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KidsOutAndAbout.com Sample Museum Marketing Plan with Month by Month Values
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Discount applicable: 15% for $1500-$2500; 20% for $2500-$3000; 25% for $3000-$5000; 30% for $5000-$7,500;35% for $7500-$10,000; 40% for $10,000-$15,000; 45% for $15,000+45%Discount
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Jan 2023Feb 2023Mar 2023Apr 2023May 2023Jun 2023Jul 2023Aug 2023Sep 2023Oct 2023Nov 2023Dec 2023Jan 2024
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Click here for sample image adsAnnual or as-needed?Retail CostValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaidValuePaid
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Main camp page 1-yearAnnual$400.00$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33
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250 x 250 square image ads, 20,000 impressions/monthAs-needed, monthly$100.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00
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Leaderboard (728 x 90) or Top Ad (450 x 150) for exhibit campaign
As-needed, monthly$1,200.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$1,200.00$660.00$1,200.00$660.00$0.00$0.00
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Image ad at top of weekly e-newsletterAs-needed$200.00$0.00$0.00$0.00$0.00$200.00$110.00$200.00$110.00$0.00$0.00$0.00$0.00$200.00$110.00$200.00$110.00
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Image ad on Top 20 pageAnnual$1,200.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$1,200.00$660.00$100.00$55.00
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STEM camp page 1-yearAnnual$400.00$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33
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Birthday party page 1-yearAnnual$400.00$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33
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Day camp page - 1 yearAnnual$400.00$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33
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Preschool camp page - 1 yearAnnual$400.00$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33
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Museum page - 1 yearAnnual$400.00$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33$33.33$18.33
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Click here for sample e-blasts
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Exclusive E-blast to entire subscriber list (5-8 paragraphs)As-needed, one-time$500.00$0.00$0.00$0.00$0.00$500.00$275.00$0.00$0.00$0.00$0.00$500.00$275.00$0.00$0.00
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Paragraph in May Birthday Party NewsletterOnce/year$100.00$0.00$0.00$0.00$0.00$100.00$55.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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Paragraph in October Birthday Party NewsletterOnce/year$100.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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Paragraph in March camp newsletterOnce/year$100.00$0.00$0.00$100.00$55.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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Paragraph in April camp newsletterOnce/year$100.00$0.00$0.00$0.00$100.00$55.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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Paragraph in August extracurricular newsletterOnce/year$100.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$100.00$55.00$0.00$0.00$0.00$0.00
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Paragraph in January preschool newsletterOnce/year$100.00$100.00$55.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00$0.00
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Paragraph 2x/month in regular Thursday newsletterAs-needed$100.00$200.00$110.00$200.00$110.00$200.00$110.00$200.00$110.00$200.00$110.00$200.00$110.00$200.00$110.00$200.00$110.00$200.00$110.00$200.00$110.00$200.00$110.00$200.00$110.00
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Save the Date link at top of weekly newsletterAs-needed$30.00$60.00$33.00$60.00$33.00$60.00$33.00$60.00$33.00$60.00$33.00$60.00$33.00$60.00$33.00$60.00$33.00$60.00$33.00$60.00$33.00$60.00$33.00$60.00$33.00
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1-year upgrade of organization listingAnnual$1,200.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00$100.00$55.00
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VideoAs-needed, monthly$600.00$600.00$330.00$600.00$330.00$0.00$0.00$0.00$600.00$330.00$600.00$330.00$0.00$0.00$600.00$330.00$600.00$330.00$600.00$330.00
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Total Retail ValueTotal to Pay
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Monthly total$1,460.00$803.00$1,360.00$748.00$860.00$473.00$860.00$473.00$1,560.00$858.00$1,560.00$858.00$1,360.00$748.00$860.00$473.00$1,960.00$1,078.00$3,060.00$1,683.00$2,660.00$1,463.00$1,560.00$858.0000$19,120.00$10,516.00
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Image$233.33$128.33$233.33$128.33$233.33$128.33$233.33$128.33$433.33$238.33$433.33$238.33$233.33$128.33$233.33$128.33$1,433.33$788.33$1,433.33$788.33$1,533.33$843.33$433.33$238.33$0.00$0.00$7,100.00$3,905.0037%Image
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Content$626.67$344.67$526.67$289.67$626.67$344.67$626.67$344.67$1,126.67$619.67$526.67$289.67$526.67$289.67$626.67$344.67$526.67$289.67$1,026.67$564.67$526.67$289.67$526.67$289.67$0.00$0.00$7,820.00$4,301.0041%Content
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Video$600.00$330.00$600.00$330.00$0.00$0.00$0.00$600.00$330.00$600.00$330.00$0.00$0.00$600.00$330.00$600.00$330.00$600.00$330.00$4,200.00$2,310.0022%Video
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Brand awareness (KOAA best guess)$500.00$275.00$400.00$220.00$400.00$220.00$400.00$220.00$500.00$275.00$400.00$220.00$400.00$220.00$500.00$275.00$400.00$220.00$400.00$220.00$1,500.00$825.00$400.00$220.00$0.00$0.00$6,200.00$3,410.0032%
Brand awareness
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Event / Campaign marketing (KOAA best guess)$960.00$528.00$960.00$528.00$460.00$253.00$460.00$253.00$1,060.00$583.00$1,160.00$638.00$960.00$528.00$360.00$198.00$1,560.00$858.00$2,660.00$1,463.00$1,160.00$638.00$1,160.00$638.00$0.00$0.00$12,920.00$7,106.0068%
Event/campaign
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$1,460.00$803.00$1,360.00$748.00$860.00$473.00$860.00$473.00$1,560.00$858.00$1,560.00$858.00$1,360.00$748.00$860.00$473.00$1,960.00$1,078.00$3,060.00$1,683.00$2,660.00$1,463.00$1,560.00$858.00$0.00$0.00$19,120.00$10,516.00
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