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QuestionExample audienceYour audience
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Basics
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Age16 - 25
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GenderMale
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CountryAustralia
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BudgetLow ($50 - $100)
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Specifics
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What is the persons worldview?Skateboarding is cool, school is lame.
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What is the person looking for?A sweet pair of sunglasses and wallett for the summer skating
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What is the person motivated by?Improving their skating skills and landing harder tricks
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What motivates this person to take action?Being able to easily and affordably buy something cool
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What isn't the person looking for?Cheap shit that breaks easily, and poorly made buying experiences
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What are some #hashtags that describe them?#skater #student #rebel #rulebreaker #chill #easygoing #energetic
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What concers does the person have?Buying something and it taking too long to get delivered (or not delivered at all)
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What sites, apps and blogs does this person visit?Facebook, Instagram, YouTube, Thrasher, Skateboardingmag
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What's important to this person?Simplicity, ease of use, finding what they want quickly, trendy items, having fun
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What is the persons occupation?Works in a skateshop / retail / tradie
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What is the persons level of education?Highschool / cert / diploma
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What is the persons (assumed) income?$35 - 40k / year
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Analytics (data on this audience captured from website)
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DeviceFeature phone (e.g. latest iPhone or Android device)
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Actions takenHas previously bought an item from the website (6+ months ago)
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Pages visited
Home, products, sunglesses, belts, wallets, watches, waxes, skateboards, grips, cart, checkout
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Time on site15+ minutes
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Cart abondoned rate40% of people who add items to their cart never follow through with a purchase
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Where does most of this audience dropoff?From the product pages
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Summary
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This audience is young, energetic and not a fan of rules. They want rad clothing, accessories and skateboards at a good cost. They also want a painless checkout experience, and they want to feel like the site "gets them".
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