Cookie Policy
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NamePlatformTypePurpose
Expiration (days)
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__cfduidCloudFlareStoredCookie associated with CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information.365
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__utmaGoogle AnalyticsStoredThis is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie lasts for 2 years by default and distinguishes between users and sessions. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. The lifespan of the cookie can be customised by website owners.365
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__utmbGoogle AnalyticsSessionThis is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie determines new sessions and visits and expires after 30 minutes. The cookie is updated every time data is sent to Google Analytics. Any activity by a user within the 30 minute life span will count as a single visit, even if the user leaves and then returns to the site. A return after 30 minutes will count as a new visit, but a returning visitor.0
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__utmcGoogle AnalyticsSessionThis is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code known as Urchin. In this older versions this was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors. When used by Google Analytics this is always a Session cookie which is destroyed when the user closes their browser. Where it is seen as a Persistent cookie it is therefore likely to be a different technology setting the cookie.0
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__utmtGoogle AnalyticsSessionThis cookie is set by Google Analytics. According to their documentation it is used to throttle the request rate for the service - limiting the collection of data on high traffic sites. It expires after 10 minutes0
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__utmvGoogle AnalyticsStoredThis is an optional addtional cookie set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie is used when site owners create custom visitor-level variables for customising what can be measured. The cookie is updated every time data is sent to Google Analytics. It has a default lifespan of two years, although this can be customised by site owners.530
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__utmzGoogle AnalyticsStoredThis is one of the four main cookies set by the Google Analytics service which enables
website owners to track visitor behaviour measure of site performance. This cookie
identifies the source of traffic to the site - so Google Analytics can tell site owners where
visitors came from when arriving on the site. The cookie has a life span of 6 months and is
updated every time data is sent to Google Analytics.
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__utmzGoogle AnalyticsStoredThis is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour measure of site performance. This cookie identifies the source of traffic to the site - so Google Analytics can tell site owners where visitors came from when arriving on the site. The cookie has a life span of 6 months and is updated every time data is sent to Google Analytics.180
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_theorytest_session_pTheory Test ProStoredThis cookie is used by Theory Test Pro so we can remember their session when they return back to their account after restarting their browser. 645
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_vwo_uuid_v2Visual Website OptimiserStoredThis cookie name is associated with the product Visual Website Optimiser. The tool helps us to measure the performance of different features, layouts and content within our product. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions.78
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caTheory Test ProStoredThis cookie is used by Theory Test Pro so we can remember their session when they return back to their account after restarting their browser. 32
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km_aiKissmetricsStoredCookie set by Kissmetrics analytics service. Used to provide us with information about how visitors use the site.1825
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km_lvKissmetricsStoredCookie set by Kissmetrics analytics service. Used to provide site owners with information about how visitors use the site.1825
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km_niKissmetricsStoredCookie set by Kissmetrics analytics service. Used to provide us with information about how visitors use the site.1825
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kvcdKissmetricsSessionCookie set by Kissmetrics analytics service. Used to provide us with information about how visitors use the site.0
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