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1 | ©️ Anton(iuk), web experience manager, Wrike | Learns | Knows | Does | Helps | Teaches | |
2 | Portrait and work ethic | Ownership | Fosters a sense of ownership with team support. Shows dedication to personal tasks. | Asserts autonomy over outcomes. Contributes field expertise. Prioritizes the company in work. | Accepts personal work outcomes. Strives for improvements and guides junior members. | Actively leads design reviews and leverages expertise to augment team value. Embraces extra responsibilities. | Owns company-wide outcomes. Instills a sense of accountability in leaders. Entrusted with prime company objectives. |
3 | Problem solving | Addresses design issues using best practices from senior team members. Needs guidance for complex scenarios. | Tackles common design problems independently. Seeks help for cross-functional challenges. | Adapts gracefully to changes, and investigates issues beyond the immediate scope. Anticipates risks and communicates complex issues. | Focusses on long-term solutions across the team. Faces high-level challenges and implements effective solutions. | Harnesses a deep understanding of the company and industry to tackle complex problems strategically. Provides company-wide mentorship. | |
4 | Personal development | Shows enthusiasm in skill development aligned with departmental goals with active managerial guidance. | Eager to improve skills for department goals but needs guidance from senior team members. | Utilizes feedback for personal improvement. Independently seeks skill enhancement resources. | Proactively employs feedback for performance improvement and knowledge expansion. | Consistently seeks job knowledge improvement opportunities. Invites feedback and contributes to team skill development. | |
5 | Creative thinking | Creates new visuals under guidance, employing creative techniques. | Applies creative techniques to visuals under guidance. Aims to acquire more techniques. | Uses various creative techniques for project visuals. Suggests technical optimizations. | Integrates creative techniques in design processes across team projects. | Mentors the team in creative techniques, and standardizes their use in marketing production. | |
6 | Critical thinking | Decisions are driven by personal biases. | Acknowledges biases in the decision-making process and gathers task-related information. | Strives for objectivity and introspects biases. Conducts extensive research around design problems. | Guides the team towards goal-aligned decisions, prioritizing business goals. | Highlights biases' impact on decisions and instills team accountability. Employs industry insights for preemptive measures. | |
7 | Communication | Presentation skills | Delivers presentations based on group research. Utilizes audiovisual aids progressively. | Delivers presentations from personal experience. Requires guidance in developing presentation skills. | Delivers presentations based on the group’s research. Practices optimal presentation techniques. | Delivers presentations, speeches, and pitches from personal research. Balances body language, content, and audiovisual aids. | Delivers presentations from personal expertise. Adapts to various audiences. Negotiates presentation specifics to ensure justice for research. |
8 | Communication | Requires guidance for clearer explanations and idea sharing. | Presents ideas concisely and communicates confidently on routine tasks. | Communicates effectively across both spoken and written forms. Delivers clear and concise thoughts. | Communicates effectively and utilizes a precise vocabulary to express thoughts. Focuses on comprehensive feedback. | Displays excellent oral and written communication skills. Succeeds in explaining in a universally comprehensible manner. | |
9 | Receiving and giving feedback | Learns from senior team members and their manager. Requires repetition in feedback reception. Gives feedback occasionally. | Understands feedback's importance and transforms it into self-improvement actions. Shares feedback within the team. | Leverages feedback for improvement, identifying growth areas. Gives constructive feedback for process enhancement. | Proactively seeks, receives, and gives feedback for growth. Assimilates global best feedback practices. | Demonstrates feedback expertise and employs methodologies for improvement. Elevates the team's feedback culture. | |
10 | Mentoring and coaching | Learns from mentoring and the coaching practices of senior team members. | Acquires basic mentoring and coaching knowledge. Discusses professional development goals. | Implements basic mentoring and coaching. Holds 1-on-1 meetings and informal learning discussions. | Demonstrates robust mentoring and coaching skills. Supports colleagues' growth. Assists in onboarding. | Proactively mentors various individuals. Advocates for learning activities and assignments. | |
11 | Work process | Business knowledge | Gains knowledge about business operations and team metrics. Assisted decision-making. | Understands business operations and applies industry trends to work. | Seeks business insights connected to work. Uses expertise for better solutions and business understanding in the team. | Comprehends all business aspects. Guides others in incorporating business needs. | Develops actions for business benefits. Establishes a design strategy aligned with business goals. |
12 | Project management | Gains practical project management techniques knowledge. Works under supervision. | Applies project management methods. Manages task planning and execution. | Defines project roles and timelines. Manages intermediate complexity tasks within one team. | Shares project management knowledge. Handles multiple cross-team projects. | Provides project management methodology guidance. Leads multiple cross-department projects. | |
13 | Teamwork | Participates in team meetings and teamwork sessions. Assists team members upon request. | Spurs teamwork sessions for project solutions. Assists team members when requested. | Initiates teamwork sessions. Regularly shares expertise with the team. | Enhances team meetings and teamwork sessions. Supports team members and establishes company-wide relationships. | Conducts teamwork sessions and hosts knowledge sharing-sessions at various levels. | |
14 | Time management | Learns time management basics. Depends on senior team members for their timelines and workload. | Understands time management principles. Prioritizes daily tasks. | Plans their personal workload. Handles tasks and projects flexibly. | Seeks new time management techniques and shares them with the team. | Champions time management. Independently plans team resources. | |
15 | Design proactivity | Focuses on delegated tasks. Actively seeks feedback. Participates in team discussions. | Actively seeks optimal solutions. Contributes to process improvements. | Works on personal and team projects. Actively researches and evaluates solutions. | Integrates in team projects. Proactively engages with stakeholders and initiates work process improvements. | Addresses company-wide projects. Initiates department- and company-wide ideas and tasks. | |
16 | Traffic management and coordination | Manages their personal workload under supervision. Follows the team's production processes. | Delegates work considering the team's workflow. Creates fitting subtasks and shares project status. | Coordinates tasks within their own design area. Aligns with the team's schedules, plans assignee tasks, and takes accountability for projects. | Coordinates tasks at the team level. Assists others in prioritizing work, ensures balanced workload distribution, and is accountable for area-level results. | Coordinates major multifaceted projects. Is accountable for the team's performance. Collaborates with others, coordinates tasks, and provides project statuses. | |
17 | Level of deliverables | Executes technical design tasks under supervision. Needs further iterations and reviews for asset completion. | Handles medium-sized projects. Focuses on quality technical execution, which might have some flaws and need additional iterations. | Handles complex tasks and projects. Delivers high-quality, mostly flawless assets. Incorporates new design techniques and considers user experience. | Works on multiple department-wide projects. Regularly employs new design techniques and assists the team in elevating work quality. | Handles the most complex, company-wide projects. Sets the design direction for the team and works to continually improve overall deliverable quality. | |
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