Napkin Math - Partner Demo

	B	C	D	E
1	The rough overall average CPA
2	Base CPA	39.30
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4			We would expect your best/worst performers to be +/- the following percent relative to the average:
5	The level of "base conversions" relative to the size of the business	If the intercept is x%, what is the implied true average incremental CPA	Range
6	Intercept	Implied CPA	30%	300%
7	10%	$43.67	13.10	131.00
8	15%	$46.24	13.87	138.71
9	20%	$49.13	14.74	147.38
10	25%	$52.40	15.72	157.20
11	40%	$65.50	19.65	196.50
12	55%	$87.33	26.20	262.00
13	70%	$131.00	39.30	393.00
14
15		Midpoint	Lower	Higher
16	What is the range of data in the above table?	50%	10%	90%
17	Percentile	52.40	14.13	2,423.50
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