A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | |
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1 | Segment Name | Categories | Description | Display CPM ($) | |||||||||||||||
2 | 01 Extremely likely to refinance (FLA / Fair Lending Friendly) | {Experian,"Consumer Financial Insights ","Mortgage Refinance"} | This Consumer Financial Insights Mortgage Refinance segment contains consumers who are extremely likely to refinance a mortgage. | 1.25 | |||||||||||||||
3 | 02 Highly likely to refinance (FLA / Fair Lending Friendly) | {Experian,"Consumer Financial Insights ","Mortgage Refinance"} | This Consumer Financial Insights Mortgage Refinance segment contains consumers who are highly likely to refinance a mortgage. | 1.25 | |||||||||||||||
4 | 03 Very likely to refinance (FLA / Fair Lending Friendly) | {Experian,"Consumer Financial Insights ","Mortgage Refinance"} | This Consumer Financial Insights Mortgage Refinance segment contains consumers who are very likely to refinance a mortgage. | 1.25 | |||||||||||||||
5 | 04 Somewhat likely to refinance (FLA / Fair Lending Friendly) | {Experian,"Consumer Financial Insights ","Mortgage Refinance"} | This Consumer Financial Insights Mortgage Refinance segment contains consumers who are somewhat likely to refinance a mortgage. | 1.25 | |||||||||||||||
6 | 05 Likely to refinance (FLA / Fair Lending Friendly) | {Experian,"Consumer Financial Insights ","Mortgage Refinance"} | This Consumer Financial Insights Mortgage Refinance segment contains consumers who are likely to refinance a mortgage. | 1.25 | |||||||||||||||
7 | 06 Somewhat unlikely to refinance (FLA / Fair Lending Friendly) | {Experian,"Consumer Financial Insights ","Mortgage Refinance"} | This Consumer Financial Insights Mortgage Refinance segment contains consumers who are somewhat unlikely to refinance a mortgage. | 1.25 | |||||||||||||||
8 | 07 Very unlikely to refinance (FLA / Fair Lending Friendly) | {Experian,"Consumer Financial Insights ","Mortgage Refinance"} | This Consumer Financial Insights Mortgage Refinance segment contains consumers who are very unlikely to refinance a mortgage. | 1.25 | |||||||||||||||
9 | 08 Highly unlikely to refinance (FLA / Fair Lending Friendly) | {Experian,"Consumer Financial Insights ","Mortgage Refinance"} | This Consumer Financial Insights Mortgage Refinance segment contains consumers who are highly unlikely to refinance a mortgage. | 1.25 | |||||||||||||||
10 | 1 | {"Experian France",DLP_Young_Career_Hang-Out} | Experian France, DLP_Young_Career_Hang-Out | 1.41 | |||||||||||||||
11 | 1 | {"Experian France","Nissan_Juke_OMD_Wealthy Eco-friendly Seniors"} | 1.18 | ||||||||||||||||
12 | 1 | {"Experian France","Nissan_Juke_OMD_Digital Families and Income"} | 1.18 | ||||||||||||||||
13 | 1 | {"Experian France","Nissan_Juke_OMD_Families, Teens, TV and Life Insurance"} | 1.18 | ||||||||||||||||
14 | 1 | {"Experian France","Nissan_Juke_OMD_Mature Couples, TV and Comfort"} | 1.18 | ||||||||||||||||
15 | 1 | {"Experian France","PHD | SEAT| Tarraco | FR "} | Experian Campagnes Seat, Segment PHD, SEAT and Tarraco | 1.76 | |||||||||||||||
16 | 1 | {"Experian France","PHD | SEAT | Cupra | Experiences | FR "} | Experian Campagnes Seat, Segment PHD, SEAT, Cupra and Experiences | 1.76 | |||||||||||||||
17 | 1 | {"Experian France","Nissan_Juke_OMD_Mature Couples and Tradition"} | 1.18 | ||||||||||||||||
18 | 1 | {"Experian France","Nissan_Juke_OMD_Single Seniors in Small Towns and TV"} | 1.18 | ||||||||||||||||
19 | 1 | {"Experian France","Nissan_Juke_OMD_Couples, Comfort and Financial Assets"} | 1.18 | ||||||||||||||||
20 | 1 | {"Experian France","Nissan_Juke_OMD_Seniors in Comfort by the Sea"} | 1.18 | ||||||||||||||||
21 | 1 | {"Experian France","Nissan_Juke_OMD_Assets, Serenity and Culture"} | 1.18 | ||||||||||||||||
22 | 1 | {"Experian France","Nissan_Juke_OMD_Sporty Young Families"} | 1.18 | ||||||||||||||||
23 | 1 | {"Experian France","Nissan_Juke_OMD_Quiet Retirement"} | 1.18 | ||||||||||||||||
24 | 1 | {"Experian France","Nissan_Juke_OMD_Craftspeople and Shoppers in the Sun"} | 1.18 | ||||||||||||||||
25 | 1 | {"Experian France","Nissan_Juke_OMD_Big Families in Comfort"} | 1.18 | ||||||||||||||||
26 | 1 | {"Experian France","Concert_Festival_Millennials "} | Campagne Concert / Festival Millenials | 1.18 | |||||||||||||||
27 | 1 | {"Experian France","Fast_Food_Millennials "} | Audience related to Millennials for a fast food campaign | 1.18 | |||||||||||||||
28 | 1 | {"Experian France",DLP_Young_Single_Entertainment} | Experian France, DLP_Young_Single_Entertainment | 1.41 | |||||||||||||||
29 | 1 | {"Experian France","Nissan_Juke_OMD_Expatriate and Independent"} | 1.18 | ||||||||||||||||
30 | 1 | {"Experian France","Nissan_Juke_OMD_Families, House and Comfort"} | 1.18 | ||||||||||||||||
31 | 1 | {"Experian France",DLP_Yolo_Under35} | Experian_France, DLP_Yolo_Under35 | 1.41 | |||||||||||||||
32 | 1 | {"Experian France","PHD | SEAT | Cupra | Racing | FR "} | Experian Campagnes Seat, Segment PHD, SEAT, Cupra and Racing | 1.76 | |||||||||||||||
33 | 1 | {"Experian France","PHD | SEAT |Ibiza | Beats | FR"} | Experian Campagnes Seat, Segment PHD, SEAT, Ibiza and Beats | 1.76 | |||||||||||||||
34 | 1 | {"Experian France","PHD | SEAT | Cupra | Garage | FR"} | Experian Campagnes Seat, Segment PHD, SEAT, Cupra and Garage | 1.76 | |||||||||||||||
35 | 1 | {"Experian France","Nissan_Juke_OMD_Technical and Mobile Couples"} | 1.18 | ||||||||||||||||
36 | 1 | {"Experian France","PHD | SEAT | SUV | FR "} | Experian Campagnes Seat, Segment PHD, SEAT and SUV | 1.76 | |||||||||||||||
37 | 1 | {"Experian France","PHD | SEAT | Cupra | Lifestyle | FR "} | Experian Campagnes Seat, Segment PHD, SEAT, Cupra and Lifestyle | 1.76 | |||||||||||||||
38 | 1 | {"Experian France","PHD | SEAT | Leon Ro | FR "} | Experian Campagnes Seat, Segment PHD, SEAT and Leon Ro | 1.76 | |||||||||||||||
39 | $10,000.00 | {Experian,"Consumer Financial Insights","ConsumerSpend Travel"} | ConsumerSpend Travel predicts annual discretionary spend for travel. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data. | 1.25 | |||||||||||||||
40 | $10,000.00 | {Experian,"Consumer Financial Insights","ConsumerSpend Education"} | ConsumerSpend Education predicts annual discretionary spend for education. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data. | 1.25 | |||||||||||||||
41 | $100,000.00 | {Experian,Demographics,"Household Income"} | This segment includes consumers who are likely to have an estimated household income of $100,000+ | 0.75 | |||||||||||||||
42 | $1,000,000-$2,499,999 (FLA / Fair Lending Friendly) | {Experian,"Consumer Financial Insights ","Net Assets Score"} | This Consumer Financial Insights Net Assets Score contains consumers who are likely to have net assets between $1,000,000 and $2,499,999. Net assets include household assets minus household liabilities. | 1.25 | |||||||||||||||
43 | $1,000,000+ (FLA / Fair Lending Friendly) | {Experian,"Housing Attributes","Current Home Value"} | This segment contains consumers likely to have an estimated current home value range is $1,000,000+. | 0.75 | |||||||||||||||
44 | $1,000,000+ (FLA / Fair Lending Friendly) | {Experian,"Consumer Financial Insights ","Net Assets Score"} | This segment contains consumers who are likely to have estimated net assets $1,000,000+ | 1.25 | |||||||||||||||
45 | $100,000-$119,999 | {Experian,"Housing Attributes","Home Equity"} | This segment contains consumers that are likely to have a home equity amount of $100,000-$119,999. | 0.75 | |||||||||||||||
46 | $100,000-$119,999 (FLA / Fair Lending Friendly) | {Experian,"Housing Attributes","Current Home Value"} | This segment contains consumers likely to have an estimated current home value of $100,000 - $119,999. | 0.75 | |||||||||||||||
47 | $100,000-$124,999 | {Experian,Demographics,"Household Income"} | This segment includes consumers who are likely to have an estimated household income of $100000-$124,999. | 0.75 | |||||||||||||||
48 | $100,000-$249,999 (FLA / Fair Lending Friendly) | {Experian,"Consumer Financial Insights ","Net Assets Score"} | This Consumer Financial Insights Net Assets Score contains consumers who are likely to have net assets between $100,000 and $249,999. Net assets include household assets minus household liabilities. | 1.25 | |||||||||||||||
49 | $10,000-$24,999 | {Experian,"Consumer Financial Insights","ConsumerSpend Combined"} | Consumers likely combined annual discretionary spend for expenses including clothing, dining out, donations, education, electronics, entertainment, home furnishings, jewelry and travel. | 1.25 | |||||||||||||||
50 | $10,000-$24,999 | {Experian,"Housing Attributes","Home Equity"} | This segment contains consumers that are likely to have a home equity amount of $10,000-$24,999. | 0.75 | |||||||||||||||
51 | $10,000-$24,999 (FLA / Fair Lending Friendly) | {Experian,"Housing Attributes","Current Home Value"} | This segment contains consumers likely to have an estimated current home value of $10,000 - $24,999. | 0.75 | |||||||||||||||
52 | 10,000 + Employees | {Experian,"Business Executives","Business Employee Size"} | This segment indicates business employee size/number of employees. | 2 | |||||||||||||||
53 | $1,000-$14,999 | {Experian,Demographics,"Household Income"} | This segment includes consumers who are likely to have an estimated household income of $1,000-$14,999. | 0.75 | |||||||||||||||
54 | $1,000-$1,999 | {Experian,"Consumer Financial Insights","ConsumerSpend Dining Out"} | Consumers likely annual discretionary spend for dining out. | 1.25 | |||||||||||||||
55 | $1,000-$1,999 | {Experian,"Consumer Financial Insights","ConsumerSpend Donations"} | ConsumerSpend Donations predicts annual discretionary spend for donations. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data. | 1.25 | |||||||||||||||
56 | $1,000-$1,999 | {Experian,"Consumer Financial Insights","ConsumerSpend Entertainment"} | Consumers likely annual discretionary spend for entertainment. | 1.25 | |||||||||||||||
57 | $1,000-$1,999 | {Experian,"Consumer Financial Insights","ConsumerSpend Jewelry"} | ConsumerSpend Jewelry predicts annual discretionary spend for jewelry. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data. | 1.25 | |||||||||||||||
58 | $1,000-$2,499 | {Experian,"Consumer Financial Insights","ConsumerSpend Home Furnishings"} | Consumers likely annual discretionary spend for home furnishings. | 1.25 | |||||||||||||||
59 | $1,000-$2,499 | {Experian,"Consumer Financial Insights","ConsumerSpend Electronics"} | Consumers likely annual discretionary spend for electronics. | 1.25 | |||||||||||||||
60 | $1,000-$24,999 | {Experian,Demographics,"Household Income"} | This segment includes consumers who are likely to have an estimated household income of $1,000-$24,999. | 0.75 | |||||||||||||||
61 | $1,000-$4,999 | {Experian,"Consumer Financial Insights","ConsumerSpend Education"} | ConsumerSpend Education predicts annual discretionary spend for education. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data. | 1.25 | |||||||||||||||
62 | $1,000-$49,999 | {Experian,Demographics,"Household Income"} | This segment includes consumers who are likely to have an estimated household income of $1,000-$49,999. | 0.75 | |||||||||||||||
63 | 1,000 - 4,999 Employees | {Experian,"Business Executives","Business Employee Size"} | This segment indicates business employee size/number of employees. | 2 | |||||||||||||||
64 | $1,000-$9,999 | {Experian,"Housing Attributes","Home Equity"} | This segment contains consumers that are likely to have a home equity amount of $1,000-$9,999. | 0.75 | |||||||||||||||
65 | 100 - 249 Employees | {Experian,"Business Executives","Business Employee Size"} | This segment indicates business employee size/number of employees. | 2 | |||||||||||||||
66 | $100-$499 | {Experian,"Consumer Financial Insights","ConsumerSpend Home Furnishings"} | Consumers likely annual discretionary spend for home furnishings. | 1.25 | |||||||||||||||
67 | $100-$499 | {Experian,"Consumer Financial Insights","ConsumerSpend Electronics"} | Consumers likely annual discretionary spend for electronics. | 1.25 | |||||||||||||||
68 | $100-$999 | {Experian,"Consumer Financial Insights","ConsumerSpend Education"} | ConsumerSpend Education predicts annual discretionary spend for education. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data. | 1.25 | |||||||||||||||
69 | $100-$999 | {Experian,"Consumer Financial Insights","ConsumerSpend Jewelry"} | ConsumerSpend Jewelry predicts annual discretionary spend for jewelry. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data. | 1.25 | |||||||||||||||
70 | 10 - 19 Employees | {Experian,"Business Executives","Business Employee Size"} | This segment indicates business employee size/number of employees. | 2 | |||||||||||||||
71 | 10-19 Units (FLA / Fair Lending Friendly) | {Experian,"Housing Attributes","Dwelling Unit Size"} | This segment contains consumers who live in a dwelling with 10-19 units. | 0.75 | |||||||||||||||
72 | 101+ Units (FLA / Fair Lending Friendly) | {Experian,"Housing Attributes","Dwelling Unit Size"} | This segment contains consumers who live in a dwelling with 101 or more units. | 0.75 | |||||||||||||||
73 | $104,000 - $155,999 | {"Experian AU","Financial Services","Household Income"} | Consumers who are likely to have an estimated household income of between $104,000 to $155,999 per annum | 2 | |||||||||||||||
74 | $1-$199 | {Experian,"Consumer Financial Insights","ConsumerSpend Donations"} | ConsumerSpend Donations predicts annual discretionary spend for donations. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data. | 1.25 | |||||||||||||||
75 | $1-$199 | {Experian,"Consumer Financial Insights","ConsumerSpend Home Furnishings"} | Consumers likely annual discretionary spend for home furnishings. | 1.25 | |||||||||||||||
76 | $120,000-$139,999 | {Experian,"Housing Attributes","Home Equity"} | This segment contains consumers that are likely to have a home equity amount of $120,000-$139,999. | 0.75 | |||||||||||||||
77 | $120,000-$139,999 (FLA / Fair Lending Friendly) | {Experian,"Housing Attributes","Current Home Value"} | This segment contains consumers likely to have an estimated current home value of $120,000 - $139,999. | 0.75 | |||||||||||||||
78 | $125,000.00 | {Experian,Demographics,"Household Income"} | This segment includes consumers who are likely to have an estimated household income of $125,000+ | 0.75 | |||||||||||||||
79 | $125,000-$149,999 | {Experian,Demographics,"Household Income"} | This segment includes consumers who are likely to have an estimated household income of $125000-$149,999. | 0.75 | |||||||||||||||
80 | $140,000-$159,999 | {Experian,"Housing Attributes","Home Equity"} | This segment contains consumers that are likely to have a home equity amount of $140,000-$159,999. | 0.75 | |||||||||||||||
81 | $140,000-$159,999 (FLA / Fair Lending Friendly) | {Experian,"Housing Attributes","Current Home Value"} | This segment contains consumers likely to have an estimated current home value of $140,000 - $159,999. | 0.75 | |||||||||||||||
82 | $1-$499 | {Experian,"Consumer Financial Insights","ConsumerSpend Travel"} | ConsumerSpend Travel predicts annual discretionary spend for travel. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data. | 1.25 | |||||||||||||||
83 | $1-$499 | {Experian,"Consumer Financial Insights","ConsumerSpend Dining Out"} | Consumers likely annual discretionary spend for dining out. | 1.25 | |||||||||||||||
84 | $1-$499 | {Experian,"Consumer Financial Insights","ConsumerSpend Entertainment"} | Consumers likely annual discretionary spend for entertainment. | 1.25 | |||||||||||||||
85 | $1-$4,999 | {Experian,"Consumer Financial Insights","ConsumerSpend Combined"} | Consumers likely combined annual discretionary spend for expenses including clothing, dining out, donations, education, electronics, entertainment, home furnishings, jewelry and travel. | 1.25 | |||||||||||||||
86 | 1 - 4 Employees | {Experian,"Business Executives","Business Employee Size"} | This segment indicates business employee size/number of employees. | 2 | |||||||||||||||
87 | $150,000.00 | {Experian,Demographics,"Household Income"} | This segment includes consumers who are likely to have an estimated household income of $150,000+ | 0.75 | |||||||||||||||
88 | $150,000-$174,999 | {Experian,Demographics,"Household Income"} | This segment includes consumers who are likely to have an estimated household income of $150000-$174,999. | 0.75 | |||||||||||||||
89 | $15,000-$24,999 | {Experian,Demographics,"Household Income"} | This segment includes consumers who are likely to have an estimated household income of $15,000-$24,999. | 0.75 | |||||||||||||||
90 | $156,000.00 | {"Experian AU","Financial Services","Household Income"} | Consumers who are likely to have an estimated household income of over $156,000 per annum | 2 | |||||||||||||||
91 | $160,000-$199,999 | {Experian,"Housing Attributes","Home Equity"} | This segment contains consumers that are likely to have a home equity amount of $160,000-$199,999. | 0.75 | |||||||||||||||
92 | $160,000-$199,999 (FLA / Fair Lending Friendly) | {Experian,"Housing Attributes","Current Home Value"} | This segment contains consumers likely to have an estimated current home value of $160,000 - $199,999. | 0.75 | |||||||||||||||
93 | $175,000.00 | {Experian,Demographics,"Household Income"} | This segment includes consumers who are likely to have an estimated household income of $175,000+ | 0.75 | |||||||||||||||
94 | $175,000-$199,999 | {Experian,Demographics,"Household Income"} | This segment includes consumers who are likely to have an estimated household income of $175000-$199,999. | 0.75 | |||||||||||||||
95 | 19 | {Experian,"EXACT AGE"} | This segment contains consumers with the age of 19 years old. | 0.75 | |||||||||||||||
96 | 19-24 | {Experian,Demographics,Age} | Consumers likely to be age 19-24. Segments are based on a combination of known age data and a predictive model. | 0.75 | |||||||||||||||
97 | 19-29 | {Experian,Demographics,Age} | This segment contains consumers within the age range of 19-29 years old. | 0.75 | |||||||||||||||
98 | $1-$99 | {Experian,"Consumer Financial Insights","ConsumerSpend Education"} | ConsumerSpend Education predicts annual discretionary spend for education. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data. | 1.25 | |||||||||||||||
99 | $1-$99 | {Experian,"Consumer Financial Insights","ConsumerSpend Electronics"} | Consumers likely annual discretionary spend for electronics. | 1.25 | |||||||||||||||
100 | $1-$99 | {Experian,"Consumer Financial Insights","ConsumerSpend Jewelry"} | ConsumerSpend Jewelry predicts annual discretionary spend for jewelry. Model is based on financial surveys applying individual, household and area level characteristics from Experian's marketing database. Validated using financial survey data. | 1.25 |