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1 | First Class Business | First Class Strategy Tips | ||||||||
2 | Hiring Ad Managers or Agencies 301: 10 Considerations for the Right Growth Team | Begin with the end in mind to achieve the results you desire... | ||||||||
3 | Be kind in your interview. Be careful not to "lead the witness" with your questions and ask for detailed answers. Ad managers vary in style, size, process, price, and strategy. Prices range wildly. It's common for well established agencies to charge a setup fee, 20%+ of ad spend monthly for management, plus additional fees vary depending on how much they or their team need to build or provide for your business. | |||||||||
4 | 1. Does the team's mission, purpose, and vision align with your organization? How much do they care about your vision? | |||||||||
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6 | 2. Do they teach you how and what they are doing or is everything done behind closed doors? | |||||||||
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8 | 3. Do they provide reports along with suggestions or evidence of needed adjustments? | |||||||||
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10 | 4. Do they claim they can do it all with little input on your end, or do they advise a collaboration process? | |||||||||
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12 | 5. Do they have legitimate testimonials? Bad example: "Joe Agency was amazing" <- Why? Good example: "Our website hadn't produced more than 1 lead per month for 2 years. Joe Agency took over and we get steady leads every month going on 3 years now." | |||||||||
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14 | 6. Do they have case studies to look at and discuss? Or another form of proof regarding their value? | |||||||||
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16 | 7. Are there any "gotchas" or "fine print" in the agreement? | |||||||||
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18 | 8. Do they give you full ownership of all collateral or do they hold your data / intellectual property hostage? | Are you asking the entity to build your website? Be your designer? Write your copy? Produce video? Creating accounts? Assess your strategy? Teach you? etc. Each need requires additional investment. | ||||||||
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20 | 9. Do they service your competitors? | |||||||||
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22 | 10. Do they claim to be an expert in your industry? Have you talked to several of their customers to find out if that's actually how they truly feel too? | |||||||||
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24 | Click Here Now to Book a Strategy Session 1-on-1 with Jackson | Click here to go to the Revenue Workbook | ||||||||
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