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Lassen's Natural Foods & Vitamins Vendor Form
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Thank You For Considering Lassens!
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Lassen's is an Independent Natural Foods Chain in California. We have been in business since 1971. There are currently 11 stores in the Lassen's Chain with locations in Ventura, Santa Barbara, Santa Maria, Bakersfield, Thousand Oaks, Simi Valley, Los Feliz, Echo Park, Wilshire La Brea, San Luis Obispo, and Oxnard. Our Stores feature 100% Organic Produce Departments and most have Full-Service Delis. We are known for our outstanding Customer Service, Extensive Vitamin and Cosmetic Departments, Natural/Organic Meat Departments, and a large selection of Natural and Organic Foods. Our Customer base is the "authentic health food shopper" with concerns for their health, community, environment, and family. We do not sell products with hydrogenated oils, artificial ingredients or colors, or preservatives. We sell only organic or 100% natural products.
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Mission Statement
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It is our mission to nourish families and communities through providing the best of everything good. We share holistic solutions and education with our communities for their food, health, beauty and wellness decisions. In partnership with local farmers and producers with integrity, we support sustainable and responsible environmental practices. As a team we are committed to serving our communities with excellence and passion.
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MottoCore Values
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The Best of Everything Good1 - Passion
2 - Commitment
3 - Respect
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For more information check out our website - www.lassens.com
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General Contract Information
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All Contract AgreementsPromotions are agreed upon by Lassen's and the company representative (the Signee) listed below. The Signee acting as the sole representative of the listed company takes full financial responsibility for all agreements contained herein. The Signee is the individual who has filled out the information below and emailed it to Lassens.

All terms including choice of product, discounts and quantities are agreed upon as listed herein. It is the responsibility of the company representative listed to verify with the distributors that all discounts have been passed on and quantity requirements have been met.
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Contract File NamePlease use this convention when naming the contract file:

Year - Month - Contract Type - Brand
Example: "2025 09 AD C2O"

Each Brand must have its own contract, multiple brands on a contract will be returned and asked to be resubmitted correctly. One month per contract. Do not alter our contract with extra tabs.
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Scan BackScan Backs are subject to a $65.00 processing fee for each promotion. Scans are subject to approval.
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Minimum discount requirementsMinimum discount is 20%. Promotions with discounts below the minimum will be rejected, unless an arrangement with the buyer has been made.
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Required Marketing BudgetLassen's expects all vendors to participate in our Marketing program in some way, in order to support new brands and grow existing brands on-shelf. The general guideline is a 3% of net sales benchmark for each vendor's marketing budget with a minimum of 1 circular flyer (or equivalent) per calendar year.
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Marketing Deck Link TBD
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Contract BillingContracts are due in-full at time of submission, with the exception of billing through KeHE. Please note: we do not bill via UNFI. For promoted items shipped through UNFI, please provide the brand's billing information on the contract.
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Submission email addressSubmit this contract by sending to - promos@lassens.com. Please include the necessary assets such as artwork and verbiage at the time of submission ( Endcaps, IG posts, Email Blast, Everydoor, etc). Please note our Marketing Team have full creative control over our Social media outlets and in store.
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MARKETING DEADLINESMarketing Deadline submissions must be filled out on the "Marketing Contracts" tab and product information must be completed on the "Product Information Sheet" tab. Marketing deadlines are 75 days (2 1/2 months) prior to the intended starting day of the promo.
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Flyer Cover Submission Information
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FLYER COVERLassen Cover includes Customer Cover Photography, Marquee Image on the website, Social Media post, and inclusion in our email newsletter. Lassen's Flyer circulation is sent out to 250,000 residents around our 11 locations and is featured as our in store circular for the month. Please submit high resolution images along with any requested copy with this contract. Lassen's Marketing team will coordinate final artwork with the vendor.

The monthly flyer goes out the first of the month and is available in store throughout the month.
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Co-op COSTPrice is $3,500.00 per ad cover. Lassen's primary distributor will bill the stated manufacturer on behalf of Lassen's Natural Foods & Vitamins.

For "Direct" and "Non-Distributor Charge back" billing is due when paperwork is submitted.
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Back Cover Submission Information
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1/2 Page FlyerLassen's Half Page Flyer includes Customer Cover Photography, Marquee Image on the website, Social Media post, and inclusion in our email news letter. The Lassen's Flyer circular is sent out to 250,000 residents around our 11 locations and is featured as our in-store circular for the month. Please submit high-resolution images, along with any requested copy with this contract. Lassen's Marketing team will coordinate final artwork with the vendor.

The monthly flyer goes out the first of the month and is available in-store throughout the promotional month.
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Co-op COSTPrice is $2,500.00. Lassen's primary distributor (KeHE) will bill the stated manufacturer on behalf of Lassens Natural Foods & Vitamins.

For "Direct" and "Non-Distributor Charge back" billing is due when paperwork is submitted.
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Monthly Ad Circular Information
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Circular InformationAn 8-page, full-color "Monthly Specials" Direct Mail Ad. Over 250,000 are sent to Lassen's Mailing List, and a monthly purchased mailing based on income and proximity to each location, and passed out/bag stuffed/available to every customer as an in-store flyer for the entire month of the promotion. Ad allowance is approximately 1.5 inches by 3 inches (Larger sizes are available - Please ask for pricing). If no art is supplied by the deadline, no photo will appear in the ad. Photos must be 600 dpi resolution or higher. Photos must be a "product family shot", company logo, or up to 3 single individual products. Photos must be submitted at the same time the Ad is submitted. Company rep emails acceptance of all ad agreements and by doing so commits to this contract.
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Co-op CostPrice is $800.00 per ad. Lassen's primary distributor (KeHE) will bill the stated manufacture on behalf of Lassens Natural Foods & Vitamins. Distributor bills back the manufacture for the agreed upon Co-op Ad dollar amount stated on the invoice.

For "Direct" and "Non-Distributor Back" billing is due when paperwork is submitted.
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Circular & Digital Spotlight
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Circular & Digital Spotlight packageProduct Spotlight is a double-sized circular ad with a 100-word writeup, printed in our monthly circular flyer. Spotlights are featured in the monthly Circular and will also be featured in one of the Lassen's weekly emails. This email is sent to approximately 80,000 loyalty customers.

Images and copy must be submitted with this contract.

Item/brand must be on sale to be eligible as a Spotlight promotion.
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Co-op COSTPrice is $1,200.00 per writeup. Lassen's primary distributor will bill the stated manufacturer on behalf of Lassens Natural Foods & Vitamins.

For "Direct" and "Non-Distributor Charge back" billing is due when paperwork is submitted.
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Lobby Display Lobby display will feature one brand for one month at the following locations: BK, EP, TO, VT and SLO. A display of your products will be highlighted as you walk into each store location.
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Co-op COSTCo-op cost $7,500
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Co-Branded Lassen's Team Shirt
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Co-branded Lassen's Team ShirtsLassen's team shirts are part of our required uniform. Team members are requried to wear the co-branded shirt 2 times a week during the contract time period.

Contract time period is 1 quarter (90 days).
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Co-op COSTCo-op cost is $5,000 and will be billed 1 month prior to the scheduled contract time.
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Special Event
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Lassen's EventLassen's puts on 3 major events throughout the year: New Year / New You, Earth Day, & an Anniversary Event. During these events, we focus on customer education with seminars, samplings, deeper-than-normal discounts, raffle prizes, and creating a fun & exciting atmosphere for our customers in every location.

An event flyer is published and mailed to local zip codes, available in-store, emailed to Community+ members, and featured on our website to promote each event. Geo-targeted social media posts are sent out to drive foot traffic into the stores.

Below are our tentative event dates:
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2025 Events DatesNew Year New You
Jan 20th-25th		Earth Day
April 21st-26th		Anniversary (54th)
July 21st-26th
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DEADLINESCommunity+ submissions must filled out on the "Marketing Contracts" tab and product information must be completed on the "Product Information Sheet" tab. Community+ & Event deadlines for Q1 & Q2 is September 15 of the previous year and Q3 & Q4 deadline is March 15th.

Event Deadlines are the following
- New Year New You Event - TBD
- Earth Day Event - February TBD
- Anniversary Event - TBD
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Co-op CostEvent - $450 for inclusion in the event flyer and digital marketing.
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Community+ (Com+) Deals
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Lassen's COM+ DealsCom+ promotions are deals, generally, run for a 1-week period (Monday through Saturday). These promotions are supported with email communication to our Com+ members, in-store sale signage, and secondary placement (not guaranteed - subject to buyer approval).

Com+ Deals are generally scheduled on the 2nd & 3rd week of the month (unless a month-long Com+ deal has been arranged in advance).
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Co-op CostCom+ -no cost
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Monthly TPR and EDSP Information
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TPRSTPR's are temporary price reductions. Lassen's TPR's run from the first day of the month to the last day of the month. All TPR's submitted to Lassen's are submitted to KeHE for the discount to be set up.

EDSPs (Every Day Sale Price) promotions are set up to reach a target shelf price. EDSP are scheduled to run for a minimum of 12 months.
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Co-op CostNo Co-op Fee to run a TPR, unless the discount is a scan back.
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Team Member Sample Product
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Team member sampleTeam member sample is the opportunity to give all Lassen's team members 1 full product sample. Lassen's creates a custom coupon, digitally-attached to each team member's Lassen's account, and authorized for 1 unit (or more, approved by the vendor) of product redemption. The coupon is active for the chosen promotional month. Lassen's has, approximately, 300-360 team members. Lassen's will bill participating vendors for 300-360 units of product (at wholesale list), prior to the start of the month.

We also ask for digital assets and training information to pass along to each team member.
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Co-op COSTThere are no additional charges for this program other than the cost of the product.
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Dry Endcap
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Dry EndcapLassen's Endcap program is guaranteed secondary placement on an endcap at the following locations, depending on the endcap package chosen. Lassen's agrees to provide Endcap outlines for all endcaps. Endcap displays are executed the first day of the month and taken down the last day of the month.

Grocery Endcaps are used to highlight and feature products. Endcaps are issued and approved as they are received. All endcaps must be approved by the regional buyer. Brand / Broker is responsible for the artwork at the time of contract being submitted. If no artwork is provided our Marketing Team will create the assets.

Two brands may share the cost and the space on one endcap.This needs to be facilitated by the Broker/Rep **Due to the size of the Los Feliz location we are only offering 1/2 endcaps for Endcap programs.

Vendors may be required to return or issue credit on excess product after the Endcap deal expires, if deemed necessary by the buyer.
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Endcap PackagesEndcaps are sold in store packages, each are listed below.

Package A - $4,000
Locations: Echo Park, Los Feliz*1/2 endcap, Wilshire La Brea (Lassen's reserve the right to modify the locations depending on store availability)

Package B - $3,000
Locations: Thousand Oak, Ventura, Bakersfield, San Luis Obispo, Santa Maria

Package C - $5,500
Locations - Echo Park, Los Feliz * 1/2 endcap, Wilshire La Brea, Thousand Oaks, Ventura, Bakersfield, San Luis Obispo, Santa Maria
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Cooler Display Program
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Endcap Dipslay ProgramLassen's Cooler Endcap program is guaranteed secondary placement on a perishable endcap. The following stores are eligible for participation in this program: Ventura, Thousand Oaks, Bakersfield, San Luis Obipso, Echo Park & Wilshire La Brea. Endcaps are a full 4 shelf display set up the first day of the promotional month and taken down the last day of the month.

Perishable Endcaps are used to highlight and feature products. Endcaps are issued and approved as they are received. The regional buyer must sign off on all Perishable products.

Vendors may be required to return or issue credit on excess product after the Endcap deal expires if deemed necessary by the buyer.
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Co-op COST2 Shelf Display - $1000 per location.
Full cooler endcap 4 shelf - $3,000 per location (Buyer approval required).
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