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TripadvisorTripitExpediaBooking.comPriceline
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Direct CompetitorsIndirect Competitors
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Company ProfileTripadvisor was founded in 2000.
A global online travel platform that
helps travelers plan, book, and
enjoy their trips. 		Tripit was founded in 2006, the company
platfroms to deciated to develop travel
booking solutionsmanage travel itinerary,
access maps, as well. as other reservations.		Expedia was lauched back in 1996,
a platform that provides travel products
and sevices to all travelers. The company
offeres a wide range of travel shoppeing and
reservation services. 		Book.com was founded in 1996.
The company aimed to connect millons
of travelers to memorable expereince,
service included transporation, places
to stay from homes to hotels.		Priceline was founded in 1997. It is an online
trave agent that helps customers find discounts
on travel-related purachses
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Key Competitive
Advantage		Tripadvisor has s a large user base,
trusted reviews, and a comprehensive
plafrom. Also, its extenisve network of user
and contributors.		The app offer many benifts for business
travel and trip planning.		The company had gross travel bookings of
$28.8 billion in 2024, an increase of 6%
compared to 2023. And its one of the biggest
travel booking site. 		one of the world's leading online travel service,
its has over 28 million reports lodging listings.		World's biggest internet travel agency
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Audience
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Target audienceTravelers who enjoy researching destinations, activities,
and restaurants, especially those planning family
vacation itineraries.		Frequent business travelers and people who
love planning their trips.		For all travelers, business professionals,
and students looking for customized travel solutions.		For all travelers who are looking for
a travel solution.		Discount seeking travelers and tourist
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Marketplace
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iOS- In September 2024, the number of iOS app
downloads was 700k.
- Offer a Tripadvisor's plus subscription plan,
with extra discountsand reduced rates on rentals.		- In August 2024, the number of iOS app
downloads was 90k.
- Offer a Tripit Pro subscription plan,
with helpful reminder, alerts and travel persks.		- In 2022, the number of downloads was 18M.
- Offer a Expedia One key membership, save 10%
on hotels worldwide, and earn OneKeyCash points.		- In 2023, the number of downloads
was 76M.
-Offer a loyal plan that earn discounts on
every bookings.		- In 2024, the number of downloads
was 200k.
-Offer a Priceline VIP program to earn awards and
points.
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Android- In September 2024, The number of Andriod app
downloads was 700k.
- Offer a Tripadvisor's plus subscription plan,
with extra discountsand reduced rates on rentals.		- In August 2024, the number of Android app
downloads was 40k.
- Offer a Tripit Pro subscription plan,
with helpful reminder, alerts and travel persks.		- In 2022, the number of downloads was 18M.
- Offer a Expedia One key membership, save 10%
on hotels worldwide, and earn OneKeyCash points.		- In 2023, the number of downloads
was 76M.		- In 2024, the number of downloads
was 200k.
-Offer a Priceline VIP program to earn awards and
points.
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Website URL- Total visits was 263M worldwide.
- Visits in the US was 148M.
- Link: https://www.tripadvisor.com/		- Total visits was 147k worldwide.
- Visits in the US was 66.6k.
- Link: www.tripit.com		- Total visits was 72.9M worldwide.
- Visits in the US was 61M.
- Link: www.expedia.com		- Total visits was 640.42M worldwide.
- Visits in the US was 54M.
- Link: https://www.booking.com/		- Total visits was 34.44M worldwide.
- Visits in the US was 28M.
- Link: www.priceline.com
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Features
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Products & servicesDiscover the places you want to goOrganizes your travel plans
Plan your whole trip in one appBook yor trips in one appBook your stay and hotel
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Products & servicesFind gudience from millions of travelersTravel bookingsTrack flight prices and recieve alertsFind your perfect place to stay with their
recommendation and ratings.		Exclusive deals on rentals
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Products & servicesOrganize travel ideas in one placeCreates a comprehensive itineraryPlan the trip with your friendsGet Exclusive dealsPrice drop alers and flight deals
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Products & servicesCreate custom AI itineraries by traveler reviewsSyncs plans with your calendarPrice drops notiicationFlexible free cancellationPersonalized Deals
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Products & servicesBook your hotels and experiencesHelpful reminders and alertsEarn points with Expedia One keyBook your flightManage your trip details
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Products & servicesDicover what's good nearbyTravel tips and blogsCustomize your searchBecome a VIP
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Products & servicesManage all your bookings
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Products & servicesJoin their menbership
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SWOTT
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Strengths-Vast user base insight: Tripadvisor has a large user base, offering an
extensive collection of reviews, photos, and insights.

-Global reach: The platform covers destinations worldwide, catering
to a global audience.

-Comprehensive travel services: From planning and booking to guides
and recommendations, it offers an all-in-one seamless experience.

-Personalized trip planning: Users can customize their travel plans
based on preferences.

-Partnerships with various travel agencies: Tripadvisor collaborates
with a range of travel agencies.
-Simple to use: The app allows users to customize
and organize their trips easily, offering a smooth and
intuitive experience.

-Real-time travel updates: Stay informed with
up-to-date travel information.

-Travel documents organization: Keep all travel
documents in one place for easy access.

-Seamless integration: The app works seamlessly
with other third-party services.

-Comprehensive travel tips and guides: Offers detailed
information for better trip planning.		-Global coverage: The platform has a massive,
worldwide user base, making it stand out from
competitors.

-Comprehensive travel offerings: A wide range of
travel services is available.

-Strong brand recognition: One of the most searched
travel websites globally.

-Extensive partnerships: Collaborates with over
10,000 partners, including hotels and airlines.		-Global recognition and market share: Booking.com
remains the most visited site in the travel market.

-Well-known for convenience and reliability: The
platform is recognized for providing a convenient
and trustworthy user experience.

-Wide range of travel options available: Offers diverse
options, including rentals, flights, and hotels.		-Focus on travel savings: Targeting affordability
and discounts for travelers, the platform often
offers deals, exclusive coupons, and the lowest
prices to attract customers in the U.S.

-Wide range of service options: Offers a variety
of services, from flights to cruises.

-Great user experience: The website is
user-friendly and easy to navigate.
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Weaknesses-Heavy reliance on user insights or third-party resources: These
insights can often be inconsistent in terms of quality and reliability.

-Fake content and reviews: Since it relies heavily on user recommendations,
this can negatively impact the platform’s credibility.

-Weak revenue model: The platform primarily depends on advertising and
commissions from bookings, which may limit its profitability.
-Useful features locked behind the pro subscription: The free
version provides limited insights, which lmake it hard for the
users to upgrade to the paid version.

-Hard to compete with others competitors: The current pricing
model is difficult to justify, especially when compared to free
apps with similar features.
-Undifferentiated service: Many features are similar
to those of competitors.

-Dependence on third-party suppliers: Heavy
reliance on third-party suppliers may lead to potential
inconsistencies in availability and service quality.		-Undifferentiated service: Features are very similar to
those of competitors.

-Dependence on third-party suppliers: Heavy reliance
on third-party suppliers may affect service quality
and availability.		-Lack of diversity: The company mainly focuses
on domestic trips across the U.S., which may
limit the user base.

-Heavy reliance on deals and bundles: This can
create a perception of the brand as cheap.

-Missed opportunities for not implementing new technology:
Utilize current AI tools to help personalize customer
experiences and summarize content.
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Opportunities-Expand into other travel markets.

-Ensure optimization across all platforms.

-Develop new revenue models to adapt to market changes.

-Provide first-party content: reduce reliance on user insights.

-Offline access: The app can be used without an internet
connection, making it extremely convenient for users.

-Consider offering more paid features in the free version:
Allow users to experience the benefits of the pro version before
they commit to upgrading.

-Real-time information consistency: Ensure the information is
up-to-date, such as flight status, which is crucial to
maintaining its reliability.		-Exclusive partnerships: exclusive deal with
third-party suppliers worldwide to attract users.

-Collaborate with local suppliers: Work with local
businesses to offer authentic experiences and
meet the local market demand.		-Consider offering more budget options: There is a
growing demand in the market for affordable travel options.

-Vertify third-party suppliers: To ensure quality and
credibility across the platform.		-Innovation: Seek ways to implement new technologies
and enhance service offerings.

-New subscription models: Develop subscription services
to retain newcomers for the long term.

-Expand services beyond the domestic market:
There is a huge demand for international travel need,
and not offering these services would be a
missed opportunity.
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Threats-Global events and travel restrictions: Events like COVID-19 can heavily
impact its revenue model.

-Potential credibility issues: Enhance methods to verify users' travel
insights and feedback.

-Market competition: The app struggles to compete with other
travel apps, as its design feels slightly outdated.

-Manual input required: Entering information manually is very
time-consuming, and the lack of automation may
nconvenience the users.		-Potential inconsistencies: Issues with third-party
suppliers could harm the platform’s credibility.

-Global events and travel restrictions: Events like
pandemics can significantly impact the market.		-Market competition: Numerous competitors offer
similar services.

Price competition: Customers often gravitate toward
cheaper options, leading to a pricing competition.		-Market competition: Stay updated with current trends to
differentiate from competitors in a over-saturated market.

-Potential inconsistencies: Issues with third-party suppliers
could damage the platform's credibility, especially when
offering cheaper deals.
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Trends-Fewer people are likely to join guided tours, especially younger generations,
who are willing to plan their own trips.

-Greater desire for local experiences rather than traditional tourist attractions.

-The rise of social media: People now use social media for travel tips and
affordable deals. It is crucial to utilize social media as a platform to
promote the service.		-More people prefer planning their own trips.

-Offline features will be a strong selling point.

-An app that provides a all in one solution check all trip
updates and states like flight details.		-Focus on local experiences.

-Expand brand identity globally: Strengthen the
brand's recognition across different
regions worldwide.

-The rise of social media: People now use social
media for travel tips and affordable deals. 		-Expand brand identity globally: Enter local markets and
provide authentic travel experiences to enhance
brand presence.

-Strengthen brand credibility: Customers are more likely to
choose a trustworthy brand.

-The rise of social media: People now use social
media for travel tips and affordable deals. 		The rise of social media: There is an increasing number of
people searching for travel tips and affordable deals. It is
crucial to take advantage of these platforms..
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