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Paper CodeMM 302Paper TitleADVERTISING AND SALES PROMOTIONLTPCredit
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2006
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Course:MBASemester123√4578910
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COURSE OUTCOMESStudents completing the course will be able to:
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1. They learn what are various channels communication and how they are integated and optimise
2. Student can learn how to plan and design message strategy , media planning, pre and post launching test of the advertisement.
3. Develop the budget for advertise ment, sales promotion and other channel marketing communication mix
4. Students learns both consumer oriented and trade oriented sales promtion scheme

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PROGRAMME OUTCOMES ADDRESSED IN THIS COURSEPO1. Analyze the Political, Economic, Social, Technological, Legal and Environmental context of business.
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PO2. Appreciate individual ethical behaviour and discharge community responsibilities in organization and society.
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PO3. Create and deliver value to the customers by identifying their needs and wants.
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PO4 - Apply knowledge in new and unfamiliar circumstances through a conceptual Understanding of relevant disciplines.
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PO5 -Adapt and find innovative methods for problem solving, to cope with unforeseen events and to manage unpredictable environments.
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PO6 - Manage contemporary societal and global issues resulting from diversity
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PO7 - Demonstrate Leadership and Team work capabilities.
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PO1PO2PO3PO4PO5PO6PO7Remembering
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CO12Understanding
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CO222Applying
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CO333Analyzing
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CO4222Evaluating
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Average22.53222
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