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KidsOutAndAbout.com Indoor Play Center Marketing Plan with Month by Month Values
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Discount applicable: 15% for $1500-$2500; 20% for $2500-$3000; 25% for $3000-$5000; 30% for $5000-$7,500;35% for $7500-$10,000; 40% for $10,000-$15,000; 45% for $15,000+35%Discount
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Jan 2023Feb 2023Mar 2023Apr 2023May 2023Jun 2023Jul 2023Aug 2023Sep 2023Oct 2023Nov 2023Dec 2023Jan 2024
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Click here for sample image adsAnnual or as-needed?Retail CostValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaid
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250 x 250 square image ads, 20,000 impressions/monthAs-needed, monthly$100.00$0.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$0.00$0.00$100.00$65.00$100.00$65.00$0.00$0.00$0.00
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Leaderboard (728 x 90) or Top Ad (450 x 150) for exhibit campaign
As-needed, monthly$1,200.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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Image ad at top of weekly e-newsletterAs-needed$200.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$200.00$130.00$200.00$130.00
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Image ad on Top 20 pageAnnual$1,200.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$1,200.00$780.00$100.00$65.00
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Indoor play center page 1-yearAnnual$400.00$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67
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Birthday party page 1-yearAnnual$400.00$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67$33.33$21.67
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Click here for sample e-blasts
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E-blast to our entire listAs-needed, one-time$500.00$0.00$500.00$325.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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Paragraph in May Birthday Party NewsletterOnce/year$100.00$0.00$0.00$0.00$0.00$100.00$65.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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Paragraph in October Birthday Party NewsletterOnce/year$100.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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Paragraph in January preschool newsletterOnce/year$100.00$100.00$65.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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Paragraph in regular Thursday newsletterAs-needed$100.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$0.00$100.00$65.00
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Save the Date link at top of weekly newsletterAs-needed$30.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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1-year upgrade of organization listingAnnual$1,200.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00$100.00$65.00
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VideoAs-needed, monthly$600.00$0.00$600.00$390.00$600.00$390.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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Total Retail ValueTotal to Pay
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Monthly total$466.67$303.33$1,066.67$693.33$1,566.67$1,018.33$466.67$303.33$566.67$368.33$366.67$238.33$366.67$238.33$466.67$303.33$466.67$303.33$366.67$238.33$1,566.67$1,018.33$566.67$368.3300$8,300.00$5,395.00
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Image$100.00$65.00$200.00$130.00$200.00$130.00$200.00$130.00$200.00$130.00$100.00$65.00$100.00$65.00$200.00$130.00$200.00$130.00$100.00$65.00$1,400.00$910.00$300.00$195.00$0.00$0.00$3,300.00$2,145.0040%Image
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Content$366.67$238.33$266.67$173.33$766.67$498.33$266.67$173.33$366.67$238.33$266.67$173.33$266.67$173.33$266.67$173.33$266.67$173.33$266.67$173.33$166.67$108.33$266.67$173.33$0.00$0.00$3,800.00$2,470.0046%Content
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Video$0.00$600.00$390.00$600.00$390.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$1,200.00$780.0014%Video
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Brand awareness (KOAA best guess)$333.33$216.67$333.33$216.67$333.33$216.67$333.33$216.67$433.33$281.67$233.33$151.67$233.33$151.67$333.33$216.67$333.33$216.67$233.33$151.67$1,333.33$866.67$233.33$151.67$0.00$0.00$4,700.00$3,055.0057%
Brand awareness
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Event / Campaign marketing (KOAA best guess)$133.33$86.67$733.33$476.67$1,233.33$801.67$133.33$86.67$133.33$86.67$133.33$86.67$133.33$86.67$133.33$86.67$133.33$86.67$133.33$86.67$233.33$151.67$333.33$216.67$0.00$0.00$3,600.00$2,340.0043%
Event/campaign
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$466.67$303.33$1,066.67$693.33$1,566.67$1,018.33$466.67$303.33$566.67$368.33$366.67$238.33$366.67$238.33$466.67$303.33$466.67$303.33$366.67$238.33$1,566.67$1,018.33$566.67$368.33$0.00$0.00$8,300.00$5,395.00
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