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Created by Bülent Duagi
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Legend
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Skill areas - SkillsSkill descriptionExperience levelKnow-how levelExperience level
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No experience
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Product DeliverySome experience - applied occasionally
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SpecificationsI am able to specify the Product Delivery work​​Moderate experience - min. 2-3 years of deliberately practicing this
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PlanningI am able to (co)-plan the Product Delivery work​​Lots of experience - applied this skill many times, multiple contexts, usually 5 yrs+
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PrioritizationI am able to prioritize the Product Delivery work​​World class - one of the most experienced people in this skill worldwide
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ClarificationI am able to clarify the Product Delivery work when needed​​
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TestI am able to test what the Product team has delivered​​Know-how level
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LaunchI am able to launch what the Product team has delivered​​None - I don't know any concepts in this area
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Beginner - I know some concepts in this area
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Product MetricsIntermediate - I know many concepts in this area
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Awareness I am able to measure and understand how people become aware of our product​​Advanced - I master the knowledge in this area
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AcquisitionI am able to measure and understand how people become users of our product​​Epic - I create new concepts that advance this area & that are adopted by many other practitioners
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ActivationI am able to measure and understand how new users start using our product​​
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RetentionI am able to measure and understand how users use our product and why they keep using it or not​​
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ReferralI am able to measure and understand how users refer our product to other people​​
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RevenueI am able to measure and understand how much money the product makes​​
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Product Discovery
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Niche Discovery I am able to discover specific niches of users, or user segments/sub-segments,
that might benefit from the product we are developing		​​
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Problem DiscoveryI am able to discover user contexts, jobs to be done, needs, desired outcomes and pain points​​
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Solution DiscoveryI am able to discover proper solutions or concepts for the user problems
we’ve decided to address with our product		​​
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Product Design DiscoveryI am able to discover ways to properly embed the right solutions or concepts in our product​​
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Adoption DiscoveryI am able to discover ways to encourage user adoption of the product aspects
we implement and deliver to them		​​
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Growth DiscoveryI am able to discover ways to grow and scale our product​​
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Product Marketing
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SegmentationI am able to segment the market, the customer base and the user base​​
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PositioningI am able to position the product in the way we desire in front of customers and users​​
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Brand I am able to create and develop a useful product brand​​
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PricingI am able to price our product in proper ways​​
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GTM (Go to Market) I am able to get our product to the desired market, customer base and user base​​
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MessagingI am able to communicate product-related messages to our target audiences​​
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Product Insights
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Market InsightsI am able to keep up-to-date with and synthesize relevant information about the market​​
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Competition InsightsI am able to keep up-to-date with and synthesize relevant information about the competition​​
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Tech InsightsI am able to keep up-to-date with and synthesize relevant information about the technologies
we use or might use		​​
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Customer InsightsI am able to keep up-to-date with and synthesize relevant information about the customers,
like customer needs, business objectives (in the B2B space) or purchase behavior		​​
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User InsightsI am able to keep up-to-date with and synthesize relevant information about the users,
like user needs and behavior		​​
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Organizational Insights(In larger organizations) I am able to keep up-to-date with and synthesize relevant information about
what happens in the rest of the organization, like organization needs, key stakeholder needs
or interdependencies with other teams.		​​
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Product Strategy
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Product VisionI am able to craft or link to a product vision and then use it to guide our product decisions​​
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Strategic DirectionsI am able to define strategic directions for our product and then
use these directions to guide our product decisions		​​
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Business Strategy FitI am able to link and keep our product strategy linked to the overarching business strategy​​
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Product GoalsI am able to define and measure progress towards product goals,
and then use them to guide our product decisions		​​
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Strategic InitiativesI am able to define and pursue strategic initiatives through which we implement our product strategy​​
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Product RoadmapI am able to create and keep up-to-date a product roadmap that helps us
implement our product strategy and guides our product decisions		​​
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