| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Family | Name | Short Description | Income Range | Median Age | Married % | Children % | Renting % | Population % | Median Income | Hashtags | ||||||||||||||
2 | A | Ultra Wealthy Families | The nation's wealthiest families. | $200k+ | 42 | 71% | 40% | 16% | 5.95% | $159,082 | #Innovation #Leadership #Style #Technology #Cloud #WomenEmpoweringWomen #Relationships #Parenting | ||||||||||||||
3 | B | Wealthy Suburban Families | Wealthy and diverse suburban families living children-driven lifestyles. | $125k - $200k | 39 | 68% | 42% | 16% | 7.96% | $103,968 | #SelfCare #CincoDeMayo #HealthyFood #MothersDay #Cookies #TakeMeBack #Engaged #dogs #DateMight #Blessed | ||||||||||||||
4 | C | Upper Suburban Diverse Families | Upper-middle-class suburbanites working white-collar jobs from a range of ethnic backgrounds. | $100k - $150k | 38 | 57% | 37% | 22% | 8.28% | $81,816 | #NationalCoffeeDay #Wellness #LifeIsGood #FamilyTime #SecondhandNameBrand #Run #Starbucks #NationalPuppyDay #Kids #LaborDayWeekend | ||||||||||||||
5 | D | Suburban Boomers | Empty-nesting middle-class boomers living in suburbs. | $75k - $125k | 48 | 54% | 24% | 18% | 4.12% | $72,846 | #IVoted #WomenOfGod #SpayAndNeuter #BabyShowerIdeas #Old #TrueLovePets #USA #FakeNews | ||||||||||||||
6 | E | Near-Urban Diverse Families | Middle-class diverse families living in urban or near-urban areas. | $60k - $75k | 37 | 48% | 39% | 41% | 7.64% | $65,015 | #Dreams #RockTheVote #BlackLivesMatter #BackToWork #Tacos #GoodVibes #BabyShower #Bakery #WithRefugees #FlattenTheCurve | ||||||||||||||
7 | F | Blue Collar Suburbs | Working-class singles and families in mainly blue-collar professions. | $50k - $60k | 33 | 53% | 43% | 47% | 7.88% | $56,858 | #American #HomeProject #Cigars #FreshGourmetAtWalmart #Dad #JeepLife #Grind #BabyShower #Happy4thOfJuly #OldSchool | ||||||||||||||
8 | G | Educated Urbanites | Well educated young singles living in dense urban areas working relatively high paying jobs. | $150k - $200k | 37 | 37% | 20% | 61% | 3.18% | $96,441 | #Innovation #FarmersMarket #Fashion #Google #Apple #Resist #LGBTQ #WholeFoods #Wine #Art | ||||||||||||||
9 | H | Young Professionals | Well-educated young professionals starting their careers in white-collar or technical jobs. | $50k - $75k | 32 | 25% | 16% | 72% | 5.17% | $53,103 | #WorkFromHome #Yoga #StrangerThings #SEO #Local #IVoted #Single #Coffee #Adulting #BlackLivesMatter #TikTok | ||||||||||||||
10 | I | Young Urban Singles | Singles starting their career in trade and service jobs. | $35k - $50k | 34 | 30% | 28% | 75% | 5.27% | $44,115 | #LoveIsLove #Resist #Tech #SmallBusiness #Entrepreneur #Queen #DontGiveUp #engaged #adulting #construction | ||||||||||||||
11 | J | Sunset Boomers | Well-off boomers near or at retirement age living in picturesque locations. | $150k - $200k | 55 | 55% | 18% | 22% | 3.89% | $95,924 | #Happiness #TrueLove #Nature #Kayaking #Gratitude #HardWorkPaysOff #LifeIsGood #FarmersMarket #DogLover #NoFilterNeeded | ||||||||||||||
12 | K | Budget Boomers | Empty-nesters near or at retirement age living on savings. | $35k - $50k | 56 | 42% | 14% | 30% | 3.40% | $45,125 | #BestLife #LazyDay #CoastalLiving #Cruise #CustomerService #Volunteer #VeteranOwned #PayItForward #Heaven #HardWork | ||||||||||||||
13 | L | Rural High Income | Prosperous ruralites enjoying the outdoors and working in white-collar, farm, and blue-collar jobs. | $75k - $125k | 47 | 62% | 28% | 15% | 8.23% | $73,004 | #SaveTheBees #CampingLife #TacoBell #CountryLiving #Corn #MAGA #PorchSitting #Puppylove #GrandNationalPark | ||||||||||||||
14 | M | Rural Average Income | Ruralites living in areas with low population making average incomes. | $50k - $75k | 42 | 58% | 32% | 20% | 6.91% | $56,342 | #JeepLife #Grit #Corn #LifeIsGood #Football #Merica #FakeNews #Freedom #VeteransDay #CancerSucks | ||||||||||||||
15 | N | Rural Resilience | Lower-income ruralites in mostly farm or blue-collar professions. | $25k - $50k | 41 | 44% | 32% | 28% | 4.27% | $36,991 | #DogLover #Shopping #Obama #MAGA #God #Corn #Tradition #CommonSense #Karma #CountryLiving #Photography | ||||||||||||||
16 | O | Small Town | Lower income househoulds in or orbiting small towns. | $15k - $50k | 36 | 33% | 33% | 46% | 5.06% | $36,873 | #Hope #Boots #ESPN #VeteransDay #MarchMadness #PulledPork #SingleLife #WorkInProgress #Marijuana | ||||||||||||||
17 | P | Melting Pot Families | Hispanic families with lots of children working a mix of blue-collar, service, and farm-related jobs. | $15k - $50k | 31 | 44% | 47% | 52% | 5.93% | $38,564 | #Grit #BackToWork #GetIt #StayHealthy #BBQ #StayPositive #GeorgeFloyd #ThisIsUs #Priorities #ProudMom | ||||||||||||||
18 | Q | City Hopefuls | Low income housholds in dense urban areas. | $15k - $30k | 37 | 21% | 30% | 70% | 6.84% | $28,667 | #ByeFelicia #Grind #Parenting #GirlsWeekend #PS4share #ESPN #Integrity #MentalhealthAwareness #NewJob #Rent | ||||||||||||||
19 | A01 | Midas Might | Extremely wealthy families living in large estate homes. | $200k+ | 45 | 79% | 42% | 6% | 1.07% | $201,855 | #Innovation #Leadership | ||||||||||||||
20 | A02 | Sky High | High income, highly educated, singles and young couples, living in the dense urban core. | $200k+ | 40 | 50% | 26% | 41% | 0.30% | $170,263 | #LoveIsLove #Design #Style | ||||||||||||||
21 | A03 | Exclusive Exburbs | High-income families living in wealthy enclaves on the outskirts of major cities. | $200k+ | 43 | 76% | 45% | 11% | 1.14% | $168,785 | #Technology #Cloud #WomenEmpoweringWomen | ||||||||||||||
22 | A04 | Family Outposts | Wealthy family-focused households straddling the suburban/rural line. | $200k+ | 42 | 74% | 41% | 8% | 1.05% | $139,129 | #Relationships #Parenting | ||||||||||||||
23 | A05 | Suburb Chic | Affluent families living in higher-priced suburbs not too far from the city center. | $200k+ | 41 | 78% | 45% | 7% | 1.81% | $138,758 | #Olympics #Twinning | ||||||||||||||
24 | A06 | Tech Titans | Tech-forward wealthy families in proximity to software and highly technical jobs. | $200k+ | 43 | 70% | 41% | 21% | 0.58% | $135,700 | #Cloud #Drones #StarTrek | ||||||||||||||
25 | B01 | Fusion Families | Family-centered, suburban high-income households who still visit the mall. | $150k - $200k | 36 | 68% | 49% | 19% | 2.23% | $110,239 | #SelfCare #CincoDeMayo #HealthyFood #MothersDay | ||||||||||||||
26 | B02 | Satellite Scions | Highly educated suburbanite families living on the outskirts of tech hubs. | $150k - $200k | 43 | 62% | 33% | 19% | 1.99% | $109,485 | #Transparency #Cookies #Mindset #SelfLove | ||||||||||||||
27 | B03 | Backyard Bliss | Outdoor-loving upper-income families straddling the suburban rural divide. | $100k - $125k | 43 | 71% | 35% | 9% | 1.99% | $98,843 | #NCAA #TakeMeBack #ESPN #Masters | ||||||||||||||
28 | B04 | Babies Burbs & Blessings | Younger, upper-middle-class suburban families that take parenting and faith seriously. | $100k - $125k | 33 | 70% | 51% | 17% | 1.75% | $97,303 | #Engaged #Dogs #Believe #DateNight #Blessed | ||||||||||||||
29 | C01 | Good Life Citizens | Upper-income families living their best life just outside cities. | $100k - $125k | 41 | 58% | 32% | 20% | 1.81% | $94,033 | #NationalCoffeeDay #Wellness #FamilyFun | ||||||||||||||
30 | C02 | Family & Faith | Young faith-focused families with children in suburban enclaves. | $75k - $100k | 36 | 69% | 45% | 13% | 1.65% | $92,508 | #LifeIsGood #FakeNews #Team | ||||||||||||||
31 | C03 | Flourishing Fusion | Families with children living in diverse white and black exurbs. | $75k - $100k | 35 | 56% | 41% | 27% | 1.91% | $76,588 | #PokemonGo #FamilyTime #MayThe4thBeWithYou #SecondhNameBr | ||||||||||||||
32 | C04 | Frugal Fashionistas | Active, educated, and diverse couples and singles in near suburbs. | $75k - $100k | 39 | 52% | 33% | 24% | 0.80% | $75,693 | #FitStats #Run #Starbucks #NationalPuppyDay | ||||||||||||||
33 | C05 | Bootstrappers | Upper-middle income families near cities, working management roles in service, blue-collar, and admin jobs. | $75k - $100k | 38 | 53% | 36% | 28% | 2.11% | $70,258 | #WorkInProgress #Kids #FakeNews #LabordayWeekend | ||||||||||||||
34 | D01 | Pets & Empty Nests | Middle-aged empty-nesters in diverse suburbs. | $75k - $100k | 46 | 61% | 27% | 13% | 1.21% | $83,063 | #IVoted #WomenOfGod #SpayAndNeuter | ||||||||||||||
35 | D02 | Roaring Retirees | Retired or near retirement, empty nesters living active and involved lifestyles. | $75k - $100k | 49 | 48% | 20% | 27% | 1.32% | $69,143 | #BabyShowerIdeas #Old #TrueLovePets | ||||||||||||||
36 | D03 | Timeless Tribe | Middle-class boomers slowing down in suburban neighborhoods. | $60k - $75k | 48 | 53% | 23% | 16% | 1.59% | $66,332 | #USA #FakeNews | ||||||||||||||
37 | E01 | City Sabor | Diverse, Hispanic-influenced consumers stretching their earnings near major cities. | $75k - $100k | 38 | 49% | 34% | 36% | 1.86% | $72,165 | #Taco #Swim #WeekendVibes | ||||||||||||||
38 | E02 | City Chic | Upper-middle-class African American families near major urban areas. | $75k - $100k | 39 | 39% | 34% | 28% | 0.98% | $70,759 | #WakaForever #Dreams #RockTheVote #BlackLivesMatter | ||||||||||||||
39 | E03 | Generational Go Getters | Large Hispanic families working service and blue-collar jobs in dense urban areas | $75k - $100k | 33 | 56% | 51% | 32% | 1.28% | $66,835 | #BackToWork #Tacos #Nintendo | ||||||||||||||
40 | E04 | Fashion Fusion | Fashionable blue-collar Hispanic families in affordable urban neighborhoods. | $60k - $75k | 37 | 53% | 40% | 32% | 1.10% | $62,887 | #Soccer #BabyShower #FCBarcelona | ||||||||||||||
41 | E05 | Mixed Mecca | Diverse, blue-collar and service workers living in dominantly Asian and Hispanic urban neighborhoods. | $60k - $75k | 34 | 45% | 43% | 55% | 1.68% | $61,216 | #Nintendo #Bakery #WithRefugees | ||||||||||||||
42 | E06 | Eastern Heritage | Primarily Asian renters working local restaurant and retail jobs in dense urban areas. | $35k - $50k | 40 | 48% | 33% | 63% | 0.74% | $56,225 | #FlattenTheCurve #Google #Foodie | ||||||||||||||
43 | F01 | Game Time Glory | Younger singles and couples living in mixed blue and white-collar neighborhoods near cities. | $50k - $60k | 38 | 45% | 29% | 37% | 2.09% | $60,361 | #Merica #MarchMadness #BeastMode | ||||||||||||||
44 | F02 | Fast Lane Families | Working-class Hispanic and Black households with low-priced homes and lots of kids. | $50k - $60k | 32 | 53% | 49% | 32% | 1.93% | $58,286 | #HomeProject #Cigars #Arsenal | ||||||||||||||
45 | F03 | Penny Wise Parents | Young families living in affordable neighborhoods near cities. | $50k - $60k | 36 | 49% | 35% | 27% | 1.23% | $58,075 | #Dad #TimeFlies #JeepLife #Grind | ||||||||||||||
46 | F04 | Military | Families and singles living on military bases. | $35k - $50k | 23 | 78% | 68% | 98% | 0.29% | $56,626 | #CallOfDuty #Merica #4thOfJuly | ||||||||||||||
47 | F05 | Old Town Road | Black and white and families renting and owning in lower-priced suburbs. | $35k - $50k | 35 | 40% | 35% | 40% | 2.34% | $50,944 | #BlowItUp #TrapMusic #HappySunday | ||||||||||||||
48 | G01 | High Risers | High income, highly educated, Warby Parker wearing young professionals in densely populated areas. | $200k+ | 37 | 33% | 16% | 60% | 0.81% | $118,005 | #Innovation #FarmersMarket #Fashion #Tech #Hamilton | ||||||||||||||
49 | G02 | Silicon Nation | Well educated and affluent engineers, doctors, businessmen in urban areas. | $150k - $200k | 40 | 52% | 32% | 44% | 1.39% | $92,847 | #Tech #Drones #Google #Apple | ||||||||||||||
50 | G03 | Urbanists | Young, White, well-off renters living in gentried neighborhoods of first-tier cities. | $100k - $125k | 34 | 26% | 13% | 79% | 0.98% | $78,471 | #Resist #Oscars #WholeFoods #Airport #Art #Arsenal | ||||||||||||||
51 | H01 | Young Stars | Early-career, high-income young professionals renting near city centers or in nice, denser suburbs. | $100k - $125k | 36 | 42% | 26% | 48% | 1.74% | $75,400 | #Trending #WorkFromHome #Yoga #StrangerThings #SEO #Vinyl #Cats | ||||||||||||||
52 | H02 | Rising Professionals | Well-educated college graduates renting in the trendiest parts of town. | $75k - $100k | 34 | 20% | 9% | 76% | 0.80% | $61,333 | #Friyay #Local #Single #Coffee #FirstWorldProblems | ||||||||||||||
53 | H03 | Raising The Bar | Primarily young, well-educated renters raising the waterline in diverse, mixed-income areas. | $50k - $60k | 34 | 30% | 24% | 71% | 1.91% | $55,045 | #Adulting #BlackLivesMatter #TikTok #WakaForever | ||||||||||||||
54 | H04 | College | Student renters making to little to no income at school. | Less than $15k | 23 | 10% | 7% | 92% | 0.72% | $20,633 | #FinalFour #Fortnite #BackToSchool #BFFs | ||||||||||||||
55 | I01 | Big City Progressives | Young diverse renters working service and low paying arts/entertainment jobs trying to "make it" in top tier cities. | $35k - $50k | 38 | 31% | 25% | 84% | 0.84% | $51,566 | #LoveIsLove #Fashion #Jazz #GoldenGlobes #Resist #Tech | ||||||||||||||
56 | I02 | Multicultural Renters | White and Latino renters making low relative income in high property value areas. | $35k - $50k | 31 | 38% | 41% | 70% | 1.19% | $46,810 | #SmallBusiness #WonderWoman #Entrepreneur #Queen #DontGiveUp | ||||||||||||||
57 | I03 | Rust Renters | Young, lower-income renters scattered across 2nd and 3rd tier cities. | $35k - $50k | 32 | 28% | 23% | 67% | 1.60% | $43,404 | #TheForceAwakens #SharkWeek | ||||||||||||||
58 | I04 | Adulting | Single, diverse renters working service jobs and transitioning to independent lives. | $35k - $50k | 30 | 21% | 25% | 94% | 0.82% | $39,540 | #Engaged #Focused #Adulting | ||||||||||||||
59 | I05 | Solos | Heavily Hispanic, urban singles making low incomes. | $25k - $35k | 39 | 31% | 25% | 61% | 0.82% | $39,255 | #Construction #Lit #Drink #Fit | ||||||||||||||
60 | J01 | Picturesque Prosperity | Middle aged wealthy families living in luxurious homes in scenic areas and neighborhoods. | $200k+ | 51 | 63% | 26% | 16% | 0.95% | $135,484 | #Happiness #TrueLove #Nature | ||||||||||||||
61 | J02 | Destination Retirees | Older, wealthy, and often retired empty-nesters living out their golden years on the beach, or occasionally the mountains. | $150k - $200k | 61 | 54% | 11% | 20% | 0.24% | $100,358 | #Kayaking #Gratitude | ||||||||||||||
62 | J03 | Couples Coasting In | Empty-nesters living active healthy lives in upscale suburbs | $150k - $200k | 54 | 65% | 21% | 10% | 1.35% | $99,428 | #HardWorkPaysOff #HealthyEating #LifeIsGood | ||||||||||||||
63 | J04 | Golden City Solos | Retired and mostly single households renting in classy urban areas. | $100k - $125k | 51 | 40% | 17% | 44% | 0.82% | $74,620 | #Millennials #FarmersMarket | ||||||||||||||
64 | J05 | Scenic Seniors | Older, upper middle class retirees living in beachfront and mountain communities. | $75k - $100k | 56 | 55% | 15% | 20% | 0.53% | $69,731 | #DogLover #BeachCleanup #Nostalgia | ||||||||||||||
65 | K01 | Rural Retirement | Retired couples living on a shoestring budget in remote communities with easy access to outdoor recreation. | $35k - $50k | 54 | 54% | 18% | 17% | 0.78% | $48,844 | #BestLife #LazyDay | ||||||||||||||
66 | K02 | Snowbird Set | Modestly retired couples, many living in Florida, these households planning their next vacation to the beach or casino. | $35k - $50k | 69 | 45% | 5% | 19% | 0.68% | $48,725 | #CoastalLiving #Sunglasses #Cruise | ||||||||||||||
67 | K03 | Big Box Boomers | Working-class boomers renting in socially active near-urban neighborhoods. | $35k - $50k | 50 | 32% | 16% | 49% | 1.27% | $45,013 | #CustomerService #Volunteer #VeteranOwned | ||||||||||||||
68 | K04 | Faith & Football | Middle aged, diverse, and lower income households working blue collar jobs. | $25k - $35k | 51 | 35% | 17% | 36% | 0.67% | $37,918 | #NCAA #PayItForward #Heaven #HardWork | ||||||||||||||
69 | L01 | Northern Lights | Middle-aged rural couples making relatively high incomes in white-collar jobs. | $100k - $125k | 46 | 64% | 30% | 13% | 2.37% | $91,666 | #Cheese #SaveTheBees #CampingLife | ||||||||||||||
70 | L02 | Cornfield Cabernet | Farming and blue-collar couples living their best lives in the country. | $75k - $100k | 43 | 64% | 32% | 14% | 2.08% | $71,380 | #Preach #TacoBell #CountryLiving | ||||||||||||||
71 | L03 | Country Barons | Middle-aged and older rural couples in blue-collar jobs living iconic country lives. | $60k - $75k | 43 | 61% | 31% | 17% | 2.45% | $65,680 | #Corn #MAGA #PorchSitting | ||||||||||||||
72 | L04 | Pension Pastures | Older couples in farm and blue-collar professions enjoying the outdoors. | $60k - $75k | 55 | 58% | 18% | 16% | 1.33% | $63,288 | #HomeSweetHome #PuppyLove #GrNationalPark | ||||||||||||||
73 | M01 | Wide Open Spaces | People in communities characterized by cornfields, farming, and open land. | $50k - $60k | 47 | 60% | 26% | 18% | 1.04% | $58,633 | #Oil #Grit #Corn | ||||||||||||||
74 | M02 | John Deere Country | Families and couples with average income working blue-collar jobs. | $50k - $60k | 38 | 53% | 35% | 26% | 2.45% | $57,296 | #RanchWater #GunSense #Merica | ||||||||||||||
75 | M03 | Camo & Cornfields | Industrious farming and blue-collar families who love DIY and fast food. | $35k - $50k | 45 | 59% | 28% | 16% | 1.37% | $55,060 | #FakeNews #Boots #Freedom | ||||||||||||||
76 | M04 | Kids & Country | Younger families working farming and blue-collar jobs in small towns and rural communities. | $35k - $50k | 36 | 59% | 40% | 23% | 2.05% | $54,380 | #Football #Redemption #FreePeople | ||||||||||||||
77 | N01 | Dirt Road Dynasty | Older, lower-income families working factory and blue-collar jobs. | $35k - $50k | 47 | 54% | 26% | 19% | 1.59% | $43,577 | #DenimShorts #NFLDraft #HorsesOfInstagram | ||||||||||||||
78 | N02 | Southern Cross | Lower-income couples and single parents crossing white and black rural cultures, meeting at the intersection of worship and sports. | $25k - $35k | 42 | 48% | 30% | 24% | 1.63% | $42,114 | #God #Corn #FatAlbert | ||||||||||||||
79 | N03 | Heritage Haven | Native American households supported by farm, blue-collar, and service-related occupations. | $15k - $25k | 30 | 33% | 45% | 33% | 0.13% | $31,954 | #Nature #CountryLiving #Photography | ||||||||||||||
80 | N04 | Rural Rationers | White semi-rural households with little education or earnings following high school and college sports closely. | $15k - $25k | 43 | 40% | 27% | 34% | 0.92% | $30,319 | #Tradition #Sweepstakes #Smackdown #WWEThunderdome of course #Murica | ||||||||||||||
81 | O01 | Small Town Sattelites | Older ruralites satelliting small towns in blue-collar, farm, and service professions finding time to enjoy the simple things. | $35k - $50k | 46 | 42% | 23% | 32% | 1.67% | $44,115 | #Boots #ESPN #VeteransDay | ||||||||||||||
82 | O02 | Main Street USA | Moderate income, young, blue-collar workers living near main streets in small-town America. | $25k - $35k | 35 | 37% | 35% | 46% | 1.67% | $41,208 | #PS4Share #MarchMadness #PulledPork #SingleLife | ||||||||||||||
83 | O03 | Starting Line | Blue collar renters starting out in small towns and urban clusters making meager wages. | $25k - $35k | 33 | 31% | 35% | 55% | 1.09% | $33,136 | #BestFriends #UnderArmour #SingleLife | ||||||||||||||
84 | O04 | Harmonic Hamlets | Small town African American households with little earnings. | Less than $15k | 31 | 22% | 40% | 52% | 0.63% | $29,032 | #WorkInProgress #Represent #Marijuana #Parents | ||||||||||||||
85 | P01 | Farmsted Fusion | Households in Latin-influenced rural communities working farm, service, and blue-collar jobs. | $35k - $50k | 36 | 51% | 37% | 31% | 0.98% | $48,272 | #Country #VoterID #Latino #Grit | ||||||||||||||
86 | P02 | Next Wave | Hispanics in small towns working blue-collar, farm, and service jobs with 5+ person households and plenty of children. | $35k - $50k | 28 | 56% | 56% | 29% | 0.74% | $43,956 | #TikTok #Fortnite #Argentina #ProudMom | ||||||||||||||
87 | P03 | In The Heights | Hispanic households renting in dense urban environments. | $35k - $50k | 29 | 42% | 53% | 75% | 1.42% | $41,853 | #Brasil #FinDeSemana (weekend) | ||||||||||||||
88 | P04 | Heritage Cultivators | Hispanic households in near-urban areas supported by farming jobs at a rate of 13x the national average. | $25k - $35k | 27 | 45% | 56% | 64% | 0.82% | $34,831 | #BBQ #Heritage #Parenting | ||||||||||||||
89 | P05 | Reggaeton Roads | Afro-Latino renters in near-suburbs working blue-collar and service jobs making meager earnings. | $15k - $25k | 30 | 33% | 45% | 64% | 1.32% | $32,530 | #GeorgeFloyd #ThisIsUs #Bae #FirstGen #SpainVsItaly | ||||||||||||||
90 | P06 | Cultural Collection | Low-income Hispanic households in lively social areas who, despite low earnings, take fashion seriously. | $15k - $25k | 37 | 38% | 34% | 49% | 0.65% | $29,942 | #Priorities #ProudMom #FanGirl #Juntos #MakeupArtist | ||||||||||||||
91 | Q01 | Rhythmic Renters | Afro-Latino renters in dense urban areas working blue-collar and service professions making below average income. | $25k - $35k | 33 | 27% | 38% | 86% | 1.07% | $36,617 | #Fashion #Bae #WomenEmpowerment | ||||||||||||||
92 | Q02 | Urban Upgrade | Older and below-average income African American households often headed by single (and female) parents. | $25k - $35k | 44 | 23% | 23% | 42% | 0.74% | $35,444 | #ByeFelicia #SingleLife #Preach | ||||||||||||||
93 | Q03 | City Starters | Young, mostly African American singles renting low price neighborhoods surrounding city centers. | $25k - $35k | 30 | 26% | 37% | 71% | 1.56% | $35,667 | #Grind #Nike #Parenting #NBAPlayoffs | ||||||||||||||
94 | Q04 | Intrepid Influencers | Renters in African American neighborhoods with low income and a high percentage of female householders. | $25k - $35k | 32 | 18% | 36% | 73% | 0.93% | $33,394 | #IDK #Loyalty #GirlsWeekend | ||||||||||||||
95 | Q05 | Diesel Blues | Blue-collar mixed black and white neighborhoods with low education and income. | $15k - $25k | 37 | 27% | 32% | 52% | 0.96% | $27,690 | #Grit #Jordan #PS4share #ByeFelicia | ||||||||||||||
96 | Q06 | Blue Collar Grit | Single white renters stretching incomes in towns and urban areas. | $15k - $25k | 46 | 20% | 16% | 71% | 0.48% | $25,203 | #DontGiveUp #ESPN #Zombie #Sweepstakes | ||||||||||||||
97 | Q07 | Historic Transitions | Historically older and lower-income single households renting in dense neighborhoods with a growing younger population. | Less than $15k | 45 | 14% | 16% | 86% | 0.46% | $19,089 | #GetIt #Addicted #TaxTheRich | ||||||||||||||
98 | Q08 | Aspiring Parents | Renting households characterized by extremely low income, low education levels, vacant buildings, and single mothers | Less than $15k | 30 | 12% | 39% | 82% | 0.64% | $16,231 | #MentalHealthAwareness #NewJob #Rent #ByePhylicia | ||||||||||||||
99 | |||||||||||||||||||||||||
100 |