TSUSA International Metrics FY 24-25.xlsx

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S
1			July	Aug	Sept	Q1 TOTAL	Oct	Nov	Dec	Q2 TOTAL	Jan	Feb	March	Q3 TOTAL	April	May	June	Q4 TOTAL	FY24/25 TOTAL
2	9 partners AL/KY/LA/MS/MO/NC/SC/TN/WV	Australia
3		Trade
4		Trade Meetings/Trainings	30	21	9	60	66	19	27	112	13	19	17	49	17	19	17	53	274
5		Number of Agents Trained	133	87	4	224	202	6	0	208	14	4	56	74	15	1	16	32	538
6		PR
7		Media Meetings	12	5	14	31	10	10	21	41	5	22	22	49	9	7	8	24	145
8		Total number of articles published	12	26	14	52	2	22	3	27	11	28	8	47	8	18	15	41	167
9		Impressions	14,804,911	5,535,000	3,923,219	24,263,130	4,730,000	6,199,607	4,924,199	15,853,806	9,804,021	8,246,930	2,308,761	20,359,712	4,756,026	21,338,645	5,003,525	31,098,196	91,574,844
10		Newsletter - Trade	-	-	22.84%	22.84%	25.22%	23.53%	23.35%	24.03%	24.84%	23.81%	27.46%	24.33%	21.60%	20.89%	28.80%	23.76%	23.73%
11		Open Rate - PR	-	-	55.75%	56%	49.18%	55.59%	49.60%	51%	51.61%	57.52%	52.23%	54%	48.79%	46.51%	49.33%	48.21%	53.66%
12
13			July	Aug	Sept	Q1 TOTAL	Oct	Nov	Dec	Q2 TOTAL	Jan	Feb	March	Q3 TOTAL	April	May	June	Q4 TOTAL	FY24/25 TOTAL
14	9 partners AL/KY/LA/MS/MO/NC/SC/TN/WV	Benelux
15		Trade Meetings/Trainings	5	8	6	19	6	10	7	23	7	4	6	17	13	11	8	32	91
16		Number of Agents Trained	5	41	149	195	133	87	70	290	86	97	79	262	65	25	30	120	867
17		PR
18		Media Meetings	5	3	4	12	29	3	5	37	5	3	2	10	3	11	2	16	75
19		Total number of articles published	18	5	5	28	13	20	12	45	8	14	15	37	11	20	12	43	153
20		Impressions	47,866	5,769	5,676	59,311	196,665	112,006	165,141	473,812	19,117	100,116	449,115	568,348	823,437	560,838	186,301	1,570,576	2,672,047
21		Newsletter
22		Open Rate	37%	-	45%	41%	43%	34%	35%	37%	43%	40%	-	42%	37%	44,5%	42,7%	37%	39.94%
23
24			July	Aug	Sept	Q1 TOTAL	Oct	Nov	Dec	Q2 TOTAL	Jan	Feb	March	Q3 TOTAL	April	May	June	Q4 TOTAL	FY24/25 TOTAL
25	8 partners AL/KY/LA/MS/MO/NC/SC/TN	Brazil
26
27		Trade Meetings/Trainings	18	12	6	36	11	12	16	39	19	64	23	106	14	16		30	211
28		Number of Agents Trained	103	975	343	1,421	160	513	0	673	70	60	149	279	88	108	34	230	2,603
29		PR
30		Media Meetings	7	4	4	15	3	4	6	13	12	22	13	47	24	8		32	107
31		Total number of articles published	66	46	16	128	30	16	20	66	75	78	48	201	51	53	91	195	590
32		Impressions	12,792,300	2,312,146	895,853	16,000,299	854,112	1,224,749	1,284,870	3,363,731	5,497,553	5,326,646	2,189,250	13,013,449	1,986,402	1,101,653	4,249,998	7,338,053	39,715,532
33		Newsletter
34		Open Rate	-	-	53.30%	53.30%	26.43%	32.30%	31.30%	30%	51.30%	20.10%	27.09%	33%	27.50%	29.80%	30.90%	0	38.71%
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36			July	Aug	Sept	Q1 TOTAL	Oct	Nov	Dec	Q2 TOTAL	Jan	Feb	March	Q3 TOTAL	April	May	June	Q4 TOTAL	FY24/25 TOTAL
37	9 partners AL/AR/KY/MS/MO/NC/SC/TN/WV	Canada
38
39		Trade Meetings/Trainings	2	3	5	10	6	6	6	18	4	5	5	14	5	5	5	15	57
40		Number of Agents Trained	0	0	18	18	13	14	0	27	46	15	0	61	0	0	0	0	106
41		Trade Newsletter Open Rate			27.28%	27.28%	27.94%	34.65%	34.65%	32%	32.61%	29.02%	0		24.68%	27.00%		0
42		PR
43		Media Meetings	6	6	5	17	6	8	6	20	8	9	4	21	5	6	4	15	73
44		Total number of articles published	7	23	26	56	2	1	9	12	25	0	3	28	3	1	1	5	101
45		Impressions	16,154,640	23,988,050	16,300,000	56,442,690	99,500	304,000	22,508,450	22,911,950	22,342,228	0	914,000	23,256,228	290,200	860,000	20,000	1,170,200	103,781,068
46		Media Newsletter Open Rate	0	0	0	0.00%	38.11%	34.65%	34.65%	36%	32.61%	29.02%	15.40%	26%	17.3	15.30%	12.9		20.49%
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48			July	Aug	Sept	Q1 TOTAL	Oct	Nov	Dec	Q2 TOTAL	Jan	Feb	March	Q3 TOTAL	April	May	June	Q4 TOTAL	FY24/25 TOTAL
49	9 partners AL/KY/LA/MS/MO/NC/SC/TN/WV	France
50		Trade Meetings/Trainings	5	6	11	22	12	8	9	29	6	4	6	16	6	4	6	16	83
51		Number of Agents Trained	3	2	12	17	2	67	28	97	0	41	4	45	6	18	19	43	202
52		PR
53		Media Meetings	2	15	7	24	8	5	7	20	7	4	4	15	5	4	7	16	75
54		Total number of articles published	13	25	8	46	22	12	23	57	21	29	21	71	17	13	10	40	214
55		Impressions	4,381,940	3,821,475	899,920	9,103,335	3,599,340	9,080,010	11,171,427	23,850,777	13,884,467	15,596,200	7,333,335	36,814,002	4,609,880	13,263,320	9,944,640	27,817,840	97,585,954
56		Newsletter	N/A	N/A	1	1	1	1	1	3	1	1	1	3	1	1	1	3	10
57		Open Rate			24.77%	24.77%	27.76%	44.65%	31.56%	35%	36.68%	32.79%	37.41%	36%	36.97%	27.42%	31.41%	32%	31.68%
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59			July	Aug	Sept	Q1 TOTAL	Oct	Nov	Dec	Q2 TOTAL	Jan	Feb	March	Q3 TOTAL	April	May	June	Q4 TOTAL	FY24/25 TOTAL
60	8 partners AL/KY/LA/MS/MO/NC/SC/TN	Italy
61		Trade Meetings/Trainings	8	16	14	38	17	16	15	48	16	16	24	56	14	15	21	50	192
62		Number of Agents Trained	0	0	132	132	0	116	0	116	161	0	85	246	96	290	93	479	973
63		PR
64		Media Meetings	5	2	2	9	2	8	7	17	37	8	10	55	5	2	3	10	91
65		Total number of articles published	23	17	36	76	40	22	42	104	63	38	43	144	35	34	44	113	437
66		Impressions	545,164	866,612	766,155	2,177,931	1,335,272	627,555	1,464,596	3,427,423	1,796,613	1,008,988	1,981,224	4,786,825	1,154,398	974,985	634,847	2,764,230	13,156,409
67		Newsletter	0	0	1	1	1	1	1	3
68		Open Rate			26.80%	26.80%	24.00%	26.49%	27.38%	26%	24.24%	22.08%	23.34%	23%	22,22%	27,88%	28,08%	#DIV/0!	25.33%
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70			July	Aug	Sept	Q1 TOTAL	Oct	Nov	Dec	Q2 TOTAL	Jan	Feb	March	Q3 TOTAL	April	May	June	Q4 TOTAL	FY24/25 TOTAL
71	8 partners AL/KY/LA/MS/MO/NC/SC/TN	Nordic Region
72		Trade Meetings/Trainings	6	6	7	19	8	5	17	30	13	13	9	35	5	8	8	21	105
73		Number of Agents Trained	0	0	5	5	300	50	5	355	12	15	160	187	10	8	8	26	573
74		PR
75		Media Meetings	2	2	4	8	5	3	14	22	5	2	3	10	2	2	3	7	47
76		Total number of articles published	3	2	8	13	6	3	12	21	22	1	5	28	2	5	4	11	73
77		Impressions	282,380	496,000	821,493	1,599,873	362,123	142,640	357,280	862,043	3,550,900	2,730	447,590	4,001,220	7,180	731,980	136,671	875,831	7,338,967
78		Newsletter
79		Open Rate	36%	-	34%	35%	31%	38%	35%	35%	32%	36%	37%	35%	35%	36%	33%	35%	34.89%
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