Digital music services (comScore US-only, mobile+PC)
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Unique visitors (000s)Mar 2015
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18-24 audience
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ServiceRatioTotalPCMobile18-24 as % of totalFundingType
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1Pandora23.981889739101660421.52%$864mRadio
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2SoundCloud13.12103392489862229.52%$123mOn-demand
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3Spotify10.5382943515546228.68%$538mOn-demand
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4iHeart (Clear Channel)2.672104394176213.65%Clear ChannelRadio
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5Bandcamp1.28100742162039.14%Not availOn-demand
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68tracks1.0078825955537.47%$2.9mRadio
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7Last.fm0.8768932138817.70%$280m (acquired)Radio
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8Rdio0.483817031620.98%$200mOn-demand
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9Beats Music0.393116125319.26%$500m (acquired)On-demand
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10Songza0.251984915027.62%$39m (acquired)Radio
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11Sirius XM0.22175601165.88%$3,916mRadio
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12Jango0.201611026010.57%Not availRadio
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13Slacker0.19150311215.84%$73mRadio
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14Mixcloud0.14107107012.36%$0Radio
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18-34 audience
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ServiceRatioTotalPCMobile18-34 as % of total
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1Pandora34.084130183283641547.04%
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2SoundCloud15.671899750481543254.24%
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3Spotify12.94156816968999454.22%
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4iHeart (Clear Channel)4.3753011132435834.40%
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5Last.fm1.361653690102642.47%
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6Bandcamp1.25151777480458.96%
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78tracks1.00121246878957.63%
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8Slacker0.8097011387137.77%
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9Rdio0.7084325061946.42%
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10Beats Music0.617419265845.88%
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11Sirius XM0.5869718953223.44%
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12Jango0.3441219522527.05%
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13Songza0.3440814127256.90%
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14Mixcloud0.23283283032.68%
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Total audience
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ServiceRatioTotalPCMobileMobile as % of total
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1Pandora41.7587796191947501285.44%
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2SoundCloud16.6535024104552696376.98%
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3Spotify13.7528919145841615855.87%
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4iHeart (Clear Channel)7.331541138031222879.35%
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5Last.fm1.8538922227177345.55%
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6Sirius XM1.4129741462160353.90%
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7Bandcamp1.2225731495115444.85%
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8Slacker1.222568491211482.32%
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98tracks1.0021031146101348.17%
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10Rdio0.861816595126369.55%
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11Beats Music0.771615143148291.76%
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12Jango0.72152389465142.74%
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13Mixcloud0.4186664022626.10%
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14Songza0.3471727445964.02%
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Source: comScore, Mar 2015
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