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IagonSideraRedCabProductivistMuxe
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Total Raised$2,890,350$3,477,600$2,877,240$4,300,000$650,000
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Top article50 claps (on Medium.com)0 claps (on Medium.com)90 claps (on Medium.com)2 ratings (on Hacked.com)2 claps (on Medium.com)
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Bitcointalk thread length
65 pages29 pages63 pages1 page95 pages
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Bitcointalk bounty0.83% of tokens0.98% of tokens1% of tokens5% of tokens2% of tokens
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Twitter5k tweets, 4.1k followers2.8k tweets, 6.5k followers200 tweets, 16.8k followers339 tweets, 8.1k followers225 tweets, 5k followers
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Marketing Focus• Lead generation
• Word of mouth
• Brand association
• Social media
• Paid ads/banners
• Regional targeting
• Social media
• MLM referral program
• Yearly community event
• Published articles
• Social media
• Word of mouth
• Ambassadors
• Digital ads
• Published articles
• Road/trade shows
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Quote from white paper
“One of the key responsibilities of the marketing team will be lead generation. The methods used for lead
generation include: advertising in trade journals, IT events and conferences, telemarketing, user groups,
direct mailing, targeted sales calls and customer referrals.”
“Awareness increase through Social Media promotion (Project Official Page,
Groups, Targeted Ads, Events...), forums / reddit / Telegram presence, specialized
audiences and websites articles, dedicated (financial, IT...) and common news
presence, banners on aforementioned websites, Ads, AdWords payed target
words and tags boost, regional targeting (localization of Ads on foreign markets...).”
“Our Marketing tools are Social Media channels & digital PR, Multi-level marketing,
referral programs & RedCab community annual event held every year in one of the
countries we operate-in to reward, celebrate & communicate vision and mission with
RedCab's community.”
“Our marketing channels will include the traditional press/publications, social media
channels (such as Twitter, Facebook and Instagram) as well using product ambassadors
and word of mouth.”
“This marketing budget will be used to
acquire customers and business partners
to join our platform and ecosystem. This
includes use of digital ads, online and offline
promotions, roadshows, trade shows and
referral campaigns to drive adoption and
spread awareness.”
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