Copy of Competitive Analysis- Cloud Storage
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Diffirentiators
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DropboxDiffirentiatorsWhat problem does it solve for users?How does the user acheive this goal?What does it tell us about the audience?
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Showcase: optional prettier presentation of shared filesI need to share some files with a client, but just sending the links doesn't very nice presentation for my work.Feature is great for small business or freelance workers who are making contact with new clients, but don't have an interface for presentation.
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Todo listsI need a place to organize my tasks and assign tasks to others.Not very well. There is a separate tab for todo lists.Not super focused on large teams. For this feature to be effective, I think you would also have to talk to the other person.
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Meeting NotesI want to store my meeting notes in the same place as my meeting schedule. I want to quickly be able to see what we talked about at our last meeting or share notes from a meeting where someone was absent.Synch google calendar with meeting notes docs. Putting features in proximity means they are more likely to be used together. Also makes them easier to find.
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Project PlansShare the big picture of a project with collaborators and track progress.Uses templates to encourage organization and planningBasic tool suited for smaller projects.
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Templates: meeting notes/brainstorm notes, Project plan outlines
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BoxDiffirentiatorsWhat problem does it solve for users?How does the user acheive this goal?What does it tell us about the audience?
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Advanced search functionsI need to search through a large volume of docsadvanced search dropdownMight be using a very large database
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Box Notes - lightweight document creation for lists, tables, images, textI want to capture my casual notes I make with out having to create a more formal word doc or google doc. click boxnote icon or boxnote option in dropdown menuUsing for formal and informal purposes
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Collaborators tab (like contacts)Who am I working with? click on contacts tabTendency to work within a network
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Messages (recepticle for automatic notifications or interpersonal messages)I need to sort out project messages from my general email. view messages in messages tab
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Folder treesBigger projects can get deep into a file system and I need to see where my file is. I need to be able to organize and reorganize quicklydropdown folder treesusing larger more complex file systems
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TagsMake my documents more searchable.
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Can save weblinks
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Developer platformI want to create a complex app, but my specialty lies outside of cloud storage and management. Use the basic software that box already developed to build out a specalized application.
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EvernoteDiffirentiatorsWhat problem does it solve for users?How does the user acheive this goal?What does it tell us about the audience?
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Can save weblinks,organizing web contenteither save a weblink in the app or integration with browser shows little "remember" button shortcuts over content as you browseOrganizing webcontent is a priority.
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Few featuresClearer user pathways, fewer distractionsThe audience isn't looking for a lot of powerful features, basic use.
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Conected to social networks (Facebook, linkedin, twitter and link)streamlines social sharing on multiple platformsClick on shareEmphasis of social apps over business apps suggests more for personal use or marketing perhaps?
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Interface mimics real-world itemsMakes the digital interface seem more familiar, easier to conceptualize organizational structureMakes notes in notebooksmaybe an audience who wants a less techy experience or isn't as comfortable with ideas like documents and directories.
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UI - green color scheme, serif fonts, icon heavyDoing creative work in a sterile environment can feel stifling
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