Digital music services (comScore US-only, mobile+PC)
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Unique visitors (000s)Nov 20156.30%
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18-24 audience
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ServiceRatioTotalPCMobile18-24 as % of totalFundingType
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1Pandora18.751871332321674022.11%$864mRadio
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2Spotify15.881585248541206933.89%$1,064mOn-demand
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3SoundCloud10.40103812342878734.17%$123mOn-demand
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4iHeart (Clear Channel)2.302293374198912.46%Clear ChannelRadio
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58tracks1.0099818183050.84%$3mRadio
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6Bandcamp0.7979028652336.49%Not availOn-demand
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7Last.fm0.4747116032117.90%$280m (acquired)Radio
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8Mixcloud0.3938715424028.35%$0Radio
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9Jango0.3736815023127.40%Not availRadio
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10Rdio0.353495030022.55%$200mOn-demand
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11Sirius XM0.34343473018.49%$3,916mRadio
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12Songza0.232346117533.29%$39m (acquired)Radio
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13Beats Music0.201961618141.26%$500m (acquired)On-demand
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14Slacker0.13125111147.62%$73mRadio
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18-34 audience
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ServiceRatioTotalPCMobile18-34 as % of total
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1Pandora33.754231868193814149.99%
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2Spotify22.222785994302050059.56%
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3SoundCloud14.231784246611459558.72%
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4iHeart (Clear Channel)4.4956341098480730.61%
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5Bandcamp1.03129761471659.91%
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68tracks1.00125432894963.88%
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7Last.fm0.95118941680145.17%
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8Sirius XM0.7594116480023.30%
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9Slacker0.506278055438.21%
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10Rdio0.4859910450338.70%
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11Mixcloud0.4557029728241.76%
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12Songza0.4252111841274.11%
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13Jango0.4151027325237.97%
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14Beats Music0.283512632873.89%
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Total audience
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ServiceRatioTotalPCMobileMobile as % of total
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1Pandora43.1284651157917396087.37%
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2Spotify23.8346771191223141567.17%
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3SoundCloud15.483038493862310176.03%
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4iHeart (Clear Channel)9.381840439871527583.00%
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5Sirius XM2.0640381908229556.84%
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6Last.fm1.3426321376131049.77%
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7Bandcamp1.1021651188102247.21%
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88tracks1.001963910107854.92%
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9Slacker0.841641359130279.34%
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10Rdio0.791548540102966.47%
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11Mixcloud0.70136583355540.66%
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12Jango0.68134378658743.71%
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13Songza0.3670320351172.69%
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14Beats Music0.244756341587.37%
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Source: comScore, Nov 2015
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