Launch Tracking Template.xlsx

	A	B	C	D	E	F	G	H	I	J	K	L
1	Class 0	Internal projects, likely no customer or market impact
2	Class 1	Minor customer impact, likely no market impact
3	Class 2	Minor customer impact, minor market impact
4	Class 3	Moderate customer impact, potential market impact
5	Class 4	Considerable customer and market impact
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7	Action		Description	Responsible	Accountable	Consulted	Informed	Class 0	Class 1	Class 2	Class 3	Class 4
8	Release Overview (internal)		1-pager on the feature/product/capability, when it's coming, and who cares	Product Management				X	X	X	X	X
9	Release Notes (technical)		Written for existing customers to learn the details about the new feature/product/capability	Product Management				X	X	X	X	X
10	Knowledge Base article		The Release Notes rendered with better SEO and readability	Support					X	X	X	X
11	Feature Tour		Video or animated walkthrough	Marketing						X	X	X
12	Feature page		If the release item is SEO-worthy	Marketing						X	X	X
13	Feature Introduction (in app)		In-app walkthrough/highlights of the new feature	Product Marketing							X	X
14	Release positioning for Sales & Marketing		High-level early introduction document for Sales to understand and talk about the release	Product Marketing						X	X	X
15	Customer announcement/email		Primary communication to customers	Product Marketing						X	X	X
16	In-app notification		Webinar registration promotion pop-up in control panel	Product Marketing					X	X	X	X
17	Live customer webinar		Live overview and demo of release	Training								X
18	Recorded customer webinar		Recorded demo of release	Training						X	X	X
19	Update demo platform		Make sure the Sales team can demo new functionality	Sales Engineering					X	X	X	X
20	Support and Customer Success Deep Dive		Extra training for technical teams	Product Management					X	X	X	X
21	Sales training session		Sales training on new capabilities	Product Marketing							X	X
22	Feature Overview (customer facing)		1-pager PDF to promote major new functionality	Product Marketing							X	X
23	Update sales deck		Add the new story to the sales deck	Product Marketing								X
24	Analyst/Influencer briefing		Introduce new capabilities to market influencers	Product Marketing								X
25	Web site update			Web/Design with Product Marketing							X	X
26	Blog post			Content							X	X
27	Social media support			Content							X	X
28	Press release			Product Marketing								X
29	Explainer video			Product Management							X	X
30	Pricing plan		Changes to pricing page	Product Marketing							X	X
31	Direct Response Campaigns for Prospects		Advertising and Email Campaign to Prospects	Demand Generation							X	X
32	Feature/Product Imagery Branding		Product branding imgary (used in product and marketing materials)	Design								X
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34	Release Readiness Team	Team Lead
35	Project Management
36	Product Management
37	Product Marketing
38	Customer Success
39	Support
40	Sales Engineering
41	Marketing
42	IT
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