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Create professional Gantt charts in GanttPRO in a few clicks
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Simple Marketing Plan11/5/2020
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary11/6/202011/14/20200560000
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1.1Objectives of plan11/6/202011/8/202002400OpenMedium00
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1.2Challenges of organization11/7/202011/11/202002400OpenMedium00
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1.3Expectations if marketing plan was successful11/8/202011/12/202002400OpenMedium00
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1.4Alignment11/11/202011/13/202002400OpenMedium00
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1.5Mission11/12/202011/14/202002400OpenMedium00
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2Target markets11/13/202011/19/20200400000
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2.1Demographics11/13/202011/15/202002400OpenMedium00
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2.2Lifestyle11/14/202011/18/202002400OpenMedium00
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2.3Actions11/15/202011/19/202002400OpenMedium00
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3Organization’s strategies and plans11/18/202011/26/20200560000
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3.1New products, markets11/18/202011/20/202002400OpenMedium00
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3.2Promotions11/19/202011/21/202002400OpenMedium00
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3.3Expansion11/20/202011/22/202002400OpenMedium00
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3.4Assessment11/21/202011/25/202002400OpenMedium00
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3.5Current marketing efforts11/22/202011/26/202002400OpenMedium00
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4Marketing metrics- performance/interactivity11/25/202012/2/20200480000
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4.1Search Engine positioning (for keywords )11/25/202011/27/202002400OpenMedium00
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4.2Analytics11/26/202011/28/202002400OpenMedium00
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4.3Facebook Insights/ likes11/27/202011/29/202002400OpenMedium00
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4.4Twitter activity11/28/202012/2/202002400OpenMedium00
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5Industry analysis11/29/202012/10/20200640000
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5.1SWOT situational analysis11/29/202012/3/202002400OpenMedium00
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5.2Competitor analysis and environment12/2/202012/4/202002400OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )12/3/202012/5/202002400OpenMedium00
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5.4Market research/Consumer insights12/4/202012/6/202002400OpenMedium00
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5.5focus group12/5/202012/9/202002400OpenMedium00
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5.6If service organization12/6/202012/10/202002400OpenMedium00
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6Service blueprint11/29/202012/4/20200320000
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6.1Service gap analysis11/29/202012/3/202002400OpenMedium00
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6.2Summarize challenges12/2/202012/4/202002400OpenMedium00
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7Brand Blueprint11/29/202012/6/20200480000
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7.1Brand Personality– How to get your brand unstuck?11/29/202012/3/20200240000
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7.1.1Tagline11/29/202012/3/202002400OpenMedium00
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7.2Current image, mindset, behavior12/2/202012/6/202004000OpenMedium00
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7.3Desired behavior12/2/202012/6/202004000OpenMedium00
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7.4Challenges to overcome12/2/202012/6/202004000OpenMedium00
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7.5Brand Properties12/2/202012/6/202004000OpenMedium00
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7.6Product/service features12/2/202012/6/202004000OpenMedium00
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7.7Logo12/2/202012/6/202004000OpenMedium00
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8Brand Essence12/2/202012/10/20200560000
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8.1Organizational touchstone12/2/202012/2/20200800OpenMedium00
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8.2Customer insights and key benefit12/3/202012/3/20200800OpenMedium00
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8.3Recommendations for Clarified Brand12/4/202012/4/20200800OpenMedium00
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8.4Suggestions for Logo, Tagline12/5/202012/5/20200800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)12/6/202012/6/20200800OpenMedium00
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8.6Universal Selling Points (USP)12/9/202012/9/20200800OpenMedium00
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8.7Value Proposition12/10/202012/10/20200800OpenMedium00
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9Brand Blueprint Elements11/29/20206/3/2022031520000
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9.1Competitive context11/29/202011/29/20200800OpenMedium00
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9.2Target markets12/2/202012/2/20200800OpenMedium00
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9.3Current image, mindset, behavior12/3/202012/3/20200800OpenMedium00
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9.4Desired behavior12/4/202012/4/20200800OpenMedium00
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9.5Challenges to overcome12/5/202012/5/20200800OpenMedium00
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9.6Brand Properties12/6/202012/6/20200800OpenMedium00
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9.7Brand Essence12/9/202012/9/20200800OpenMedium00
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9.8Customer insights/benefit12/10/202012/10/20200800OpenMedium00
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9.9Brand Recommendations (logo, tagline)12/11/202012/11/20200800OpenMedium00
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9.10Brand Promise12/12/202012/12/20200800OpenMedium00
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9.11Universal Selling Points12/13/202012/13/20200800OpenMedium00
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9.12Value Proposition12/16/202012/16/20200800OpenMedium00
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9.13New sibling task6/3/20226/3/20220800OpenMedium00
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10Integrated Media Sample12/16/20206/3/2022030640000
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10.1Flyers/ brochures12/16/202012/16/20200800OpenMedium00
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10.2YouTube -Video12/17/202012/17/20200800OpenMedium00
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10.3Facebook12/18/202012/18/20200800OpenMedium00
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10.4Twitter12/19/202012/19/20200800OpenMedium00
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10.5Email blast12/20/202012/20/20200800OpenMedium00
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10.6Blog12/23/202012/23/20200800OpenMedium00
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10.7Social bookmarks12/24/202012/24/20200800OpenMedium00
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10.8Pinterest12/25/202012/25/20200800OpenMedium00
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10.9Instagram12/26/202012/26/20200800OpenMedium00
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10.10TV/radio12/27/202012/27/20200800OpenMedium00
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10.11Infographic12/30/202012/30/20200800OpenMedium00
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10.12Newspaper12/31/202012/31/20200800OpenMedium00
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10.13Posters1/1/20211/1/20210800OpenMedium00
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10.14Newsletter ( online)1/2/20211/2/20210800OpenMedium00
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10.15Personal networks1/3/20211/3/20210800OpenMedium00
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10.16friends, family, org.1/6/20211/6/20210800OpenMedium00
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10.17Local businesses1/7/20211/7/20210800OpenMedium00
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10.18WOM friends1/8/20211/8/20210800OpenMedium00
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10.19Events1/9/20211/9/20210800OpenMedium00
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10.20Past participants/buyers1/10/20211/10/20210800OpenMedium00
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10.21Partner organizations1/13/20211/13/20210800OpenMedium00
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10.22New sibling task6/3/20226/3/20220800OpenMedium00
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11Implementation (What resources)1/13/20211/21/20210560000
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11.1Staff1/13/20211/13/20210800OpenMedium00
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11.2Management1/14/20211/14/20210800OpenMedium00
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11.3Staff availability1/15/20211/15/20210800OpenMedium00
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11.4Expertise to implement the plan1/16/20211/16/20210800OpenMedium00
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11.5Outsource elements of plan (use outside vendors)1/17/20211/17/20210800OpenMedium00
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11.6Time1/20/20211/20/20210800OpenMedium00
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11.7Resources (financial)1/21/20211/21/20210800OpenMedium00
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12Monitoring Evaluation1/22/20211/29/20210480000
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12.1Monitoring metrics1/22/20211/22/20210800OpenMedium00