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One-Page Marketing Plan Template
Complete this template to create your strategic marketing roadmap
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Company InformationExecutive Summary
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Company Name:
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Planning Period:
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Total Marketing Budget:
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Target Audience & Customer Personas
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Primary Persona:
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Key Pain Points:
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Where They Spend Time (Channels):
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SMART Goals
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Goal 1:
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Goal 2:
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Goal 3:
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SWOT Analysis
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Strengths:
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Weaknesses:
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Opportunities:
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Threats:
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Marketing Channels & Budget Allocation (70-20-10 Rule)
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Content Marketing:% of total budget
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Paid Advertising (Google, Facebook, LinkedIn):
% of total budget
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Social Media Marketing:% of total budget
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Email Marketing:% of total budget
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Events/Webinars:% of total budget
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Other/Experimental:% of total budget
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Key Performance Indicators (KPIs)
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Metric 1:Target:
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Metric 2:Target:
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Metric 3:Target:
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Measurement & Review Schedule
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Daily Monitoring:
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Weekly Reviews:
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Monthly Analysis:
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Quarterly Implementation Timeline
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Q1 Focus
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Q2 Focus
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Q3 Focus
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Q4 Focus
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Competitive Analysis
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Competitor 1:
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Competitor 2:
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Competitor 3:
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Ready to Download Your Template? Go to File and Make a copy and start working!
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