MIRROR ROADMAP

	A	B	C	D
1		Feature Name	Description	Research Supporting It
2	P1: Must-Have	Account Creation	User registration, sign in, and account page so the user can access all their relevant and specific data such as previous purchases.	Secondary research, competitor analysis: tool for generating a user base and loyalty
3		Customer Service Options	Access to live chat, email and phone contact to address any user need or concerns	User Interviews, competitor analysis
4		Brand History	User learns about the brand and how it came to be	Competitor analysis
5		Budget Friendly	Pricing that accommodates the masses; increase in returning customers	Secondary research, user interviews, competitor analysis
6		Responsive Website	It allows users to view your website on different devices- laptop, ipad and mobile	Secondary research, competitor analysis: tool for generating a user base and loyalty
7		Consistant Stock Replenishment	Descreases customer frustration and deminishing the idea of shopping elsewhere	User Interviews
8		Search Bar	A visible search bar allows customers to do their own search of specific items	Secondary research, competitor analysis
9		Shopping Cart	Allows customers to monitor the amount of things going in there cart while shopping	Competitor analysis, user interviews
10		Alternative Payment Options	Options like Afterpay, Klarna, and Apple pay	User interviews, secondary research, competitor analysis
11		Quality Product	Good quality product material so they hold up longer	User interviews, secondary research, competitor analysis
12		Expanded Size Range	Gain a broader range of customers shopping on the site	User interviews, secondary research, competitor analysis
13		Customer Reviews	Detailed customer reviews can help with decision making	User interviews, competitor analysis
14		Product Description	Let's the customers understand what they are buying with it comes to measurements fabric etc	Competitor analysis
15		Effective Filter System	To allow users to view items by price, color, size, and or style, etc	User interviews, competitor analysis
16		Accurate Size Guide	A size chart for customers to reference with body measurement information	User interviews
17	P2: Nice to have	Wishlist	Customers can save items that they love for later without adding them to the cart and then keep browsing	Competitor analysis
18		Newsletter	Email sign up for exclusive deals, early access,etc	Competitor analysis
19		Loyalty Reward Card	This card is for making purchase and earning reward points	User interviews, secondary research, competitor analysis
20		Social Media Accounts	The brand stays relevant to the users; posting new arrivals, sales, etc	Competitor analysis
21		Video with Product movement	Customers have the abilitty to see movement and how products look on someone	User interviews, competitor analysis
22		In-Stock notifications	Customers have the change to choose whether or not they want to be notified the exact time a specific out of stock item becomes available	User interviews, competitor analysis
23		Guest Checkout	The option to checkout without having to sign in as returning customer	Secondary research, competitor analysis
24		Return and Shipping	Free returns paid by the brand and free shipping above a certain purchase amount	User interviews, competitor analysis
25		Sales and promotional discounts	Sales for holidays, seasonal sales, first time shopper discounts	User intreviews, competitor analysis
26	P3: Surprising and delightful	Accessibility	For language and currency changes	Secondary research, competitor analysis
27		Flash Sales	Random one day exlusive sales; good for increasing sales	User interviews, competitor analysis
28		"Similar Items" Option	When looking at an item in depth, theres an option below with similar items for further browsing if the user chooses too	Competitor analysis
29		Find Your Size	A more in depth way to figure out your size providing height, wieght and fit comfort	User interview, competitor analysis
30		Product Quick Preview	A hover feature or icon that shows a preview of item before clicking on it	Secondary research, competior analysis
31		Models of Different Sizes	Product images showcasing models of different sizes modeling the items	User interviews, secondary research, competitor analysis
32	P4: Can come later	Mobile App	An app for alternative option for shopping the brand and convenience	Secondary research, competitor analysis
33	P4: Can come later	Career Page	An option for customers to view job opportunities within the company	Competitor analysis
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