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It is important that the brief is followed closely and that content is written as naturally as possible
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Please keep a close eye on the compliance restrictions
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If unsure of anything, please message your point-of-contact who would be happy to answer any questions you might have
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Do not mention competitors
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ContentWord CountBrief LinkContent to Appear On:Primary KWsSecondary KWsAdditional InformationSuggested Links to Include
See the 'Linked Pages' tab for suggested anchor texts
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Danish Super League1500
https://docs.google.com/spreadsheets/d/1SDK-zgmOKLMYzOhBe0wSQwwU6-w2k3A04PUhUONHWZ4/edit#gid=2028900644
https://www.nordicbet.dk/betting/fodbold/danmark/superligaensuperligaen odds
odds på superligaen
superligaen bet
superligaen betting
superligaen betting odds

odds forslag superligaen
superligaen vinder odds
odds på superligaen vinder
hvem vinder superligaen odds		fodbold danmark superligaen
superligaen stilling
superligaen-resultater
superligaen i dag
superligaen vindere
superligaen tabel		Betting Page: https://www.nordicbet.dk/betting
Danish Football Page: https://www.nordicbet.dk/betting/fodbold/danmark
Football Page: https://www.nordicbet.dk/betting/fodbold
Nordicbet Liga Page: https://www.nordicbet.dk/betting/fodbold/danmark/nordicbet-liga
(Mention as a comparable league)
Europa League Page: https://www.nordicbet.dk/betting/fodbold/europa-league
(Mention that teams can qualify for the Europa League)
Champions League Page: https://www.nordicbet.dk/betting/fodbold/champions-league
(Mention that teams can qualify for the Champions League)
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Nordicbet Liga1500
https://docs.google.com/spreadsheets/d/1SDK-zgmOKLMYzOhBe0wSQwwU6-w2k3A04PUhUONHWZ4/edit#gid=2028900644
https://www.nordicbet.dk/betting/fodbold/danmark/nordicbet-liganordicbet liga odds
odds på nordicbet liga
nordicbet liga bet
nordicbet liga betting
nordicbet liga betting odds

nordicbet liga odds på superligaen vinder
hvem vinder nordicbet liga odds		Betting Page: https://www.nordicbet.dk/betting
Danish Football Page: https://www.nordicbet.dk/betting/fodbold/danmark
Football Page: https://www.nordicbet.dk/betting/fodbold
Danish Super League Page: https://www.nordicbet.dk/betting/fodbold/danmark/superligaen
(Mention as a comparable league)
Europa League Page: https://www.nordicbet.dk/betting/fodbold/europa-league
(Mention that teams can qualify for the Europa League or mention specific teams in the league that have won the Europa League)
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Premier League1500
https://docs.google.com/spreadsheets/d/1SDK-zgmOKLMYzOhBe0wSQwwU6-w2k3A04PUhUONHWZ4/edit#gid=2028900644
https://www.nordicbet.dk/betting/fodbold/england/england-premier-league-eplpremier league odds
odds premier league		premier league odds winner
premier league stilling
premier league kampe		Betting Page: https://www.nordicbet.dk/betting
English Football Page: https://www.nordicbet.dk/betting/fodbold/england
Football Page: https://www.nordicbet.dk/betting/fodbold
English Championship: https://www.nordicbet.dk/betting/fodbold/england/engelsk-efl-championship (Mention that teams newly promoted from the Championship might have worse odds against established teams)
Europa League Page: https://www.nordicbet.dk/betting/fodbold/europa-league
(Mention that teams can qualify for the Europa League)
Champions League Page: https://www.nordicbet.dk/betting/fodbold/champions-league
(Mention that teams can qualify for the Champions League or mention specific teams that have won the Champions League)
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World Cup1500
https://docs.google.com/spreadsheets/d/1SDK-zgmOKLMYzOhBe0wSQwwU6-w2k3A04PUhUONHWZ4/edit#gid=1873741150
https://www.nordicbet.dk/betting/fodbold/vmvm 2022
vm 2022 odds
odds fodbold vm 2022
fotboll vm 2022 odds		We cannot use the official name of the competition nor the protected word marks such as "FIFA", "World Cup", "Qatar", etc.

Use VM istead.

Include additional sections for this article about "Betting on the Group Stages (What bets can be made on the group stages?)" but don't mention specific teams		Betting Page: https://www.nordicbet.dk/betting
Football Page: https://www.nordicbet.dk/betting/fodbold
Premier League Page: https://www.nordicbet.dk/betting/fodbold/england/england-premier-league-epl
LaLiga: https://www.nordicbet.dk/betting/fodbold/spanien/spain-la-liga
(Mention that the best players from the Premier League, LaLiga, etc. will be competiting for their countries in the World Cup)
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Champions League1500
https://docs.google.com/spreadsheets/d/1SDK-zgmOKLMYzOhBe0wSQwwU6-w2k3A04PUhUONHWZ4/edit#gid=1873741150
https://www.nordicbet.dk/betting/fodbold/champions-leagueodds champions league
champions league odds		champions league
champions league final
champions league 2022
champions league grupper		Betting Page: https://www.nordicbet.dk/betting
Football Page: https://www.nordicbet.dk/betting/fodbold
Premier League Page: https://www.nordicbet.dk/betting/fodbold/england/england-premier-league-epl
LaLiga Page: https://www.nordicbet.dk/betting/fodbold/spanien/spain-la-liga
Ligue 1 Page: https://www.nordicbet.dk/betting/fodbold/frankrig/frankrig-ligue-1
(Talk about how teams from the best leagues in the world qualify for the Champions League)
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Europa League1500
https://docs.google.com/spreadsheets/d/1SDK-zgmOKLMYzOhBe0wSQwwU6-w2k3A04PUhUONHWZ4/edit#gid=1873741150
https://www.nordicbet.dk/betting/fodbold/europa-leagueeuropa league odds
odds europa league		europa league
europa league grupper
europa league finale
europa league stilling
europa league lodtrækning		Betting Page: https://www.nordicbet.dk/betting
Football Page: https://www.nordicbet.dk/betting/fodbold
Premier League Page: https://www.nordicbet.dk/betting/fodbold/england/england-premier-league-epl
LaLiga Page: https://www.nordicbet.dk/betting/fodbold/spanien/spain-la-liga
Ligue 1 Page: https://www.nordicbet.dk/betting/fodbold/frankrig/frankrig-ligue-1
(Talk about how teams from some of the best leagues in the world might qualify for the Europa League)
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Conference League1500
https://docs.google.com/spreadsheets/d/1SDK-zgmOKLMYzOhBe0wSQwwU6-w2k3A04PUhUONHWZ4/edit#gid=1873741150
https://www.nordicbet.dk/betting/fodbold/europa-conference-leagueconference league oddsconference league
europa conference league
conference league grupper		Betting Page: https://www.nordicbet.dk/betting
Football Page: https://www.nordicbet.dk/betting/fodbold
Premier League Page: https://www.nordicbet.dk/betting/fodbold/england/england-premier-league-epl
LaLiga Page: https://www.nordicbet.dk/betting/fodbold/spanien/spain-la-liga
Ligue 1 Page: https://www.nordicbet.dk/betting/fodbold/frankrig/frankrig-ligue-1
(Talk about how teams from some of the best leagues in the world might qualify for the Conference League)
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ContentWord CountBrief LinkContent to Appear On:Primary KWsSecondary KWsAdditional InformationSuggested Links to Include
See the 'Linked Pages' tab for suggested anchor texts
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La Liga1500
https://docs.google.com/spreadsheets/d/1SDK-zgmOKLMYzOhBe0wSQwwU6-w2k3A04PUhUONHWZ4/edit#gid=2028900644
https://www.nordicbet.dk/betting/fodbold/spanien/spain-la-ligala liga oddsla liga stilling
stillingen la ligal
la liga tabel
topscorer la liga
la liga kampe		Betting Page: https://www.nordicbet.dk/betting
Spanish Football Page: https://www.nordicbet.dk/betting/fodbold/spanien
Football Page: https://www.nordicbet.dk/betting/fodbold
Outright Betting on La Liga: https://www.nordicbet.dk/betting/fodbold/spanien/spain-la-liga?tab=outrights
Spanish Second Division: https://www.nordicbet.dk/betting/fodbold/spanien/spain-segunda-division (Mention that teams newly promoted from the Spanish Second Division might have worse odds against established teams)
Europa League Page: https://www.nordicbet.dk/betting/fodbold/europa-league
(Mention that teams can qualify for the Europa League)
Champions League Page: https://www.nordicbet.dk/betting/fodbold/champions-league
(Mention that the top teams are fighting for a spot in the Champions League)
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Serie A1500
https://docs.google.com/spreadsheets/d/1SDK-zgmOKLMYzOhBe0wSQwwU6-w2k3A04PUhUONHWZ4/edit#gid=2028900644
https://www.nordicbet.dk/betting/fodbold/italien/italien-serie-aserie a oddsserie a stilling
serie a table italiensk
fodbold serie a
serie a hold		Betting Page: https://www.nordicbet.dk/betting
Italian Football Page: https://www.nordicbet.dk/betting/fodbold/italien
Football Page: https://www.nordicbet.dk/betting/fodbold
Serie B: https://www.nordicbet.dk/betting/fodbold/italien/italien-serie-b (Mention that teams newly promoted from Serie B might have worse odds against established teams)
Europa League Page: https://www.nordicbet.dk/betting/fodbold/europa-league
(Mention that teams can qualify for the Europa League)
Champions League Page: https://www.nordicbet.dk/betting/fodbold/champions-league
(Mention that teams can qualify for the Champions League)
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Ligue 11500
https://docs.google.com/spreadsheets/d/1SDK-zgmOKLMYzOhBe0wSQwwU6-w2k3A04PUhUONHWZ4/edit#gid=2028900644
https://www.nordicbet.dk/betting/fodbold/frankrig/frankrig-ligue-1ligue 1 oddsligue 1 tabel
ligue 1 topscorer
ligue 1 stilling
frankrig ligue 1		Betting Page: https://www.nordicbet.dk/betting
French Football Page: https://www.nordicbet.dk/betting/fodbold/frankrig
Football Page: https://www.nordicbet.dk/betting/fodbold
Outright Betting on Ligue 1: https://www.nordicbet.dk/betting/fodbold/frankrig?tab=outrights
(Mention the ability to bet on the outright winner of Ligue 1)
Europa League Page: https://www.nordicbet.dk/betting/fodbold/europa-league
(Mention that teams can qualify for the Europa League)
Champions League Page: https://www.nordicbet.dk/betting/fodbold/champions-league
(Mention that teams can qualify for the Champions League)
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Basket1500
https://docs.google.com/spreadsheets/d/1SDK-zgmOKLMYzOhBe0wSQwwU6-w2k3A04PUhUONHWZ4/edit#gid=1391139373
https://www.nordicbet.dk/betting/basketballbasketball oddsbasketball odds tips
basketballspillere
basketballhold
basketballkonkurrence		Potential Bets to Include
Match Winner
Point Difference
Total Points
Outright Winner

DO NOT TALK ABOUT NBA IN THIS ARTICLE, UNLESS MENTIONING IT VERY BRIEFLY		Betting Page: https://www.nordicbet.dk/betting
European Cups: https://www.nordicbet.com/en/sportsbook/basketball/european-cupsPotential Tournaments/Competitions/Leagues to link to:
NBA: https://www.nordicbet.dk/betting/basketball/nba/nba
Euroleague: https://www.nordicbet.dk/betting/basketball/euroleague
Champions League: https://www.nordicbet.com/en/sportsbook/basketball/european-cups/champions-league
Denmark Basketball League: https://www.nordicbet.com/en/sportsbook/basketball/denmark/denmark-basketligaen
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NBA1500
https://docs.google.com/spreadsheets/d/1SDK-zgmOKLMYzOhBe0wSQwwU6-w2k3A04PUhUONHWZ4/edit#gid=1391139373
https://www.nordicbet.dk/betting/basketball/nba/nbanba oddsnba odds tips
nba basketball betting
amerikansk basketball
nba stilling
nba resultater
nba kamp		Potential Bets to Include
Match Winner
Point Difference
Total Points
Outright Winner

For the "H2 - Biggest [Sport] competitions/leagues to bet on" section, talk about the biggest rivalries in the NBA. Don't mention specific players (to keep the content evergreen) but are there particularly interesting games/rivalries within NBA to bet on?"		Betting Page: https://www.nordicbet.dk/betting
Basketball Page: https://www.nordicbet.dk/betting/basketball
Live Basketball Betting Page: https://www.nordicbet.dk/betting/live/basketball
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Tennis1500
https://docs.google.com/spreadsheets/d/1SDK-zgmOKLMYzOhBe0wSQwwU6-w2k3A04PUhUONHWZ4/edit#gid=1391139373
https://www.nordicbet.dk/betting/tennistennis oddstennis betting
tennis odds tips
tennis resultater
tennis i dag
online tennis odds
tennis tips
tennis betting regler		Potential Bets to Include
Match Winner
3-Set Betting
Set Handicap
Exact Set Order
Set 1 Winner (etc.)		Betting Page: https://www.nordicbet.dk/betting
Australian Open: https://www.nordicbet.dk/betting/tennis/atp/atp-australian-open?tab=outrights
Wimbledon: https://www.nordicbet.dk/betting/tennis/atp/wimbledon?tab=outrights
Women's Tennis: https://www.nordicbet.dk/betting/tennis/wta
Live Tennis Betting Page: https://www.nordicbet.dk/betting/live/tennis
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Esports - League of Legends1500
https://docs.google.com/spreadsheets/d/1SDK-zgmOKLMYzOhBe0wSQwwU6-w2k3A04PUhUONHWZ4/edit#gid=1391139373
https://www.nordicbet.dk/betting/esports/league-of-legendslol betting
league of legends betting		lol esports
spille lol
lol esports tidsplan
msi lol
jinx lol
lol patch notes
lol worlds		For the Introduction, briefly mention what League of Legends is and what the general concept of the game is
Potential Bets to Include
Match Winner
Maps Handicap
Number of Maps
Map 1 - Winner (etc.)
Map 1 - Team scoring the most kills		Betting Page: https://www.nordicbet.dk/betting
Esports Betting Page: https://www.nordicbet.dk/betting/esports
League of Legends World Championship: https://www.nordicbet.dk/betting/esports/league-of-legends/lol-world-championship
Live Esports Betting Page: https://www.nordicbet.dk/betting/live/esports
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Esports - Dota 21500
https://docs.google.com/spreadsheets/d/1SDK-zgmOKLMYzOhBe0wSQwwU6-w2k3A04PUhUONHWZ4/edit#gid=1391139373
https://www.nordicbet.dk/betting/esports/dota-2dota 2 betting
dota 2 odds		dota 2 heroes
og dota 2
dota 2 ranking
spille dota 2
Dota 2 betting markeder		For the Introduction, briefly mention what Dota 2 is and what the general concept of the game is
Potential Bets to Include
Winner of the Match
Maps Handicap
Number of Maps
Map 1 - Winner		Betting Page: https://www.nordicbet.dk/betting
Esports Betting Page: https://www.nordicbet.dk/betting/esports
Live Esports Betting Page: https://www.nordicbet.dk/betting/live/esports
The International Tournament: https://www.nordicbet.dk/betting/esports/dota-2/dota2-the-international?tab=outrights
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Esports1500
https://docs.google.com/spreadsheets/d/1SDK-zgmOKLMYzOhBe0wSQwwU6-w2k3A04PUhUONHWZ4/edit#gid=991581319
https://www.nordicbet.dk/betting/esportsbet esports
esports betting		esports odds
esports spil
esports betting tips
eSports betting markeder		Potential Bets to Include
Match Winner
Maps Handicap
Number of Maps
Map 1 - Winner (etc.)
Map 1 - Team scoring the most kills		Betting Page: https://www.nordicbet.dk/betting
Live Esports Betting Page: https://www.nordicbet.dk/betting/live/esports
Dota 2: https://www.nordicbet.dk/betting/esports/dota-2
League of Legends: https://www.nordicbet.dk/betting/esports/league-of-legends
CS:GO: https://www.nordicbet.dk/betting/esports/counter-strike-go
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