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Create professional Gantt charts in GanttPRO in a few clicks
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Simple Marketing Plan1/23/2025
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary1/24/20252/1/20250560000
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1.1Objectives of plan1/24/20251/26/202502400OpenMedium00
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1.2Challenges of organization1/25/20251/29/202502400OpenMedium00
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1.3Expectations if marketing plan was successful1/26/20251/30/202502400OpenMedium00
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1.4Alignment1/29/20251/31/202502400OpenMedium00
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1.5Mission1/30/20252/1/202502400OpenMedium00
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2Target markets1/31/20252/6/20250400000
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2.1Demographics1/31/20252/2/202502400OpenMedium00
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2.2Lifestyle2/1/20252/5/202502400OpenMedium00
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2.3Actions2/2/20252/6/202502400OpenMedium00
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3Organization’s strategies and plans2/5/20252/13/20250560000
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3.1New products, markets2/5/20252/7/202502400OpenMedium00
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3.2Promotions2/6/20252/8/202502400OpenMedium00
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3.3Expansion2/7/20252/9/202502400OpenMedium00
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3.4Assessment2/8/20252/12/202502400OpenMedium00
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3.5Current marketing efforts2/9/20252/13/202502400OpenMedium00
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4Marketing metrics- performance/interactivity2/12/20252/19/20250480000
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4.1Search Engine positioning (for keywords )2/12/20252/14/202502400OpenMedium00
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4.2Analytics2/13/20252/15/202502400OpenMedium00
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4.3Facebook Insights/ likes2/14/20252/16/202502400OpenMedium00
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4.4Twitter activity2/15/20252/19/202502400OpenMedium00
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5Industry analysis2/16/20252/27/20250640000
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5.1SWOT situational analysis2/16/20252/20/202502400OpenMedium00
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5.2Competitor analysis and environment2/19/20252/21/202502400OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )2/20/20252/22/202502400OpenMedium00
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5.4Market research/Consumer insights2/21/20252/23/202502400OpenMedium00
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5.5focus group2/22/20252/26/202502400OpenMedium00
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5.6If service organization2/23/20252/27/202502400OpenMedium00
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6Service blueprint2/16/20252/21/20250320000
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6.1Service gap analysis2/16/20252/20/202502400OpenMedium00
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6.2Summarize challenges2/19/20252/21/202502400OpenMedium00
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7Brand Blueprint2/16/20252/23/20250480000
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7.1Brand Personality– How to get your brand unstuck?2/16/20252/20/20250240000
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7.1.1Tagline2/16/20252/20/202502400OpenMedium00
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7.2Current image, mindset, behavior2/19/20252/23/202504000OpenMedium00
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7.3Desired behavior2/19/20252/23/202504000OpenMedium00
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7.4Challenges to overcome2/19/20252/23/202504000OpenMedium00
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7.5Brand Properties2/19/20252/23/202504000OpenMedium00
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7.6Product/service features2/19/20252/23/202504000OpenMedium00
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7.7Logo2/19/20252/23/202504000OpenMedium00
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8Brand Essence2/19/20252/27/20250560000
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8.1Organizational touchstone2/19/20252/19/20250800OpenMedium00
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8.2Customer insights and key benefit2/20/20252/20/20250800OpenMedium00
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8.3Recommendations for Clarified Brand2/21/20252/21/20250800OpenMedium00
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8.4Suggestions for Logo, Tagline2/22/20252/22/20250800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)2/23/20252/23/20250800OpenMedium00
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8.6Universal Selling Points (USP)2/26/20252/26/20250800OpenMedium00
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8.7Value Proposition2/27/20252/27/20250800OpenMedium00
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9Brand Blueprint Elements2/16/20258/21/2026031520000
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9.1Competitive context2/16/20252/16/20250800OpenMedium00
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9.2Target markets2/19/20252/19/20250800OpenMedium00
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9.3Current image, mindset, behavior2/20/20252/20/20250800OpenMedium00
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9.4Desired behavior2/21/20252/21/20250800OpenMedium00
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9.5Challenges to overcome2/22/20252/22/20250800OpenMedium00
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9.6Brand Properties2/23/20252/23/20250800OpenMedium00
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9.7Brand Essence2/26/20252/26/20250800OpenMedium00
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9.8Customer insights/benefit2/27/20252/27/20250800OpenMedium00
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9.9Brand Recommendations (logo, tagline)2/28/20252/28/20250800OpenMedium00
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9.10Brand Promise3/1/20253/1/20250800OpenMedium00
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9.11Universal Selling Points3/2/20253/2/20250800OpenMedium00
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9.12Value Proposition3/5/20253/5/20250800OpenMedium00
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9.13New sibling task8/21/20268/21/20260800OpenMedium00
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10Integrated Media Sample3/5/20258/21/2026030640000
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10.1Flyers/ brochures3/5/20253/5/20250800OpenMedium00
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10.2YouTube -Video3/6/20253/6/20250800OpenMedium00
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10.3Facebook3/7/20253/7/20250800OpenMedium00
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10.4Twitter3/8/20253/8/20250800OpenMedium00
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10.5Email blast3/9/20253/9/20250800OpenMedium00
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10.6Blog3/12/20253/12/20250800OpenMedium00
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10.7Social bookmarks3/13/20253/13/20250800OpenMedium00
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10.8Pinterest3/14/20253/14/20250800OpenMedium00
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10.9Instagram3/15/20253/15/20250800OpenMedium00
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10.10TV/radio3/16/20253/16/20250800OpenMedium00
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10.11Infographic3/19/20253/19/20250800OpenMedium00
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10.12Newspaper3/20/20253/20/20250800OpenMedium00
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10.13Posters3/21/20253/21/20250800OpenMedium00
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10.14Newsletter ( online)3/22/20253/22/20250800OpenMedium00
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10.15Personal networks3/23/20253/23/20250800OpenMedium00
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10.16friends, family, org.3/26/20253/26/20250800OpenMedium00
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10.17Local businesses3/27/20253/27/20250800OpenMedium00
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10.18WOM friends3/28/20253/28/20250800OpenMedium00
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10.19Events3/29/20253/29/20250800OpenMedium00
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10.20Past participants/buyers3/30/20253/30/20250800OpenMedium00
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10.21Partner organizations4/2/20254/2/20250800OpenMedium00
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10.22New sibling task8/21/20268/21/20260800OpenMedium00
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11Implementation (What resources)4/2/20254/10/20250560000
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11.1Staff4/2/20254/2/20250800OpenMedium00
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11.2Management4/3/20254/3/20250800OpenMedium00
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11.3Staff availability4/4/20254/4/20250800OpenMedium00
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11.4Expertise to implement the plan4/5/20254/5/20250800OpenMedium00
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11.5Outsource elements of plan (use outside vendors)4/6/20254/6/20250800OpenMedium00
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11.6Time4/9/20254/9/20250800OpenMedium00
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11.7Resources (financial)4/10/20254/10/20250800OpenMedium00
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12Monitoring Evaluation4/11/20254/18/20250480000
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12.1Monitoring metrics4/11/20254/11/20250800OpenMedium00