Example Promotional Report

	B	G	H	I	J	K	L	Q
1	Client 1
2	5/12/2020 - 5/24/2020
3
4	Ad B - Video - Category - Prospecting		Ad B - Video - Category - Prospecting	Delta %	Hard Delta	Ad C - Category - Text Overlay		Ad C - Category - Text Overlay
5		Impressions	312,858	285.30%	892,570	1,205,428	Impressions
6		Clicks	665	1932.48%	12,851	13,516	Clicks
7		CTR	0.21%	427.51%	0.91%	1.12%	CTR
8		Avg. CPC	$7.03	-81.37%	-$5.72	$1.31	Avg. CPC
9		Cost	$4,674.24	278.64%	$13,024.07	$17,698.31	Cost
10		Conv. Rate	24.66%	-89.80%	-22.15%	2.52%	Conv. Rate
11		Conversions	164	107.32%	176	340	Conversions
12		Revenue	$26,392.17	121.77%	$32,137.16	$58,529.33	Revenue
13		ROAS	5.65	-41.43%	-2.34	3.31	ROAS
14		CPA	$28.50	82.64%	$23.55	$52.05	CPA
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