Max CAC Calculator By Pique Ecommerce

	B	C	D	E
1	MAX CAC CALCULATOR By Pique Ecommerce (PLEASE MAKE A COPY TO EDIT)
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3	CLTV	$264,990.00	2347	$112.91
4	CLTV	Total revenue (last 12 months)	Total active customers (last 12 months)	Customer Lifetime Value (CLTV)
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6	GPM	50.00%	$56.45
7	GPM	An estimate of gross profit across all products	Customer Lifetime Gross Profit (CLGP)
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9	MAX CAC	$18.82
10	MAX CAC	Maximum Acquisition Cost
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12	PLEASE READ: To use this calculator, input the corresponding numbers into each green field and the spreadsheet will calculate the most you can afford to pay for customer with paid ads, based on your current CLGP. Good luck! If you get stuck or have questions around scaling your brand on Shopify, visit our website pique.pro
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