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Segment NameCategoriesDescriptionDisplay CPM ($)
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01 Extremely likely to refinance (FLA / Fair Lending Friendly){Experian,"Consumer Financial Insights ","Mortgage Refinance"}This Consumer Financial Insights Mortgage Refinance segment contains consumers who are extremely likely to refinance a mortgage.1.25
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02 Highly likely to refinance (FLA / Fair Lending Friendly){Experian,"Consumer Financial Insights ","Mortgage Refinance"}This Consumer Financial Insights Mortgage Refinance segment contains consumers who are highly likely to refinance a mortgage.1.25
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03 Very likely to refinance (FLA / Fair Lending Friendly){Experian,"Consumer Financial Insights ","Mortgage Refinance"}This Consumer Financial Insights Mortgage Refinance segment contains consumers who are very likely to refinance a mortgage.1.25
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04 Somewhat likely to refinance (FLA / Fair Lending Friendly){Experian,"Consumer Financial Insights ","Mortgage Refinance"}This Consumer Financial Insights Mortgage Refinance segment contains consumers who are somewhat likely to refinance a mortgage.1.25
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05 Likely to refinance (FLA / Fair Lending Friendly){Experian,"Consumer Financial Insights ","Mortgage Refinance"}This Consumer Financial Insights Mortgage Refinance segment contains consumers who are likely to refinance a mortgage.1.25
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06 Somewhat unlikely to refinance (FLA / Fair Lending Friendly){Experian,"Consumer Financial Insights ","Mortgage Refinance"}This Consumer Financial Insights Mortgage Refinance segment contains consumers who are somewhat unlikely to refinance a mortgage.1.25
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07 Very unlikely to refinance (FLA / Fair Lending Friendly){Experian,"Consumer Financial Insights ","Mortgage Refinance"}This Consumer Financial Insights Mortgage Refinance segment contains consumers who are very unlikely to refinance a mortgage.1.25
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08 Highly unlikely to refinance (FLA / Fair Lending Friendly){Experian,"Consumer Financial Insights ","Mortgage Refinance"}This Consumer Financial Insights Mortgage Refinance segment contains consumers who are highly unlikely to refinance a mortgage.1.25
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1{"Experian France",DLP_Young_Career_Hang-Out}Experian France, DLP_Young_Career_Hang-Out1.41
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1{"Experian France","Nissan_Juke_OMD_Wealthy Eco-friendly Seniors"}1.18
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1{"Experian France","Nissan_Juke_OMD_Digital Families and Income"}1.18
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1{"Experian France","Nissan_Juke_OMD_Families, Teens, TV and Life Insurance"}1.18
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1{"Experian France","Nissan_Juke_OMD_Mature Couples, TV and Comfort"}1.18
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1{"Experian France","PHD | SEAT| Tarraco | FR "}Experian Campagnes Seat, Segment PHD, SEAT and Tarraco1.76
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1{"Experian France","PHD | SEAT | Cupra | Experiences | FR "}Experian Campagnes Seat, Segment PHD, SEAT, Cupra and Experiences1.76
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1{"Experian France","Nissan_Juke_OMD_Mature Couples and Tradition"}1.18
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1{"Experian France","Nissan_Juke_OMD_Single Seniors in Small Towns and TV"}1.18
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1{"Experian France","Nissan_Juke_OMD_Couples, Comfort and Financial Assets"}1.18
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1{"Experian France","Nissan_Juke_OMD_Seniors in Comfort by the Sea"}1.18
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1{"Experian France","Nissan_Juke_OMD_Assets, Serenity and Culture"}1.18
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1{"Experian France","Nissan_Juke_OMD_Sporty Young Families"}1.18
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1{"Experian France","Nissan_Juke_OMD_Quiet Retirement"}1.18
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1{"Experian France","Nissan_Juke_OMD_Craftspeople and Shoppers in the Sun"}1.18
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1{"Experian France","Nissan_Juke_OMD_Big Families in Comfort"}1.18
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1{"Experian France","Concert_Festival_Millennials "}Campagne Concert / Festival Millenials1.18
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1{"Experian France","Fast_Food_Millennials "}Audience related to Millennials for a fast food campaign1.18
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1{"Experian France",DLP_Young_Single_Entertainment}Experian France, DLP_Young_Single_Entertainment1.41
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1{"Experian France","Nissan_Juke_OMD_Expatriate and Independent"}1.18
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1{"Experian France","Nissan_Juke_OMD_Families, House and Comfort"}1.18
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1{"Experian France",DLP_Yolo_Under35}Experian_France, DLP_Yolo_Under351.41
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1{"Experian France","PHD | SEAT | Cupra | Racing | FR "}Experian Campagnes Seat, Segment PHD, SEAT, Cupra and Racing1.76
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1{"Experian France","PHD | SEAT |Ibiza | Beats | FR"}Experian Campagnes Seat, Segment PHD, SEAT, Ibiza and Beats1.76
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1{"Experian France","PHD | SEAT | Cupra | Garage | FR"}Experian Campagnes Seat, Segment PHD, SEAT, Cupra and Garage1.76
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1{"Experian France","Nissan_Juke_OMD_Technical and Mobile Couples"}1.18
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1{"Experian France","PHD | SEAT | SUV | FR "}Experian Campagnes Seat, Segment PHD, SEAT and SUV1.76
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1{"Experian France","PHD | SEAT | Cupra | Lifestyle | FR "}Experian Campagnes Seat, Segment PHD, SEAT, Cupra and Lifestyle1.76
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1{"Experian France","PHD | SEAT | Leon Ro | FR "}Experian Campagnes Seat, Segment PHD, SEAT and Leon Ro1.76
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$10,000.00{Experian,"Consumer Financial Insights","ConsumerSpend Travel"}ConsumerSpend Travel predicts annual discretionary spend for travel. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data.1.25
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$10,000.00{Experian,"Consumer Financial Insights","ConsumerSpend Education"}ConsumerSpend Education predicts annual discretionary spend for education. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data.1.25
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$100,000.00{Experian,Demographics,"Household Income"}This segment includes consumers who are likely to have an estimated household income of $100,000+0.75
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$1,000,000-$2,499,999 (FLA / Fair Lending Friendly){Experian,"Consumer Financial Insights ","Net Assets Score"}This Consumer Financial Insights Net Assets Score contains consumers who are likely to have net assets between $1,000,000 and $2,499,999. Net assets include household assets minus household liabilities.1.25
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$1,000,000+ (FLA / Fair Lending Friendly){Experian,"Housing Attributes","Current Home Value"}This segment contains consumers likely to have an estimated current home value range is $1,000,000+.0.75
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$1,000,000+ (FLA / Fair Lending Friendly){Experian,"Consumer Financial Insights ","Net Assets Score"}This segment contains consumers who are likely to have estimated net assets $1,000,000+1.25
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$100,000-$119,999{Experian,"Housing Attributes","Home Equity"}This segment contains consumers that are likely to have a home equity amount of $100,000-$119,999.0.75
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$100,000-$119,999 (FLA / Fair Lending Friendly){Experian,"Housing Attributes","Current Home Value"}This segment contains consumers likely to have an estimated current home value of $100,000 - $119,999.0.75
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$100,000-$124,999{Experian,Demographics,"Household Income"}This segment includes consumers who are likely to have an estimated household income of $100000-$124,999.0.75
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$100,000-$249,999 (FLA / Fair Lending Friendly){Experian,"Consumer Financial Insights ","Net Assets Score"}This Consumer Financial Insights Net Assets Score contains consumers who are likely to have net assets between $100,000 and $249,999. Net assets include household assets minus household liabilities.1.25
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$10,000-$24,999{Experian,"Consumer Financial Insights","ConsumerSpend Combined"}Consumers likely combined annual discretionary spend for expenses including clothing, dining out, donations, education, electronics, entertainment, home furnishings, jewelry and travel.1.25
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$10,000-$24,999{Experian,"Housing Attributes","Home Equity"}This segment contains consumers that are likely to have a home equity amount of $10,000-$24,999.0.75
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$10,000-$24,999 (FLA / Fair Lending Friendly){Experian,"Housing Attributes","Current Home Value"}This segment contains consumers likely to have an estimated current home value of $10,000 - $24,999.0.75
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10,000 + Employees{Experian,"Business Executives","Business Employee Size"}This segment indicates business employee size/number of employees.2
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$1,000-$14,999{Experian,Demographics,"Household Income"}This segment includes consumers who are likely to have an estimated household income of $1,000-$14,999.0.75
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$1,000-$1,999{Experian,"Consumer Financial Insights","ConsumerSpend Dining Out"}Consumers likely annual discretionary spend for dining out.1.25
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$1,000-$1,999{Experian,"Consumer Financial Insights","ConsumerSpend Donations"}ConsumerSpend Donations predicts annual discretionary spend for donations. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data.1.25
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$1,000-$1,999{Experian,"Consumer Financial Insights","ConsumerSpend Entertainment"}Consumers likely annual discretionary spend for entertainment.1.25
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$1,000-$1,999{Experian,"Consumer Financial Insights","ConsumerSpend Jewelry"}ConsumerSpend Jewelry predicts annual discretionary spend for jewelry. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data.1.25
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$1,000-$2,499{Experian,"Consumer Financial Insights","ConsumerSpend Home Furnishings"}Consumers likely annual discretionary spend for home furnishings.1.25
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$1,000-$2,499{Experian,"Consumer Financial Insights","ConsumerSpend Electronics"}Consumers likely annual discretionary spend for electronics.1.25
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$1,000-$24,999{Experian,Demographics,"Household Income"}This segment includes consumers who are likely to have an estimated household income of $1,000-$24,999.0.75
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$1,000-$4,999{Experian,"Consumer Financial Insights","ConsumerSpend Education"}ConsumerSpend Education predicts annual discretionary spend for education. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data.1.25
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$1,000-$49,999{Experian,Demographics,"Household Income"}This segment includes consumers who are likely to have an estimated household income of $1,000-$49,999.0.75
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1,000 - 4,999 Employees{Experian,"Business Executives","Business Employee Size"}This segment indicates business employee size/number of employees.2
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$1,000-$9,999{Experian,"Housing Attributes","Home Equity"}This segment contains consumers that are likely to have a home equity amount of $1,000-$9,999.0.75
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100 - 249 Employees{Experian,"Business Executives","Business Employee Size"}This segment indicates business employee size/number of employees.2
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$100-$499{Experian,"Consumer Financial Insights","ConsumerSpend Home Furnishings"}Consumers likely annual discretionary spend for home furnishings.1.25
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$100-$499{Experian,"Consumer Financial Insights","ConsumerSpend Electronics"}Consumers likely annual discretionary spend for electronics.1.25
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$100-$999{Experian,"Consumer Financial Insights","ConsumerSpend Education"}ConsumerSpend Education predicts annual discretionary spend for education. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data.1.25
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$100-$999{Experian,"Consumer Financial Insights","ConsumerSpend Jewelry"}ConsumerSpend Jewelry predicts annual discretionary spend for jewelry. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data.1.25
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10 - 19 Employees{Experian,"Business Executives","Business Employee Size"}This segment indicates business employee size/number of employees.2
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10-19 Units (FLA / Fair Lending Friendly){Experian,"Housing Attributes","Dwelling Unit Size"}This segment contains consumers who live in a dwelling with 10-19 units.0.75
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101+ Units (FLA / Fair Lending Friendly){Experian,"Housing Attributes","Dwelling Unit Size"}This segment contains consumers who live in a dwelling with 101 or more units.0.75
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$104,000 - $155,999{"Experian AU","Financial Services","Household Income"}Consumers who are likely to have an estimated household income of between $104,000 to $155,999 per annum2
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$1-$199{Experian,"Consumer Financial Insights","ConsumerSpend Donations"}ConsumerSpend Donations predicts annual discretionary spend for donations. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data.1.25
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$1-$199{Experian,"Consumer Financial Insights","ConsumerSpend Home Furnishings"}Consumers likely annual discretionary spend for home furnishings.1.25
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$120,000-$139,999{Experian,"Housing Attributes","Home Equity"}This segment contains consumers that are likely to have a home equity amount of $120,000-$139,999.0.75
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$120,000-$139,999 (FLA / Fair Lending Friendly){Experian,"Housing Attributes","Current Home Value"}This segment contains consumers likely to have an estimated current home value of $120,000 - $139,999.0.75
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$125,000.00{Experian,Demographics,"Household Income"}This segment includes consumers who are likely to have an estimated household income of $125,000+0.75
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$125,000-$149,999{Experian,Demographics,"Household Income"}This segment includes consumers who are likely to have an estimated household income of $125000-$149,999.0.75
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$140,000-$159,999{Experian,"Housing Attributes","Home Equity"}This segment contains consumers that are likely to have a home equity amount of $140,000-$159,999.0.75
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$140,000-$159,999 (FLA / Fair Lending Friendly){Experian,"Housing Attributes","Current Home Value"}This segment contains consumers likely to have an estimated current home value of $140,000 - $159,999.0.75
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$1-$499{Experian,"Consumer Financial Insights","ConsumerSpend Travel"}ConsumerSpend Travel predicts annual discretionary spend for travel. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data.1.25
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$1-$499{Experian,"Consumer Financial Insights","ConsumerSpend Dining Out"}Consumers likely annual discretionary spend for dining out.1.25
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$1-$499{Experian,"Consumer Financial Insights","ConsumerSpend Entertainment"}Consumers likely annual discretionary spend for entertainment.1.25
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$1-$4,999{Experian,"Consumer Financial Insights","ConsumerSpend Combined"}Consumers likely combined annual discretionary spend for expenses including clothing, dining out, donations, education, electronics, entertainment, home furnishings, jewelry and travel.1.25
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1 - 4 Employees{Experian,"Business Executives","Business Employee Size"}This segment indicates business employee size/number of employees.2
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$150,000.00{Experian,Demographics,"Household Income"}This segment includes consumers who are likely to have an estimated household income of $150,000+0.75
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$150,000-$174,999{Experian,Demographics,"Household Income"}This segment includes consumers who are likely to have an estimated household income of $150000-$174,999.0.75
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$15,000-$24,999{Experian,Demographics,"Household Income"}This segment includes consumers who are likely to have an estimated household income of $15,000-$24,999.0.75
90
$156,000.00{"Experian AU","Financial Services","Household Income"}Consumers who are likely to have an estimated household income of over $156,000 per annum2
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$160,000-$199,999{Experian,"Housing Attributes","Home Equity"}This segment contains consumers that are likely to have a home equity amount of $160,000-$199,999.0.75
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$160,000-$199,999 (FLA / Fair Lending Friendly){Experian,"Housing Attributes","Current Home Value"}This segment contains consumers likely to have an estimated current home value of $160,000 - $199,999.0.75
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$175,000.00{Experian,Demographics,"Household Income"}This segment includes consumers who are likely to have an estimated household income of $175,000+0.75
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$175,000-$199,999{Experian,Demographics,"Household Income"}This segment includes consumers who are likely to have an estimated household income of $175000-$199,999.0.75
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19{Experian,"EXACT AGE"}This segment contains consumers with the age of 19 years old.0.75
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19-24{Experian,Demographics,Age}Consumers likely to be age 19-24. Segments are based on a combination of known age data and a predictive model.0.75
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19-29{Experian,Demographics,Age}This segment contains consumers within the age range of 19-29 years old.0.75
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$1-$99{Experian,"Consumer Financial Insights","ConsumerSpend Education"}ConsumerSpend Education predicts annual discretionary spend for education. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data.1.25
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$1-$99{Experian,"Consumer Financial Insights","ConsumerSpend Electronics"}Consumers likely annual discretionary spend for electronics.1.25
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$1-$99{Experian,"Consumer Financial Insights","ConsumerSpend Jewelry"}ConsumerSpend Jewelry predicts annual discretionary spend for jewelry. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data.1.25