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Create professional Gantt charts in GanttPRO in a few clicks
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Simple Marketing Plan10/12/2024
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary10/13/202410/21/20240560000
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1.1Objectives of plan10/13/202410/15/202402400OpenMedium00
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1.2Challenges of organization10/14/202410/18/202402400OpenMedium00
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1.3Expectations if marketing plan was successful10/15/202410/19/202402400OpenMedium00
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1.4Alignment10/18/202410/20/202402400OpenMedium00
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1.5Mission10/19/202410/21/202402400OpenMedium00
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2Target markets10/20/202410/26/20240400000
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2.1Demographics10/20/202410/22/202402400OpenMedium00
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2.2Lifestyle10/21/202410/25/202402400OpenMedium00
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2.3Actions10/22/202410/26/202402400OpenMedium00
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3Organization’s strategies and plans10/25/202411/2/20240560000
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3.1New products, markets10/25/202410/27/202402400OpenMedium00
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3.2Promotions10/26/202410/28/202402400OpenMedium00
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3.3Expansion10/27/202410/29/202402400OpenMedium00
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3.4Assessment10/28/202411/1/202402400OpenMedium00
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3.5Current marketing efforts10/29/202411/2/202402400OpenMedium00
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4Marketing metrics- performance/interactivity11/1/202411/8/20240480000
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4.1Search Engine positioning (for keywords )11/1/202411/3/202402400OpenMedium00
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4.2Analytics11/2/202411/4/202402400OpenMedium00
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4.3Facebook Insights/ likes11/3/202411/5/202402400OpenMedium00
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4.4Twitter activity11/4/202411/8/202402400OpenMedium00
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5Industry analysis11/5/202411/16/20240640000
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5.1SWOT situational analysis11/5/202411/9/202402400OpenMedium00
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5.2Competitor analysis and environment11/8/202411/10/202402400OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )11/9/202411/11/202402400OpenMedium00
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5.4Market research/Consumer insights11/10/202411/12/202402400OpenMedium00
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5.5focus group11/11/202411/15/202402400OpenMedium00
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5.6If service organization11/12/202411/16/202402400OpenMedium00
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6Service blueprint11/5/202411/10/20240320000
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6.1Service gap analysis11/5/202411/9/202402400OpenMedium00
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6.2Summarize challenges11/8/202411/10/202402400OpenMedium00
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7Brand Blueprint11/5/202411/12/20240480000
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7.1Brand Personality– How to get your brand unstuck?11/5/202411/9/20240240000
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7.1.1Tagline11/5/202411/9/202402400OpenMedium00
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7.2Current image, mindset, behavior11/8/202411/12/202404000OpenMedium00
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7.3Desired behavior11/8/202411/12/202404000OpenMedium00
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7.4Challenges to overcome11/8/202411/12/202404000OpenMedium00
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7.5Brand Properties11/8/202411/12/202404000OpenMedium00
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7.6Product/service features11/8/202411/12/202404000OpenMedium00
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7.7Logo11/8/202411/12/202404000OpenMedium00
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8Brand Essence11/8/202411/16/20240560000
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8.1Organizational touchstone11/8/202411/8/20240800OpenMedium00
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8.2Customer insights and key benefit11/9/202411/9/20240800OpenMedium00
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8.3Recommendations for Clarified Brand11/10/202411/10/20240800OpenMedium00
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8.4Suggestions for Logo, Tagline11/11/202411/11/20240800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)11/12/202411/12/20240800OpenMedium00
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8.6Universal Selling Points (USP)11/15/202411/15/20240800OpenMedium00
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8.7Value Proposition11/16/202411/16/20240800OpenMedium00
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9Brand Blueprint Elements11/5/20245/10/2026031520000
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9.1Competitive context11/5/202411/5/20240800OpenMedium00
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9.2Target markets11/8/202411/8/20240800OpenMedium00
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9.3Current image, mindset, behavior11/9/202411/9/20240800OpenMedium00
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9.4Desired behavior11/10/202411/10/20240800OpenMedium00
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9.5Challenges to overcome11/11/202411/11/20240800OpenMedium00
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9.6Brand Properties11/12/202411/12/20240800OpenMedium00
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9.7Brand Essence11/15/202411/15/20240800OpenMedium00
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9.8Customer insights/benefit11/16/202411/16/20240800OpenMedium00
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9.9Brand Recommendations (logo, tagline)11/17/202411/17/20240800OpenMedium00
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9.10Brand Promise11/18/202411/18/20240800OpenMedium00
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9.11Universal Selling Points11/19/202411/19/20240800OpenMedium00
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9.12Value Proposition11/22/202411/22/20240800OpenMedium00
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9.13New sibling task5/10/20265/10/20260800OpenMedium00
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10Integrated Media Sample11/22/20245/10/2026030640000
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10.1Flyers/ brochures11/22/202411/22/20240800OpenMedium00
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10.2YouTube -Video11/23/202411/23/20240800OpenMedium00
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10.3Facebook11/24/202411/24/20240800OpenMedium00
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10.4Twitter11/25/202411/25/20240800OpenMedium00
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10.5Email blast11/26/202411/26/20240800OpenMedium00
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10.6Blog11/29/202411/29/20240800OpenMedium00
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10.7Social bookmarks11/30/202411/30/20240800OpenMedium00
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10.8Pinterest12/1/202412/1/20240800OpenMedium00
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10.9Instagram12/2/202412/2/20240800OpenMedium00
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10.10TV/radio12/3/202412/3/20240800OpenMedium00
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10.11Infographic12/6/202412/6/20240800OpenMedium00
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10.12Newspaper12/7/202412/7/20240800OpenMedium00
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10.13Posters12/8/202412/8/20240800OpenMedium00
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10.14Newsletter ( online)12/9/202412/9/20240800OpenMedium00
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10.15Personal networks12/10/202412/10/20240800OpenMedium00
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10.16friends, family, org.12/13/202412/13/20240800OpenMedium00
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10.17Local businesses12/14/202412/14/20240800OpenMedium00
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10.18WOM friends12/15/202412/15/20240800OpenMedium00
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10.19Events12/16/202412/16/20240800OpenMedium00
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10.20Past participants/buyers12/17/202412/17/20240800OpenMedium00
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10.21Partner organizations12/20/202412/20/20240800OpenMedium00
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10.22New sibling task5/10/20265/10/20260800OpenMedium00
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11Implementation (What resources)12/20/202412/28/20240560000
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11.1Staff12/20/202412/20/20240800OpenMedium00
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11.2Management12/21/202412/21/20240800OpenMedium00
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11.3Staff availability12/22/202412/22/20240800OpenMedium00
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11.4Expertise to implement the plan12/23/202412/23/20240800OpenMedium00
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11.5Outsource elements of plan (use outside vendors)12/24/202412/24/20240800OpenMedium00
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11.6Time12/27/202412/27/20240800OpenMedium00
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11.7Resources (financial)12/28/202412/28/20240800OpenMedium00
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12Monitoring Evaluation12/29/20241/5/20250480000
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12.1Monitoring metrics12/29/202412/29/20240800OpenMedium00