboard.fyber.com/tac?locale=enJSON
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InMobiI, V, N, BRev-share
CPC, CPI, CPM
50300Wire, Paypal, EFTNET 60
Sole Discretion
http://www.inmobi.com/terms-of-service/https://support.inmobi.com/monetize/payments/summary-of-payment-terms/
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InneractiveV, NRev-share (65%)CPM (RTB)200200
Wire, Paypal, ACH, Payoneer
NET 68
Sole Discretion
http://inner-active.com/terms-of-use/https://confluence.inner-active.com/display/HC/Payment+FAQ%27sJSON
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Millenial Media / One by AOLRev-share
CPC, CPI, CPM
50500
Wire, Paypal, ACH, Check
NET 45Limited *****https://tools.mmedia.com/login/termsAndConditions/indexhttp://mmedia.com/policy
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MoPubRev-shareCPM (RTB)100500Wire, Paypal, ACHNET 60
Sole Discretion
http://www.mopub.com/legal/tos/https://dev.twitter.com/mopub/marketplace/payments-basicsCSV (via browser)
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RevmobI, VRev-share
CPC, CPI, CPM
50250Wire, Paypal, PayoneerNET 30
Sole Discretion
http://mobilerepresentationinternational.com/terms_conditions.htmlhttps://www.revmobmobileadnetwork.com/home/helpJSON
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Smaato
Rev-share (70%-80%)**
CPM (RTB)100100Wire, PaypalNET 60
Mostly limited but takes 40% for direct ads they bring
https://www.smaato.com/terms/https://wiki.smaato.com/plugins/servlet/mobile#content/view/1769488
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StartappI, N, BRev-shareCPI, CPC50N/A
Wire, Paypal, ACH, Check
NET 30
Sole Discretion
http://www.startapp.com/terms/publisher/http://www.startapp.com/faqs/
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SupersonicI, V, O,Rev-shareCPI, CPCV100200Wire, Paypal, PayoneerNET 45
Sole Discretion
https://platform.supersonic.com/partners/terms-and-conditions-new-user
http://developers.supersonic.com/general/funds-and-payments/payment-terms-and-requirements/
JSON
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TapjoyI, V, O,Rev-share
CPC, CPI, CPCV
250250
Wire, Paypal, ACH, Check
NET 45
Sole Discretion
https://home.tapjoy.com/info/legal/N/AJSON, XML
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Unity AdsVRev-share
CPC, CPI, CPCV
100100WireNET 30
Sole Discretion
https://unityads.unity3d.com/help/legal/terms-publisherhttps://unityads.unity3d.com/help/faq/monetizationCSV
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VungleVRev-share
CPC, CPI, CPCV
501000
Wire, Paypal, ACH, Check
NET 60*
Consistent - 10%
After signup
https://support.vungle.com/hc/en-us/articles/203813080-What-are-my-options-for-how-and-when-to-get-paid-
JSON
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Key Notes:
Will update the format in detail in my next post :)
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*Vungle gives an option for Net 30 with 1% fee or Net 10 with 2% feehttps://bit.ly/CarticGamedevelopment
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** Bigger volumes increase the publisher share of the revenue
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*** Admob and Facebook only deducts only for refunds and invalid click activity
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**** Fyber gives themselves the right to deduct Agency Fees with no limitation on what the fees might amount to
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***** Millenial deducts 3rd party service fees along with refunds and invalid activities
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******Ad formats supported (I - Interstitial, V - Video, N - Native, B- Banner, O - Offer wall)
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