Microsoft Advertising High Level PPC Monthly Report by Supermetrics

	A	B	C	D	E	G	H	I	J	K
1	High Level PPC Report (Microsoft Advertising)						template provided by:	#REF!
2										August 2025
3	Summary					Actions
4						Summary of actions go here
5	• Clicks increased 73.75%
6	• CPC decreased -3.85%
7	• Click through rate increased 8.51%
8	• Conversions increased 65.52%
9	• Conversion rate decreased -54.34%
10	• Cost per conversion increased 7.41%
11
12	Key Figures August 2025
13
14	Month on month % change and 12 month trend line
15
16	Clicks					CPC
17	4653					$1.25
18		Up					Down
19		73.75%					-3.85%
20	2678	73.75%				$1.30	-3.85%
21	2678					$1.30
22	CTR					CPA
23	2.55%					$29.00
24		Up					Up
25		8.51%					7.41%
26	2.35%	8.51%				$27.00	7.41%
27	2.35%					$27.00
28	Conversions					Conversion Rate
29	48					0.01
30		Up					Down
31		65.52%					-54.34%
32	29	65.52%				0.03	-54.34%
33
34
35
36	Top 10 Keywords August 2025					Device Stats August 2025
37
38
39	Keyword		Clicks	CTR		Clicks
40	software		280	24.87				Clicks
41	computers		274	2.98
42	digital		150	2.84
43	cheese burgers		150	3.37
44	cats		80	8.39
45
46						Conversion Rates
47								Conversion Rate
48								0.00%
49								0.00%
50								0.00%
51
52
53	Monthly Performance
54
55	Month	Clicks	CTR (%)	CPC	Cost	Average Position	Conversions	Conversion rate	Conversion Cost	Low Quality Clicks
56	2015\|07	4567	0.18	$1.23	$2,565.00	1.83	45	1.34	56	0.58
57	2015\|08	453	1.5	$1.54	$6,556.00	1.7	45	2.73	65	0.85
58	2015\|09	1238	1.8	$1.34	$5,654.00	1.65	45	3.04	87	0.58
59	2015\|10	4156	2.85	$2.10	$1,654.00	1.77	15	2.87	49	0.53
60	2015\|11	1235	3.19	$2.15	$4,566.00	2.17	20	2.16	45	0.43
61	2015\|12	1324	2.93	$2.36	$5,165.00	1.91	15	2.1	15	0.58
62	2016\|01	3216	3.02	$2.65	$4,694.00	2.05	30	1.84	18	0.18
63	2016\|02	1235	2.35	$1.25	$1,567.00	2.04	38	2.09	58	0.25
64	2016\|03	2562	2.45	$1.25	$1,654.00	2.13	67	1.85	23	0.35
65	2016\|04	2156	2.19	$1.60	$4,568.00	2.32	58	2.15	12	0.38
66	2016\|05	2678	2.35	$1.30	$4,968.00	2.16	29	2.65	27	0.46
67	2016\|06	4653	2.55	$1.25	$1,236.00	1.87	48	1.21	29	0.64
68
69										1
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100