Marketing_Services_Checklist_South_Africa_ZAR.xlsx

	A	B	C	D	E	F
1	MARKETING SERVICES — BUILD YOUR OWN PACKAGE (SOUTH AFRICA)
2	Select YES in the 'Select?' column. Your selected services will automatically calculate the total.
3	* Get a CUSTOMIZED quote to suit your budget by emailing connie@upskillmybusiness.co.za*
4	#	Category	Marketing Service	What You Get	Price (ZAR)	Select?

5	1	STRATEGY & SETUP	Marketing Strategy & Action Plan	Marketing audit, priorities, target audience, offer and 90-day action plan.	R 4,500	No
6	2	STRATEGY & SETUP	Marketing Funnel Strategy	Map the journey from first contact to lead, customer and repeat business.	R 3,500	No
7	3	STRATEGY & SETUP	Customer Avatar / Buyer Persona	Define ideal customers, problems, motivations, objections and buying triggers.	R 2,000	No
8	4	BRANDING & CONTENT	Brand Messaging Package	Clarify positioning, value proposition, key messages and calls to action.	R 3,000	No
9	5	BRANDING & CONTENT	Website / Landing Page Copy	Conversion-focused copy for a website page, sales page or landing page.	R 3,000	No
10	6	BRANDING & CONTENT	Lead Magnet Creation	Create a guide, checklist, assessment or similar lead-generation asset.	R 3,500	No
11	7	BRANDING & CONTENT	Email Copywriting – 5 Emails	Five professionally written marketing or follow-up emails.	R 2,500	No
12	8	BRANDING & CONTENT	Social Media Content – 10 Posts	Ten ready-to-use posts designed to attract attention and generate engagement.	R 3,500	No
13	9	LEAD GENERATION	Lead Generation Campaign	Plan and set up a campaign designed to generate qualified enquiries.	R 5,000	No
14	10	LEAD GENERATION	Lead Capture Form / Funnel	Create and configure a simple lead-capture experience.	R 3,000	No
15	11	LEAD GENERATION	Facebook / LinkedIn Lead Campaign Setup	Campaign structure, targeting and lead-generation setup. Ad spend excluded.	R 5,000	No
16	12	LEAD GENERATION	Google Ads Campaign Setup	Keyword research, campaign structure, ads and conversion setup. Ad spend excluded.	R 6,500	No
17	13	SALES & CONVERSION	Sales Funnel Setup	Build a simple prospect-to-customer funnel with pages, calls to action and follow-up.	R 7,500	No
18	14	SALES & CONVERSION	Email Follow-Up Automation	Automated email sequence that nurtures leads and encourages the next action.	R 4,500	No
19	15	SALES & CONVERSION	Instant Response System	Immediate email/SMS response system so new enquiries are contacted without delay.	R 6,000	No
20	16	SALES & CONVERSION	Appointment Booking System	Set up a simple booking and reminder process for consultations or sales calls.	R 2,500	No
21	17	SALES & CONVERSION	Sales Process & Follow-Up System	Create a practical process for tracking prospects and consistently following up.	R 3,500	No
22	18	CRM & AUTOMATION	CRM Setup	Configure a CRM pipeline, fields, stages and basic workflows.	R 6,000	No
23	19	CRM & AUTOMATION	CRM Lead Nurture Automation	Automated follow-up based on lead status, actions or time delays.	R 7,500	No
24	20	CRM & AUTOMATION	Marketing Automation Setup	Connect forms, email, CRM and other marketing actions into one workflow.	R 7,500	No
25	21	AI & PRODUCTIVITY	AI Marketing Setup	Identify practical AI opportunities and configure tools/prompts to save marketing time.	R 4,500	No
26	22	AI & PRODUCTIVITY	AI Content System	Create a repeatable AI-assisted system for producing marketing content.	R 3,500	No
27	23	AI & PRODUCTIVITY	Business AI Opportunity Audit	Identify high-value areas where practical AI can improve sales, marketing or efficiency.	R 3,000	No
28	24	WEBSITE & DIGITAL	Website Conversion Audit	Review a website for clarity, trust, user experience and conversion opportunities.	R 3,000	No
29	25	WEBSITE & DIGITAL	Website SEO Basics	Basic on-page SEO improvements including titles, headings, keywords and structure.	R 3,500	No
30	26	WEBSITE & DIGITAL	Google Business Profile Optimisation	Optimise the profile to improve local visibility and customer enquiries.	R 2,000	No
31	27	ONGOING SUPPORT	Monthly Marketing Support – Starter	Up to 4 hours of marketing implementation, optimisation or advice per month.	R 5,000	No
32	28	ONGOING SUPPORT	Monthly Marketing Support – Growth	Up to 8 hours of marketing implementation, optimisation or advice per month.	R 8,500	No
33	29	ONGOING SUPPORT	Monthly Marketing Support – Pro	Up to 15 hours of marketing implementation, optimisation or advice per month.	R 14,000	No
34	30	CONSULTATION	Marketing Consultation – Hourly	One-on-one marketing consultation only. No implementation included.	R 750	No
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36				TOTAL SELECTED SERVICES	R 0
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