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Create professional Gantt charts in GanttPRO in a few clicks
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Simple Marketing Plan7/18/2026
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary7/19/20267/27/20260560000
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1.1Objectives of plan7/19/20267/21/202602400OpenMedium00
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1.2Challenges of organization7/20/20267/24/202602400OpenMedium00
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1.3Expectations if marketing plan was successful7/21/20267/25/202602400OpenMedium00
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1.4Alignment7/24/20267/26/202602400OpenMedium00
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1.5Mission7/25/20267/27/202602400OpenMedium00
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2Target markets7/26/20268/1/20260400000
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2.1Demographics7/26/20267/28/202602400OpenMedium00
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2.2Lifestyle7/27/20267/31/202602400OpenMedium00
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2.3Actions7/28/20268/1/202602400OpenMedium00
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3Organization’s strategies and plans7/31/20268/8/20260560000
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3.1New products, markets7/31/20268/2/202602400OpenMedium00
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3.2Promotions8/1/20268/3/202602400OpenMedium00
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3.3Expansion8/2/20268/4/202602400OpenMedium00
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3.4Assessment8/3/20268/7/202602400OpenMedium00
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3.5Current marketing efforts8/4/20268/8/202602400OpenMedium00
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4Marketing metrics- performance/interactivity8/7/20268/14/20260480000
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4.1Search Engine positioning (for keywords )8/7/20268/9/202602400OpenMedium00
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4.2Analytics8/8/20268/10/202602400OpenMedium00
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4.3Facebook Insights/ likes8/9/20268/11/202602400OpenMedium00
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4.4Twitter activity8/10/20268/14/202602400OpenMedium00
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5Industry analysis8/11/20268/22/20260640000
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5.1SWOT situational analysis8/11/20268/15/202602400OpenMedium00
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5.2Competitor analysis and environment8/14/20268/16/202602400OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )8/15/20268/17/202602400OpenMedium00
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5.4Market research/Consumer insights8/16/20268/18/202602400OpenMedium00
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5.5focus group8/17/20268/21/202602400OpenMedium00
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5.6If service organization8/18/20268/22/202602400OpenMedium00
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6Service blueprint8/11/20268/16/20260320000
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6.1Service gap analysis8/11/20268/15/202602400OpenMedium00
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6.2Summarize challenges8/14/20268/16/202602400OpenMedium00
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7Brand Blueprint8/11/20268/18/20260480000
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7.1Brand Personality– How to get your brand unstuck?8/11/20268/15/20260240000
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7.1.1Tagline8/11/20268/15/202602400OpenMedium00
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7.2Current image, mindset, behavior8/14/20268/18/202604000OpenMedium00
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7.3Desired behavior8/14/20268/18/202604000OpenMedium00
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7.4Challenges to overcome8/14/20268/18/202604000OpenMedium00
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7.5Brand Properties8/14/20268/18/202604000OpenMedium00
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7.6Product/service features8/14/20268/18/202604000OpenMedium00
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7.7Logo8/14/20268/18/202604000OpenMedium00
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8Brand Essence8/14/20268/22/20260560000
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8.1Organizational touchstone8/14/20268/14/20260800OpenMedium00
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8.2Customer insights and key benefit8/15/20268/15/20260800OpenMedium00
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8.3Recommendations for Clarified Brand8/16/20268/16/20260800OpenMedium00
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8.4Suggestions for Logo, Tagline8/17/20268/17/20260800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)8/18/20268/18/20260800OpenMedium00
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8.6Universal Selling Points (USP)8/21/20268/21/20260800OpenMedium00
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8.7Value Proposition8/22/20268/22/20260800OpenMedium00
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9Brand Blueprint Elements8/11/20262/13/2028031520000
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9.1Competitive context8/11/20268/11/20260800OpenMedium00
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9.2Target markets8/14/20268/14/20260800OpenMedium00
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9.3Current image, mindset, behavior8/15/20268/15/20260800OpenMedium00
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9.4Desired behavior8/16/20268/16/20260800OpenMedium00
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9.5Challenges to overcome8/17/20268/17/20260800OpenMedium00
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9.6Brand Properties8/18/20268/18/20260800OpenMedium00
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9.7Brand Essence8/21/20268/21/20260800OpenMedium00
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9.8Customer insights/benefit8/22/20268/22/20260800OpenMedium00
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9.9Brand Recommendations (logo, tagline)8/23/20268/23/20260800OpenMedium00
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9.10Brand Promise8/24/20268/24/20260800OpenMedium00
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9.11Universal Selling Points8/25/20268/25/20260800OpenMedium00
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9.12Value Proposition8/28/20268/28/20260800OpenMedium00
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9.13New sibling task2/13/20282/13/20280800OpenMedium00
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10Integrated Media Sample8/28/20262/13/2028030640000
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10.1Flyers/ brochures8/28/20268/28/20260800OpenMedium00
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10.2YouTube -Video8/29/20268/29/20260800OpenMedium00
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10.3Facebook8/30/20268/30/20260800OpenMedium00
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10.4Twitter8/31/20268/31/20260800OpenMedium00
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10.5Email blast9/1/20269/1/20260800OpenMedium00
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10.6Blog9/4/20269/4/20260800OpenMedium00
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10.7Social bookmarks9/5/20269/5/20260800OpenMedium00
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10.8Pinterest9/6/20269/6/20260800OpenMedium00
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10.9Instagram9/7/20269/7/20260800OpenMedium00
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10.10TV/radio9/8/20269/8/20260800OpenMedium00
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10.11Infographic9/11/20269/11/20260800OpenMedium00
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10.12Newspaper9/12/20269/12/20260800OpenMedium00
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10.13Posters9/13/20269/13/20260800OpenMedium00
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10.14Newsletter ( online)9/14/20269/14/20260800OpenMedium00
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10.15Personal networks9/15/20269/15/20260800OpenMedium00
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10.16friends, family, org.9/18/20269/18/20260800OpenMedium00
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10.17Local businesses9/19/20269/19/20260800OpenMedium00
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10.18WOM friends9/20/20269/20/20260800OpenMedium00
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10.19Events9/21/20269/21/20260800OpenMedium00
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10.20Past participants/buyers9/22/20269/22/20260800OpenMedium00
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10.21Partner organizations9/25/20269/25/20260800OpenMedium00
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10.22New sibling task2/13/20282/13/20280800OpenMedium00
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11Implementation (What resources)9/25/202610/3/20260560000
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11.1Staff9/25/20269/25/20260800OpenMedium00
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11.2Management9/26/20269/26/20260800OpenMedium00
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11.3Staff availability9/27/20269/27/20260800OpenMedium00
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11.4Expertise to implement the plan9/28/20269/28/20260800OpenMedium00
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11.5Outsource elements of plan (use outside vendors)9/29/20269/29/20260800OpenMedium00
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11.6Time10/2/202610/2/20260800OpenMedium00
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11.7Resources (financial)10/3/202610/3/20260800OpenMedium00
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12Monitoring Evaluation10/4/202610/11/20260480000
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12.1Monitoring metrics10/4/202610/4/20260800OpenMedium00