| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Competitive audit | Goal: Compare the user experience of each competitor's website | |||||||||||||||||
2 | General information | UX (rated: needs work, okay, good, or outstanding) | |||||||||||||||||
3 | First impressions | Website Interaction | Website visual design | Website content | |||||||||||||||
4 | Competitor type | Location | Product offering | Price | Website | Business size | Target audience | Unique value proposition | Desktop website experience | Mobile website experience | Features | Accessibility | User flow | Navigation | Brand identity | Tone | Descriptiveness | ||
5 | OneStop (our company) | - | Online | Dating in proximity | $$ | OneStop.com | small | single adults | Unique feature showing users who crossed paths | Good + Visually appealing - Not much direction where to go | Good + Smooth interface - Different font color than desktop website | Good + Proximity match feature + Location where you matched feature | Good + Website available with text to speech | Good + Easy to find key info (menu, location, hours) + Easy homepage | Outstanding + Easy to navigate + Clear indication of clickable elements | Good + Colorful color scheme and art (night life inspired) | Flirty and relaxed | Amazing + Clear info of what site is about + Beautiful home page design | |
6 | Tinder | Direct | Online | Dating worldwide | $$$ | https://tinder.com/ | large | single adults | Fun and friendly branding | Okay + Welcoming and easy to use - Unnecessary pop ups | Good + Fully responsive - Pop ups are even more unpleasing | Okay + "Create account" feature - Users have see a lot of fake profiles | Good - Website available in 30+ languages - Menu is very clear to read | Okay + Easy to find the menu - Needed to search to find hours - Home page is too busy | Okay - Somewhat difficult to navigate - Some elements seem clickable but are not | Amazing - Colorful and vibrant and welcoming | Friendly and flirty | Great + Beautiful fonts + Amazing pictures on home page | |
7 | Bumble | Direct | Online | Dating lead by women | $$$ | https://bumble.com/ | large | single adults | women message men first | Outstanding + Fun and easy to use - Some women do not like to message first | Outstanding + Visually pleasing - Randomly freezing | Great + Verification system +unique messaging system | Good - Website available in multiple languages - Menu is very clear to read | Okay + Fun to use - Enganging information | Needs work - Difficult to navigate due to big animation size - Unfamiliar way to navigate | Great + Strong brand identity colors represent brand well | Direct and flirty | Outstanding + Very to the point | |
8 | Hinge | Direct | Online | Dating proximity | $$ | https://hinge.co/ | large | single adults | can add voice notes and videos | Okay + pleasing to see - Not enough info right away | Okay + Voice notes are great - Not fully responsive | Okay + Matching notification is pleasing -Users have very limited likes | Good + Website available in two languages - Voice notes don't have a speech to text translation | Outstanding + Easy to find key info + Info is kept up to date | Outstanding + Very easy to navigate + Familiar way to navigate (e.g., swipe) | Okay + Nice choice of imagery - Too big of imagery | mature and direct | Okay + Easy to understand + Clearcolorway and fonts | |
9 | happn | Direct | Online | Dating proximity | $$$ | https://happn.com/ | medium | single adults | shows where you passed by another user | Outstanding + great ui that shows where people matched - confusing swipe mechanic | Outstanding + Clear to read font for names on profiles - confusing conversation ui | Outstanding + Store locator feature + Website features a nutrition calculator + "Trending" menu | Okay + Website available imultiple languages - Menu is not compatible with screen reader technologies | Good + Map design is fun - Difficult to find key info (menu, | needs help - Hard to navigate (not clear directions) - hard to tell where location on map is | needs help - no strong brand of identity (colors don't help with the tone it needs to give off | Direct and flirty | Outstanding + Easy to read website description | |