Additional context on how to interpret this spreadsheet can be found in the Room For More Funding section of Methods and Limitations 2023

Jan-May 2023

We had originally budgeted for an increase in total revenue from 2022 to 2023. However, due to the decrease in the ACE Recommended Charity Fund payout ($269,293 in February 2022 vs $104,858 in February 2023, with a lower anticipated payout in July 2023 vs 2022), we revised our budget, resulting in a slight decrease in total income. If we omit funds received from ACE’s Recommended Charity Fund, our 2022 to 2023 income is a projected 12% increase. Our projected expenditures reflect our goal to maintain approximately 12 months “runway” in assets. We maintain this level of reserves intentionally in order to cover year-to-year volatility and potential declines in revenue.

We maintain approximately 12 months in reserves in order to cover year-to-year volatility and potential declines in revenue. Several of our expenses for 2023 will fall in the latter half of the year, hence our current financial assets being at slightly more than 12 months.

2022 was the only year we co-produced a mini documentary, and those minor expenses are reflected in the Research/Research Library section of this review.

As Faunalytics grows, we are able to conduct and share more research and data-driven resources each year. For example, from 2022 to 2023 we are projected to more than double the amount of original studies we produce annually.

As Faunalytics grows, we have created new projects in this category, including our symposium Fauna Connections and our Research Ambassador outreach project (both launched in 2022, and will continue). Additionally, expanding our team will enable us to offer animal organizations greater support in terms of conducting their own research, finding data to apply to their campaigns and programs, and measuring their effectiveness and impact.

While Faunalytics’ Original Research primarily focuses on farmed animals, our Research Library covers a wide range of animal issues and topics. Although study summaries related to farmed animals, veganism/vegetarianism, and effective advocacy strategies make up the majority of our library content, we cover additional topics to inform the broader movement. In 2020 our Animal Funding Atlas project included multiple animal groups, thus the slightly higher expenditure in 2020 compared to 2021. In 2022 we produced an in-depth resource on ending greyhound racing, thus the slightly higher expenditure in this category in 2022 compared to 2023.

While Faunalytics’ Original Research primarily focuses on farmed animals, our Research Library covers a wide range of animal issues and topics. Although study summaries related to farmed animals, veganism/vegetarianism, and effective advocacy strategies make up the majority of our library content, we cover additional topics to inform the broader movement. In 2020 our Animal Funding Atlas project included multiple animal groups, thus the slightly higher expenditure in 2020 compared to 2021.

While Faunalytics’ Original Research primarily focuses on farmed animals, our Research Library covers a wide range of animal issues and topics. Although study summaries related to farmed animals, veganism/vegetarianism, and effective advocacy strategies make up the majority of our library content, we cover additional topics to inform the broader movement. In 2020 our Animal Funding Atlas project included multiple animal groups, thus the higher expenditure in 2020 compared to 2021. In 2022 our study on Local Laws As A Strategic Stepping Stone To State Protection included findings related to companion animals (e.g. puppy mills, declawing), thus the higher expenditure in 2022 vs 2023 onward.

Faunalytics’ animal group focus is on farmed animals, with the vast majority of our research and other projects focused on supporting organizations working to advance farmed animal protection and veganism/vegetarianism. As Faunalytics grows, we are able to invest in producing more research and data-driven resources each year.

Because our financial records are organized by project vs animal group, most of our efforts supporting farmed chickens are included in the general farmed animals section above. However, over the last few years we conducted five original studies plus a multi-country comparative report specifically focused on reducing the suffering of chickens and fishes. Those expenses are reflected here. In 2024 and 2025, our work to support chickens is reflected in the general farmed animals category above.

Because our financial records are organized by project vs animal group, most of our efforts supporting farmed fishes are included in the general farmed animals section above. However, over the last few years we conducted five original studies plus a multi-country comparative report specifically focused on reducing the suffering of chickens and fishes. Those expenses are reflected here. In 2024 and 2025, our work to support fishes is reflected in the general farmed animals category above.

While Faunalytics’ Original Research primarily focuses on farmed animals, our Research Library covers a wide range of animal issues and topics. The majority of our library study summaries are related to farmed animals, with topics related to wild animals (including invertebrates) prioritized next. Therefore, expenditures for this animal group are higher than the other non-farmed animal groups due to special projects focused on wild animal issues, including our Wildlife Fundamental, Invertebrate Fundamental, and Wildlife Imports Analysis. Including additional topics in our library helps broaden both our fundraising abilities and our audiences’ awareness of all animal issues, bringing farmed animal topics into the spotlight for advocates who may not be as familiar with these issues.

As a U.S.-based organization, the majority of Faunalytics’ work is focused on the United States. While we plan to continue investing significantly in the U.S., we’re not anticipating as sharp of an increase from 2022 to 2023 due to several of our recent/current projects sharing focus with other countries (see below).

There was a large increase in expenses related to this country due to our 2022 research on reducing chicken and fish suffering, and two 2023 studies that will include Brazil. Additionally, in 2022 we started investing strategically in having select research studies and library summaries translated into additional languages, including Portuguese.

There was a large increase in expenses related to this country starting in 2021 due to our qualitative research with Chinese advocates, our focus groups with the Chinese public, our additional research on reducing chicken and fish suffering, plus two 2023 studies that will include China. Additionally, in 2022 we started investing strategically in having select research studies and library summaries translated into additional languages, including Simplified Chinese.

There was a large increase in expenses related to this country due to our 2022 research on reducing chicken and fish suffering, and one 2023 study that will include India. Additionally, in 2022 we started investing strategically in having select research studies and library summaries translated into additional languages, including Hindi.

Faunalytics received funds from Open Philanthropy to assist their farmed animal grantees in improving their impact monitoring and evaluation processes. The first of these groups was Animal Friends Jogja (AFJ), which is one of the only grassroots advocacy organizations in Indonesia (see below). While this project with Open Philanthropy will continue, the grantees will not always be located in Indonesia.

The majority of Faunalytics’ work has focused on the United States, followed by the countries listed above. However, our Research Library and Research Support projects often include developing resources focused on animal issues in numerous additional countries. Additionally, in 2022 we started investing strategically in having select research studies and library summaries translated into additional languages, including Spanish, Thai, and more.