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WeekDate Range (2026)Monthly ThemeWeekly FocusEmail OutreachSocial MediaText (SMS)NewsletterEvents
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1Month 1: Foundation & AwarenessBrand & Team IntroductionWelcome/re-engagement email to full CRM list: "What's New This Season" + staff intro linksIG/FB "Meet the Team" carousel + reels introducing sales & service staff; TikTok day-in-the-life clipSMS list-building campaign: "Text RIDE to [number] for exclusive text-only deals"Aug Newsletter #1: dealership news, August event calendar, Featured Bike of the MonthNone scheduled (planning week)
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2Month 1: Foundation & AwarenessNew Inventory Spotlight"Just Arrived" new-inventory email blast, segmented by brand/model interestNew-model unboxing/walkaround videos; spec-comparison graphic; "which color?" poll storyFlash alert: new-arrivals text blast with direct inventory link-None scheduled
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3Month 1: Foundation & AwarenessService Department SpotlightService reminder email (oil change/tire/inspection specials) to owners on fileBehind-the-scenes service-bay footage; technician spotlight reel; "Ask the Mechanic" Q&A storyService special reminder text with direct booking link-None scheduled
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4Month 1: Foundation & AwarenessFinancing & Trade-In AwarenessFinancing pre-approval email + trade-in appraisal offer"What's Your Bike Worth?" trade-in graphic; financing FAQ carousel; recent customer delivery photo"Text to Appraise" trade-in offer-None scheduled
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5Month 2: Engagement & CommunityLabor Day Sales EventSales event invite + early-access VIP emailCountdown posts; live event-day Stories coverage; sale highlight reelsEvent reminder blast (day-before and day-of)Sep Newsletter #1: Labor Day recap, September event calendar, Rider SpotlightLabor Day Weekend Sales Event (in-store, Fri-Mon)
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6Month 2: Engagement & CommunityCustomer Spotlights & Testimonials"Customer Stories" email featuring recent buyers and testimonialsCustomer spotlight video/photo series; reposted user-generated content; delivery-day reels--None scheduled
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7Month 2: Engagement & CommunityGear & Riding TipsRiding gear guide email (helmets, jackets, seasonal layers) tied to accessories upsell"Gear Up" checklist carousel; riding-tip reels (cornering, braking); favorite-gear-brand pollAccessories/gear sale discount text-None scheduled
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8Month 2: Engagement & CommunityGroup Ride / Demo DayDemo day and group ride RSVP inviteEvent promo countdown; demo-bike lineup teaser; live event-day Stories coverageRSVP reminder + day-of meetup logistics text-Demo Day + Community Group Ride (Saturday)
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9Month 2: Engagement & CommunityRider Safety & TrainingNew-rider safety course / MSF training promotion emailSafety-tip reels; helmet-fit demo video; new-rider FAQ carouselSafety course registration reminder textOct Newsletter #1: safety course recap, Q4 event calendar, Featured Bike of the MonthNew Rider Safety Course / MSF Training Day
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10Month 3: Conversion & LoyaltyFall Clearance SaleFall clearance / end-of-model-year pricing emailClearance countdown graphics; "last chance" reels; before/after pricing comparison postsFlash-sale text blast with time-limited discount code-Fall Clearance Sale Weekend
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11Month 3: Conversion & LoyaltyVIP / Loyalty Program PushLoyalty program enrollment email with member perks breakdownLoyalty program explainer video; member testimonial; "link in bio" sign-up pushLoyalty program invite text with instant sign-up link-None scheduled
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12Month 3: Conversion & LoyaltyReferral Campaign"Refer a Friend" campaign email with incentive details to existing customer listReferral program graphic; UGC repost of referred customers; leaderboard/prize teaserReferral program reminder text-None scheduled
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13Month 3: Conversion & LoyaltyQuarter-End Wrap-Up & Appreciation90-day recap + thank-you email + save-the-date for next quarter's eventQuarter highlight reel/recap carousel; thank-you post to community; Q4 holiday plans teaserCustomer Appreciation Day invite textNov Newsletter #1: quarter recap, thank-you note, holiday season previewCustomer Appreciation Day / Anniversary Sale
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