| A | B | C | D | E | F | G | H | I | J | ||
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1 | Entry Number | Brief | Award | Entry Name | Team Members | Universties | Tutors | Countries | Description | Cover Image URL | |
2 | NBA-W00031-2023 | 21GRAMS | Wood Pencil | Ayana: The Light in Me | Isabella Bassi, Rosa Pacifico, Simone Giacobbe, Alessandro Traverso & Nicole Ganzetti | Politecnico di Milano | Matteo Maggiore | Italy | 21Grams' challenge was to help moms with PND through the power of videogames. The risk in gaming is to break away from reality. What could really help these moms is something that helps them take up simple everyday activities. That?s why we created AYANA: THE LIGHT IN ME, the first game that assists moms in adopting healthy habits. Through special game-mechanics based on self-help advice, AYANA engages moms in relaxing and helpful activities and encourages them to connect with each other in and outside the game. The game follows the journey of Ayana, who must learn how to turn her fears into power in order to save her people, teaching mothers that there's truly no hardship they cannot overcome. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/6e/80/6e802b1f-4126-44cd-bbe7-76c97eba952d/6e802b1f-4126-44cd-bbe7-76c97eba952d.jpg | |
3 | NBA-W03535-2023 | 21GRAMS | Yellow Pencil | Evil Spawn | Raaya Chakrabarti | School of Visual Arts | Gio Serrano | United States | 21GRAMS presents Evil Spawn, a game designed to help new moms with PPD to relieve stress and cope with the mental health struggles that come with bringing life into the world. Moms are tasked with completing missions to protect their precious baby, no matter how demonic it might appear at times. By exposing these deeply conflicting feelings through an exciting game, 21GRAMS aims to relieve the immense and unreasonable pressure society places on women to be the "perfect mother". Whether fighting bad guys or fighting PPD, Evil Spawn is a game for the most hardcore human beings out there: Moms. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/b4/4f/b44f3369-fb78-4898-9f49-f7964eeee209/b44f3369-fb78-4898-9f49-f7964eeee209.jpg | |
4 | NBA-W00449-2023 | 21GRAMS | Wood Pencil | Melody Mom | Lorenzo Vastola, Eleonora Ciocca, Luca Montanari, Michele Mennessier & Giuseppe Saitta | Fondazione Accademia di Comunicazione | Dave Morris, Jason Cascarina and Valentina Majocchi | Italy | 21 Grams takes the field in supporting new mums? everyday lives by presenting the first videogame specifically designed to relax both mums and their babies by creating soothing and pleasant sounds. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/13/ef/13ef68ca-d8a4-474d-94d8-96af000b04ff/13ef68ca-d8a4-474d-94d8-96af000b04ff.jpg | |
5 | NBA-W02347-2023 | 21GRAMS | Graphite Pencil | Moms Dance | Enmanuel Alberto Gay Lopez & Lucero Arami Torres Maldonado | Emmanuel Rocha and Bernardo Geoghegan | Argentina, Mexico | Moms Dance is a new edition of the game Just Dance, presented by 21 Grams, featuring special choreographies so that mothers of newborns can enjoy the game and take care of their mental health while carrying their babies. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/18/04/1804884d-4f3f-4cf7-85af-4a99d084a55d/1804884d-4f3f-4cf7-85af-4a99d084a55d.png | ||
6 | NBA-W02347-2023 | 21GRAMS | White Pencil | Moms Dance | Enmanuel Alberto Gay Lopez & Lucero Arami Torres Maldonado | Miami Ad School Buenos Aires and Miami Ad School Mexico City | Emmanuel Rocha and Bernardo Geoghegan | Argentina, Mexico | Moms Dance is a new edition of the game Just Dance, presented by 21 Grams, featuring special choreographies so that mothers of newborns can enjoy the game and take care of their mental health while carrying their babies. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/18/04/1804884d-4f3f-4cf7-85af-4a99d084a55d/1804884d-4f3f-4cf7-85af-4a99d084a55d.png | |
7 | NBA-W01420-2023 | 21GRAMS | Wood Pencil | Oopsie! | Du Khanh Han Ly, Ha Nguyen, Tan Dang, Ngoc Nguyen & Ngoc Vu | RMIT University Vietnam | Soumik Parida, Ricardo Arce, Christian Berg and Renusha Athugala | Vietnam | Oopsie! is a mobile collection of gamified short comics about funny ups and downs moments in parenthood. Oopsie! aims to reassure mothers and fathers who are affected by self-blame that making mistakes is okay by providing positivity and connectedness through similar experiences. The playing experience is designed to fit into parents? busy daily routines - bite-sized chapters, playable with one hand, and convenient to pause anytime. Players can also submit their personal stories to the app to be made into new inspiring comics for others. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/ac/09/ac09bbbc-1218-4e1e-97a8-09de8f0f69b1/ac09bbbc-1218-4e1e-97a8-09de8f0f69b1.png | |
8 | NBA-W00907-2023 | Barclays | Yellow Pencil | BankMate by Barclays | Yoojin Song, Sara Park & Isabelle Kwong | FIT Advertising & Digital Design | Christie Shin | United States | The neurodiverse community often struggles with a wide range of unique conditions that can make it challenging to manage their finances. We created BankMate, a platform where neurodivergent people can partner with a trusted loved one to help ease those symptoms to meet their financial goals. Users can invite their inner circle to manage their daily budgets and leave comments for support. BankMate allows users to share goals with their Mate. Pairs can track each other?s progress and send friendly reactions to upkeep motivation. Extending to ATMs, users are prompted to contribute their deposit to a shared goal, making it a holistic experience. BankMate is designed to help neurodivergent people save money with less stress and gain financial confidence with their Mates by their side. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/4a/ea/4aead30b-845b-40d3-b5d6-25c5d0fa52ad/4aead30b-845b-40d3-b5d6-25c5d0fa52ad.jpg | |
9 | NBA-W01959-2023 | Barclays | Graphite Pencil | Barclays at Ease | Hanbyul Kang, Rui Sun & Kate Ma | FIT Advertising & Digital Design | Christie Shin | United States | Barclays at Ease is designed to make banking easier for neurodivergent users. Birdie Guide will present numbers in word form to assist dyslexic users, and they will have the option to enable voice-over. Nest egg will encourage users to establish healthy spending habits by setting a spending limit, hatching and growing a rare bird collection by keeping and tracking their spending. Barclays at Ease will create stress-free banking for all. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/0f/ab/0fab468d-5eee-46ab-810c-01faa5294a00/0fab468d-5eee-46ab-810c-01faa5294a00.jpg | |
10 | NBA-W02519-2023 | Barclays | Yellow Pencil | Bubble by Barclays | Nitya Thawani | Loughborough University | Richard Johnson, Frances Collins, Andrew Selby and Steve Riley | United Kingdom | 58% of people with ADHD find spending impulsively to be their biggest money-related barrier and are four times more likely to impulse-spend than those without the condition. Impulsive spending can significantly impact one?s everyday life, financial freedom and mental wellbeing. Bubble by Barclays is a supplementary mobile application designed to help those with ADHD manage their triggers and impulsive spending habits in a fun, friendly and interactive way. Small money-centric tasks and interventions provide ?dopamine-friendly? alternatives to curb impulsivity and encourages the view that your money has the power to give you freedom whilst also being something delicate that should be handled with care - just like a bubble. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/c8/49/c8491a89-a7d8-4245-a7b0-d80eb7eacd5b/c8491a89-a7d8-4245-a7b0-d80eb7eacd5b.jpg | |
11 | NBA-W03270-2023 | Barclays | Wood Pencil | Eaggie | Hannah Choi, Heechang Lee, Wooduck Ki, Minah Lee & Jinu Lee | Openlearn Academyand Korea University of Media Arts | Sungkwon Ha, Yeonsang Yoon and Yooojin Hong | United States, South Korea, Republic of | Barclay introduces a new character, Eaggie, to help people with ADHD manage their finances. Eaggie sits on the Dynamic Island of the new iPhones and reminds users to pay attention to their accounts. It grows and changes based on the user's financial status, making financial management easier and more engaging. Barclay will use billboards and social media to promote Eaggie and work with tech influencers to spread the word. This innovative approach reflects Barclay's history of adopting new technologies to help people manage their finances better. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/7f/71/7f719444-c790-4fff-aee2-a4a6152ca6b2/7f719444-c790-4fff-aee2-a4a6152ca6b2.png | |
12 | NBA-W02616-2023 | Barclays | Graphite Pencil | Face Your Spendings | Amanda Gameel, Isabelle de Susini, Malou Ruotsalainen & Ida Nordeng | Berghs School Of Communication | Rikard Linder | Sweden | Buying things on impulse to retrieve dopamine is typical for ADHD, and usually ends up with ignoring the bank account in order to avoid the bad news. Causing expenses to skyrocket. But one thing we can?t seem to ignore, is our phones. On average, we check them 344 times per day. Therefore Barclays attaches your daily spend to your home screen, making you face your spendings instead of ignoring them. This simple yet effective tool takes spendings from the corner of the bank account to the light of the home screen - helping people with ADHD keep track of their spendings. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/4f/43/4f43e1f6-be54-46d3-a4c6-20989be2fbd3/4f43e1f6-be54-46d3-a4c6-20989be2fbd3.png | |
13 | NBA-W00547-2023 | Barclays | Wood Pencil | Gemma by Barclays | Alex Fried, Martin Rees, Paul Noonan & Allison Fitzgerald | VCU Brandcenter | Berwyn Hung | United States | Gemma by Barclays is a revolutionary budgeting tool designed to make online banking more personal and engaging for people with ADHD. By attributing personal values to each banking transaction, it helps users connect money with a sense of purpose and meaning. Gemma provides a customizable, reimagined envelope budgeting system, a visualized month-end scorecard, and accessible insights into spending habits to promote financial awareness, goal-setting, and healthy decision-making. It addresses executive function in the neurodivergent mind with innovation, exemplifying the power of creative design to positively impact people?s lives. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/d8/56/d85601e2-2c49-4e9a-9e3d-8b021d371028/d85601e2-2c49-4e9a-9e3d-8b021d371028.png | |
14 | NBA-W01970-2023 | Barclays | Graphite Pencil | Manana | Hanna Rönnås, Christopher Runström, Lars Johan Andersson & Karl Sporre | Berghs School Of Communication | Rikard Linder | Sweden | People suffering from ADHD rank impulsiveness as their number one enemy while managing their money, which often leaves them with too much month left at the end of their salary. Due to impulsive spending right after getting paid, the risk of not being able to pay your bills is significant, even though you know when they?re coming. Hence we introduce, Manana - by Barclays. A user friendly tool where you can send money to your future self, making sure you?ll always have the funds necessary when the time is due. Making money management simple. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/44/f5/44f51394-7eea-4e3a-946f-27cca50cf6ca/44f51394-7eea-4e3a-946f-27cca50cf6ca.png | |
15 | NBA-W00189-2023 | Barclays | Wood Pencil | Money Blocks | Lewis Wilks | Nottingham Trent University | Neil Halliday | United Kingdom | To neurodivergent youth, money management is a complex, overwhelming and incomprehensible idea. This explains why 68.1% of this population does not have their own bank account, and instead relies heavily on support from their guardians. Without gaining independent experience in their youth, they consequently struggle to manage their own money in adulthood, which prevents financial independence. A Barclays Money Blocks account is an easily understandable, visual, and accessible bank account, featuring an intuitive drag and drop system, interactive animations, and engaging notifications, with supporting web extensions and offline worksheets. Money Blocks allows neurodivergent youth to have their own bank account and learn how to manage their money to achieve financial independence. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/a2/7f/a27fc2b5-678b-4331-8825-31fbb9949970/a27fc2b5-678b-4331-8825-31fbb9949970.jpg | |
16 | NBA-W00189-2023 | Barclays | White Pencil | Money Blocks | Lewis Wilks | Nottingham Trent University | Neil Halliday | United Kingdom | To neurodivergent youth, money management is a complex, overwhelming and incomprehensible idea. This explains why 68.1% of this population does not have their own bank account, and instead relies heavily on support from their guardians. Without gaining independent experience in their youth, they consequently struggle to manage their own money in adulthood, which prevents financial independence. A Barclays Money Blocks account is an easily understandable, visual, and accessible bank account, featuring an intuitive drag and drop system, interactive animations, and engaging notifications, with supporting web extensions and offline worksheets. Money Blocks allows neurodivergent youth to have their own bank account and learn how to manage their money to achieve financial independence. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/a2/7f/a27fc2b5-678b-4331-8825-31fbb9949970/a27fc2b5-678b-4331-8825-31fbb9949970.jpg | |
17 | NBA-W02280-2023 | Barclays | Graphite Pencil | Rethinking Echoes | Dishti Ajmani & Yoon Seo Kim | School of Visual Arts | United States | Barclays Rethinking Echoes helps neurodivergent individuals to make cashless transactions more tangible using notifications, haptics, and animation. People can pause, rethink their decision and feel the money being spent before the transaction is processed. "Tap" pay, debit card, and credit card all make spending effortless, and a notification asking, "are you sure?" poses a question to question the purchase being made. Rethinking Echoes is a simple solution to retain users' attention through different sensory experiences and encourage thoughtful spending and savings through key features like "Reflections" and the "Rainy Day Account." | https://dpk6zrxldcuco.cloudfront.net/2023/nb/c5/bd/c5bd304a-9e0e-4be0-97af-0e5573ff19f3/c5bd304a-9e0e-4be0-97af-0e5573ff19f3.jpg | ||
18 | NBA-W02750-2023 | Duolingo | Wood Pencil | Duo Chest | Tatiana Egorova, Aleksandra Obraztsova, Anastasia Lavrinova, Anna Romanenko & Evelin Polyakova | Mads international | Elena Dernova, Arina Avdeeva and Alexandr Drabkin | Kazakhstan | Both research and the internet have consistently shown that children are captivated by Fortnite. However, when it comes to studying, their interest may dwindle. We've decided to make learning math through Duo Math an essential gameplay mechanic. This means that players who want to excel in the game must also engage in math learning as part of their everyday activities. By doing so, they will develop a beneficial habit that can improve their academic performance and also have practical applications in real life. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/47/a9/47a96498-90bf-4671-90d7-44ef4177e77f/47a96498-90bf-4671-90d7-44ef4177e77f.jpg | |
19 | NBA-W01101-2023 | Duolingo | Graphite Pencil | Duo Duels | Kendall Boron, Eli Reece, Nathaniel Villaire, Calyssa Kremer & Zack Ackerman | VCU Brandcenter | Berwyn Hung | United States | To reach the parents of primary school children, we tapped into something they?re all familiar with: fighting with their kids. Though perceived negatively, fights can actually be productive and fair when there are agreed upon rules and outcomes. We?re harnessing the power of math as the ultimate arbitrator for any family disagreement. Whenever needed, parents and children can engage in a battle of mathematical skill and speed for the right to pick what?s for dinner, what to watch, or whatever else might be at stake. Introducing Duo Duels. Let Math Decide. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/16/36/1636a238-7c2d-42a1-a531-dd5b87cb0663/1636a238-7c2d-42a1-a531-dd5b87cb0663.png | |
20 | NBA-W01145-2023 | Duolingo | Wood Pencil | Duo Math Lotto | Adelya Yermakova, Madina Sarsenbayeva, Zharkynbek Murad, Kristina Kravchuk | Dariya Orazbayeva | Elderly people spend dozens of their free time on easy analogue games like lotto, because they have trouble using technologies for the amusement. But Duolingo Math knows how to engage them. Let us introduce Duo Math Lotto! We include in a regular analogue game an entertaining Duo Math twist ? by adding math solving to keep it fun and educational at the same time. When seniors get involved in regular brain training, they will download the App to get more and more math questions anytime. Let?s make entertaining brain training available for everyone with Duo Math Lotto! | https://dpk6zrxldcuco.cloudfront.net/2023/nb/cf/c0/cfc01ab1-e8ad-49bb-acce-f8203890bf3f/cfc01ab1-e8ad-49bb-acce-f8203890bf3f.jpeg | |||
21 | NBA-W02118-2023 | Duolingo | Graphite Pencil | Duologin | Rebecca Johnson Pudney & William Bagnall | Staffordshire University | John Hudson and Jim Williams | United Kingdom | We chose to answer the Duolingo brief. Our concept stemmed from our research into children's habits, more specifically their screen time. This led us to create a digital plug-in for on demand streaming services such as Netflix, Disney+ and YouTube. The aim of the plug-in is to encourage extra learning time and build habits, before they access their accounts. Our campaign is aimed at the parents who will be assured their child's screen time is earned each day through their daily lesson. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/3c/8c/3c8c9ac7-903c-4253-9bc9-dd70eeea8a85/3c8c9ac7-903c-4253-9bc9-dd70eeea8a85.jpg | |
22 | NBA-W01408-2023 | Duolingo | Wood Pencil | Lin & Lucy's Home | Chantelle Cortez Maglalang, Tam Le, Emily Yang, Feby Bestari & Cassandra Song | University of Technology Sydney | Nicola Hardcastle | Australia | Math anxiety affects as many as a third of adults and children in Australia. For us Asian Australians, the root of math anxiety doesn?t start in the classroom ? in fact, it begins in the intimate rooms of our family homes. So Duolingo is offering you a seat at the table. Take your shoes off and help prepare the dishes, we?ve got math to celebrate. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/f1/66/f166f300-c2cc-4cff-bbb3-d0124211707b/f166f300-c2cc-4cff-bbb3-d0124211707b.jpg | |
23 | NBA-W00049-2023 | Duolingo | Wood Pencil | Lost in Calculation | Ander Perez, Avani Choudhary | Miami Ad School Miami | Federico Giraldo | United States | The journey of every math student culminates in one question: ?When are we going to use this in the real world?? This is because our math problems are getting lost in convoluted scenarios that only exist in textbooks. For example: ?If Barney is running at 7.6 km/h and children are running away from him at 2.1 km/h, how long will it take for him to slam into them from 562 meters away?? - Illinois Math and Science Academy ?A man ate 100 bananas in 5 days. If he ate 6 more each day than the previous day, how many bananas did he eat on the first day?? - Jackson Stark High School To remind people to go back to the basics, Duolingo Math brought these unrealistic problems to life. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/eb/1f/eb1feb84-2cbe-4936-8cfa-ca6737502117/eb1feb84-2cbe-4936-8cfa-ca6737502117.png | |
24 | NBA-W03414-2023 | Duolingo | Wood Pencil | Problems You Can't Escape | Derrick Lam & Bryn Jorgensen | The University of Texas | Sean Labounty | United States | Duo is determined to make you practice math. If not in his app, then he'll simply have to teach you elsewhere?the hard way. By making ads solvable, injecting math in unexpected places, and partnering with businesses, Duolingo Math turns equations into problems you can't escape. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/ad/e8/ade8cd30-4f29-4ca0-ae47-7af3f77ab74f/ade8cd30-4f29-4ca0-ae47-7af3f77ab74f.jpg | |
25 | NBA-W00153-2023 | Duolingo | Graphite Pencil | Save Duo's Family | Augustin de Montardy, Diego Giner Tronchet, Gabrielle Manhes, Yassin Boukhoubza | Ecole Estienne | Joseph Rozier and Lea Walter | France | The mathematics level in the world has dropped in recent years, and so has the number of owls. This is the double extinction Duolingo Math is facing. We know that people are ready to be motivated for great causes, and that they have difficulty finding a purpose to learn math. That?s why Duolingo Math will now partner up with Birdlife International to challenge the young generation with a simple equation: the more you do math, the more donations we make for the endangered owls. Because when you have an owl as your symbol, you better protect it. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/6b/7e/6b7e4ea4-5c36-43f3-90d4-a357801b80c1/6b7e4ea4-5c36-43f3-90d4-a357801b80c1.jpg | |
26 | NBA-W02121-2023 | Duolingo | Wood Pencil | Super Street Fighter Duo - Arcade Math Series | Miriam Marín Úcar, Soledad Priego Carpintero, Amaya Osés Relloso | Miami Ad School Madrid | Germán Rivera and Juan Vargas | Spain | Beating the boredom of maths is not an easy fight. Duolingo turned maths into a game, but we made it Gen-X, by promoting the app with a touch of nostalgia: installing arcade "mathchines" all over the world. We made a global competition to see who's best. If you want your name to remain on the global charts, train with the Duolingo app every day. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/b6/8d/b68d0f14-5014-4325-9b90-ee4d9aedb37b/b68d0f14-5014-4325-9b90-ee4d9aedb37b.png | |
27 | NBA-W01296-2023 | eBay | Yellow Pencil | #debtfreebay | Xavier Auty & Lara Davis | School of Communication Arts 2.0 | Caroline Hampstead, Ian Hands, Marc Lewis and Pete Cain | United Kingdom | Buy Now Pay Later (BNPL) debt is such a problem, NYU Professor Scott Galloway labelled it the ?subprime mortgage crisis for Gen Z?. Amidst rising inflation, 18-24-year-olds have impulse shopped their way to ruined credit scores and debt collector visits?often without realising what they've signed up for. #debtfreebay positions eBay as the most effective way out of BNPL debt for Gen Z. By integrating tools into the eBay app that schedule second-hand sales to match outgoing debt payments, the campaign encourages young people to pay their debts in the fastest, easiest, and most sustainable way. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/a7/41/a741eb4f-8a73-4b8b-87c6-536283452478/a741eb4f-8a73-4b8b-87c6-536283452478.jpg | |
28 | NBA-W00821-2023 | eBay | Wood Pencil | Cut Your Losses | Matthew Baillie & Rabia Majid | University of Lincoln | Mike Belton and Andrew Boulton | United Kingdom | For Ebay we have created an advertising campaign that encourages Gen-Z to sell the items associated with past hobbies and interests they no longer care about. As Gen-Z frequently change interests they are always left with items they may never use again that would usually just collect dust. As ebay allows people to sell almost anything it's the perfect platform to get rid of anything and everything associated with these past interests. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/90/9f/909f9792-df16-426e-8255-631347888401/909f9792-df16-426e-8255-631347888401.jpg | |
29 | NBA-W01749-2023 | eBay | Wood Pencil | eBay Translate | Serhii Kostenko, Daniel Rozenblum & Madeline Nunley | Miami Ad School Europe | Raphael Hermann | Germany | For Gen Z, getting a job has never been so difficult. And while we can?t fix employers? unrealistic expectations, we can think outside the box with what we put on resumes. After all, this generation is deeply committed to reusing and reselling. But on Ebay, these acts are nothing short of entrepreneurial tasks. So why not reframe Gen Z?s sales experiences as hireable skills? So instead of trading a beanbag chair for some beer, it?s exchanging avant-garde home decor for essential domestic resources. That?s how Ebay translates ? finding Gen Z?s hidden value and making it pay off. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/28/91/28918e02-3b4f-4ef2-9798-984d5fc743ca/28918e02-3b4f-4ef2-9798-984d5fc743ca.jpg | |
30 | NBA-W01960-2023 | eBay | Wood Pencil | Sell Where Your Stuff Is Cool | Yas Mather | Buckinghamshire New University | Andrew Imrie | United Kingdom | Looking Cool is different for everybody. We all know Gen Z are always up to date with the latest trends. But trends are constantly changing and it?s damaging our planet. So Gen Z have taken it upon themselves to start selling their preloved out of trend items. But there's a problem, they are listing these items on sites that only Gen Z are using, such as Depop and Vinted. In Fact 90% of Depop?s users are under the age of 26, So sell on eBay because Gen Z aren't on there. Which means no competition for selling those skinny jeans you've been dying to get rid of. This will Encourage Gen Z to sell by empowering preloved trends and sustaining these trends to different generations. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/54/0b/540bb49c-41a2-4480-bbbe-47d0dfe9e964/540bb49c-41a2-4480-bbbe-47d0dfe9e964.png | |
31 | NBA-W03718-2023 | eBay | Yellow Pencil | STACKD by eBay | Carrie Slinn, Ellie Lines & Cara King | University of Northampton | Alexis Taylor, James Smith and Trevor Brown | United Kingdom | STACKD is an application which inspires Gen Z to use eBay, through an easy and informative ?stock market? selling experience that puts collectors at the forefront. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/d0/57/d0575d5b-7824-469d-a175-3fd6c437ad52/d0575d5b-7824-469d-a175-3fd6c437ad52.jpg | |
32 | NBA-W00885-2023 | eBay | Wood Pencil | Sustainable Subscriptions by eBay | Rag Brahmbhatt, Nidhi Shah & João Parreira | Miami Ad School Europe | Germany | Environmental impact plays a big role in where Gen Z chooses to spend their money, yet they use streaming services like Spotify and Netflix on a daily basis, which accounts for 4% of global greenhouse gas emissions. We used the mediums and habits that Gen Z is most familiar with to make them realise that streaming has a price, not just a financial one, and give them an opportunity to turn it around. With Sustainable Subscriptions by eBay, we gave Gen Z a way to continue streaming while also offsetting their carbon footprints, all by selling their unused items on eBay, turning their earnings into streaming credits and, thus, participating in a circular economy. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/71/7b/717bf1cf-ad09-4d25-9873-c4b13b554eae/717bf1cf-ad09-4d25-9873-c4b13b554eae.jpg | ||
33 | NBA-W02650-2023 | eBay | Graphite Pencil | The Epaycheck | Simone Westergaard Nielsen & Mia Finkielman | DMJX - Danish School of Media and Journalism | Jesper Hansen | Denmark | Many of Gen-Z are stepping out of the family home for the first time. While others have been in and out of different apartments for a while. Yet they are all facing the long-running nightmare of renting an apartment in the UK. Proof of income is one of the main challenges that Gen-Z encounters, as landlords require paychecks to determine tenants qualifications. To help Gen-Z increase their chances of finding a place to call home. eBay has developed The ePay Check. A new service that can transform their preloved items into a monthly packcheck. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/4f/9b/4f9b72a2-546f-4b85-8f42-2cf8c32befca/4f9b72a2-546f-4b85-8f42-2cf8c32befca.jpg | |
34 | NBA-W00770-2023 | eBay | Graphite Pencil | The Missing Object | Michela Ciandrini, Martina Cinefra & Giulia Magnani | NABA - Nuova Accademia di Belle Arti | Luca Campagnoli and Giorgia Malandrino | Italy | Selling online is a huge market. With all the opportunities that exist, eBay wants to find a way to bring Gen Z closer to the brand and bring them to this platform. The solution is the launch of the "the missing object" campaign in collaboration with Netflix, the platform most used by young people to watch TV series. On Netflix, the original covers of the TV series will be replaced by campaign visuals in which an object is missing (which can now be found on the eBay site); moreover, there is the "eBay" button which refers directly to the site. On eBay, the "Tv Shows" section can be reached from the main menu of the site, by clicking on shop by category. To amplify the visibility of the initiative, the campaign will be conveyed using both platforms, on social networks and through OOH. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/3c/fd/3cfd878b-7498-44b9-b4de-1555d19300df/3cfd878b-7498-44b9-b4de-1555d19300df.jpg | |
35 | NBA-W03219-2023 | giffgaff | Wood Pencil | #Bgiffgaff | Sunmin Kim & Amira Mutiara | Leeds Arts University | Amber Smith | United Kingdom | We created the campaign "Be Better, Be giffgaff" to inform that giffgaff has been doing good and would do better. Using symbols we wanted to deliver the message in a fun, simple, engaging, and most importantly, in a giffgaff way. The campaign aims to encourage people to become a part of good business by using giffgaff. The flexibility of the design system is shown through the range of deliverables. Through promoting the campaign in Instagram stories and feeds, billboards along with the app, we are aiming to engage with both current and new members. Making sure that everyone knows giffgaff is moving as a force of good. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/a0/9b/a09b7a91-4402-45cc-89fc-011c000599f1/a09b7a91-4402-45cc-89fc-011c000599f1.png | |
36 | NBA-W02965-2023 | giffgaff | Yellow Pencil | A Voicemail With Values | Joanna Nicoll | Loughborough University | Frances Johnson and Richard Johnson | United Kingdom | B Corps are all the talk, but what are they actually all about? This campaign explores what becoming a B Corp will really mean for giffgaff and their members. We came to the conclusion that B Corps are about shared values, trust and commitment... and so is dating! Using this slightly unusual comparison, we were able to tell the story of giffgaff becoming a B Corp using lighthearted, relatable terms that reflect giffgaffs unique tone of voice. The result is an attention-grabbing campaign, that humanises the idea of a B Corp and champions the close relationship giffgaff has between them and their members. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/b5/a7/b5a79850-1f75-4370-9b80-9eb8426d9f29/b5a79850-1f75-4370-9b80-9eb8426d9f29.jpg | |
37 | NBA-W00414-2023 | giffgaff | Graphite Pencil | Benefit All | Alma Dias-Taguatinga & Sigrid Langenskiöld | Berghs School Of Communication | Pål Pettersson | Sweden | With our concept, there's no doubt about what a B-corp is and what giffgaff stands for. Simple and abstract shapes combined with distinct text symbolize and simplify B-corp's values and make them comprehensible and graspable for the target group. We broke down the B-corp certification into three parts. B-corps are transforming the global economy to benefit all people, all communities, and the planet. These parts are illustrated using eyes and a spectrum of unique shapes and colors to represent and emphasize each individual, our differences, and how working together will transform the world into a better place that benefits all. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/fc/ba/fcbae8ef-81e7-45eb-a721-40be4b58b585/fcbae8ef-81e7-45eb-a721-40be4b58b585.jpg | |
38 | NBA-W02001-2023 | giffgaff | Yellow Pencil | Chrysalis Billboard | Corina Martinez & Lucía Villalva | Miguel Novillo and Lucía Moreno | To show that Giffgaff is now a good and committed company (a B-Corp) We chose the simile with the blue butterfly as our new symbol, creating a billboard made of cellulose paper that, as it melts in the rain, releases seeds from the butterflies' favorite plants, helping them to live and to grow, as they are an endangered species. Also, we Keep track of this on Instagram Stories. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/b7/60/b7601468-1386-4a5f-b5b3-67210a26f3c7/b7601468-1386-4a5f-b5b3-67210a26f3c7.jpg | |||
39 | NBA-W01961-2023 | giffgaff | Wood Pencil | Feel Lighter Doing Good | Tanya Dare & Jasmira Husna | The University of Leeds | Ben Bradley | United Kingdom | Current and potential giffgaffers are Zillenials who seek to do good. With general and eco anxiety rising, people worry about not choosing the right brands that do the same. Being a B corp means users can now feel lighter knowing that what they do with giffgaff is always good. By converting current issues into weightless balloons, this solution celebrates the story of giffgaff changing the shape of business, lightening pressures on its users and the environment as a certified force for good. Live camera billboards and balloon-like furniture instalments echo this idea by literally taking viewers off their feet. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/07/ae/07ae223b-3cc5-4f47-9867-97952ba1a34d/07ae223b-3cc5-4f47-9867-97952ba1a34d.jpg | |
40 | NBA-W02861-2023 | giffgaff | Wood Pencil | Paper Waste in Sustainable Ways | Kateryna Novytska | 81% of millennials believe that advertising is harmful to the planet. How can giffgaff announce that they?re becoming a B Corp in a way that means something to their members? B Corps are companies with social and environmental consciousness, their actions speak louder than words. That?s why the announcement should also be sustainable. This stop motion is crafted out of paper trash and cardboard boxes. Everything is paper: main elements, type in giffgaff font, and even logos. The equipment used to create the animation is powered by renewable energy. The same idea and style was also applied to OOH. Sustainable animation shows that as a B Corp giffgaff cares not only about the message but also about the means, putting their values into action in every aspect of the business, even advertising. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/a5/99/a599ed77-691c-4dd0-8c63-48a8697fff8f/a599ed77-691c-4dd0-8c63-48a8697fff8f.jpeg | ||||
41 | NBA-W00827-2023 | giffgaff | Wood Pencil | See The Difference | Benjamin Mckay & Charlie Wall-Palmer | Ravensbourne | Paula Williams, Stephen Lloyd, Abi Meats and Sunil Pawar | United Kingdom | Transparency is at the heart of all B-Corps, and giffgaff?s new B-Corp status requires a (publicly available) 360° view of its network. Getting a certificate is like getting an ethical MOT for business. Simply told in a human, conversational tone of voice, our campaign uses warm and humorous metaphors of transparency. Highlighting the clear and honest aspects of becoming a B-corp. Our stories show what this achievement means to giffgaff as well as their current and potential members. Seeking a continuous quest for improvement, putting purpose before image and profit. giffgaff - see the difference | https://dpk6zrxldcuco.cloudfront.net/2023/nb/88/fa/88fa9941-09ef-4b26-9824-d217938e600f/88fa9941-09ef-4b26-9824-d217938e600f.jpg | |
42 | NBA-W00346-2023 | giffgaff | Wood Pencil | The Gift That Keeps on Giving | Vania Campos | Nottingham Trent University | Robert Newton and Sean Vellacott-Murphy | United Kingdom | B corporations are a force for good, demonstrating high social and environmental performance, but few people know what they are. In order to educate viewers about what a B Corp is and how it applies to giffgaff, I used the story of an explorer reaching the top of the mountain. Similarly to B corps, this journey showcases one's determination to achieve greatness and be the best version of themselves. To engage audiences and create a memorable experience, I created 5 bright and bold illustrations for use in Instagram stories, AR animated posters and filters | https://dpk6zrxldcuco.cloudfront.net/2023/nb/1f/b2/1fb29d96-d67d-4c79-86ea-fc1333728bba/1fb29d96-d67d-4c79-86ea-fc1333728bba.jpg | |
43 | NBA-W00978-2023 | giffgaff | Graphite Pencil | We Commit to Creating a Better World | Zofia Chamienia | Duncan of Jordanstone College of Art & Design | Michael Peter | United Kingdom | We commit to creating a better world - for us, our members, and our planet'. The illustrated campaign that tells the story of giffgaff becoming a B Corp. The idea is to capture the positive energy of a change that is about to happen and the excitement surrounding it. Both Instagram stories series and out-of-home activations aim to make viewers feel included, seen, curious about what being a BCorp means, and most importantly encourage everyone to be a part of the giffgaff community. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/36/8e/368e5997-3f07-4f90-b761-4ace097f009d/368e5997-3f07-4f90-b761-4ace097f009d.jpg | |
44 | NBA-W01726-2023 | Google Fonts & HMCT | Wood Pencil | #mypollutedhome | Lisa Kleinknecht | FH JOANNEUM University of Applied Sciences | Austria | When asked, many people claim that sustainability is important to them, but this does not translate into sustainable behaviour. Reasons for this are complex, but research suggests that the invisibility and time delay of consequences of the climate crisis could act as barriers in this instance*. #mypollutedhome is a campaign created in response to the Google Fonts & HMCT Brief that aims to raise awareness of an invisible and often ignored issue: air pollution. Depending on where posters are hung, the visual appearance of the campaign changes to reflect local pollution levels. By harnessing the power of design, #mypollutedhome wants to encourage people to recognize that air pollution affects their lives too, and to do something about it. *See: Kruse, 2007, p. 114 | https://dpk6zrxldcuco.cloudfront.net/2023/nb/19/ad/19ad95f4-a5df-4c97-9b19-6386e264d39b/19ad95f4-a5df-4c97-9b19-6386e264d39b.jpg | ||
45 | NBA-W00098-2023 | Google Fonts & HMCT | Wood Pencil | Amputype | Ilu Shilpakar Sancha & España Navarro Egea | Miami Ad School Madrid | Germán Rivera Hudders, Juan Vargas, Diego Lauton and Francesc Enrich | Spain | There are 100 million amputees worldwide, and about 80% can't afford nor have access to a prosthesis. We want to help them. So Google Fonts and HMCT created Amputype: an amputated typeface waiting for its prosthesis. The anatomy of typography uses the same terms as the human body's anatomy, such as: arm, leg, ear, or spine. To spread awareness about the cause, we?ve amputated the universal typeface Noto Sans and built prostheses from other Google Fonts to help amputees receive the prostheses they're waiting for. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/48/8d/488dfb9c-c837-4ffb-b47f-d989d441f1b4/488dfb9c-c837-4ffb-b47f-d989d441f1b4.jpg | |
46 | NBA-W00353-2023 | Google Fonts & HMCT | Graphite Pencil | Byte Size Changes | Akanksha Chandel, Hiral Satardekar & Yashna Bahri | London College of Communication | United Kingdom | Climate change is a serious issue impacting the earth. While the Internet may not seem physical, it is responsible for significant global emissions and has become an environmental problem. To address this, the campaign 'Byte Size Changes' aims to educate, inspire, and empower digital natives to adopt a Low-Carbon Diet through typography driven narratives that promote reducing data consumption by implementing bite-sized changes. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/e4/91/e4917518-c603-494b-8262-c23a536d3268/e4917518-c603-494b-8262-c23a536d3268.jpg | ||
47 | NBA-W01220-2023 | Google Fonts & HMCT | Graphite Pencil | Call for Captions | Izzy Pleasance | Edinburgh College of Art, The University of Edinburgh | Marco Scerri and Donald Soutar | United Kingdom | 1 in 7 people in the UK have some form of hearing loss. In an age of content creation, a huge accessibility problem presents itself. Closed captioning is vital for these people to understand and be involved in this era of content. But even in 2023, streaming platforms still aren?t legally required to provide access services. Call for Captions is demanding change. A campaign which will use the power of type to spark essential conversations about closed captioning. Alongside spreading awareness and resources across social media. Because everyone deserves access to the best that entertainment has to offer. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/fa/51/fa518639-0488-41fb-b8ad-348bc477061e/fa518639-0488-41fb-b8ad-348bc477061e.png | |
48 | NBA-W02705-2023 | Google Fonts & HMCT | Wood Pencil | Floorplanofthefuture.com | Laura Spanu, Andrea Laura Sanguineti, Milly Iris Richards, Anisha Sachar & Nayla Hamze | University of the Arts London- London College of Communication | Paul Jackson | United Kingdom | As a response to the cost of living crisis and extreme surge in UK housing prices, we bring you a poster series falsely advertising cage homes as desirable living solutions. Cage homes are 4x4ft ?residences? surrounded by a metal cage that fit barely a bed and one?s absolute essentials, if that. These posters aim to deceive viewers by appearing legitimate, only for them to discover the harsh reality behind their actual meaning. We additionally spray painted 4x4ft squares onto the streets as a public intervention, emphasizing this inhumane space called a ?home? to passersby. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/14/11/14119ddd-316d-4fea-920d-1ab6a39b7804/14119ddd-316d-4fea-920d-1ab6a39b7804.jpg | |
49 | NBA-W00101-2023 | Google Fonts & HMCT | Graphite Pencil | Join The Dots | Annabelle Wells | The University of Leeds | Matthew Lickiss | United Kingdom | Access to information is independence, safety and a HUMAN RIGHT. The global healthcare system is NOT accessible to Visually Impaired patients. Consequently, 89% cannot read their prescriptions leading to 50% taking the wrong dosage and causing further medical harm. This disregard and inequality are FATAL. To reduce the rate of medication-related harm by 50% in 5 years, the solution is to make personalised Braille prescriptions MANDATORY. Join The Dots is the social movement needed to EMPOWER Visually Impaired people to fight for their rights and achieve EQUAL access to vital medication information. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/41/6a/416a5cb0-e8a7-41a7-807c-f41499df45db/416a5cb0-e8a7-41a7-807c-f41499df45db.png | |
50 | NBA-W02284-2023 | Google Fonts & HMCT | Wood Pencil | Made in Asia™️ | Seyoun Kim, Celine Angelia, Tanya Rosete & Joselle Esquierdo | LASALLE College of the Arts | Felix Sng | Singapore | The aftermath of COVID-19 has led Asian minority communities from around the world to experience racially motivated hate crimes involving harassment to physical violence. Asian-owned businesses are being affected negatively due to this. Made in Asia?? wants to empower and uplift Asian-owned businesses through wit and humor because words can make an impact, even more in diverse Asian languages and in the context of culture. We are inspired by vernacular type and design from various Asian countries to promote our message. These are displayed onto different public spaces to highlight our campaign and message in a fun and witty way. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/02/65/0265c26e-61a7-446a-8da0-ce17acb2efb0/0265c26e-61a7-446a-8da0-ce17acb2efb0.jpg | |
51 | NBA-W01841-2023 | Google Fonts & HMCT | Yellow Pencil | My Name Is A Painting and A Melody | Zixuan Zhang & Dexin Chen | Pratt | United States | Having an Asian name usually means one must experience a sense of cultural tension, alienation, and sometimes discrimination in the western society. Anglicizing an Asian name can be brutal as the rhythms, forms, and meanings are severed in the process. In this project, we launch a campaign to resist the violence of treating Chinese names carelessly and to embrace the uniqueness of Chinese characters?we consider them as a combination of a painting and a melody. The digital platform allows people to learn the pronunciations and to generate motion posters which they can use to celebrate their identities. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/e2/82/e282ff8c-4fd1-4b07-8fbe-855089e08111/e282ff8c-4fd1-4b07-8fbe-855089e08111.jpg | ||
52 | NBA-W02918-2023 | Google Fonts & HMCT | Wood Pencil | Overcrowding - A Space Issue | Andrea Ojeda, Juan David Acosta, Juan Esteban Almanza, Mateo Pinzon & Vanessa Uribe | Universidad Santo Tomas, Universidad Central and Universidad de Bogotá Jorge Tadeo Lozano | Colombia | We realized, according to figures from DANE (National Administrative Department of Statistics), that one third of the Colombian population lives in a situation of housing deficit. That's why we adapted the Erica One typography to reflect the discomfort, desperation and the problems that living in overcrowded conditions generate. We decided to modify this typography, using the architectural plans of those who day by day see their lives reduced to 3x2 spaces. In order to make the voices of these people living in overcrowding heard, we designed a digital strategy that took those who scanned our posters to a landing page that allowed them to symbolically rent the rooms of these people, knowing their stories and everything that can be lived in overcrowding. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/ba/4d/ba4d4f56-961f-4285-a9c4-3197f47215bd/ba4d4f56-961f-4285-a9c4-3197f47215bd.jpg | ||
53 | NBA-W01534-2023 | Google Fonts & HMCT | Yellow Pencil | Put a helmet on like ô | Linh Nguyễn Khắc Hải & Quỳnh Nguyễn Ngọc Nhã | RMIT University Vietnam and Foreign Trade University | Soumik Parida | Vietnam | Losing a child to road accidents is a pain no parents should suffer, yet 2000 Vietnamese children die every year. Half of them could have been saved if they wore a helmet. While parents leave their children?s heads unprotected, there?s something they always put a helmet on: letter ?ô'. In Vietnamese alphabets, letters ?o' and ?ô' often cause confusion. So to remind their children of the difference, they visualize the circumflex ?^? as a helmet. A lesson every Vietnamese remembers: ?o' doesn't put on a helmet. ?ô' always puts on a helmet. This campaign draws on this insight to highlight another important lesson. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/39/ca/39ca5ed3-9194-41f4-a1eb-011c08340ba4/39ca5ed3-9194-41f4-a1eb-011c08340ba4.png | |
54 | NBA-W01534-2023 | Google Fonts & HMCT | White Pencil | Put a helmet on like ô | Linh Nguyễn Khắc Hải & Quỳnh Nguyễn Ngọc Nhã | RMIT University Vietnam and Foreign Trade University | Soumik Parida | Vietnam | Losing a child to road accidents is a pain no parents should suffer, yet 2000 Vietnamese children die every year. Half of them could have been saved if they wore a helmet. While parents leave their children?s heads unprotected, there?s something they always put a helmet on: letter ?ô'. In Vietnamese alphabets, letters ?o' and ?ô' often cause confusion. So to remind their children of the difference, they visualize the circumflex ?^? as a helmet. A lesson every Vietnamese remembers: ?o' doesn't put on a helmet. ?ô' always puts on a helmet. This campaign draws on this insight to highlight another important lesson. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/39/ca/39ca5ed3-9194-41f4-a1eb-011c08340ba4/39ca5ed3-9194-41f4-a1eb-011c08340ba4.png | |
55 | NBA-W01534-2023 | Google Fonts & HMCT | Black Pencil | Put a helmet on like ô | Linh Nguyễn Khắc Hải & Quỳnh Nguyễn Ngọc Nhã | RMIT University Vietnam and Foreign Trade University | Soumik Parida | Vietnam | Losing a child to road accidents is a pain no parents should suffer, yet 2000 Vietnamese children die every year. Half of them could have been saved if they wore a helmet. While parents leave their children?s heads unprotected, there?s something they always put a helmet on: letter ?ô'. In Vietnamese alphabets, letters ?o' and ?ô' often cause confusion. So to remind their children of the difference, they visualize the circumflex ?^? as a helmet. A lesson every Vietnamese remembers: ?o' doesn't put on a helmet. ?ô' always puts on a helmet. This campaign draws on this insight to highlight another important lesson. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/39/ca/39ca5ed3-9194-41f4-a1eb-011c08340ba4/39ca5ed3-9194-41f4-a1eb-011c08340ba4.png | |
56 | NBA-W03172-2023 | Google Fonts & HMCT | Wood Pencil | The Red O | Laura Orkild, Clara Sofie Ahlefeldt-Laurvig & Sandra Bertelsen | DMJX - Danish School of Media and Journalism | Jesper Hansen and Hans Christian Asmussen | Denmark | The state of Georgia enacted a six week abortion ban, making it almost impossible for women to have an abortion after the sixth week of pregnancy. In order to change the law and help women get their rights back, it will require political support as well as public pressure from individuals who oppose the law. To raise awareness we created a typographically led campaign called The Red O, with an emphasis on the design of an exclusive version of Googles Lato font, where the red o is consistently the size of a fetus in week six, measuring 6mm. The Red O campaign will highlight the injustice women are facing under the six week abortion ban in Georgia and share the stories of the women impacted. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/1f/fe/1ffe3ee3-257d-43ca-af1e-09d8e583545c/1ffe3ee3-257d-43ca-af1e-09d8e583545c.jpg | |
57 | NBA-W03172-2023 | Google Fonts & HMCT | White Pencil | The Red O | Laura Orkild, Clara Sofie Ahlefeldt-Laurvig & Sandra Bertelsen | DMJX - Danish School of Media and Journalism | Jesper Hansen and Hans Christian Asmussen | Denmark | The state of Georgia enacted a six-week abortion ban, making it almost impossible for women to have an abortion after the sixth week of pregnancy. With an absence of information and education on why abortion should be healthcare, the ban has intensified the debate and polarized opinions across the United states. To raise awareness we created a typographically led campaign called The Red O, with an emphasis on the design of an exclusive version of Googles Lato font, where the red o is consistently the size of a fetus in week six, measuring 6mm. The Red O campaign will highlight the injustice women are facing under the six-week abortion ban in Georgia and raise awareness on why abortion should be healthcare. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/1f/fe/1ffe3ee3-257d-43ca-af1e-09d8e583545c/1ffe3ee3-257d-43ca-af1e-09d8e583545c.jpg | |
58 | NBA-W01669-2023 | Google Fonts & HMCT | Wood Pencil | وا/U Stories | Sarah Harvie | Bauer Media | United Kingdom | Iranian women are fighting for freedom, equality and their lives. But in the past, Iranian women were seen as equal, a truth that lives on in the country?s language. The Iranian national language, Farsi, is genderless. It recognises all living things as equal, not distinguishing between male and female, and has just one pronoun, ?U? or ???? in Farsi, meaning both he and she. The campaign utilises this genderless pronoun to highlight the power of Iranian women past and present. It breaks the stereotype that Iran has been and will always be a patriarchy, while calling on global action in the Iranian people?s fight for equality. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/9b/88/9b882f4e-87cf-4c44-b143-76c649cfc450/9b882f4e-87cf-4c44-b143-76c649cfc450.jpg | ||
59 | NBA-W03360-2023 | Gymshark | Wood Pencil | Break the Record | Daniel Winther & Nikolaj Leongard | DMJX - Danish School of Media and Journalism | Jesper Hansen, Christine Marie Smith, Emil Asmussen and Morten Grubak | Denmark | We want to help youth offenders to become the best version of themselves, and break their criminal pattern. Gymshark: Break The Record, is an educational program designed to match young offenders' interests - physical activity. They'll be able to become personal trainers, and have an income as soon as they're released. To further Break The Record, we implemented a 2-part documentation system that makes it easier to convince any future employer about the change that the ex-con has gone through. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/5e/32/5e3283ce-e649-4c73-8f6a-c0204883fffb/5e3283ce-e649-4c73-8f6a-c0204883fffb.png | |
60 | NBA-W02535-2023 | Gymshark | Wood Pencil | Find Your Fellow Sharks | Jessie Denyer & Robert Pearce | Arts University Bournemouth | Jack Davey and Marion Morrison | United Kingdom | Find Your Fellow Sharks is a campaign for Gymshark, speaking to 18 to 21 year olds who hold an interest in conditioning. The campaign carries a bold, textured visual style, with an appropriate tone of voice, accompanied by an iconic mark that is easily recognisable. Twinned with this campaign is an offline, annual experience ? the UK?s first ever gym festival. Uniting those with a shared passion for conditioning; the festival is lively and fun, with group workouts, talks from professionals and nutritional stalls allowing festival-goers to help become the best they can be alongside one another. Everyone is welcome! | https://dpk6zrxldcuco.cloudfront.net/2023/nb/85/c9/85c91b33-b1d7-47e2-aa30-69a9de179f70/85c91b33-b1d7-47e2-aa30-69a9de179f70.jpg | |
61 | NBA-W00381-2023 | Gymshark | Wood Pencil | GET SHARK CONFIDENT CAMPAIGN | Giulia Morazzo, Ilaria Rando, Valentina Rolleri, Edoardo Usai & Irene Zamboni | NABA - Nuova Accademia di Belle Arti | Luca Campagnoli and Giorgia Malandrino | Italy | Body Dysmorphic Disorder is a mental health condition that causes people to view their own physical appearance untruthfully. Mirrors often turn out to be the worst enemies of those suffering from this disorder. Gymshark wants to prevent BDD and help people show the best version of themselves. Deforming mirrors will be placed in gyms, changing rooms and sports shops, with a claim and a QR code. The QR code will direct to a landing page that will inform about BDD and invite people to post on social media a deformed mirror selfie. The more photos shared with the hashtag #getsharkconfident the more Gymshark will donate to the Body Dysmorphic Disorder Foundation ensuring psychological support to those suffering from the disorder. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/69/f4/69f49a50-d8f6-4022-8081-bdd7dded970c/69f49a50-d8f6-4022-8081-bdd7dded970c.jpg | |
62 | NBA-W03583-2023 | Gymshark | Wood Pencil | Grooveshark | Angel Bantu & Oliver Scorey | University of Hertfordshire | Nick Lovegrove, Ben Mottershead and Emma Murphy | United Kingdom | Studies have shown that aerobic exercises are the most effective method of reducing anxiety, this includes dance. Dance engages the entire body as well as the mind, focusing on the process rather than the results. Lets boogie with GrooveShark, Sharing rhythm not results. Young people are already dancing, so here?s how sub-brand, GrooveShark will transform and condition this into exercise. IMPLEMENTING a ?one size doesn?t fit all? system of dance lessons, events & Out Of Home activations. GrooveShark will encourage young people to get up & dance, no matter what their groove looks like. whether it be through our in-app & social media dance lessons or by making use of our PHONE & MIRROR-free studio space, WE?LL MAKE DANCING A MORE ACCESSIBLE FORM OF ExeRCISE FOR GEN Z. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/25/a6/25a6aa3d-7eb9-40ce-b8d3-6c0798ceddfa/25a6aa3d-7eb9-40ce-b8d3-6c0798ceddfa.jpg | |
63 | NBA-W01746-2023 | Gymshark | Wood Pencil | Gymshark Lift Off | Serhii Kostenko & Riona S Roy | Miami Ad School Europe | Shelley Lui, Hermann Raphael, Sandra Valencia | Germany | Studies show that people living with disabilities or immobilising injuries are more likely to push their limits. Yet university gyms have never been made accessible for the UK's disabled youth. Gymshark understands gyms are a common space for building one's strength, confidence, and community. But for everyone to nail their personal bests ? conditioning needs to be adaptive. ?Lift Off? tackles gym culture biases with first-of-its-kind smart adaptive weights, which can be connected to the Gymshark Training app. Where instructors guide people with different abilities to train in the safest possible way ? no matter what conditioning looks like to them. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/1e/83/1e8338be-7b4f-48f9-b500-cb9fc3c4bc45/1e8338be-7b4f-48f9-b500-cb9fc3c4bc45.jpg | |
64 | NBA-W03596-2023 | Gymshark | Wood Pencil | Gymshark Rise | Aimee Jacobs, PJ Forooshani & Pascaline Smith | School of Communication Arts 2.0 | Marc Lewis and Caroline Hamspstead | United Kingdom | It?s lonely at the top. But it?s lonely at the bottom too. 70% of CEOs start their day with a 6am morning workout. One in five 18?24-year-olds have a business idea (many of them enjoy an early morning workout). Wouldn?t it be great if Gymshark could match mentors who want to give back, to mentees with the hunger to learn? Both of whom have the discipline to hit the gym in the morning. Gymshark Rise is a movement linking business leaders and young entrepreneurs within the conditioning community. Connecting via the app, they then work towards a showcase competition. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/c7/57/c757d723-735f-4022-b239-174c620710e0/c757d723-735f-4022-b239-174c620710e0.jpg | |
65 | NBA-W01967-2023 | Gymshark | Yellow Pencil | Gymshark Sweat Pass | Caio Torres & Fernando Curcio | Miami Ad School São Paulo and Miami Ad School Mexico City | Emmanuel Rocha | Brazil, Mexico | Leaving home can be challenging. During this time, many young people find in gaming a way to have fun and create new bonds. So why not connect the already strong gaming community with the Gymshark community? By teaming up with Fortnite, we created a unique battle pass. But with a few twists: the challenges are real workouts to be completed on The Gymshark Training App. And to unlock the special Gymshark rewards, a minimum of players must contribute. We partnered with Twitch streamers to kickstart the campaign and also held events at local gyms to connect players. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/05/a0/05a05901-48ad-41fb-a1e5-f51ef07a86ea/05a05901-48ad-41fb-a1e5-f51ef07a86ea.jpg | |
66 | NBA-W01037-2023 | Gymshark | Wood Pencil | Level Up | Jueun Lee, Hye In Park, Monica Vargas, Ha Eum Lee, Jihoon Jang | Openlearn Academy and Mokwon University | Sungkwon Ha | South Korea, Republic of | Gaming is a part of our lives, especially for the young generations. So Gymshark created a platform with popular gaming companies like EA Sports to enhance the virtual characters' physical attributes by simply working out more. For example, we?ll create popup booths in designated areas where it will examine your physical ability. Then the booths will transfer the data to your virtual characters. In other words, if you can run faster, your character will run faster. By doing this, a start-up like Gymshark can have a unique way of motivating people to work out more daily. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/57/3b/573b195f-df6f-4294-8baf-d41e2e1dd8f1/573b195f-df6f-4294-8baf-d41e2e1dd8f1.jpeg | |
67 | NBA-W01221-2023 | Gymshark | Wood Pencil | Love and Lifts | Abderrahmane Mehdi Bouktache & Cristina Alvear | Miami Ad School EU, Berlin, Miami Ad School Buenos Aires and Miami Ad School EU, Berlin, Germany | Mircea Andronescu | Germany, Argentina | We've teamed up with a popular dating platform to create a one-of-a-kind experience that inspires and motivates people to step into the world of fitness and conditioning. Our goal is to make fitness more approachable, exciting, and fun than ever before, and we believe that GymShark is the only brand with the guts to do it. Get ready to elevate your dating game and your fitness journey with us! | https://dpk6zrxldcuco.cloudfront.net/2023/nb/fd/73/fd73b6c3-0774-4b9d-b001-bd5c1fac19e3/fd73b6c3-0774-4b9d-b001-bd5c1fac19e3.png | |
68 | NBA-W01040-2023 | Gymshark | Wood Pencil | No Pain And Gain | Jueun Lee, Jihoon Jang, Jaeyeon Hwang & SeungHee Jeong | Openlearn Academy and Myongji University | Sungkwon Ha | South Korea, Republic of | Ever feel like you?re forced to drag your feet to the gym? Gymshark presents an enjoyable way to get your work out done without feeling like you?re doing work. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/7c/29/7c292ed1-82bf-4d19-87cd-c5eaa0147092/7c292ed1-82bf-4d19-87cd-c5eaa0147092.jpeg | |
69 | NBA-W02399-2023 | Gymshark | Graphite Pencil | ReBalance | Ella Croker | Cardiff Metropolitan University, School of Art & Design | David Wrenne | United Kingdom | Disrupting solo activities into multi-functional activities. To show people they can rely on others. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/b6/a6/b6a6d301-41ea-427a-a271-be442dd31a06/b6a6d301-41ea-427a-a271-be442dd31a06.jpg | |
70 | NBA-W02500-2023 | Gymshark | Graphite Pencil | SharkMate | Andrea Gil Montaña & Laura Ortega Nieto | Miami Ad School Madrid | Pranay Suri | Spain | When it comes to leaving home and sharing a space with people we don't know, there are many actors we should consider. The idea is to create a feature in the Gymshark app in order to find like-minded people to share a home with and to share plans and experiences, including sports routines. This feature is based on quick questions, and helps you to connect with other users who are also looking for a home and for a new buddy. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/05/dd/05dd9237-09a9-4bf6-9290-85a169a519ac/05dd9237-09a9-4bf6-9290-85a169a519ac.jpg | |
71 | NBA-W00446-2023 | Gymshark | Wood Pencil | Streetshark | Davide Zanfabro, Giulia Maria Poloniato, Francesco Biondo, Cassandra Mazza & Andrea Lorena Matera | Fondazione Accademia di Comunicazione | Dave Morris, Jason Cascarina and Valentina Majocchi | Italy | We found out that 30% of young adults in the UK experience loneliness that leads to a lack of motivation. Gymshark wants people to be the best version of themselves, but how can that happen with these circumstances? This is why we came up with "Streetshark", a way to bring the gym attitude into everyday life. We selected the best personal trainers from the Gymshark community to go around the city and encourage people to face their everyday tasks with the right mindset, making them feel a part of our family. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/ee/23/ee235536-7de8-4d51-be6f-def118369c1e/ee235536-7de8-4d51-be6f-def118369c1e.jpg | |
72 | NBA-W01029-2023 | Gymshark | Yellow Pencil | Sweat It Off | Ilu Shilpakar Sancha, Mariana Santos, Marie Scherpe | Miami Ad School Madrid | Vicente Navarro Abad | Spain | Facing new challenges can be overwhelming sometimes, even more for young adults that just started new routines. At Gymshark, we want them to take care of their mental health by providing them with a tool that will help them be their personal best. We created the Sweat It Off Technology, a pen with dissolving ink that lets people write their struggles on their clothes and sweat them off. To promote it, we created a social media campaign to invite people to sweat the Struggle of the Month and a Tik Tok challenge to share it with the whole community. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/27/40/27402aa1-0f1d-4697-a702-ee7c539da8a5/27402aa1-0f1d-4697-a702-ee7c539da8a5.jpg | |
73 | NBA-W03286-2023 | Gymshark | Wood Pencil | The New Team Sport | Iurii Puchkov, Nina Volkova, Anastasiia Kuzheleva, Liya Chalabyan & Victor Anisenok | Mads international | Alexandr Drabkin, Elena Dernova and Arina Avdeeva | Kazakhstan | 53% of college students report feeling lonely. For many young athletes, college sports culture offers an oasis of unity and belonging, helping to tackle the feeling of loneliness, creating a sense of shared purpose and lifelong friendships. However, those who are passionate about conditioning, face a different reality. The reason ? conditioning is not a team sport. Gymshark decided to bridge the gap between conditioning enthusiasts and the thriving college sports culture by transforming conditioning into a team sport. Through the Gymshark Training app, students automatically join their university's team, earn points, and compete against rival colleges, creating an inclusive, connected community that empowers every participant, regardless of their fitness level or chosen activity. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/33/3e/333e685c-4b34-4125-97f1-053963ef56c8/333e685c-4b34-4125-97f1-053963ef56c8.jpg | |
74 | NBA-W00209-2023 | Gymshark | Wood Pencil | The Unit | Oscar Trangmar & Alfie Agostinelli | Southampton Solent University | Chris Venables and Lorna Sheppard | United Kingdom | Unit is a new brand powered by Gymshark that provides a space for students to socialise and exercise using unconventional methods, in an effort to help change their thinking about fitness. If you find the gym intimidating, lack the confidence to go or find it boring, the Unit is the space for you. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/56/26/5626db73-f654-4f5c-94b8-4cd587f9105d/5626db73-f654-4f5c-94b8-4cd587f9105d.jpg | |
75 | NBA-W02014-2023 | Gymshark | Wood Pencil | Workout. Hangout. | Xinyi Xue & Lindsey Polevoy | Boston University | Pegeen Ryan | United States | It's hard for young people to make new friends, especially when they move to a big city. Now, many Gen Z'ers are turning to online platforms like BumbleBFF or "Hot Girl Walk" Instagram groups to find opportunities and events for in-person connections. From high school track practices to soul cycle classes, most people agree that exercise is more fun when it's social. So why is it so hard to ask the girl at the squat rack on a friend date? Gymshark's "Workout. Hangout." groups help with that. Just choose a group based on your location and interests. Every week, there'll be a scheduled workout class and group outing to make your city feel smaller. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/47/e5/47e53116-a016-4112-a7cb-aab8e8ab9a3d/47e53116-a016-4112-a7cb-aab8e8ab9a3d.jpeg | |
76 | NBA-W00466-2023 | Heineken & Design Bridge | Wood Pencil | Beyond Labels | Lorenzo Vastola, Eleonora Ciocca, Luca Montanari, Michele Mennessier & Giuseppe Saitta | Fondazione Accademia di Comunicazione | Dave Morris, Jason Cascarina and Valentina Majocchi | Italy | In a period in which inclusivity is increasingly important, Heineken presents its 6-pack Beyond Labels, the first truly inclusive beer pack that opens to a different competitor each time by including an ?intruding? beer. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/3d/e0/3de0a9c5-f86b-4703-9936-d6d23ff1bd7c/3de0a9c5-f86b-4703-9936-d6d23ff1bd7c.jpg | |
77 | NBA-W03128-2023 | Heineken & Design Bridge | Wood Pencil | Cheers To Meet You! | Benja SaSa | Miami Ad School Mexico City | Antonio Fragoso | Mexico | Today we are so close and so far from people. The possibility of meeting a new friend on the other side of the world is real, but the way we meet people for the first time in-person can connect people for life. Your beermate is out there somewhere waiting for you to experience unforgettable moments. It's no coincidence to meet someone, you just need a heineken. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/91/3e/913e7b2e-abd4-47fb-b22c-ff9d9aeec617/913e7b2e-abd4-47fb-b22c-ff9d9aeec617.png | |
78 | NBA-W03652-2023 | Heineken & Design Bridge | Wood Pencil | Dutch Courage | Philip White | University of Central Lancashire | Andy Bainbridge and Ted Howell | United Kingdom | Fear has no cultural or geographical restraints. There are so many different phobias but the affects they have on us are the same emotionally and physically. Fear can inhibit us from achieving goals or strive to make a positive change. Heineken Dutch Courage is a festival based event, where people are challenged to reinvent themselves and come face their fears head on. The goal is for people to meet, support, share and bond over their fears through a fresh and rewarding experience. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/7a/9c/7a9caf42-be2d-4873-9f54-82be8f5b89c4/7a9caf42-be2d-4873-9f54-82be8f5b89c4.jpg | |
79 | NBA-W02816-2023 | Heineken & Design Bridge | Wood Pencil | Generation Gold | Kunal Khade, Louie Smit & Reka Forgach | Miami Ad School Europe | Sudi Waghmare | Germany | We have all, at least once in our lives, felt lost and in need of advice, but who can we go to if everyone seems too busy to talk? How about those with the time and wisdom? That?s right, the golden-aged. Heineken presents; ?Generation Gold,? an audio and video content series for the young, run by the old, where worries can be exchanged for words of wisdom. Bridging the gap will take time, but with ?Generation Gold,? Heineken took the first step. Because sometimes all we need is a golden invitation and a Heineken to share what?s on our minds. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/d1/0c/d10ca1f1-435b-483e-b83c-874bf83fe392/d10ca1f1-435b-483e-b83c-874bf83fe392.jpg | |
80 | NBA-W01196-2023 | Heineken & Design Bridge | Graphite Pencil | HeineCAN | Corrine Teng, Razaan Adams, Sarannie Tong & Shaun Topp | RMIT University | Australia | Accessibility needs are largely unnoticed by the majority of people. But when they are catered to within the design process, it benefits four times the amount of people intended. Gen Z are rethinking the way we live; standing up for what they believe in and fighting for good causes. We?ve seen it with climate action, we?ve seen it with women?s rights and social justice causes - if there?s any demographic more likely to break the pattern of exclusion and reinvent packaging, it?s Gen Z. Heineken believes that packaging should be accessible for everyone - cracking open a cold one with a mate is a shared experience that any and everybody should enjoy. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/e2/1d/e21d8ed0-8196-4470-bfc0-884b367f333b/e21d8ed0-8196-4470-bfc0-884b367f333b.png | ||
81 | NBA-W03183-2023 | Heineken & Design Bridge | Wood Pencil | Heineken Dark Skies | Katie Reeder, Eoin O'Kramer & Joe Gregory | Norwich University of the Arts | Lucy Blazey, Gill Johnson, Maria Fletcher and Keren House | United Kingdom | Our future looks bright, but not in the way we expected. 83% of people live under light-polluted skies, affecting sleep and mental health, and making stargazing an endangered activity. 'Heineken Dark Skies' is a campaign dedicated to reclaiming our lost darkness. Hiding the signature Heineken star on pack highlights the effects of light pollution and skyglow, and stars hidden in cities around the world invite people to rooftop stargazing events to create new connections away from the sensory overload of modern life. Heineken will also black out digital billboards in light-polluted cities as an additional step towards brewing a better world. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/af/26/af265590-e049-46a6-9a89-1bd369dad9be/af265590-e049-46a6-9a89-1bd369dad9be.png | |
82 | NBA-W00888-2023 | Heineken & Design Bridge | Graphite Pencil | Heineken Moments | David Hitchcock | Loughborough University | Andrew Selby and Richard Johnson | United Kingdom | INSIGHT Drinking beer and its associated moments can act as a common ground across conflicting cultures and groups, connecting people from different backgrounds. CONCEPT Highlight this commonality through recyclable Heineken bottle?s that once distributed, have the ability to showcase their previous drinkers and moments with it - creating a chain by touching the lips of many. With this, drinkers must put differences aside and embrace diversity, metaphorically sharing a drink with those come before. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/68/b6/68b6a05e-9826-4289-82d0-498238b1cb41/68b6a05e-9826-4289-82d0-498238b1cb41.png | |
83 | NBA-W02735-2023 | Heineken & Design Bridge | Yellow Pencil | HEINEKEN Stim | Mairi MacRae & Brianna Price | Edinburgh Napier University | George Shepherd | United Kingdom | Autism Spectrum Disorder (ASD) diagnoses have increased over 787% globally in the last two decades among other neurodivergent diagnoses. Thanks to social platforms like TikTok, education and conversation on neurodivergent disorders have skyrocketed in recent years. Social spaces, especially those with sensory triggers, can be overwhelming and anxiety-inducing for neurodiverse folk. With over 20% of the global population identifying as so, HEINEKEN will recognise and celebrate the neurodiverse community by creating HEINEKEN Stim: the first sensory bottle designed to ease sensory overload and brew better bonds for people of all neurotypes. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/57/69/57697b78-6fc1-4123-b8d4-b6be8a14f037/57697b78-6fc1-4123-b8d4-b6be8a14f037.jpg | |
84 | NBA-W01579-2023 | Heineken & Design Bridge | Yellow Pencil | Heineken Turf War | Isabella Atkinson & Emma Smith | Norwich University of the Arts | Lucy Blazey, Maria Fletcher and Gill Johnson | United Kingdom | We?re declaring a turf war! Our cities have been invaded by grey, making them feel miserable and uninviting. Heineken is bringing green back to cities around the world by launching a community beer garden revolution. Urban dwellers unite, building their own community beer gardens, growing fresh connections in the fresh air? with refreshment! Our green-fingered army stake their claim on their turf, reclaiming and re-greening cities. Our bold graphics take over the urban environment with surprise growing installations. Beer gardeners take to social media to share the real change our gardens create, continuing the turf war online. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/18/70/1870f4d7-8393-4f42-8cb4-db390e2edf44/1870f4d7-8393-4f42-8cb4-db390e2edf44.jpg | |
85 | NBA-W01087-2023 | Heineken & Design Bridge | Wood Pencil | Ourstrology | Seb Summers | Falmouth University | Bryan Clark | United Kingdom | Younger generations' interest in Western astrology has surged since the pandemic, with 62% of Gen Z and Millennials citing it as a welcome answer to uncertain times. However, its increased presence on social media and dating sites is causing a divisive narrative, further disconnecting people. ?Ourstrology', powered by Heineken, is an interactive platform, utilising geo-location, A.R. and younger people's newfound love of cosmic guidance to connect people worldwide. By exploring and interacting with hundreds of unique constellations, users can find shared interests, cultural perspectives, and new connections. In disrupting Western astrology's current narrative, ?Ourstrology? encourages young people to take control of their identities and connect across borders on their own terms. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/50/c8/50c84601-f9b6-4e40-8834-95059d917860/50c84601-f9b6-4e40-8834-95059d917860.jpg | |
86 | NBA-W02013-2023 | Heineken & Design Bridge | Wood Pencil | The Border Bar | Alessio Dangeli, Giorgio Menaldo & Michael Rossi | AANT - Accademia delle Arti e Nuove Tecnologie | Leonardo Cotti and Fabio D'Alessandro | Italy | One nation out of three, in the past 50 years, have built a barrier to separate themselves from something or someone. One of the most impressive one is a glowing wall of black steel that separates Mexico from the United States. Tearing down the wall seems impossible, but what can be done is to spark new connections across its borders to create a better and fresher world. Heineken presents The Border Bar: a pop-up bar straddling the wall on the U.S.-Mexico border that allows citizens of the two countries to connect, enjoying a fresh Heineken beer together. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/bf/86/bf86fd12-3724-44e2-a68e-809e05c5ef73/bf86fd12-3724-44e2-a68e-809e05c5ef73.jpg | |
87 | NBA-W01504-2023 | Heineken & Design Bridge | Wood Pencil | The Elevator Pitch Bar | Agustina Baraldo, Manuela Montoya, Bruno Cayo & Andrea Camacho | Miami Ad School Madrid | Pranay Suri | Spain | Younger generations have many ideas for transforming the world into a more sustainable place but fail to find the time and space to be heard by those who can make these ideas a reality. What better way to pitch an idea than doing it with a beer? Heineken will turn the elevators of the most iconic financial buildings and companies across the globe into bars where young people can sell to CEOs and investors their fresh ideas on how to build a more sustainable world. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/67/89/67894384-c550-4518-b26a-ebd6a15fe406/67894384-c550-4518-b26a-ebd6a15fe406.jpg | |
88 | NBA-W03641-2023 | Heineken & Design Bridge | Graphite Pencil | The Heineken Bathroom | Jamie Hesketh & Evie Moysen | Leeds Arts University | Nicholas Young and Fabio Fragiacomo | United Kingdom | There?s nothing fresher than the connections women make in the bathroom on a night out. In a society where women are often pitted against each other, we could do with these connections coming out of the loos. Heineken plans to make this happen by celebrating these fresh connections and encouraging us to bring them outside of the bathroom. At last. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/95/f1/95f1dda9-be23-411e-855c-c540a956df02/95f1dda9-be23-411e-855c-c540a956df02.jpg | |
89 | NBA-W03323-2023 | Heinz | Wood Pencil | BITESIZE THIS | Sumin Eum, Hongkyun Kim, Chanhyeong Jeon, Taehoon Lee & Hyeonjin Eum | Openlearn Academy New York, Hongik University and Semyung University | Sungkwon Ha | United States, South Korea, Republic of | By partnering with restaurants, Heinz will help restaurants to create bite-sized menu options for video gamers. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/ba/c4/bac47090-cc49-458c-9078-4f9c20aacffc/bac47090-cc49-458c-9078-4f9c20aacffc.jpg | |
90 | NBA-W03636-2023 | Heinz | Wood Pencil | Canna Beanz | Oscar Frost, Ella-Rose Mills & Gwendolyn van Eck | School of Communication Arts 2.0 | Rob MacGillivray, Ian Hands, Pete Cain, Marc Lewis and Caroline Hampstead | United Kingdom | There are 2.2 million British gamers who enjoy smoking cannabis, but their health is impacted by poor eating habits. To solve this we?re positioning Heinz Beanz as the perfect munchies meal by releasing weed-themed Canna Beanz. Ordered through console-native apps, these novelty beans will improve the health of 6.6% of the UK population by encouraging them to pause their game and eat nutritious Baked Beanz. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/1e/a5/1ea51013-9fb1-45db-a54b-e516ec1962e3/1ea51013-9fb1-45db-a54b-e516ec1962e3.png | |
91 | NBA-W03110-2023 | Heinz | Wood Pencil | Heinz Assistant | Taras Sychov, Victoria Chernova, Ilya Novik, Alisa Savostianova & Victoria Minenko | Sasha Orekhov, Elena Dernova and Arina Avdeeva | Kazakhstan | There are active and passive phases in co-op computer games. In a passive phase, you sit in ambush or do routine actions. This is the best time to take a snack. But then rivals like to take you by surprise. While your hands are busy, and your mouth is full of food, calling for help will not work. Based on Creating a sense of Belonging (we know that the team game unites) Heinz created THE HEINZ ASSISTANT. AI recognizes speech even with a full mouth and notify teammates as well. Heinz will cover your yummy and cover in the game. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/39/40/39409f14-aec0-4289-af35-cfde39745530/39409f14-aec0-4289-af35-cfde39745530.jpg | ||
92 | NBA-W02860-2023 | Heinz | Wood Pencil | Heinz Cheat Combos | Max Bæk Tellefsen | Reklamelinjen | Per Holm Henriksen, Neela Menik and Stefan Folio | Denmark | Cheat codes used to be an integral part of video games. Something gamers could share and have fun with. However today the handwritten cheat sheets have been replaced with microtransactions, making extra content and competition exclusive to those who can afford it. Heinz Cheat Combos brings back the scavenger hunt to cheats and unlockables by turning unique food order combinations into codes for skins, levels and other content. The combinations are secret and gamers will have to work together to figure out the food combos, making Heinz the talk of every discord, twitch stream and gaming subreddit, and bringing the fun back to cheat codes. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/a8/93/a893c5f3-cba5-485e-a848-440f31063317/a893c5f3-cba5-485e-a848-440f31063317.jpg | |
93 | NBA-W03311-2023 | Heinz | Wood Pencil | Heinz Mod | Hyunwook Ryu, Woohee Byun, Uijin Yang & MyeongYun Hong | Gachon University, Pennsylvania State University, Hongik University, Dongseo University and School of Visual Arts | Sungkwon Ha | South Korea, Republic of, United States | How do we encourage gamers to eat more? We learned that new generations love mixing two sauces, like Sriracha Ketchup, to spice up their meal. And gamers love customizing everything. So we created a new campaign that allows gamers to micro-customize the classic Heinz sauce with other sauces to create their own. And let them earn money if their combination sells more. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/b9/ce/b9ce92a2-b5a5-414a-adb5-33476d8c4fc8/b9ce92a2-b5a5-414a-adb5-33476d8c4fc8.jpg | |
94 | NBA-W02286-2023 | Heinz | Yellow Pencil | Heinz Moms Squad | Ilu Shilpakar Sancha, Laila al-Kowatli & Yash Bhut | Miami Ad School Madrid and Steinbeis University | Pranay Suri, German Rivera Hudders and Juan Vargas | Spain, Germany | Gamers often prioritise their gameplay over their health. Who better to help them build better habits than the all-caring and concerned moms? In line with Heinz Hidden Spots' success, we introduce the Heinz Moms Squad - a team of 57 dedicated moms on a mission to remind Fortnite players to take a break and recharge with quick and nutritious meals. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/88/cd/88cdffa4-99a0-4909-a561-bebb3d359031/88cdffa4-99a0-4909-a561-bebb3d359031.jpg | |
95 | NBA-W03206-2023 | Heinz | Graphite Pencil | Inspiring Moments | Katherine Roger | London South Bank University | Helen Powell | United Kingdom | Every hero needs to take a pause. Heinz doesn't want your armour to feel any heavier, that's why we're 'Inspiring Moments' of rest to recharge and take in your surroundings both in and out of game. Everybody knows about fast-paced shooting games, but what about the beautiful, fantasy adventure titles that have dominated The Game Awards every year? We're kickstarting a social media campaign all about appreciating the environments of these incredible worlds, with the aim of sharing moments whilst recharging with Heinz, as well as creating spaces, dubbed 'Heinz Gaming Lounges', to inspire the community to refuel and take a breather. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/00/47/00479a1a-9fd3-4036-87df-08186920e054/00479a1a-9fd3-4036-87df-08186920e054.png | |
96 | NBA-W00772-2023 | Heinz | Yellow Pencil | Make Yourself A Sandwich | Caroline Amalie Nøkleby Dammen, Tage Hogness, Gjon Gjokaj & Ingrid Gulaker Skoglund | Westerdals Oslo School of Arts, Communication and Technology | Lene Utigaard and Anette Briest Kriszat | Norway | Cooking and sandwich making is ridiculed as a "feminine" thing amongst gamers, and the phrase "Make me a sandwich" is commonly used to hate on gamer girls. So we decided to rebrand the condescending phrase and teach everyone how to make a Sandwich, by creating Sandy. Sandy is Heinz' own bot, programmed to respond to the phrase and guide the gamers to a website filled with tasty sandwich recipes, with Heinz as a key ingredient. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/6e/3e/6e3e100c-81ef-4017-8a0c-b026e2413be4/6e3e100c-81ef-4017-8a0c-b026e2413be4.jpeg | |
97 | NBA-W01304-2023 | Heinz | Wood Pencil | Red Cab Service | Maria Asens & Kiku Ruiz | Miami Ad School Madrid | Pranay Suri | Spain | Grand Theft Auto V Online players can spend a large amount of hours in front of their screens without stopping, so how can Heinz promote offering them a moment to rest and eat? A unique taxi service will be provided by Heinz. It will drive players around the city while they take their time to refuel and eat. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/85/48/85481af0-ace7-4b85-a30a-2301f75510d7/85481af0-ace7-4b85-a30a-2301f75510d7.png | |
98 | NBA-W01916-2023 | Heinz | Yellow Pencil | Ride and Bite | Angus Midgley | Maxime Damo and Jarne Eetesonne | It's impossible to pause online games. Which makes it impossible to eat while gaming. Except when being the passenger in an in-game vehicle. This is one of the rare moments when you actually have your hands free to eat. That's why Heinz has started an in-game taxi service in GTA 5 Online, teaming up with famous streamers. Offering free rides driving gamers around the map, enabling them to enjoy their food while being protected from others. This way, gamers get the chance to share a ride and conversation with their favourite steamers. So hitch a ride to cast your controller aside. And have a bite. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/a6/0c/a60ce5a9-dde7-46a1-b020-f86b4d17bfad/a60ce5a9-dde7-46a1-b020-f86b4d17bfad.jpg | |||
99 | NBA-W03486-2023 | Heinz | Yellow Pencil | Sauced Up | Travis Watt, Euan Thomas & David Sloley | School of Communication Arts 2.0 | Uri Baruchin, Ian Hands and Marc Lewis | United Kingdom | In 2023, sauce is not only in the fridge. Spreading through culture, sauce has now become a symbol of flair, finesse and style. In FIFA 23, sauce is skills. Even beyond goals, sauce debates dominate the discussions of gamers. However, in FIFA, these moments fail to be recorded. To make sure gamers never miss out on their saucy moments, Heinz partnered with FIFA 23 to introduce a new in-game feature, ?Sauced Up?. ?Sauced Up? allowed players to finally pause to recognise their sauce, and aligned Heinz as a brand favourite among FIFA fans. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/40/9b/409b7b7f-ccc9-4d14-ae46-022981225df4/409b7b7f-ccc9-4d14-ae46-022981225df4.png | |
100 | NBA-W01043-2023 | Heinz | Wood Pencil | Take a Bloody Break | David Gillard-Allen & Anja Pienaar | Media Design School | Kate Humphries and David Bell | New Zealand | Y?all fancied Heinz Hidden Spots to be a mighty fine idea, and t?was, ?sept for one thing. It told the enemy just where to go lookin'. It painted a target on those spots, and folks got killed, lots of folks. That got us figurin? the only time you?re truly safe, is when you?re already dead. So we faked it, death that is. With the oldest trick in the book; ketchup blood. That?s where Heinz came in, puttin ketchup tins inside games for players to find. Usin ?em tins dropped us characters straight down in the mud covered in ketchup, hidin? in plain sight like we were dead, givin? them players time to take a bloody break. | https://dpk6zrxldcuco.cloudfront.net/2023/nb/34/a0/34a06b4c-6d01-4582-b72e-19db420ba176/34a06b4c-6d01-4582-b72e-19db420ba176.jpg |