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MY 4 FUNNEL SYSTEM
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The Big Idea:
Designing the magic mug becomes an interactive and engaging experience
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Link to 5W Avatar:
[add link to my 5W Avatar document]
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LevelFunnel StageKey GoalsCampaign Objectives (from)AudienceFunnel ExclusionCreative (Angles)Budget
(estimates)
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1COLDProblem/Solution Aware

[Not engaged, not clicked]		Promotion Ads Campaign

Awareness Campaign		Male and Female 18 - 65+ Demographics > Life eventsWARM, HOT, EXISTING1. Creating for personalized expression
2. Gift Giving: A custom-designed magic mug makes for a thoughtful and unique gift.
3.Memorable Moments: Each time the recipient uses the mug, they'll be reminded of the special moment when they designed it.		₱600
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Engaged,In a relationship, Married,Single
Interests > Additional interests > Valentine's Day
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2WARMConvince/ Rapport/ Trust

[Engaged not clicked]		Social Proof Customer And feedback adsVideo Ads with Testimony and satisfied customerHOT, EXISTING1.Memorable Benefits
2.Customer Reviews 		₱200
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3HOTTrust/ Social Proof/ FOMO/ New Opportunity

[Clicked not purchased]		30% OFF!/ Free shipping
Until February

Engaging Campaign
Facebook Page followers, Commenting on ads,
EXISTING1. Memorable Benefits
2.FOMO
3.Limited Slots
4: Reviews		₱100
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visited pages and engaging via messenger ads
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4EXISTING CUSTOMERSRepeat Purchase, Referrals

[repurchase]

CONVERSION/SALESPurchased last 7 days,15 days,30 days and so on.SALES/CONVERSION

REPURCHASING THE
ITEM		Mix of COLD and WARM messaging₱100
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(Since this is a new page)
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