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1 | Timestamp | Which of the following posture improvement solutions would you prefer? Rank them from most preferred (1) to least preferred (4) [Tracking app] | Which of the following posture improvement solutions would you prefer? Rank them from most preferred (1) to least preferred (4) [Wearable reminder that buzzes every minute] | Which of the following posture improvement solutions would you prefer? Rank them from most preferred (1) to least preferred (4) [Ultra thin back brace] | Which of the following posture improvement solutions would you prefer? Rank them from most preferred (1) to least preferred (4) [Chiropractic visits (in person)] | Why did you rank your top choice as your most preferred option? | How important are the following factors when choosing a posture solution? Rank from most important (1) to least important (6) [Convenience] | How important are the following factors when choosing a posture solution? Rank from most important (1) to least important (6) [Cost] | How important are the following factors when choosing a posture solution? Rank from most important (1) to least important (6) [Comfort] | How important are the following factors when choosing a posture solution? Rank from most important (1) to least important (6) [Minimal physical equipment] | How important are the following factors when choosing a posture solution? Rank from most important (1) to least important (6) [Professional support] | How important are the following factors when choosing a posture solution? Rank from most important (1) to least important (6) [Easily added to daily routine] | How likely are you to get the friend-recommended app? | How likely are you to get the app you found yourself? | When trying a new health or wellness product, do you prefer: | Imagine you’re deciding between two posture improvement products that are equally effective. Which of the following would most likely influence your choice (choose up to 2)? | Which solution do you prefer? | Briefly explain your preference! | Have you ever tried to actively improve your posture? | (If Yes) What methods did you try? (Select all that apply) | For the method(s) you tried, how long did you consistently maintain the habit? | ||||||
2 | 2/5/2025 19:01:48 | 1 (most) | 4 (least) | 3 | 2 | Because it is non invasive | 2 | 1 (most important) | 3 | 4 | 6 (least important) | 5 | 4 | 1 | Products that many people you know are already using | Expert/professional advice, Brand reputation | Solution #2 | Because I may cancel the subscription | Yes | Exercises/stretching | 1–3 months | ||||||
3 | 2/5/2025 19:06:24 | 4 (least) | 3 | 2 | 1 (most) | Chiropractic visits seem like the only solution that might target the underlying causes of bad posture. | 4 | 3 | 2 | 5 | 1 (most important) | 6 (least important) | 4 | 3 | Products that many people you know are already using | Personal research and reviews, Friends or family using the product | Solution #2 | I have a chance to stop the subscription if I'm not seeing results. With the up-front payment I'd have to sink a lot of money in with almost blind faith so gives me no chance to "leave" if it isn't the right solution for me. | Yes | Exercises/stretching | 1–3 months | ||||||
4 | 2/5/2025 20:01:29 | 1 (most) | 3 | 4 (least) | 2 | least intrusive | 5 | 6 (least important) | 2 | 3 | 4 | 1 (most important) | 2 | 4 | Products that you’ve discovered on your own | Personal research and reviews, Expert/professional advice | Solution #2 | results might improve faster than anticipated, only subscribe for as long as it’s a pressing issue | No | ||||||||
5 | 2/5/2025 20:04:09 | 3 | 2 | 1 (most) | 4 (least) | I saw somewhere back braces are helpful. | 1 (most important) | 3 | 4 | 6 (least important) | 5 | 2 | 5 | 4 | Products that many people you know are already using | Personal research and reviews, Friends or family using the product | Solution #1 | I like paying up front better. | Yes | Corrected posture intermittently during day | Less than 1 month | ||||||
6 | 2/5/2025 20:50:49 | 4 (least) | 1 (most) | 2 | 3 | It fits into my schedule and lifestyle better | 1 (most important) | 4 | 2 | 6 (least important) | 5 | 3 | 3 | 4 | Products that you’ve discovered on your own | Personal research and reviews, Brand reputation | Solution #2 | Bulk payments discourage spending, smaller installments are easier to stomach | No | ||||||||
7 | 2/5/2025 21:00:15 | 3 | 2 | 1 (most) | 4 (least) | I think its the best way | 3 | 4 | 2 | 6 (least important) | 5 | 1 (most important) | 2 | 1 | No strong preference | Friends or family using the product, Expert/professional advice | Solution #2 | Since its the same cost, id rather spend less money monthly | Yes | I just got more intentional about correcting posture | 6 months–1 year | ||||||
8 | 2/5/2025 21:01:08 | 1 (most) | 4 (least) | 2 | 3 | Because it doesn't really disrupt my day. It's in the background and does it own thing without constantly buzzing or distracting me | 1 (most important) | 5 | 2 | 3 | 6 (least important) | 4 | 4 | 4 | Products that many people you know are already using | Friends or family using the product, Expert/professional advice | Solution #2 | Subscription spanning the year is more flexible and I can get started with little money while exploring if it works effectively for me as expected. I can cancel at anytime, but if it's good, I'll be stuck with it. | Yes | Exercises/stretching | Over 1 year | ||||||
9 | 2/6/2025 15:17:56 | 4 (least) | 2 | 1 (most) | 3 | I think I would forget I have a back brace and it would allow me to reap the benefits of wearing the tool while not affecting my daily lifestyle. | 3 | 1 (most important) | 2 | 6 (least important) | 5 | 4 | 5 | 2 | Products that many people you know are already using | Expert/professional advice, Brand reputation | Solution #2 | Since it's subscription-based, I prefer the flexibility of being able to cancel the subscription if the tool does not work for me. | No | ||||||||
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