Motion Ads Studio Template Guide

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1	To build a Motion Ad using the studio you will first select a template and then you will be given tools to choose which creatives to edit. Each template will look a little different, but they all will feature the same basic tools: 1. You can click the "Replace" button to change the stock photo on the template. When you click on this, you will be given options to choose from your own current ad library, upload a new ad, or select from a free creative library! 2. You will see an ad preview, and there may be tools beneath the preview that allow you to crop or cut the video to your desired length and size 3. You will have the option to preview the ad before you publish it 4. Once you publish the ad, it simply gets added to your creative page - it does not automatically submit for review. You will still have the option to preview and edit the complete ad before submitting for approval.
2	Template Name	Description	Steps on How to Use

3	Word By Word	Add text to appear over an image or video - the text will be shown one word at a time.	First, click "replace" to change the stock visual with your own. You can use an image or video to overlay the text on to. Then, use the text field to enter your preferred text. The toggles below the text box allow you to capitalize or add shadows to your text.
4	Combining Images With Animation	With this template, you are given 3 frames to work with. In each frame you can add an image to be rotated through. You can also remove the motion component for individual frames allowing you to display static images alongside the moving frames for maximum visual impact. This is ideal for: 1. Showcasing multiple products 2. Highlighting sales and promotions alongside rotating panels 3. Delivering strong calls to action	When you open this template - you are given 4 panels to work with: 1. The first panel is your background image - as the frames rotate through, they will ultimately reveal this image for a few seconds. This is a great place to put promotions and other calls to action 2. The next three frames are your moving panels - you can replace each one with an image or you can choose to delete that indivudal frame. If you delete the indivudal frame, it will leave that much of the background image permanently visible to the user. 3. You can also crop the ad which allows you to rescale each indivudal frame
5	Text Overlay	Add text to appear over an image or video - the text will be shown all at once and will appear and disappear as the ad loops	First, select the photo or video you want the text to appear over. From there, you can change the subtitle and primary text to be shown over the ad. Use the cropping and editing tools to change the scale or trim the length of the video
6	Cut and Loop	This temlpate allows you to stack images and videos back to back to show in a carousel-like format that also includes a panel to add text on the second frame. This format is especially useful for progress videos - show multiple steps in a product lifecycle, or highlight the product across a number of scenes.	You start with 5 frames to work with along the bottom, click on each frame to edit the photo or video. On one of the frames you will be give then option to add additional text to appear over the asset. If you do not need all 5 frames, you can hover over each one and delete it from the ad. Like other formats, you have the ability to crop and edit the final product and frames.
7	Cut and Loop 2	This template allows you to stack images and videos back to back to show in a carousel-like format that also includes a panel to add text on the first frame. This format is especially useful for progress videos - show multiple steps in a product lifecycle, or highlight the product across a number of scenes.	You start with 5 frames to work with along the bottom, click on each frame to edit the photo or video. On one of the frames you will be give then option to add additional text to appear over the asset. If you do not need all 5 frames, you can hover over each one and delete it from the ad. Like other formats, you have the ability to crop and edit the final product and frames.
8	Blur	This template adds a clear ring of focus to the center of the visual and gently blurs the edges of the frame. This is most effective when you use a video as the creative	Simply replace the stock image with an image or video of your choosing to apply a blurring effect to the edges of the ad. This is most effective when you use a video as the asset
9	One Video Asset	This template is great for use as a cropping and cutting tool - you simply upload a photo or video to use and use the cropping and editing tools to change the scale and length of the ad	Simply upload a photo or video to use and use the cropping and editing tools to change the scale and length of the ad
10	Side to Side	This template is compatible with images only - it applies a "sliding door" effect that shifts from the left to the right side of the photo and back. This is a great tool for landscape shots or when you have multiple items to showcase in a single photo	Simply upload a photo to apply the effect to. You can use the crop tool to change the scale of the photo to highlight different aspects
11	Up and Down	This template is compatible with images only - it applies an "elevator" effect that shifts from the bottom to the top of the photo and back. This is a great tool for taller shots (and mobile-otpimized ads) or when you have multiple items to showcase in a single photo	Simply upload a photo to apply the effect to. You can use the crop tool to change the scale of the photo to highlight different aspects
12	Changing the Colors	Use this template to apply filters over top of a photo or video. With this you can apply black & white, grey shaded, and sepia toned filters to your ads	Start by uploading the image or video you wish to use. Then select "layout & motion" to choose the filter you wish to apply on top of the ad. Use the crop or edit tools to change the scale and length of the ad.
13	Overlay Effects	This template allows you to apply a visual effect on top of an image or video. Choose from a long list of effects to add visual appeal to your ad. We even have holiday and special event filters, making this an excellent tool for use in promotional events or seasonal campaigns!	First start by choosing the image or video you wish to apply the effect to. Then select "layout & motion" and scroll through our long list of overlays to choose from. In this list you will find seasonal and holiday specific overlays, and you will also find "special event" overlays like mothers day filters
14	Carousel 1	This template allows you to select up to 5 photos to use in a rotating carousel. The photos rotate through quickly and with no border effect between photos.	Start by selecting a photo to use for each frame. If you wish to cut down the number of photos, use the trash icon to remove that panel.
15	Carousel 2	This template allows you to select up to 5 photos to use in a rotating carousel. The photos rotate through slowly with a white-line border between images. The carousel will automatically return to the first image in the line-up to continue rotating through.	Start by selecting a photo to use for each frame. If you wish to cut down the number of photos, use the trash icon to remove that panel.
16	Slow Motion	This template takes a video asset and doubles the time it takes to show the ad, applying a slow-motion effect in the process. For instance, a 6 second video will turn into a 12 second video at half the speed	Select a photo or video to upload (video is preferred for this format). Then click the Edit tool to select the length of the video you wish to capture. The run time for the ad will be double what you select, for instance - if you select 5 seconds of video, the ad will run for 10 seconds.
17	Fast Forward	This template takes a video asset and halves the time it takes to show the ad, applying a fast-forward effect in the process. For instance, a 12 second video will turn into a 6 second video at double the speed	Select a photo or video to upload (video is preferred for this format). Then click the Edit tool to select the length of the video you wish to capture. The run time for the ad will be half of what you select, for instance - if you select 10 seconds of video, the ad will run for 5 seconds.
18	Logo	This template allows you to add a logo on top of a video or image to guarantee it is always visible	You have two frames to choose from, the first is your primary video or photo that will serve as the main ad. The second is the logo you wish to overlay on top of the ad. Once you have selected both, click "layout and motion" to deside where the logo should appear - you can select any one of the four corners to display it in
19	Zooming In	This template allows you to apply a zooming effect, also known as the "ken burns" effect. You can upload a photo or video and then zoom into a specific portion of that asset, making this a great tool for highlighting products	First, upload the photo or video you wish to use. One the main ad, you will notice a green box - this is your focal point that the ad will zoom to. Change the size of the box to edit the focus of your ad.
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