Starting & Sustaining SaaS Budget
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A worksheet to help explore estimated income and expenses for your recurring-revenue SaaS application.
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Created ByAbout the Book
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Garrett DimonVisit Starting & Sustaining
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@garrettdimon@start_sustain
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https://garrettdimon.com
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About this worksheet...
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This spreadsheet is designed to help you create rough projections for a new SaaS application by guiding you through common expenses and revenue scenarios.
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It is *not* designed to create penny-precision projections, but hopefully it can help provide a ballpark estimate of how much money you'll need and how long it will take to reach profitability.
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How to use this worksheet...
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1. It is read-only by design. You'll need to create a copy of the spreadsheet for your own numbers.
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2. Only edit the yellow fields unless you're prepared to dive into some heavy customization.
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Step 0: Profit & LossUpdate the Profit & Loss tab's months (in yellow cells) to correspond to your relevant dates.
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Step 1:One-time Fixed CostsThink though all of your potential startup costs, and populate them here.
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Step 2:Recurring Fixed CostsThink you all of your recurring costs, whether they're monthly or yearly, and populate them here.
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Step 3:RevenueSet up your anticipated pricing, initial customer and growth estimates to see how your revenue will increase over time.
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Step 4MarketingMarketing is optional, and this tab is designed to support unstructured advertising spending over time.
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Step 5:Profit & LossAfter you've provided everything else, this will help you understand your cash flow for your first two years.
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Feedback
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This spreadsheet is a work in progress, and any feedback is welcome.
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email@garrettdimon.com
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Overview
Profit & Loss
One-time Fixed Costs
Recurring Fixed Costs
Revenue
Marketing