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TimestampWhich of the following posture improvement solutions would you prefer? Rank them from most preferred (1) to least preferred (4) [Tracking app]Which of the following posture improvement solutions would you prefer? Rank them from most preferred (1) to least preferred (4) [Wearable reminder that buzzes every minute]Which of the following posture improvement solutions would you prefer? Rank them from most preferred (1) to least preferred (4) [Ultra thin back brace]Which of the following posture improvement solutions would you prefer? Rank them from most preferred (1) to least preferred (4) [Chiropractic visits (in person)]Why did you rank your top choice as your most preferred option?How important are the following factors when choosing a posture solution? Rank from most important (1) to least important (6) [Convenience]How important are the following factors when choosing a posture solution? Rank from most important (1) to least important (6) [Cost]How important are the following factors when choosing a posture solution? Rank from most important (1) to least important (6) [Comfort]How important are the following factors when choosing a posture solution? Rank from most important (1) to least important (6) [Minimal physical equipment]How important are the following factors when choosing a posture solution? Rank from most important (1) to least important (6) [Professional support]How important are the following factors when choosing a posture solution? Rank from most important (1) to least important (6) [Easily added to daily routine]How likely are you to get the friend-recommended app?How likely are you to get the app you found yourself?When trying a new health or wellness product, do you prefer:Imagine you’re deciding between two posture improvement products that are equally effective. Which of the following would most likely influence your choice (choose up to 2)?Which solution do you prefer?Briefly explain your preference!Have you ever tried to actively improve your posture?(If Yes) What methods did you try? (Select all that apply)For the method(s) you tried, how long did you consistently maintain the habit?
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2/5/2025 19:01:481 (most)4 (least)32Because it is non invasive21 (most important)346 (least important)541Products that many people you know are already usingExpert/professional advice, Brand reputationSolution #2Because I may cancel the subscription YesExercises/stretching1–3 months
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2/5/2025 19:06:244 (least)321 (most)Chiropractic visits seem like the only solution that might target the underlying causes of bad posture.43251 (most important)6 (least important)43Products that many people you know are already usingPersonal research and reviews, Friends or family using the productSolution #2I have a chance to stop the subscription if I'm not seeing results. With the up-front payment I'd have to sink a lot of money in with almost blind faith so gives me no chance to "leave" if it isn't the right solution for me. YesExercises/stretching1–3 months
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2/5/2025 20:01:291 (most)34 (least)2least intrusive56 (least important)2341 (most important)24Products that you’ve discovered on your ownPersonal research and reviews, Expert/professional adviceSolution #2results might improve faster than anticipated, only subscribe for as long as it’s a pressing issueNo
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2/5/2025 20:04:09321 (most)4 (least)I saw somewhere back braces are helpful.1 (most important)346 (least important)5254Products that many people you know are already usingPersonal research and reviews, Friends or family using the productSolution #1I like paying up front better.YesCorrected posture intermittently during dayLess than 1 month
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2/5/2025 20:50:494 (least)1 (most)23It fits into my schedule and lifestyle better1 (most important)426 (least important)5334Products that you’ve discovered on your ownPersonal research and reviews, Brand reputationSolution #2Bulk payments discourage spending, smaller installments are easier to stomachNo
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2/5/2025 21:00:15321 (most)4 (least)I think its the best way 3426 (least important)51 (most important)21No strong preferenceFriends or family using the product, Expert/professional adviceSolution #2Since its the same cost, id rather spend less money monthly YesI just got more intentional about correcting posture6 months–1 year
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2/5/2025 21:01:081 (most)4 (least)23Because it doesn't really disrupt my day. It's in the background and does it own thing without constantly buzzing or distracting me 1 (most important)5236 (least important)444Products that many people you know are already usingFriends or family using the product, Expert/professional adviceSolution #2Subscription spanning the year is more flexible and I can get started with little money while exploring if it works effectively for me as expected. I can cancel at anytime, but if it's good, I'll be stuck with it.YesExercises/stretchingOver 1 year
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2/6/2025 15:17:564 (least)21 (most)3I think I would forget I have a back brace and it would allow me to reap the benefits of wearing the tool while not affecting my daily lifestyle.31 (most important)26 (least important)5452Products that many people you know are already usingExpert/professional advice, Brand reputationSolution #2Since it's subscription-based, I prefer the flexibility of being able to cancel the subscription if the tool does not work for me.No
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