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TitleGenreAbout
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The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do BusinessBusiness developmentOffering both successes and failures from leading companies as a guide, "The Innovator's Dilemma" gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.

Note: Steve Jobs used this book as an explanation for one reason Apple needed to embrace cloud computing and is frequently associated with both Jobs and Jeff Bezos.
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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad OnesSelf-developmentIdeal for the people struggling to stay organized and balance classes, work, and everything else, Atomic Habits provides a practical framework for forming good habits, breaking bad ones, and reinforcing behavioral changes that have a lasting impact. Clear's book aims to motivate you and instill the willpower it takes to achieve success in various facets of your daily life.
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Bad Blood: Secrets and Lies in a Silicon Valley StartupBusiness developmentIn 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood testing significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: The technology didn't work.
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Start with WhySelf-developmentSinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
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Продавая незримоеMarketingКнига Гарри Беквита, основанная на двадцатипятилетнем опыте работы автора с тысячами профессиональных бизнесменов, доносит до читателей маркетинговые знания через рассмот­рение практических примеров работы крупных компаний, таких как Federal Express и Citicorp, и небольших частных предприятий. Книга лаконична, увлекательна и содержит сотни практичных и легких для реализации приемов и стратегий, которые используются в сфере маркетинга услуг.
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